Mobile Health | nascent at McKesson


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Trends, Platforms & UX Driven Development.

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Mobile Health | nascent at McKesson

  1. 1. Mobile HealthTrends, Platforms &UX Driven Development.Presentation at McKesson December 2010
  2. 2. A brand, product and service innovation consultancy.Working internationally for a wide range of global brands:SAP, Motorola, SanDisk, NewsCorp, NDS, Kodak, BetterPlace,SuperDimension, Maccabi Healthcare ServicesExpanding focus on the intersection of healthcare and mobile devices.Presenter:Guy Haviv : UX Design / Mobile Platforms LeadResearch:nascent design research teamPresentation at McKesson December 2010
  3. 3. OutlineWhy Mobile Platforms - Why Now?Platforms OverviewKey Technologies / StrengthsMobile Health Apps: HighlightsTouch Devices: Challenges in Medical Environments(continues)Presentation at McKesson December 2010
  4. 4. Outline #2Product Development: A UX-driven processNew Products: PrototypingSummaryQ&A / Open DiscussionPresentation at McKesson December 2010
  5. 5. Part 01Why Mobile Platforms? Why now?Presentation at McKesson December 2010
  6. 6. Why Mobile Platforms? Why Now?Touch device statistics indicate:Physicians areearly adopters.Presentation at McKesson December 2010
  7. 7. Why Mobile Platforms? Why Now?Touch device statistics indicate:The healthcareindustry is enthusiastic.Presentation at McKesson December 2010
  8. 8. Physicians are Early Adopters10% of 3m iPads in the U.S sold to physicians.18% of physicians in the US using iPads.9% of adult Americans using mhealth apps today.14% of adult Americans will use them by 2011.Presentation at McKesson December 2010
  9. 9. iPad Adoption by industry: healthcare is in top 3Presentation at McKesson December 2010
  10. 10. The Healthcare Industry is Enthusiastic60% of healthcare enterprises using smartphones health apps.By 2014: Enterprise mhealth expected to be a $1.7 billion market.By 2015: 500m people are expected to use mhealth smartphone applications worldwide.Presentation at McKesson December 2010
  11. 11. Why Mobile Platforms? Why Now?Movement from earlyadoption to mass market.Presentation at McKesson December 2010
  12. 12. Recent DevelopmentsMedtronic CIO buys 4,500 iPads for sales teamBoston Scientific bought 2,000 iPads for sales teamStanford School of Medicine and UC Irvine School of Medicineissue iPads to all new studentsThe Labor Party in the Australian state of Victoria is campaigningfor AUS$12 million to equip every doctor in the state with an iPadPresentation at McKesson December 2010
  13. 13. Why Mobile Platforms? Why Now?There are many potentialbenefits to adoptingmobile health:Presentation at McKesson December 2010
  14. 14. BenefitsAllow more time with patientsImproved health record management and accessibilityRemote monitoring and carePersonalized health management & better complianceIncreased awareness - Earlier detectionImproved communication and training toolsCut healthcare costsPresentation at McKesson December 2010
  15. 15. Why Mobile Platforms? Why Now?Within 5 yearsMobile health appdistribution is expectedto go mainstream.Presentation at McKesson December 2010
  16. 16. Part 02Platforms OverviewPresentation at McKesson December 2010
  17. 17. DevicesPhonesNon-PhonesTabletsPresentation at McKesson December 2010
  18. 18. Operating systemsiOSAndroidBlackberryWindows Phone 7WebOSMeeGoPresentation at McKesson December 2010
  19. 19. For the purpose of this talkWe’ll focus on iOS:iPhoneiPod TouchiPadsPresentation at McKesson December 2010
  20. 20. iOSKey Technologies &StrengthsPresentation at McKesson December 2010
  21. 21. iOS: Key Technologies & StrengthsTouchSensorsIncredible displaysAlways connectedMultitouch gesturesPersonal - almost intimate(continues)Presentation at McKesson December 2010
  22. 22. iOS: Key Technologies & StrengthsPlatform is opinionatedUI standards clearly definedApps are small, precise, focusedApps run full-screenTouch = immediacy, intuitivenessBuilt in UI concepts facilitate informationnavigationPresentation at McKesson December 2010
  23. 23. Technologies (highlights)Core AnimationUI KitWebkitLocation ServicesAudio / Video Playback / StreamingAccessory SupportAirplayPresentation at McKesson December 2010
  24. 24. iOSApp Distribution:App StoreIn App PurchaseEnterprise ProgramPresentation at McKesson December 2010
  25. 25. Part 03Mobile Health Apps: HighlightsPresentation at McKesson December 2010
  26. 26. Mobile Health Apps: HighlightsWe broadly separatedapps into 3 groups:Presentation at McKesson December 2010
  27. 27. Mobile Health Apps: HighlightsApps for everyonePresentation at McKesson December 2010
  28. 28. Mobile Health Apps: HighlightsApps for everyone:- Medical references- Health management tools- Existing condition management tools- Pharmaceutical management and carePresentation at McKesson December 2010
  29. 29. Apps for EveryoneExisting Condition Management iBP Blood sugar tracking $0.99Presentation at McKesson December 2010
  30. 30. Apps for EveryoneExisting Condition Management AsthmaMD Asthma tracking Free Track Events Triggers (Allergies) Track MedicinePresentation at McKesson December 2010
  31. 31. Apps for EveryonePharmaceutical Management Walgreens Drug Database Free Store Locator Scan Barcodes Order RefillsPresentation at McKesson December 2010
  32. 32. Apps for EveryonePharmaceutical Management Lexi Drugs & Lexi Interact Drug database $119.99 identify possible interactions between drugs Actively updated - monitoring FDA changes continuouslyPresentation at McKesson December 2010
  33. 33. Mobile Health Apps: HighlightsApps formed students &physiciansPresentation at McKesson December 2010
