A Brief Introduction to Design Hacking + Generative Design

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I gave a presentation this week at Shenkar College of Design / Interactive Media programme that includes a brief introduction to 'Design Hacking' and Generative Design.

The presentation includes an overview of technical tricks & tweaks for graphic designers using Macs, as well as an introduction of generative tools available for graphic designers & some sample uses of them.

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  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/i7K0s4
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  • Wish I could have been there!
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A Brief Introduction to Design Hacking + Generative Design

  1. Hello.I’m Guy.meetgooya.comstupidapp@gmail.comGuy Haviv meetgooya.com @stupidapp
  2. a brief introduction toDesign Hacking /Generative DesignGuy Haviv meetgooya.com @stupidapp
  3. Design Hacking / Generative DesignWe’ll talk about:Mixing technology withaesthetics to generateawesomeness.Guy Haviv meetgooya.com @stupidapp
  4. Outline- Introduction- Ideas are fluid- Design Hacking- Generative DesignGuy Haviv meetgooya.com @stupidapp
  5. IntroductionGuy Haviv meetgooya.com @stupidapp
  6. IntroductionInteractive design is at theintersection between design &technology.We usually talk about makingthings easy.Instead, let’s talk about makingthings beautiful.Guy Haviv meetgooya.com @stupidapp
  7. IntroductionI’ve heard this from several teachers at Shenkar:Nowadays, kids already knowall about the creative softwareused for design— all we can do is teach youhow to think.Guy Haviv meetgooya.com @stupidapp
  8. IntroductionI’ve heard this from several teachers at Shenkar:Nowadays, kids already knowall about the creative softwareused for design— all we can do is teach youhow to think.Guy Haviv meetgooya.com @stupidapp
  9. IntroductionIn design school I...Trained my eyesLearned how to thinkLearned a craftToday we’ll explore one (new)aspect of digital craft.Guy Haviv meetgooya.com @stupidapp
  10. IntroductionWhat I learnedfrom my illustratorfriend:Guy Haviv meetgooya.com @stupidapp
  11. Introductionbe obsessed withthe process.Draw > Xerox to 2000% > Draw Again > Scan > Add typeGuy Haviv meetgooya.com @stupidapp
  12. Introductioneveryone’s usingthe same tools?let’s tinker with thetools then!Guy Haviv meetgooya.com @stupidapp
  13. IntroductionWhy are we talking about this?diving into the digital craft cangive digital designers an edgeover their print colleagues.And most of this stuff is superuseful for print design as well.Guy Haviv meetgooya.com @stupidapp
  14. Ideas are fluidGuy Haviv meetgooya.com @stupidapp
  15. Ideas are fluidIdeas are fluid.they can be mixed & matchedlike design elements.Guy Haviv meetgooya.com @stupidapp
  16. Ideas are fluidVered Mosenzon calls this‘spinning ideas’.IDEO developed Method Cardsto support idea generationGuy Haviv meetgooya.com @stupidapp
  17. IDEO Method Cards appGuy Haviv meetgooya.com @stupidapp
  18. IDEO Method Cards appGuy Haviv meetgooya.com @stupidapp
  19. Design ‘Hacking’Guy Haviv meetgooya.com @stupidapp
  20. Design Hackingin the 80s,Macs haverevolutionizedgraphic design.Guy Haviv meetgooya.com @stupidapp
  21. Design Hackingmore accurately,WYSIWYG + PostScriptrevolutionized graphic design.Guy Haviv meetgooya.com @stupidapp
  22. Design HackingWe’ll focus on Macsoftware / hackstoday.Guy Haviv meetgooya.com @stupidapp
  23. Design Hackinghack #01Be a screencapture ninja.Guy Haviv meetgooya.com @stupidapp
  24. Design HackingCmd+Shift+3Cmd+Shift+4Cmd+Shift+4 ... Space(Copies Windows’ drop shadows!)also:try these with Ctrl addeduse Space like in IllustratorGuy Haviv meetgooya.com @stupidapp
  25. Design Hackinghack #02Be an iconcapture ninja.Guy Haviv meetgooya.com @stupidapp
  26. Design Hackinghack #02: Be an icon capture ninja.Copy any file/folder in FinderOpen PreviewCmd+Nw00t.Guy Haviv meetgooya.com @stupidapp
  27. Design Hackinghack #03Understand the.AI + .PDFrelationshipGuy Haviv meetgooya.com @stupidapp
  28. Design HackingIllustrator is an incredible app -it has forward compatibility.Each .ai file actually has a hidden .pdf file inside.Guy Haviv meetgooya.com @stupidapp
  29. Design HackingGuy Haviv meetgooya.com @stupidapp.ai + pdf bundles enable QuickLook on .ai files.
  30. Design Hackinghack #04Be an app bundleresearcher/ninja.Guy Haviv meetgooya.com @stupidapp
  31. Design HackingThe Finder has a trick calledbundles.Bundles are folders that act likesingle files.They hide some good stuff inside.Guy Haviv meetgooya.com @stupidapp
  32. Design Hacking.app files are bundles.Let’s look at an example.iWork files used to be bundles.Let’s extract some media from a .keynote documentGuy Haviv meetgooya.com @stupidapp
  33. Design Hackinghack #05Fonts are usuallyembedded withinPDFsGuy Haviv meetgooya.com @stupidapp
  34. Design HackingWhen you export a file to PDF,the relevant fonts are beingembedded into that PDF.And you can extract them.Get FontForge to try this stuff out.Guy Haviv meetgooya.com @stupidapp
  35. Design Hacking(demo).Guy Haviv meetgooya.com @stupidapp
