This document discusses ways to appeal to target audiences through music videos and websites. Music videos should have high production value, cultural references, and iconic locations to engage viewers. Websites should provide high quality multimedia content, images, and social media links to give audiences insight into the artist.

1. Target Audience Appeal

2. Music Video
• High production value
• Intertextuality references giving them cultural capital
• Including locations which are iconic – London eye

3. Website
• High quality website promoting the artist
• Audio visual to give them more of an insight into the artist
• High quality images throughout the website
• Social media links