There are lots of eco products out there - but do you actually want them?

1. Are your green funeral options just a marketing opportunity?
How do you really feel about green funeral options?
Are they something you offer because you should,
because it sells or because it is a genuine aspiration for
you and your firm?
It’s very easy to pay lip service to green options when
every other product seems to have ‘eco’ or ‘natural’ or
‘kind to the environment’ on its marketing. It’s what
people seem to want after all and every business knows
how vital it is to give people what they want. But what
about what you want?
Of course you may be a super-green business already.
You may assess the environmental impact of everything
you do, source locally, organically, naturally and
consider every alternative available but for most of us it
is a question of picking the things we feel able or
inclined to change and putting the other stuff to one
side for now. We also have to understand why we are
making those choices; because our customers like
them? Because they look good? Or because we
genuinely want to reduce the industry’s impact on the
environment, whether our customers know what we
are doing or not.
An important environmental impact report will, we
hope, be published within the next few months. It is
getting on for a year overdue, but we are sure it will
produce some useful and thought-provoking results.
Whatever it says though, if you are genuinely interested
in green funeral options, there are plenty of things you
can be doing right now. Things that won’t hurt your
business or cause you extra work, but which will allow
you say, in all honesty, that you are a firm that offers
green options because that is part of your ethos.
Get in touch with us!
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