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MyBinding MozCon Presentation: Creating Awesome Video on a Budget

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MyBinding MozCon Presentation: Creating Awesome Video on a Budget

  1. Creating Awesome Video on a Budget Jeff McRitchie VP of Marketing MyBinding.com http://www.MyBinding.com @mybinding
  2. Placeholder for Video
  3. How We Got Started … December 2007@mybinding
  4. Then … Our content marketing strategy has to change. @mybinding
  5. The Challenge … We Needed Video With Positive ROI @mybinding
  6. Our Goal …Create more than 1000videos before the endof 2011 with an overall positive ROI. @mybinding
  7. How … 1.Leverage Existing Content 2.Animated Product Videos 3.Demo and How To Videos @mybinding
  8. Leverage Existing ContentCost: Less than $5SuccessOutcome: Moderate / Video @mybinding
  9. Animated Product VideosCost: Less than FAIL / Video Outcome: $10 @mybinding
  10. Product Demo and How To Videos Cost: $50 / Video Outcome: SUCCESS @mybinding
  11. What can you get for $50 ??? @mybinding
  12. How we make them so cheap… NO Faces NO Scripts Brainstorm Lists Group Similar Videos @mybinding
  13. Find an awesome video guy (or girl) … @mybinding
  14. A few things we learned … @mybinding
  15. So what were the results? @mybinding
  16. Jeff McRitchie VP of Marketing MyBinding.comhttp://www.MyBinding.com Twitter: mybinding

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