MakeMyTrip.com, India's leading web travel organization was established in the year 2000 by Deep Kalra a former student of IIT Ahmadabad. It aimed to offer a range of best-value products and services along with cutting-edge technology and dedicated round-the-clock customer support. Headquartered in Gurugram, Haryana.

2. ABOUT MAKEMYTRIP
 MakeMyTrip.com, India's leading web travel organization was
established in the year 2000 by Deep Kalra a former student of IIT
Ahmadabad.
 MakeMyTrip was made to enable the Indian travelers and guests
with moment booking and thorough decisions, the organization
started its excursion in the US-India travel advertise.
 It aimed to offer a range of best-value products and services along
with cutting-edge technology and dedicated round-the-clock
customer support. Headquartered in Gurugram, Haryana.

3.  The company provides online travel services including flight tickets,
domestic and international holiday packages, hotel reservations, rail and
bus tickets, etc. to its customers.
 The company also operates through 65 retail stores across 50 cities in
India, along with international offices in New York City and Sydney.
ABOUT MAKEMYTRIP

4. Organization Structure
Deep Kalra
Chairman & Group CEO
Rajesh Magow
Co-Founder & CEO – India
Mohit Gupta
Chief Operating Officer –
Online
Mohit Kabra
Chief Financial Officer
Ranjeet Oak
Chief Business Officer -
Holidays
Yuvaraj Srivastava
Chief Human Resource Officer
Saujanya Shrivastava
Chief Marketing Officer

5. Value of MakeMyTrip
 Customer Centered Approach:
MakeMyTrip is focusing on their customer both externally and internally.
 Integrity:
MakeMyTrip is maintaining a consistency between their words and action.
 Innovation:
MakeMyTrip is combining innovation in business as well as in technology
to provide best products and services to their customers.
 Teamwork:
MakeMyTrip believes in teamwork for achieving goals of providing best
service to their customers.
 Accountability:
MakeMyTrip feels the responsibility and accountability which they promise to
their customers and stakeholders.

6. MARKET SHARE OF MMT

7. BUSINESS MODEL OF
MAKEMYTRIP

8. B2C Business Model

9.  B2C interface of MakeMyTrip specifically manages the tip clients.
Having such reserving framework incorporated for flights, inn, autos,
exchanges and so forth helps customer book rooms on this site.
 B2C travel gateways interface specifically with individuals without
including travel operators by any stretch of the imagination.
 They have incomprehensible data about most ideal travel goals,
transportation plans, and housing.
 B2C interface model of MakeMyTrip makes travel arranging less
demanding and guarantee that individuals around the globe have the best
trek involvement, giving sorted out excursions and consistent travel.

10.  B2B interface of MakeMyTrip permits head out partnerships to perceive
substantial system of travel specialists and sub-operators.
 It helps specialists to control unpracticed voyagers through remote travel
or go to their most loved destinations.
 There are various B2B travel entrance advancement organization
accessible comprehensively which gives this administrations but most of
the travel agents founds MakeMyTrip interesting to work with.

11. MakeMyTrip view of the customer

12. Competitive Advantage
 A strong competitive advantage of MakeMyTrip is to think beyond
customer satisfaction and to create an unforgettable experience for the
customer by their service and offerings that other tourism dealers and
agents are not able to provide as they are utilizing the traditional manner
of conducting this industry’s business.
 MakeMyTrip has customer testimonial which provide a very strong
feedback about their customer care executives.
 MakeMyTrip marketing strategy is focusing on making MakeMyTrip an
elite brand rather than just a product.
 To attain this target they are focusing on all four P’s of marketing Product,
Price, Place and Promotion.

13.  Product Competitive Advantage:
Online tickets are greatly accepted by customers and their value added
services is providing customer satisfaction.
 Price Competitive Advantage:
MakeMyTrip is providing online tickets to their customers at an affordable
price and also believes in providing value for money.
 Place Competitive Advantage:
MakeMyTrip is using e-market as the place for their business which is
accessible to customers from anywhere.

14. WEB INTERFACE

20. ADVENTURIA.IN

25. Thank you