Leo Burnett was a pioneering advertising executive who founded one of the most important advertising agencies in the world. He started his career as a reporter and copywriter before becoming a creative manager and vice president. Burnett felt it was time to start his own agency to handle creative projects. The agency he founded grew to become highly successful and still operates using Burnett's personal working style. Some of Burnett's most famous campaigns included Tony the Tiger for Kellogg's, the Marlboro Man, and the Pillsbury Doughboy. Burnett is seen as an inspiration who showed through hard work and perseverance that dreams and goals can be achieved.

1. Third Draft
An inspiration for our profession
justification
we want to show you Leo burnett´s achievements, his trajectory in advertising media. leo
burnett advertising was the most important executive and one of the most creative among
men in the business. We want with this project to help people in order to understand and
realize that goals and dreams can be fulfilled with work and effort.
Researching about Leo Burnett´s life on internet and looking the progress of the agency
we can focus on al the projects that Leo Burnett had done on his career.
The most important achievements on his profesional and laboral are.
He studied periodism, worked as a reporter, copywriter, advertiser, after that he was
creative manager, the last job he had was creative vicepresident , after this he felt that it
was the time to créate his own agency in order to handle his hardest moments, he nurtured
, love and saw his company until he transformed in to one of the most important agencies
around the world .
Nowadays at the agency we see that all the things that leo wanted to create, were posible
because the working style of the agency is leo´s personal lifestyle.
He has relevant woks in his career like tony the tiger "the toucan of kellogs" Marlboro man,
and Pillsbury Doughboy.

2. Opinion
Leo burnett was a life example for lots of people, after researching about the advertising
father i think there´s nothing impossible and the only thing that can stop us from reaching
our dreams are ourselves
It´s important that we can understand and comprehend that dreams can be achieved since
we work and give some effort for the thing that appasionate us like design and advertising
, remebering every step of Leo Burnett life we can get inspired and keep forward to
achieve our ideals and goals in the diferent steps of our life.
All searching is through internet Leo burnetts life .
But for the other side we are going to the leo burnett agency at bogota, in this place we
can learn about all projects that leo burnett did in his career.
Bibliography
http://www.godsavethebrief.com
http://123devora.blogspot.com/2011/06/leo-burnett.html
http://www.b-leo.com
Natalia Piñeros Romero
Maria Fernanda velandia