EPG 2014 Final Portfolio - Ngoc Anh Cao - Berea College
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A summary of an Education Studies major's journey toward Entrepreneurial Abilities. This is my Final Portfolio for the Entrepreneurship for the Public Good Program at Berea College, Summer 2014. For more information, please download the file and/or check the notes pages. I included my complete talk in front of the cohort in the notes under the slides.
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EPG 2014 Final Portfolio - Ngoc Anh Cao - Berea College
- 1. Entrepreneurship for the Public Good Cohort 11 Ngoc-Anh Cao Berea College, Berea, Kentucky July 3, 2014 How an Education Major Identifies Herself with an Entrepreneur
- 2. Biggest Challenge: Assumptions July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major An Education Major as People Think An Entrepreneur as I Think
- 3. Biggest Success: Think Out of the Box THINK LIKE AN EDUCATOR ACT LIKE AN ENTREPRENEUR July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 4. 10 Key Concepts 1. Appalachia 2. Tacit Knowledge 3. Design Thinking 4. Heart + Head = Hustle 5. The Invisible Barrier 6. Empathy 7. Rider, Elephant, and Path 8. Patterns Recognition 9. Creating Community 10. Made to Stick July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 5. Challenge 2: Create Motivation WHY APPALACHIA? July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 6. Success 2: There Is a Place Like Appalachia Everywhere July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major Vietnam
- 7. The Vicious Cycle: Low Education & Persistent Poverty July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 8. Education Percentages 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Breathitt Knott Lee Leslie Letcher Owsley Perry Wolfe College degree Some college High school only Less than high school July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 9. The Elephant Is Ready – Frustration Can Become Motivation July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 10. There Are Riders to Direct the Elephant July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 11. What EPG Students Do: Shape the Path Follow-up: Mapping the 36-mile river trail in Perry County on July 19th and 20th July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major Map of the 27-mile ATV trail in Leslie County Map of the 7.5-mile River trail in Leslie County
- 12. Challenge 3: The Invisible Barrier July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 13. Success 3: Overcome the Invisible Barrier 21 miles 7.5 miles July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major Biking on the Virginia Creeper Trail Kayaking on the Middle Fork River in Leslie County
- 14. Success 3: Overcome the Invisible Barrier 4/627 miles July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major Driving ATV on the trail in Leslie County Rock climbing at Torrent Falls Climbing Adventure
- 15. Challenge 4: Ambiguity and Uncertainty July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 16. Success 4: Create Community & Utilize Resources July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 17. Challenge 5: Teamwork July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 18. My Role in Our Team July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 19. Success: Teamwork (I think -> We think) July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 20. An Entrepreneurial Leadership July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 21. Social Media Reviews July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major * 31 Contributions on TripAdvisor * 36 Reviews & 83 Local Photos on Yelp * 25 Reviews on Facebook
- 22. Social Media Reviews July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 23. Social Media Reviews on Photos July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 24. My Mulligans July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major Re-climb and Complete the Torrent Falls Climbing Adventure Communicate Better with Local Communities
- 25. Next Steps • Study abroad in Finland in Spring 2015 • Get an internship with UNICEF • Seek opportunities to attend national and international conferences • Continue self-reflecting July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 26. July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 27. Work Cited d.school Hasso Plattner Institute of Design at Stanford University. Facilitator’s Guide to an Introduction to Design Thinking. Palo Alto, California: Stanford University. 2011. Moodle.berea.edu. 2014. d.school Hasso Plattner Institute of Design at Stanford University. Facilitator’s Guide to an Introduction to Design Thinking: Redesign the Gift-Giving Experience. Palo Alto, California: Stanford University. 2011. Moodle.berea.edu. 2014. Eller, Ronald, D. Uneven Ground: Appalachia Since 1945. Lexington: University Press of Kentucky. 2008. Print. Galinsky, Lara and Doug Ulman, Work on Purpose. Echoing Green. 2011. Print. Hacbert, Peter. Entrepreneurial Experience. Course. 2014. Heath, Chip, and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2007. Print. Heath, Chip and Dan Heath. Switch: How to Change Things When Change is Hard. New York: Broadway Books, Crown Publishing, 2010. Print. James Agee Film Project. Appalachia: A History of the Mountains and People. 2009. DVD. Salstrom, Paul. Appalachia's Path to Dependency: Rethinking a Region's Economic History. 1998. Print. Berry, Chad. A Historical Perspective of Old and New Appalachia. Lecture. 14 May 2014. The Entrepreneur Learning Initiative. The Ice House Entrepreneurship Program. 2014. Online Course. 2014. July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
- 28. Work Cited Facebook.com Icehouse.digitalchalk.com Images.google.com TripAdvisor.com Yelp.com July 3, 2014 Ngoc-Anh Cao An Entrepreneurial Journey of an Education Major
Editor's Notes
