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Unlock your Learning Potential !
ISO 9001:2008
Certified Company
Course details:
Course Code : MYT1600
Course Name: Mastering Digital
Marketing
Course duration: Fast track – 4 weeks
Regular weekdays – 6 weeks
Week End – 8 weeks
Training mode:
instructor led class training | Live virtual training
Contact: +91 90191 91856
Email:info@mytectra.com
Web: www.mytectra.com
Twitter : https://twitter.com/mytectra
Facebook: https://www.facebook.com/myTectra.Global
Linkedin: https://www.linkedin.com/company-beta/3030278/
Blog: http://mytectra.blogspot.in/
Description of Digital Marketing
 What is Digital Marketing.
 Why Should be study Digital Marketing
 What is the difference between Traditional and Digital Marketing.
 How Digital Marketing is beneficial over Traditional Marketing
 How can we grow Personally, professionally and Financially by doing Digital
marketing.
Strategy of Digital marketing
 What are the Platforms for Digital Marketing.
 What strategy we should implement to become successful Digital Marketing
professional.
 Practical approach to get Real time Experiences in Digital Marketing.
myTectra Learning Solutions private Limited
Bangalore-BTM Layout/
+91 90191 91856/ info@mytectra.com / www.mytectra.com
 Case Study of Digital Marketing Campaign
 Process of Digital Marketing and Ad Operation (Adops)
Module i :- Introduction Social Media Marketing.
 Foundation of Social Media
 What is Social Media.
 Use of Social Media
 Need Social Media Marketing.
 Time Spend on Social Media
Module ii : - Business for Social Media
 Set up Business Page on Social Media
 Growth of Business through Social Media
 Campaign Management on Social Media
myTectra Learning Solutions private Limited
Bangalore-BTM Layout/
+91 90191 91856/ info@mytectra.com / www.mytectra.com
Module iii :- Creative Strategy on Social Media
 What type of Creative required for Social Media
 Page Structure of Social Channel.
Module iv:- Online Reputation Management
 Customer Relation Through Social Media
 Branding awareness
 Business to Customer
Module V:- Content Marketing for SMM
 CTA , Info graphic, Information contents for Social Media
Module vi:- ROI for Social Media
 Small Scale Business Idea
 Revenue Generation Marketing.
myTectra Learning Solutions private Limited
Bangalore-BTM Layout/
+91 90191 91856/ info@mytectra.com / www.mytectra.com
Module vii:- - Trending Social Media Marketing<
 Comparison of Different Channels on Social media marketing
Module viii:- Analytics and Reporting on Social Media Marketing
 Hash Tags analysis
 Time Management
 Audience Targeting KPI
Module ix:- Social Medial Groups
 Understanding of the Groups
 Viral Marketing
 Sharing Tips and Idea
 Organic Promotion
myTectra Learning Solutions private Limited
Bangalore-BTM Layout/
+91 90191 91856/ info@mytectra.com / www.mytectra.com
Module x :- Key features of SM Marketing
 Sustain Growth for Marketing
 Posting Calendar Managements
Search Engine Optimization
 SEO Course content-
 What is SEO
 Important of SEO Tools
 Website Niche - Hosting- Domain
 Keyword Research
 On-Page SEO
 Off- Page SEO
 Link Building
 Google +Bing Webmaster Tools
 Working as SEO - Website analysis
myTectra Learning Solutions private Limited
Bangalore-BTM Layout/
+91 90191 91856/ info@mytectra.com / www.mytectra.com
Email Marketing
 Introduction to Email Marketing
 Email as Conversation
 Creating the Email List
 Landing Pages
 The Mailing List
 Spam and Blacklists
 Working with Email Service Providers (ESPs)
 Creating Campaign for Email Marketing
 Marketing Automation
 Business for Email Marketing
myTectra Learning Solutions private Limited
Bangalore-BTM Layout/
+91 90191 91856/ info@mytectra.com / www.mytectra.com
Search Engine Marketing and Google Ad words
 Pay-per-click Introduction
 Strategizing PPC, CPM, Sponsorship campaigns
 Marketing Analysis
 Ad writing Techniques for Search
 Campaign Management
 Bid Management Plan
 Keyword Rate Optimization
 Effective Landing Pages
 Performance Tracking
 User Psychology
 Reporting & Analysis
 QA and testing
 SEM Management
myTectra Learning Solutions private Limited
Bangalore-BTM Layout/
+91 90191 91856/ info@mytectra.com / www.mytectra.com

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Best Digital Marketing Training in Bangalore By myTectra

