Slides from our may training sessions in Belfast, Northern Ireland. Covering our top 10 tips for Small Business SEO strategies.

1. Ten Top SEO Tips for
Small Businesses.
27TH MAY 2015,
BELFAST
TRAINING SESSION

2. We are MXA Digital
THIS IS A SELECTION OF OUR TIPS FOR SMALL
BUSINESSES LOOKING FOR SEO IN 2015. FOR
MORE INFORMATION AND REGULAR UPDATES
BE SURE TO CHECK OUR WEBSITE:
HTTPS://WWW.MXADIGITAL.COM

3. SEO is a long term
strategy.
IT’S IMPORTANT TO BE PATIENT WHEN YOU’RE
STARTING ON YOUR SEO STRATEGY,
CHANGES CAN TAKE MONTHS TO REFLECT IN
THE SEARCH ENGINE RESULT PAGES (SERPS). IT
TAKES TIME TO BUILD QUALITY AND GOOGLE
AIMS TO REWARD QUALITY.

4. On-site SEO is the
first place to start.
STARTING WITH THE SITE DESIGN, ENSURE
YOUR TITLE TAGS FOR EACH PAGE ARE
HIGHLY RELEVANT TO THE PAGE
CONTENT AND IS MADE UP OF KEYWORD
PHRASES THAT HAVE HIGH VALUE.

5. Make sure your
website is mobile
friendly (has a
responsive design).
WITH GOOGLE’S WIDELY PUBLICISED UPDATE
IN APRIL 2015 NOW REWARDING THOSE SITES
THAT ARE OPTIMISED FOR MOBILE DEVICES,
YOU SIMPLY MUST HAVE A SITE THAT WORKS
WELL ON SMART PHONES AND TABLETS.

6. Check your
Heading tags.
ALL PAGES ON YOUR SITE SHOULD CONTAIN
AN H1 AND H2 TAG. HEADING TAGS LABEL
YOUR PAGES’ CONTENT AND LIKE THE TITLE
TAG SHOULD BE OPTIMISED TO REFLECT THE
CONTENT OF THE PAGE.

7. Name your images.
MAKE SURE THAT YOU CORRECTLY NAME
AND LABEL IMAGES ON YOUR SITE. CHOOSE
A SENSIBLE FILENAME BEFORE UPLOADING
THE IMAGE AND THEN SET THE ALT TAG TEXT
TO SOMETHING RELEVANT AND CONNECTED
TO YOUR KEYWORDS.

8. Write great
content!
THIS IS SO IMPORTANT IN 2015. GOOGLE IS
LOOKING TO FIND THE MOST RELEVANT AND
MOST VALUABLE CONTENT IN YOUR NICHE,
SO IT’S CRITICAL THAT YOU HAVE WELL
WRITTEN, HIGHLY RELEVANT ORIGINAL
CONTENT ON EACH OF YOUR PAGES.

9. Off-site SEO.
YOU NEED TO ENCOURAGE OTHER WEBSITES TO
LINK TO YOUR SITE. BEFORE YOU DO THAT
HOWEVER, MAKE SURE YOU HAVE THE BASICS
COVERED. SO YOU SHOULD BE ON DIRECTORY
LISTINGS RELEVANT TO YOUR GEOGRAPHICAL
AREA AND/OR TO YOUR INDUSTRY.

10. Social media.
GOOGLE IS GRADUALLY INCREASING THE
IMPORTANCE OF SOCIAL MEDIA ACTIVITY
WHEN DECIDING HOW VALUABLE A SITE’S
CONTENT IS. SO TRY TO ENCOURAGE YOUR
VISITORS TO SHARE YOUR INFORMATION ON
FACEBOOK, TWITTER AND LINKEDIN.

11. Videos are vital.
CREATE A VIDEO THAT REALLY HELPS YOUR SITES
VISITORS – TO UNDERSTAND YOUR PRODUCT OR
SERVICE BETTER, TO GAIN AN UNDERSTANDING
OF WHAT YOUR BUSINESS DOES. IT’S IMPORTANT
TO UNDERSTAND THE CORRECT WAY TO
OPTIMISE A VIDEO TOO – USE A COMPANY THAT
SPECIALISES IN SEO VIDEOS.

12. Keep up to date
and informed.
GOOGLE ARE CONSTANTLY REVIEWING THEIR
BEST PRACTICES AND TRYING TO MAKE THEIR
ALGORITHMS BETTER. YOU NEED TO STAY ON
TOP OF CHANGES AND MAKE SURE YOU
CONTINUE TO DO THE RIGHT THINGS TO MAKE
SURE YOUR WEBSITE STAYS RELEVANT.

13. Keep up to date
with MXA
MXA DIGITAL
028 9099 6672
WWW.MXADIGITAL.COM