Amazon, the company though having grown rapidly in the recent years made many mistakes. In the slides, the major mistakes of Amazon has been mentioned. Also a brief on Amazon's overall structure has been mentioned.

2. Amazon: The biggest name in the world of E-Commerce
Being one of the leading businesses in the realm of e-commerce, Amazon
is in the position to 10x its market capital by powering every e-
commerce transaction in the world.
Amazon’s strategy to multiply their business revolves around the idea of
owning a 100% transaction in the e-commerce industry.

3. Flaw In The Idea
In the process of the success of its strategy, Amazon needs to power
every e-commerce transaction by providing access to easy login,
payments, authentication, and data on every buyer.
But, the policies Amazon follows, does not allow it to share the access
with anyone losing the opportunity to enhance everyone’s e-commerce
experience.

4. Mistakes Made By Amazon
1. Amazon acquired Zappos for $1.2 billion. Well, this move made by
Jeff Bezos did not prove to be worth it and seemed like a dud in the sea of
winners.
Although Zappos still generates about $2 billion in annual revenue; and
since Amazon trades at about 3x price/sales, Zappos generates about
$6 billion of extra market capital.

5. 2. Another crucial tactical errors made by Jeff Bezos includes:
Careless Tax and Financial Practices, and;
Unfair Treatment for Amazon Sellers
There are several times that Bezos has been accused of paying far less
taxes than he should be.
Other than being accused of questionable tax practices, Amazon is also
popular for its blatant disregard towards the merchants who choose to
sell on the platform.

6. 3. There is another significant error that may tamper the company’s
functionality in future, i.e., trying to do everything.
We cannot deny the fact that Amazon has achieved a tremendous success
rate in every business it is involved in. But, even though robots partially
run the company, the Amazon staff, including Jeff Bezos himself are all
humans.
This makes the company susceptible to human errors.

7. Unable To Decide?
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