  • 1. Unlock your Learning Potential ! ISO 9001:2008 Certified Company Course details: Course Code : MYT1600 Course Name: Mastering Digital Marketing Course duration: Fast track – 4 weeks Regular weekdays – 6 weeks Week End – 8 weeks Training mode: instructor led class training | Live virtual training Contact: +91 90191 91856 Email:info@mytectra.com Web: www.mytectra.com Twitter : https://twitter.com/mytectra Facebook: https://www.facebook.com/myTectra.Global Linkedin: https://www.linkedin.com/company-beta/3030278/ Blog: http://mytectra.blogspot.in/
  • 2. Description of Digital Marketing  What is Digital Marketing.  Why Should be study Digital Marketing  What is the difference between Traditional and Digital Marketing.  How Digital Marketing is beneficial over Traditional Marketing  How can we grow Personally, professionally and Financially by doing Digital marketing. Strategy of Digital marketing  What are the Platforms for Digital Marketing.  What strategy we should implement to become successful Digital Marketing professional.  Practical approach to get Real time Experiences in Digital Marketing. myTectra Learning Solutions private Limited Bangalore-BTM Layout/ +91 90191 91856/ info@mytectra.com / www.mytectra.com
  • 3.  Case Study of Digital Marketing Campaign  Process of Digital Marketing and Ad Operation (Adops) Module i :- Introduction Social Media Marketing.  Foundation of Social Media  What is Social Media.  Use of Social Media  Need Social Media Marketing.  Time Spend on Social Media Module ii : - Business for Social Media  Set up Business Page on Social Media  Growth of Business through Social Media  Campaign Management on Social Media myTectra Learning Solutions private Limited Bangalore-BTM Layout/ +91 90191 91856/ info@mytectra.com / www.mytectra.com
  • 4. Module iii :- Creative Strategy on Social Media  What type of Creative required for Social Media  Page Structure of Social Channel. Module iv:- Online Reputation Management  Customer Relation Through Social Media  Branding awareness  Business to Customer Module V:- Content Marketing for SMM  CTA , Info graphic, Information contents for Social Media Module vi:- ROI for Social Media  Small Scale Business Idea  Revenue Generation Marketing. myTectra Learning Solutions private Limited Bangalore-BTM Layout/ +91 90191 91856/ info@mytectra.com / www.mytectra.com
  • 5. Module vii:- - Trending Social Media Marketing<  Comparison of Different Channels on Social media marketing Module viii:- Analytics and Reporting on Social Media Marketing  Hash Tags analysis  Time Management  Audience Targeting KPI Module ix:- Social Medial Groups  Understanding of the Groups  Viral Marketing  Sharing Tips and Idea  Organic Promotion myTectra Learning Solutions private Limited Bangalore-BTM Layout/ +91 90191 91856/ info@mytectra.com / www.mytectra.com
  • 6. Module x :- Key features of SM Marketing  Sustain Growth for Marketing  Posting Calendar Managements Search Engine Optimization  SEO Course content-  What is SEO  Important of SEO Tools  Website Niche - Hosting- Domain  Keyword Research  On-Page SEO  Off- Page SEO  Link Building  Google +Bing Webmaster Tools  Working as SEO - Website analysis myTectra Learning Solutions private Limited Bangalore-BTM Layout/ +91 90191 91856/ info@mytectra.com / www.mytectra.com
  • 7. Email Marketing  Introduction to Email Marketing  Email as Conversation  Creating the Email List  Landing Pages  The Mailing List  Spam and Blacklists  Working with Email Service Providers (ESPs)  Creating Campaign for Email Marketing  Marketing Automation  Business for Email Marketing myTectra Learning Solutions private Limited Bangalore-BTM Layout/ +91 90191 91856/ info@mytectra.com / www.mytectra.com
  • 8. Search Engine Marketing and Google Ad words  Pay-per-click Introduction  Strategizing PPC, CPM, Sponsorship campaigns  Marketing Analysis  Ad writing Techniques for Search  Campaign Management  Bid Management Plan  Keyword Rate Optimization  Effective Landing Pages  Performance Tracking  User Psychology  Reporting & Analysis  QA and testing  SEM Management myTectra Learning Solutions private Limited Bangalore-BTM Layout/ +91 90191 91856/ info@mytectra.com / www.mytectra.com