1. Second Draft
An inspiration for our profession
In the second draft we want to to show the most important projects that Leo Burnett made on his
profesional life , also the agency has his name “ LEO
Despite that his achievements and his life are inspiration spots for our profession, some Burnett´s
works that we can find nowadays inside the agency are:
• The black pencil: It was a company through his life , reminding him about the value of
simple idea, that are born from a simple pencil and paper sheet .
• Leo Burnett´s stars : When you try to reach the stars , maybe you can´t get one but
also you´re not going to have abunch of mud in your hands.
• Apples at the reception : Relatives of Burnett told him that he will remain selling
apples on corners of the Street like the unemployees of the decade, Burnet told them that
he was´nt going to sell apples only share them as a gift .
Relevant work
• Sam the toucan: Leo burnett was the creator of the tony tiger , and sam the toucan from
kellog´s in 1951. They are vigent until today due to their creativity and impact
• Malboro man: Another hit was the marlboro man, because people tend to think they were
female cigarrettes because they had filter , with the marlboro man leo made the most sold
and recognied icon for cigarets around the world
• Philsbury dougboy: Philsbury dougboy was the pet of the cake product Pillsbury
company , this pet had such impact that a toy with this figure was created and it won a
trophy on 1972 Years Toy Prize from plathings magazine
These are teories and icons that Leo stablished as a reference for fulfill or dreams and
teach the people how to be more creative.

2. Why Leo Burnetts achievements are important to our Project
• Because he was a man who had a dream and he got it “ To have one of the most important
agencies around the world”
• His entrepreneur spirit and working philosophy, he thought them to his workers and made
the Enterprise strong until this days.
• Because he was a man with capacity of believing on his experience, creativity and skills
• Because he taught that beside advertising there are more things that campaigns
Opinion
• Leo burnett was a life example for lots of people, after researching about the advertising
father i think there´s nothing impossible and the only thing that can stop us from reaching
our dreams are ourselves .
Why he is important for us
• It´s important that we can understand and comprehend that dreams can be achieved since
we work and give some effort for the thing that appasionate us like design and advertising
, remebering every step of Leo Burnett life we can get inspired and keep forward to
achieve our ideals and goals in the diferent steps of our life.
What does he can give to us
• knowledge
• Inspiration
• Creativity
• wisdom
• Perseverance
• Dream capacity
• Commitment

3. How im going to use Leo Burnett life and goals
Im going to put on practice, share his achievements and success with other people
When we get confused and feel there´s no solution to our future , we can think about Leo´s life ,
how he made to have several successes in his life
Format
Prezi Spreadsheets
Bibliography
http://www.godsavethebrief.com
http://123devora.blogspot.com/2011/06/leo-burnett.html
http://www.b-leo.com
Natalia Piñeros Romero
Maria Fernanda velandia