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Similar to MyBinding MozCon Presentation: Creating Awesome Video on a Budget (20)
MyBinding MozCon Presentation: Creating Awesome Video on a Budget
- 1. Creating Awesome Video on a Budget
Jeff McRitchie
VP of Marketing
MyBinding.com
http://www.MyBinding.com
@mybinding
- 4. Then …
Our content marketing strategy has to change.
@mybinding
- 6. Our Goal …
Create more than 1000
videos before the end
of 2011 with an overall
positive ROI.
@mybinding
- 7. How …
1.Leverage Existing Content
2.Animated Product Videos
3.Demo and How To Videos
@mybinding
- 10. Product Demo and How To Videos
Cost: $50 / Video
Outcome: SUCCESS
@mybinding
- 12. How we make them so cheap…
NO Faces
NO Scripts
Brainstorm Lists
Group Similar Videos
@mybinding
- 16. Jeff McRitchie
VP of Marketing
MyBinding.com
http://www.MyBinding.com
Twitter: mybinding