Case Study: SWOT Analysis - Market Analysis of Boeing by Myassignmenthelp.com Myassignmenthelp.com Case Study Analysis topics coved in this section about “Boeing: - Market Analysis” which is Purposely of SWOT Brand Positioning Market Research & What was the key weakness that Boeing was able to identify? What strength did Boeing use to turn its brand weakness into an opportunity? Want read more about ‘Boeing: - Market Analysis’ or Get expert case study writing help from Myasignmenthelp.com or visit- http://goo.gl/ZNDLDo

1. Connexion By Boeing:
Information technology for
Competitive Advantage
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2. Background
• Tremendous downturn in Worldwide travel
• On April 27, 2000, Boeing announced to offer high-
speed connectivity to aircrafts under a new
brand, Connexion by Boeing
• The events of Sept. 11, 2001 and SARS crisis.
• Made its debut aboard Lufthansa Flight 452 on
May 17, 2004.
• Developed mobile based, global broadband
communication network.
• Goal: High speed communications in the sky
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3. Market Analysis By Boeing
• 75% of the business travelers carried laptops on
flights
• 62% of US frequent business travelers were interested
in in-flight broadband services
• About one fifth of the different airlines’ frequent fliers
were willing to pay as much as $35 per flight for a
high-speed service offering
• 3% of the frequent fliers would be extremely likely to
switch carriers for broadband internet access
• 6% would even abandon frequent flier programs in
ordWer to obtain connectivity
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5. • Connexion by Boeing can offer
other benefits:
• Increased productivity for airlines
• Airplane maintenance
• Operational efficiency opportunities
for the airlines
• Medical diversions
• Enhanced service
• Greater security
• Competitive differentiator
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6. Analysis of the e-Enabled
Advantage
• Will serve as a sustainable advantage
– Strategic positioning
– Innovation ability
• Provides stakeholders with resources to reduce costs
– By increasing operational efficiencies, Boeing can
develop a virtuous cycle
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7. Sustainable Competitive
Advantage
• Provides information-enabled products and
services
– Information is easily customized
• Drives asset efficiency, cost savings, and
revenue growth
• Unpredictable lifespan
– As long as Boeing maintains innovation
capabilities and leads technology growth
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8. IT Utilization
• IT will serve as the main driver of Boeing’s
sustainable advantage
– Employ highly competent IT leaders
– Institute a lean, yet agile infrastructure
• Embed IT into existing products/newly launched
services
– Will drive revenue growth
– Creates high switching costs
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9. Recommendations
1. Boeing must implement the consultative selling
approach and provide services that move toward
a partnership relationship with customers. This
involves altering the business plan to fit the
demands of the environment.
2. Boeing needs to emphasize the importance of
communicating the value of e-Enabling to their
customers.
3. Boeing must utilize large scale system integration
to equip all products with the IT capabilities
associated with e-Enabling.
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10. CONCLUSION
 Connexion has redefined the airline industry by
improvising IT efficiency.
 Connexion benefits the passengers, flight and cabin
crews, airline operations, system performance and
the industry.
 “It’s going to happen, and the mindset is, if Boeing
doesn’t do it first, someone else will.”
“Right now, it’s sort of like a very pre-emptive chess
game. The e-Enabled environment is going to happen,
and the question is, are we going to be following or
leading?”
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