  34. 34. Mobile Health Apps: HighlightsApps for med students & physicians:- Educational / references tools- EMR-EHR: electronic medical records- Imaging- Surgical assistance- Healthcare for developing countriesPresentation at McKesson December 2010
  35. 35. Apps for PractitionersEducation / Reference Merck Manual Reference $34.99 All reference data available for offline browsingPresentation at McKesson December 2010
  36. 36. Apps for PractitionersEducation / Reference Echocardiography Atlas Cardiology Reference $19.99 650Mb. Examples of normal and abnormal echocardiograms. Annotated image & video.Presentation at McKesson December 2010
  37. 37. Apps for PractitionersEducation / Reference Inkling Interactive Textbook Platform Free Looks incredible overall.Presentation at McKesson December 2010
  38. 38. Apps for PractitionersEMR Dr. Chrono EHR Remote access EMR Free Patient scheduling Electronic medical billing UI looks like it needs some work.Presentation at McKesson December 2010
  39. 39. Apps for PractitionersRemote Monitoring Airstrip Monitoring Remote Patient Monitoring Free (demo) Interfaces with companion backend (commercial) AirStrip system Cardiology solution also availablePresentation at McKesson December 2010
  40. 40. Apps for PractitionersImaging mVisum onDemand DICOM, PACS Image Viewer Free View lab results from Quest DiagnosticPresentation at McKesson December 2010
  41. 41. Apps for PractitionersImaging Osirix Image Viewer $19.99 Able to view CTs, Ultrasound, MRI in standard DICOM format Based on OpenSource desktop client. Widely usedPresentation at McKesson December 2010
  42. 42. Mobile Health Apps: HighlightsApps with supportingaccessoriesPresentation at McKesson December 2010
  43. 43. Apps with supporting accessories iBGStar™ Diabetes Manager Blood glucose meter not yet released December 2010
  44. 44. Apps for Practitioners Thinklabs Stethoscope App Visual heart & lung sounds $69.99Presentation at McKesson December 2010
  45. 45. Speciality Devices Vscan Handheld UltrasoundPresentation at McKesson December 2010
  46. 46. Speciality Devices Proteus Biomedical Ingestible Drug / Physical Monitor Low power, activated after ingestion by stomach fluids. Monitors incoming drugs / physical condition, heart rate, respiratory rate.Presentation at McKesson December 2010
  47. 47. Part 04Touch Devices: Challengesin Medical EnvironmentsPresentation at McKesson December 2010
  48. 48. Touch Devices: Challenges in Medical EnvironmentsPhysical Challenges:Presentation at McKesson December 2010
  49. 49. Physical ChallengesNot ruggedizedHard to disinfectRequires a dockDifficult to operate with gloves(video)Presentation at McKesson December 2010
  50. 50. Physical Challenges: Osirix VideoWatch this video online: to 4:30Presentation at McKesson December 2010
  51. 51. Touch Devices: Challenges in Medical EnvironmentsRegulatory ChallengesFor mobile mhealth apps,regulatory environment is unclear,involving both the FDA & FCC.Some apps might need approval as if they were devices, from both the FDA & the FCC.Presentation at McKesson December 2010
  52. 52. Part 05Product Development:A UX-driven processPresentation at McKesson December 2010
  53. 53. Product Development: A UX-driven processQuick point to considerMobile version !=Porting existing softwarePresentation at McKesson December 2010
  54. 54. Product Development: A UX-driven processUX driven developmentPlanning the productaround empoweringthe userPresentation at McKesson December 2010
  55. 55. Product Development: A UX-driven processMain output:Detailed planning of thesystem UI.We call this Schematics.Presentation at McKesson December 2010
  56. 56. Product Development: A UX-driven processSchematics align teamsaround visible, tangiblefunctionality.Presentation at McKesson December 2010
  57. 57. Schematics (example)Presentation at McKesson December 2010
  58. 58. Product Development: A UX-driven processProcess overview:Presentation at McKesson December 2010
  59. 59. Product Development: A UX-driven processConcept to ProductUX driven processThis process is straightforward, practical.Presentation at McKesson December 2010
  60. 60. Product Development: A UX-driven processResearch- Existing product + technology research- User research (shadowing, documenting)- Identifying business & ecosystem opportunities(continues)Presentation at McKesson December 2010
  61. 61. Product Development: A UX-driven processPlanning, Designing- Ideation - concept development- Defining project scope- Paper prototyping- Schematic design- Validation / prototyping cycles- Visual design + development kickstart (in parallel)Presentation at McKesson December 2010
  62. 62. Part 06New Products:Rapid PrototypingPresentation at McKesson December 2010
  63. 63. New Products: Rapid PrototypingIn a relatively small period of timeA small group canplan, design & build amockup/prototype thathas tremendous impact.Presentation at McKesson December 2010
  64. 64. New Products: Rapid PrototypingA mockup makestheory tangible.Can persuade internallyClarify product needsA strong marketing toolPresentation at McKesson December 2010
  65. 65. Part 07SummaryPresentation at McKesson December 2010
  66. 66. Mobile health apps can:Increase productivity byincreasing connectivity.Presentation at McKesson December 2010
  67. 67. Mobile health apps can:Facilitate new servicesby connecting patients &practitioners.Presentation at McKesson December 2010
  68. 68. UX-driven productdevelopment is practical,tangible & increasesteam focus.Presentation at McKesson December 2010
  69. 69. Part 08Q&A, DiscussionPresentation at McKesson December 2010
  70. 70. Thank You.Presentation at McKesson December 2010