WA Micromedia 2008-07-15

504 views

Published on

Talk given to the Web Association about the rise of micromedia; twitter, plurk et al.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
504
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

WA Micromedia 2008-07-15

  1. 1. micromedia @davidmead Director of Emerging Technology Optiem #wa0715
  2. 2. micromedia lifestreaming microblogging tumblelogs thoughtcasting
  3. 3. micromedia lifestreaming microblogging tumblelogs thoughtcasting = Seeing life between the blog posts and emails… http://www.youtube.com/watch?v=ddO9idmax0o
  4. 5. DESKTOP | IM | EMAIL | MOBILE | WEB
  5. 6. “ Apart from you and Matt, is there anyone actually important using this?”
  6. 11. <ul><li>Dell </li></ul><ul><ul><li>15 twitter accounts inc. @DellChannel & @IdeaStorm </li></ul></ul><ul><li>Comcast </li></ul><ul><ul><li>@comcastcares follows 2,361 others and publishes an email address on their twitter page </li></ul></ul><ul><li>Southwest Airlines </li></ul><ul><ul><li>@SouthwestAir follows 1,955 other users </li></ul></ul><ul><li>North Shore Bank </li></ul><ul><ul><li>@ NorthShoreBank also added Twitter to their website’s RSS feeds </li></ul></ul>
  7. 12. What about those who don’t tweet? I mean, If they’re not on Twitter they won’t see it . Right?
  8. 13. API Application Programming Interface
  9. 14. <ul><li>Over 200 tools for Twitter alone </li></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Aggregate </li></ul></ul><ul><ul><li>Analyze </li></ul></ul><ul><li>Roughly 200 twitter clones worldwide </li></ul><ul><ul><li>Most of those clones will have an API </li></ul></ul><ul><li>And there’s RSS , widgets , aggregators … </li></ul>
  10. 15. Social Networks Blogs Aggregators
  11. 16. <ul><li>US SNS users aged 12-14: 5,560,749* (45% of total population 12-14: 12,357,222) </li></ul><ul><li>US SNS users aged 15-17: 8,331,631* (65% of total population 15-17: 13,018,174) </li></ul><ul><li>US SNS users aged 18-29: 34,251,555* (67% of total population 18-29: 51,121,724) </li></ul><ul><li>US SNS users aged 30-39: 8,599,930* (21% of total population 30-39: 40,952,050) </li></ul><ul><li>US SNS users aged 40+: 8,235,988*,** (6% of total population 40+: 137,266,473) </li></ul><ul><li>Total US SNS users (excluding ages less than 12): 64,979,853 (+/- ~4,000,000) </li></ul><ul><li>*Notes on Margin of Error: US Census standard 90%, Pew hasn't released the statistical evaluation on the 2008 survey. </li></ul><ul><li>** This includes individuals aged 40-100. An appropriate methodology would oversample younger users in this range, likely reducing this total population. </li></ul>
  12. 18. ?
  13. 19. <ul><li>Create a Twitter account today </li></ul><ul><ul><li>Pick a name and stick with it – easier to identify across networks </li></ul></ul><ul><li>Search </li></ul><ul><ul><li>Use Summize or Tweetscan to find what is already being said about your company, if anything. </li></ul></ul><ul><li>Inform </li></ul><ul><ul><li>Let everyone know you’re there </li></ul></ul>
  14. 20. @davidmead – Twitter [email_address] www.optiem.com
  15. 21. <ul><li>References: </li></ul><ul><ul><li>http://www.thws.cn/articles/twitter-clones.html </li></ul></ul><ul><ul><li>http://wtips.blogspot.com/2007/04/twitter-tools.html </li></ul></ul><ul><ul><li>http://chimprawk.blogspot.com/2008/01/how-many-americans-use-social.html </li></ul></ul><ul><ul><li>http://en.wikipedia.org/wiki/Micromedia </li></ul></ul><ul><li>Photos used: </li></ul><ul><ul><li>http://www.flickr.com/photos/55256972@N00/376157228/ </li></ul></ul><ul><ul><li>http://www.flickr.com/photos/48889110751@N01/11386276/ </li></ul></ul><ul><ul><li>http://www.flickr.com/photos/7171548@N04/2035853550/ </li></ul></ul><ul><ul><li>http://www.flickr.com/photos/35468147887@N01/14005850/ </li></ul></ul><ul><ul><li>http://www.flickr.com/photos/45581782@N00/2086641/ </li></ul></ul>

×