  36. Design Hackinghack #06Be aPDF-everywhereninja.Guy Haviv meetgooya.com @stupidapp
  37. Design HackingPrinters speakPostScript.Guy Haviv meetgooya.com @stupidapp
  38. Design HackingPDFs arePostScriptwrappers.Illustrator is like a planning environment for PDFs.Guy Haviv meetgooya.com @stupidapp
  39. Design HackingMacs speak PDFquick fluently.Guy Haviv meetgooya.com @stupidapp
  40. Design HackingMacs speak PDF quick fluently.Nearly every time you seesomething on screen, it’s avector PDF.Guy Haviv meetgooya.com @stupidapp
  41. Design HackingDemoGrapherDictionaryiCalGuy Haviv meetgooya.com @stupidapp
  42. Design HackingGuy Haviv meetgooya.com @stupidapp
  43. Design HackingGuy Haviv meetgooya.com @stupidapp
  44. Design Hacking(demo).Guy Haviv meetgooya.com @stupidapp
  45. Generative DesignGuy Haviv meetgooya.com @stupidapp
  46. Generative DesignJust like ideas are fluidObjects, type &images shold befluid as well.Guy Haviv meetgooya.com @stupidapp
  47. Generative DesignWe could use technologyto make image, shape &type even more fluid.Guy Haviv meetgooya.com @stupidapp
  48. Generative DesignWe should masterour tools, and thenalter them.Guy Haviv meetgooya.com @stupidapp
  49. Generative Designgenerative tool #01Core Image Fun HouseGet it when downloading Xcode:http://developer.apple.com/technologies/xcode.htmlMac onlyGuy Haviv meetgooya.com @stupidapp
  50. Generative DesignCore Image Fun HouseTake an image and stack abunch of live pixel effects on topof it.(originally made as a technology exploration tool)Guy Haviv meetgooya.com @stupidapp
  51. Design HackingGuy Haviv meetgooya.com @stupidapp
  52. Generative Design(demo).Guy Haviv meetgooya.com @stupidapp
  53. Generative Designgenerative tool #02Quartz ComposerGet it when downloading Xcode:http://developer.apple.com/technologies/xcode.htmlMac onlyGuy Haviv meetgooya.com @stupidapp
  54. Generative DesignQuartz ComposerNode based visual language formixing image, video, audio,code & other media.Guy Haviv meetgooya.com @stupidapp
  55. Guy Haviv meetgooya.com @stupidapp
  56. Generative DesignQuartz Composer files arecalled Compositions.They are used on the Mac as:Screen saversiTunes visualizersKeynote pluginsThey are also playable on any Mac with Quicktime.Guy Haviv meetgooya.com @stupidapp
  57. Generative DesignI used Quartz Composer to create an interactive poster.Guy Haviv meetgooya.com @stupidapp
  58. Generative Design(demo).Guy Haviv meetgooya.com @stupidapp
  59. Generative Designgenerative tool #03Processingprocessing.orgMac & PCOpen sourceGuy Haviv meetgooya.com @stupidapp
  60. Generative DesignProcessingMaybe the most well knowngenerative design tool.Open Source, very welldocumented.Guy Haviv meetgooya.com @stupidapp
  61. Generative Design Write simplified Java code, get visual results. Thousands of samples to play with.Guy Haviv meetgooya.com @stupidapp
  62. Guy Haviv meetgooya.com @stupidapp
  63. Generative Designgenerative tool #04NodeBoxnodebox.netMac onlyOpen SourceGuy Haviv meetgooya.com @stupidapp
  64. Generative DesignNodeBoxNodeBox is fucking awesome.You write Python code &generate vector graphics.Copy as PDF to Illustrator to continue tweaking.Guy Haviv meetgooya.com @stupidapp
  65. Guy Haviv meetgooya.com @stupidapp
  66. Generative DesignI used NodeBox to generate posters with infographicsGuy Haviv meetgooya.com @stupidapp
  67. Generative Designand also in a branding project to wrap shapes around pathsGuy Haviv meetgooya.com @stupidapp
  68. Generative Designand also in a branding project to wrap shapes around pathsGuy Haviv meetgooya.com @stupidapp
  69. Generative Design(demo).Guy Haviv meetgooya.com @stupidapp
  70. Generative Designgenerative tool #05ScriptographerIllustrator scripting pluginscriptographer.orgMac & PCOpen sourceGuy Haviv meetgooya.com @stupidapp
  71. Generative DesignScriptographer is an interactivescripting environment forIllustrator.It adds a palette with scripts and a few tools - all ofwhich can be edited and manipulated.Guy Haviv meetgooya.com @stupidapp
  72. Generative DesignGuy Haviv meetgooya.com @stupidapp
  73. Generative Designgenerative tool #06PostScript HackingGuy Haviv meetgooya.com @stupidapp
  74. Generative DesignWhat happens if you output anIllustrator file to .ps, and thenplay with random numbersinside?And then open the .ps with Adobe Distiller to makeit a PDF to view the results?Guy Haviv meetgooya.com @stupidapp
  75. Generative DesignI used postscript hacking mainly to distort shapesGuy Haviv meetgooya.com @stupidapp
  76. Generative DesignI used postscript hacking mainly to distort shapesGuy Haviv meetgooya.com @stupidapp
  77. Generative Design(demo).Guy Haviv meetgooya.com @stupidapp
  78. SummaryGuy Haviv meetgooya.com @stupidapp
  79. Generative DesignDon’t treat all of thisas merely eye candy.Always attempt tomarry code & concept.Guy Haviv meetgooya.com @stupidapp
  80. Summarythank you.Slides available on:http://tinyurl.com/designhackingThere’s a lot more to learn / explore:http://www.creativeapplications.net/http://www.generatorx.no/category/tools-code/Guy Haviv meetgooya.com @stupidapp

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