- On the screen you can see 8 counties that we’ve been traveling to and working with over the summer. 8 counties share the same patterns: First, they have persistent poverty from 1970-2000. What does this mean? That means over 4 decades, 20 percent or more of its residents were poor, as measured by the 1970, 1980, 1990 and 2000 decennial censuses. According to the most updated data, by 2011, with the American Community Survey 5-year estimates for 2007-2011, all of those counties still have persistent poverty. Let’s think about it. Five decades, 50 years. Second, they have low education, by the year 2000 – A county was classified as low-education if 25 percent or more of residents 25 years old or older had neither a high school education or GED. This means if we were residents of these counties, every four of us there would be more than one which had neither a high school education or GED. This, to me, is striking. Why? Because I see it as the vicious cycle. They’re poor, they need money to afford their lives, they want a job as soon as possible. So they go to work at the age of 16 with the jobs that do not require high school education or GED. The low education prevents them from getting promoted or changing to another better job. So they keep being poor. Period. Work Cited Hackbert, P.H. Rural Atlas Database for the 2013 EPG Program. A modification of the Atlas of Rural and Small Town America download data of people, jobs, agriculture, and county classifications from 2010 Census data, and 2011 American Community Survey. Picture: http://www.cohp.org/ky/kentucky_E.html
- This is the chart that demonstrates the education situations in 8 counties. Blue is the percentage of those who are 25 years old or older without a high school diploma. Orange is the percentage of those who have a high school diploma. Grey is the percentage of those who have some college without degree and Orange is the percentage of those who own a college degree. What do you see? Can someone tell me what you see? Do you agree that the data here is consistent with the egg-chicken cycle that I just talked about? I want to provide you here some economic dependence information. Economic Dependence is the measures of Earnings and Employment. Based on that, it is defined that Knott, Leslie, Letcher, Perry are Mining-dependent; Breathitt is Federal/State Government-dependent; and Lee, Owsley, Wolfe: Nonspecialized. Do you notice something interesting here? Breathitt has no better percentage of college degrees than other counties. Only 7.09% of its population are employed by the government, and these 7.09% bring the income that help define the economic dependence of the whole county. This also means, the poverty situation of the county is really serious. Work Cited Hackbert, P.H. Rural Atlas Database for the 2013 EPG Program. A modification of the Atlas of Rural and Small Town America download data of people, jobs, agriculture, and county classifications from 2010 Census data, and 2011 American Community Survey.
- When we first visited the city hall of Hazard, Perry County, I was stunned by a sign on the wall: “Coal brings light.” Coal mines are closed, but the belief and the nostalgia are still there. On another occasion, when I was talking to the owner of Treehouse Café, she said: “I’m a believer. I believe that the Earth can heal itself, but the people can’t. Coal is a necessary evil.” Many people we met were exhausted and frustrated. The shut down of coal companies in Hazard really choked the local community. So why do I say that the elephant is ready? Because I believe that the people have been desperate enough to long for a change. They want to see the light at the end of the tunnel. They are willing to start their lives over. We just need empathy to understand and motivate them. Work Cited Heath, Chip and Dan Heath. Switch: How to Change Things When Change is Hard. New York: Broadway Books, Crown Publishing, 2010. Print. Pictures: http://www.jaagtv.com/PM-Inaugurates-Coal-Power-Plants-In-Sahiwal-news-21055.html http://www.coalnomore.org/WhyCoalNoMore http://villains.wikia.com/wiki/Evil_Grin
- You might have been wondering why I didn’t mention anything about the six abilities of an entrepreneur. It is because I believe that the 6 abilities are always integrated, and you cannot separate them. I hope that I’ve demonstrated the six abilities through my stories clearly enough. If I were to describe my personal theory about entrepreneurial leadership it would incudes Seeing the Big Picture. In other words, it is Vision. I believe that an entrepreneur needs to be able to envision the future that not many people are capable of seeing. From that he or she can connect the right people with the right resources, so that they can develop their skills and potential to the most. It is like solving a puzzle, if you can’t envision the whole picture ahead, it will take forever to matches the pieces and achieving success. Pictures: http://epiphenom.fieldofscience.com/2010/09/seeing-big-picture.html http://targetx.com/who-we-are/our-fundamentals/
- As part of the program requirement, I constantly worked on Social Media Platforms, including writing reviews and posting pictures on Yelp, TripAdvisor, and Facebook. I have 19 reviews and 31 contributions on TripAdvisor, 36 reviews and 83 local photos on Yelps, and 25 reviews on Facebook. Pictures: Personal Accounts on TripAdvisor, Facebook and Yelp
- These are examples of the reviews I posted on social media. Pictures: Personal Accounts on TripAdvisor, Facebook and Yelp
- One of the reasons why I do not have many reviews is because I focused more on posting pictures. These are the pictures I upload to show my experience in various stores, restaurants, tourist attractions, and hotels/bed & breakfast. After reading “How to Write Travel Stories That Sell,” I learned that often times, a picture can say more than a thousand words, especially for a person that doesn’t speak English as a native language like me. I wanted to bring to the travelers the most genuine experience I had in the places I’ve been to. I particularly focused on places that haven’t had any pictures yet. Therefore, I have about 100 pictures on TripAdvisor and Yelp. Pictures: Personal Account on Yelp
- If I had another chance, I would do 2 things: First, I wanted to go to Torrent Falls again to complete the whole 6 levels. I believe that I’m ready for it now. Second, I wanted to talk to local people more. It was pretty hard for me to understand some of their accents, so sometimes I couldn’t continue the conversations. I wanted to asked them more about the local situations.
- These are my next steps after EPG, now that I have a clearer vision and know better what I want to do in future.
- So, I’ve shared with you my personal journey. At first, I was broken by outside force. The intense schedule of EPG has been the greatest outside force. There were times that I thought my life ended – the physical, mental and emotional challenges that I encountered throughout EPG were one of the toughest ones I’ve ever had. However, I’m glad to tell you that I’m still alive. Not only I survived, but also thrived. I was surrounded with wonderful teammates, guided by my supportive professor, and motivated by the meaningful work we have done together. The outside force was gradually transformed into inside force, which helped me to better myself. I hope we all will be able to transform the outside force into our inside power. Thank you for listening.