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LOW BUDGET
app marketing
   TRICKS
HURDLES




app store saturation
HURDLES




believability
Yeah right!
KNOW YOUR
Target audience
                  ?
     ?
      ?   ?

                  ?
WHY?
app store saturation




      development
       promos

       seo
HOW?
   communities
   magasines
   google trends


                   fears
                   problems
                   interests




                               #5!
SOCIAL MEDIA
Of course
WHY?
                             believability

Have you tried      Yep, you were
those new carrots   right. Tasty little
we talked about?    buggers they are!




                           (believe me – she
                           liked the carrots!)
HOW?
Nope!
HOW?
                    Yes!
  correct content




  trust&interest
PRESS RELEASE
Reviews
WHY?
One of the most powerful tools




                                 Hello!
HOW? www.altiapp.com
HOW?
Create a press kit
IMPROVE INFO
Description / Icon
WHY?
app store saturation




   Because I am lazy!
HOW?
HOW?


3 lines / 120 characters
HOW?
HOW?
HOW?
HANDY TOOLS
Get crunching
WHY?           Prefers cookies




                                        Likes all
                                        carrots
Eats carrots
in the morning




                    Only eats organic
HOW?
www.flurry.com
HOW?
www.flurry.com
HOW?
www.flurry.com
HOW?
www.appannie.com
SUMMARY
   Thank you!

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5 low budget app marketing tricks