1. The amount of content people shared with friends,
family and colleagues via Pinterest and LinkedIn
grew faster in Q3 while Twitter experienced a
significant decline.
Pinterest and email are neck-and-neck for
sharing content online. Pinterest came close
to overtaking email as the #3 most popular
social channel.
-7.66%
14.78% 15.11%
19.22%
CONSUMER SHARING
TRENDS REPORT Q3 2013
-10%
0%
10%
20%
30%
40%
50%
60% While Twitter and Facebook represent nearly
75 percent of all sharing, their dominance is
being challenged as the growth rate of Pinterest
and LinkedIn outpace all the other channels.
Pinterest
Linkedin
Facebook
Twitter
MayAprilMarchFebJan June July Aug
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The quarterly Consumer Sharing Trends Report from ShareThis analyzes
consumer sharing behavior across more than 120 social channels, reaching
95 percent of the U.S. internet population on desktop and mobile devices.
Year to Date Rate of Growth for Social Channels