SlideShare a Scribd company logo
1 of 16
Creating Awesome Video on a Budget
             Jeff McRitchie
            VP of Marketing
             MyBinding.com
         http://www.MyBinding.com
               @mybinding
Placeholder for Video
How We Got Started …




      December
        2007
@mybinding
Then …




 Our content marketing strategy has to change.
                                            @mybinding
The Challenge …




    We Needed Video   With Positive ROI


                                   @mybinding
Our Goal …

Create more than 1000
videos before the end
of 2011 with an overall
     positive ROI.
                   @mybinding
How …
        1.Leverage Existing Content
        2.Animated Product Videos
        3.Demo and How To Videos


                              @mybinding
Leverage Existing Content




Cost: Less than $5Success
Outcome: Moderate / Video
                            @mybinding
Animated Product Videos




Cost: Less than FAIL / Video
       Outcome: $10
                               @mybinding
Product Demo and How To Videos




      Cost: $50 / Video
      Outcome: SUCCESS
                            @mybinding
What can you get for $50 ???




                               @mybinding
How we make them so cheap…

                       NO Faces


                               NO Scripts



                       Brainstorm Lists




                        Group Similar Videos

                                               @mybinding
Find an awesome video guy (or girl) …




                                @mybinding
A few things we learned …




                            @mybinding
So what were the results?




                            @mybinding
Jeff McRitchie
   VP of Marketing
    MyBinding.com
http://www.MyBinding.com
   Twitter: mybinding

More Related Content

Similar to MyBinding MozCon Presentation: Creating Awesome Video on a Budget

Similar to MyBinding MozCon Presentation: Creating Awesome Video on a Budget (20)

How Moz Does Video
How Moz Does VideoHow Moz Does Video
How Moz Does Video
 
Michelle Kempner, BuzzFeed 5 ways to crush on a platform presentation
Michelle Kempner, BuzzFeed  5 ways to crush on a platform presentationMichelle Kempner, BuzzFeed  5 ways to crush on a platform presentation
Michelle Kempner, BuzzFeed 5 ways to crush on a platform presentation
 
Game-Planning Your Online Video Strategy (Content Marketing Institute Webcast)
Game-Planning Your Online Video Strategy (Content Marketing Institute Webcast)Game-Planning Your Online Video Strategy (Content Marketing Institute Webcast)
Game-Planning Your Online Video Strategy (Content Marketing Institute Webcast)
 
Got VIdeo ?
Got VIdeo ?Got VIdeo ?
Got VIdeo ?
 
9 Immutable Laws of Social Media in action: Guerrilla Video, Video Plus Socia...
9 Immutable Laws of Social Media in action: Guerrilla Video, Video Plus Socia...9 Immutable Laws of Social Media in action: Guerrilla Video, Video Plus Socia...
9 Immutable Laws of Social Media in action: Guerrilla Video, Video Plus Socia...
 
The Secrets of Video Marketing Workshop (MSMW 2018)
The Secrets of Video Marketing Workshop (MSMW 2018)The Secrets of Video Marketing Workshop (MSMW 2018)
The Secrets of Video Marketing Workshop (MSMW 2018)
 
How to Make Video the Key Player In Your Content Mix It Was Meant to Be
How to Make Video the Key Player In Your Content Mix It Was Meant to BeHow to Make Video the Key Player In Your Content Mix It Was Meant to Be
How to Make Video the Key Player In Your Content Mix It Was Meant to Be
 
YouTube Presentation
YouTube Presentation YouTube Presentation
YouTube Presentation
 
Southwick Search Marketing - Youtube SEO
Southwick Search Marketing - Youtube SEOSouthwick Search Marketing - Youtube SEO
Southwick Search Marketing - Youtube SEO
 
Youtube marketing director
Youtube marketing directorYoutube marketing director
Youtube marketing director
 
Call Camp June 2018 - Stories in Focus: Unlocking the Power of Video in Sales
Call Camp June 2018 - Stories in Focus: Unlocking the Power of Video in SalesCall Camp June 2018 - Stories in Focus: Unlocking the Power of Video in Sales
Call Camp June 2018 - Stories in Focus: Unlocking the Power of Video in Sales
 
Video Marketing Masterclass
Video Marketing MasterclassVideo Marketing Masterclass
Video Marketing Masterclass
 
Session 8 sumarry
Session 8 sumarrySession 8 sumarry
Session 8 sumarry
 
E-Commerce Video Marketing Case Studies & Tips
E-Commerce Video Marketing Case Studies & TipsE-Commerce Video Marketing Case Studies & Tips
E-Commerce Video Marketing Case Studies & Tips
 
Youtube marketing direct
Youtube marketing directYoutube marketing direct
Youtube marketing direct
 
Youtube marketing jobs
Youtube marketing jobsYoutube marketing jobs
Youtube marketing jobs
 
Youtube marketing director uk
Youtube marketing director ukYoutube marketing director uk
Youtube marketing director uk
 
Phil Nottingham - Video for SEO, CRO, Social and Beyond!
Phil Nottingham - Video for SEO, CRO, Social and Beyond!Phil Nottingham - Video for SEO, CRO, Social and Beyond!
Phil Nottingham - Video for SEO, CRO, Social and Beyond!
 
What E-learning can learn from Marketing
What E-learning can learn from MarketingWhat E-learning can learn from Marketing
What E-learning can learn from Marketing
 
Viral Video Makes Me Sick: Successfully Using Video in Business Communication...
Viral Video Makes Me Sick: Successfully Using Video in Business Communication...Viral Video Makes Me Sick: Successfully Using Video in Business Communication...
Viral Video Makes Me Sick: Successfully Using Video in Business Communication...
 

Recently uploaded

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 

Recently uploaded (20)

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDINGPuri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableCuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 

MyBinding MozCon Presentation: Creating Awesome Video on a Budget