New channels are rising, and email effectiveness has been waning for years. Is it still a viable marketing channel?

1. The State of
Email Marketing
In 2019
New channels are rising, and email effectiveness has been
waning for years. Is it still a viable marketing channel?

3. What the Data Says About Email
Marketing Heading Into 2019
MailChimp produced benchmark studies in December
2010 and March 2018, which we can use for a comparison.
These studies reveal that while email opens have increased
over that eight-year span, click-through-rate (CTR) has
decreased. The average open rate in 2010 was 19.08% and
it moved up to 21.23% this year for an increase of 11.3%.
CTR, conversely, fell from 3.54% to 2.46% for a decrease of
30.5%. The decrease in CTR was roughly three times greater
than the increase in Open Rate.

4. Out of the 36 industries measured by both studies,
only six saw an increase in CTR.
Only one industry (media and publishing) delivered
an increase of half a percentage point or more, while
24 industries lost more than half a percentage point.

5. Popular Email
Alternatives in 2019
Email used to do a lot of the heavy lifting for
a wide range of objectives. In 2019, there are
a variety of tools being used, B2B and B2C,
that are diminishing our reliance on email
for communication.
As we diversify our attention across new
platforms, email marketing has fewer
opportunities to grab that attention.

6. Facebook Messenger
Facebook Messenger broadcasts
had an average open rate of 80%
and average CTR of 13%. That was
242% and 609% better than our
email controls, respectively.
(HubSpot)

7. SLACK
Slack resolutely isn’t email. Instead,
it lets colleagues communicate in a
shorter, smarter and more modern
fashion. It takes its cues from
social media and online
messaging, rather than the old
fashioned letter-sending that email
is based on.
(Tech.co)

8. CHAT BOTS
Chatbots can have CTRs ranging from
15%-60%, and even the lower end of
that spectrum well surpasses the
average email marketing CTR (which
is only about 4%).
(Social Media Today)

10. 55X Americans are now checking their
smartphones, collectively, about 14
billion times a day. Which works out
to an average of 52 looks per user,
according to the survey.
(NY Post)
PER DAY

11. 80X
According to a new research study,
Americans check their phones an
average of 80 times a day while on
vacation.
A study of 2,000 Americans found
that while people do want to relax
and get away from their daily routine,
they seem to struggle with taking a
break from their phones.
Even 10% of people admitted to
checking their phones around 300
times a day.
(WIXX)
PER DAY

12. INTRODUCING
TEXT MESSAGING
AS A VIABLE MARKETING
CHANNEL IN 2019

13. Studies show that 90%
of text messages are
read within the first
three minutes.

14. Marketing text
messages experience
an average 98% open
rate compared to just
22% for email
marketing.

15. Get up to speed on text
message marketing and see
how our customers get 98%
open rates and 32% conversion
rates.
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