Slides from my presentation at The Wichita Business Journal's "Creating Customer Relationships Through Social Media" Panel Discussion on December 16, 2014

1. WE ARE A MULTIDISCIPLINARY AGENCY DEDICATED TO
PLANNING, DEVELOPING, AND DELIVERING DESIGN AND
BRANDING SOLUTIONS FOR BUSINESSES OF ALL SIZES.

2. B E T T E R ST I L L , W E P ROV I D E R E S P O N S I V E S U P P O RT
A N D ST R AT E GY F O R A L L O F T H E A B OV E .
WE DESIGN WEBSITES, PRINT COLLATERAL,
MOBILE APPS, AND MORE.

3. C O P Y W R I T I N G , D E S I G N ,
C O D I N G , P R , P RO J E C T
M A N AG E M E N T,
M A R K E T I N G S T R AT E G Y,
E R S AT Z L I F E C OAC H .
S O C I A L M E D I A I N VO LV E S
A L L O F T H E S E S K I L L S .
M E E T O U R L E A D CO M M U N I C AT I O N S
ST R AT E G I ST, N AO M I S H A P I RO

4. BASELINE PRESENTS
SPENDVS.INVEST STRATEGY&SOCIALSTRENGTH
searchenginejournal.com • expandedramblings.com • mediabistro.com • digiday.com
B A S E L I N E
C R E AT I V E
I N C O R P O R A T E D
E S T . 2 0 0 5
BASELINECREATIVE.COM
B
CURRENT NATIONAL AVERAGE
COST FOR ACTUAL “LIKE” ON
FACEBOOK (VARIES BY INDUSTRY,
LOCATION AND DEMOGRAPHIC)
GOOGLE’S TOTAL
REVENUE GENERATED
THROUGH ADVERTISING
$1
96%
There are innumerable gurus promising overnight
success with social media. Some communications are
ideally suited to a variety of platforms. Knowing your
audience and creating a successful campaign involves
more than a tweet. Some interesting statistics - read on!
YOUTUBE
1BILLION
70MILLION
PINTEREST
500MILLION
GOOGLEPLUS
500MILLION
TWITTER
130MILLION
INSTAGR.AM
238MILLION
LINKEDIN
INVEST WISELY IN
SOCIAL MEDIA
YOUTUBE ONE-DAY HOMEPAGE FEATURE
$400,000
BIG
BUCKS
1.15BILLION
FACEBOOK
66%
15-34 year olds using facebook.
42%
Like a page for a coupon/incentive.
WHAT USERS DO
ON FACEBOOK
35%
Like a page to enter a contest.
S O C I A L M E D I A
C A N B E
DAU N T I N G
Too many platforms!
Too much technology!
Too much time!
Too much money!
It doesn’t have to be painful.
There are social media
solutions options for
everyone; the trick is to find
the ones that work for you.

5. S O C I A L M E D I A I S A K E Y C O M P O N E N T
O F B A S E L I N E C R E AT I V E ’ S S E RV I C E S
• Love it or hate it, social media is not going anywhere.
• It is an important extension of your word-of-mouth
outreach and your strategic, integrated marketing plan.
• Share your company culture with your clients and vendors.
• Allow your customers to become brand ambassadors.
• Small businesses may not have time or manpower to
allocate to social, so using an outside resource is crucial.

7. B A S E L I N E C R E AT I V E H E L P S O U R C L I E N T S
F I N D T H E R I G H T F I T F O R T H E I R B U S I N E S S .
W H I C H S O C I A L M E D I A P L AT F O R M I S R I G H T F O R YO U ?
R E M E M B E R , S O C I A L M E D I A I S J U ST PA RT O F YO U R OV E R A L L
M A R K E T I N G ST R AT E GY – I T ’ S N OT T H E W H O L E S H E B A N G .

8. B A S E L I N E C R E AT I V E
S O C I A L M E D I A
C L I E N T S I N C LU D E :
• Cocoa Dolce Artisan
Chocolates
• Commerce Lease Group
• Kitchen Concepts
• The Farris Wheel
• SafetyTec Hood Cleaning
• Puff’s
• Interior Trends, Inc.

9. “The answer is Yes!”

10. FIND US ONLINE
WWW.BASELINECREATIVE.COM
TWITTER: @BASELINEICT
FACEBOOK: BASELINECREATIVEINC
GOOGLE+: BASELINECREATIVE
PINTEREST: BASELINEICT
INSTAGRAM: BASELINECREATIVE
QUESTIONS? EMAIL NAOMI@BASELINECREATIVE.COM