1. What is a search engine ?
• A SEARCH ENGINE IS A SOFTWARE SYSTEM THAT FINDS WEB PAGES THAT MATCH A WEB
SEARCH
• SEARCH ENGINE ARE WEB –BASED TOOLS THAT ALLOWS USERS TO QUICKLY LOCATED
INFORMATION ON THE INTERNET
• GOOGLE IS NOT ONLY SEARCH ENGINE
1. BING
2. YAHOO!
3. DUCK DUCK GO
4. YANDEX (RUSSIA )
5. BAIDU (CHINA)
2. How search engines work ?
There are three basic steps a search engine takes when searching for content :crawling, indexing,
and ranking.
Step 1 - Crawling: Crawling is when the search engine spiders or crawlers browse the web to
identify and capture available content.
Step 2 - Indexing: Indexing is where online content is analyzed, organized, and stored in huge
databases, so that users can search it efficiently.
Step 3 – Retrieval or Ranking: Ranking is the position where online content appears in the Search
Engine Results Page (SERP) based on a specific user query.
3. What is Traditional marketing?
Traditional marketing is any form of marketing that uses offline media to reach an
audience. Basic examples of traditional marketing include things like newspaper
ads and other print ads, but there are also billboards, mail advertisements, and TV
and radio advertisements.
4. What is digital marketing?
Digital marketing is the promotion of product and brands using different from of social
(electronic) media
Digital marketing means using digital channels, like search engines, social media, email, mobile
apps, and websites, to promote a product or service. This umbrella term also includes marketing
using digital devices such as TV or radio.
Examples of online digital marketing include:
Search engine optimization (SEO): optimizing a website to improve its visibility and ranking on search
engines like Google.
Pay-per-click advertising (PPC): paying for advertisements to appear on search engine results pages or
social media platforms.
Social media marketing: creating and sharing content on social media platforms like Facebook, Twitter, and
Instagram to increase brand awareness and engagement.
Content marketing: creating and sharing valuable content, such as blog posts, e-books, or videos, thus
attracting and retaining a specific audience
5. What is SEO?
SEO stands for “search engine optimization.” First is search Engine and Second is Optimization.
Search engine: A search engine is a software system that is designed to carry out web searches.
Optimization: The action of making the best or most effective use of a situation or resource.
SEO: It is the process of making your website/web pages better for search engine, so that it can rank
higher.
6. Do we optimize search engines in SEO?
NO
We optimize our websites/webpages
7. Organic Marketing
Organic marketing is a strategy that generates traffic to your business over time rather than using paid methods.
This includes blog posts, case studies, guest posts, unpaid tweets, and Facebook updates. Organic marketing uses
SEO, social media, and a variety of other channels to increase brand awareness. some examples of organic
marketing:
Unpaid social media posts on Facebook, Twitter, Instagram, Snapchat, Pinterest, Tik Tok, etc.
Blog posts (this very post you're reading is an organic marketing effort)
Guest posts
User-generated content
Email newsletters
SEO
Online PR and link generation
YouTube
8. Organic Marketing Strategy
Create content.
Optimize your content.
Evaluate and improve.
Analyze your current traffic habits.
9. Inorganic Marketing or Paid Marketing
inorganic marketing, or paid marketing, uses paid methods to target,
reach, engage, and convert audiences quickly.
Inorganic marketing strategies include paid search ads,
paid social media
ads, sponsored posts, display ads, video ads on YouTube, etc.
10. What is the need of SEO?
Website traffic source of organic search
SEO Builds Trust and Credibility
SEO impacts the Buying cycle
SEO is Relatively Cheap
In short, SEO is crucial because it makes your website
more visible, and that means more traffic and
more opportunities to convert prospects into customers
11. History of SEO
In 1997, the Web step Marketing Agency was the first group to use the phrase “search engine
optimization” in their marketing materials. And around 1998, Danny Sullivan, founder of Search
Engine Watch, started popularizing the term and helping clients optimize their content to rank well
in search engine results.
12. SEO Work
SEO works by optimizing a website's content, conducting keyword research, and earning inbound
links to increase that content's ranking and the website's visibility.
13. Google bot(google crawler)
Googlebot is the web crawler used by Google to gather the information needed
and build a searchable index of the web. Googlebot has mobile and desktop
crawlers, as well as specialized crawlers for news, images, and videos.
