Snapchat offers businesses opportunities to provide live event access, private content, contests and promotions, and behind-the-scenes views to build awareness, interest, and evaluate engagement. There are three recommended strategies - create awareness by using Snapchat's differences from other platforms like its lack of competition and cost; develop interest through Snapchat's authentic feel and new audience reach using its various content options; and evaluate engagement by tracking user behaviors and determining if millennials are the target audience.