2. SUITCASE26 is a gurgaon-based multidisciplinary agency.
We have worked with a number of the world’s most
recognized brands and agencies. Our contributions have
covered a full specturm of product design and rebranding -
from strategic positioning through implementation - for such
clients as: Google, AOL, FOX, Thomson Reuters, SONY,
Maruti Suzuki, iYogi, Kohler, iPrimus, and more.
THE OBEROI RAJVILAS DIGITAL IDEOLOGY PLATFORM
17. AN INTERFACE DOES NOT AN EXPERIENCE MAKE.
THE OBEROI RAJVILAS DIGITAL IDEOLOGY PLATFORM
BY BRINGING THE BEST TEAM TOGETHER
18. OUR REAL SUPERPOWER IS THE AWARD WINNING
TEAM WE EMPLOY — SHARP, NUANCED, AND
PASSIONATE DESIGNERS AND THINKERS. WITH
HERITAGE FROM THE TOP GLOBAL AGENCIES,
WE’RE SPECIALISTS IN DESIGN FOR ALL FORM
FACTORS, FROM DESKTOP TO MOBILE.
AN INTERFACE DOES NOT AN EXPERIENCE MAKE.
THE OBEROI RAJVILAS DIGITAL IDEOLOGY PLATFORM
19. BY UTILIZING THE BEST DESIGN PRACTICES
AN INTERFACE DOES NOT AN EXPERIENCE MAKE.
THE OBEROI RAJVILAS DIGITAL IDEOLOGY PLATFORM
20. Our interaction designers master
multiple screens and the seams in
between. Some specialize in the
context of mobility.
2 Interaction design
Our graphic designers are able to
improve your existing look or create
a new one, working out details from
fonts to colour moods.
3 Graphic design
4 Our motion designers create rich
transitions and fusions where motion
becomes interaction.
Motion design
Our story team brings experience
to life through concept movies,
leveraging the latest digital
motion technologies.
5 Story team
1 Our product strategists shape
service propositions and help
identify the most appropriate
user behaviour for the project.
User experience
Our technical architects act as the
glue between designers and
engineers and help shape the
experiences technically early on.
6 Technical architecture
We classify our talent pool into Junior, Senior, Design leads, and Management and Partner levels.
AN INTERFACE DOES NOT AN EXPERIENCE MAKE.
THE OBEROI RAJVILAS DIGITAL IDEOLOGY PLATFORM
21. BY DEPLOYING THE BEST SERVICE STRATEGY
AN INTERFACE DOES NOT AN EXPERIENCE MAKE.
THE OBEROI RAJVILAS DIGITAL IDEOLOGY PLATFORM
22. OUR SERVICE FRAMEWORK
Phases
Focus
Deliverables
Key Benefits
STRATEGY
SERVICE STRATEGY
Organisation
User
Market
Technology
Service proposition defined
User, market and technology
drivers defined
Stakeholders aligned
Project team onboarded
CONCEPT
SERVICE CONCEPT
Driving Ideas
Touch Points
Life Cycle
Roadmap
Key ideas identified
Service touchpoints agreed
Usage drivers defined
Discovery, Trial, Upgrade
DESIGN
INTERFACE SOLUTIONS
Structure
Interaction
Visual
Motion
Interaction, information and visual
design is agreed and defined
End users validate the interface
solution
Assets for implementation
are created
Project launch
1 2 3
THE OBEROI RAJVILAS DIGITAL IDEOLOGY PLATFORM
23. BY IMPLEMENTING THE BEST APPROACH
AN INTERFACE DOES NOT AN EXPERIENCE MAKE.
THE OBEROI RAJVILAS DIGITAL IDEOLOGY PLATFORM
24. rst thing we need is an idea that inspires us
`
CONTEXT The circumstances where information adds value
STRATEGY How we can add value to the business
DEVICE PLAN Choose the devices that best serves our audience
DESIGN Create a user experience based around needs
PROTOTYPE Test the experience within the context
DEVELOPMENT Put all the pieces together
TESTING And test, and test, and test some more
OPTIMIZATION Reduce all assets to its lowest possible size
NEEDS & GOALS Identify a basic need with our desired user
IDEA The fi
OUR PROCESS
A M U T U A L LY I N C L U S I V E M U LT I VAT L E N T A P P R O A C H
THE OBEROI RAJVILAS DIGITAL IDEOLOGY PLATFORM
