It is a Start up business plan report

1. Letter of Transmittal
30th
November 2022
Ms. Jesmin Mannan
Lecturer
Independent University, Bangladesh
Plot 16 Block B, Aftab Uddin Ahmed Road
Bashundhara R/A
Dhaka
Subject: Submission of Business Plan of Employee Station
Dear Madam,
We, the Team Innovators, would like to thank you for giving us the opportunity to work together
and develop a business plan through our own ideas, thoughts, and knowledge. With due respect,
it is our pleasure and honor to be your students and have this opportunity. to present the business
plan of Employee Station. While preparing the business plan, we have tried our level best to
thoroughly focus on the issue regarding this business. We have done extensive research and have
provided all relevant information regarding this business and its feasibility. This assigned task
gave us the privilege to explore the current market and carry out research on it, for a better,
innovative, and profitable business idea for the company. We have accomplished a business plan
based on what the current market needs. We believe and hope that our plan will provide a clear
conception of our business and its goals.
All our group members gave their best effort in the business plan preparation. Almost all the
instructions given in class have been followed by us. Concepts and theories that we have learned
in our course have also been included applied. We have discussed strategies at different levels,
marketing plans, and financial calculations. Provided content in the report is all done on our own,
however, some references have been taken. Each of us gave our best to gather the required data
and clarify it fully to your understanding. Thank you for all your support and motivation which
significantly aided us in preparing this business plan.
Sincerely,
Team Innovators (Business Squad)

2. Acknowledgment
To begin, Team (Business Squad) would like to express its gratitude to each member of our
group for their tremendous effort, dedication, and hard work in completing the business plan. We
are also grateful to the respected individuals who provided us with the opportunity to improve
and complete our business plan. This turned out to be one of the most priceless experiences of
our lives. We feel great pleasure to present this report before you. We are thankful to our
amazing faculty for giving us this opportunity to enhance our skills and gain more knowledge.
We express our deepest indebtedness towards our faculty Bushra Sanjana Lecturer, Independent
University, Bangladesh (IUB). With his support and valuable suggestions, we made it here. We
are also thankful and heartily obliged to all the people and team members who directly or
indirectly motivated, guided, and contributed to our report.
Thank you.
Regards.
MUSADDIQUL HOQ
ARIN KHONDOKAR
ASIF FAYSAL
MEHNAZ JAHAN
JOHORA NUR TRISHNA

3. Index
Contents
Index.......................................................................................................1
Executive Summary ( Md. Isbatul Islam ).......................................5
Company Overview: ( Md. Isbatul Islam)........................................6
Industry:...............................................................................................6
Business Type:......................................................................................6
Employee hub Operations:...................................................................6
Mission & Vision of Employment Hub:.................................................6
The Backend...........................................Error! Bookmark not defined.
The Frontend..........................................Error! Bookmark not defined.
SWOT Analysis:.....................................................................................7
Human Resource Management (MAYISHA RAHMAN SPARSHA )
................................................................................................................9
Job Description:....................................................................................9
EDUCATIONAL AND PROFESSIONAL BACKGROUND...........................11
Service Description:............................................................................12
Recruitment Services: ........................................................................12
Job Services:.......................................................................................13
Training & Development: ...................................................................13
Unique Features:................................................................................14

4. Industry Analysis ( Md. Musfiqur Rahman ) ...................................15
Industry Overview:.............................................................................15
Market Analysis:.................................................................................18
Employee hub Marketing Strategy: ( Sourov Singha ) ...................20
Marketing Objectives: ........................................................................20
Pricing strategy: .................................................................................20
Distribution strategy: .........................................................................21
Promotion Strategy:...........................................................................21
Operations Plan of Employee Hub: ( Most. Sanjida Sinha )............23
Things Required: ................................................................................23
Factory: ..............................................................................................23
Office:.................................................................................................23
Production planning and process:......................................................23
Management:.....................................................................................23
Research & Development:..................................................................23
Financial Plans: (Ningtamba Naorem)..............................................24
Financing the business: ......................................................................24
Budget Breakdown.............................................................................25
Funding Breakdown ...........................................................................27
Pro-forma Income Statement.............................................................27
Profit-Sharing .....................................................................................28
Customer Expectation Table ..............................................................28

5. Executive Summary
Business Name & Location: Employee Station. It is in, Address: 34/1, Mudafa West, Amina
Tower, Dhanmondi 27 Dhaka, Bangladesh.
Industry & Type: Our business is basically a Profit-making organization owned by five
partners, each one of them specialized in their own role. The business will run in partnership and
the profits will be divided equally among owners. The operations of the company will be
managed by the owners.
Employee Station is the first HR tech startup in Bangladesh planning to launch in 2023 that
aims to provide top recruitment services for Bangladesh’s local & international companies also
with helping to make the youths prepared for tomorrow by giving them top notch training &
development for their careers. The unemployment rate in Bangladesh is much higher than the
given statistics of news & surveys. So, it's understood that they're highly educated
but haven't been ready to enter the work market thanks to lack of proper skills. The main
causes of unemployment are Fragile Education System, Lack of skill development.
We are the only youth based dedicated job platform which focuses on getting young,
promising talents recruited. On the other hand, we are providing cloud-based HR SaaS
(Software as a service) platform for companies which automates all administrative tasks in
order that they can specialize in growing their business.
It is unfortunate, but true, that most Bangladeshi graduates have received no or only rudimentary
training. They have typically spent their academic lives memorizing books, as a result of which
they have become completely disconnected from career-oriented education and the skills
required for a bright future. That is why Employee Station is going to make a better feeling of
life by giving our recruitment process services through cloud-based HR SaaS (Software as a
service) platform for companies. By this new feature companies can recruit employees by
seeing the data of employees. And, for the youth Employee Station has Training &
Development section where we will help you in improving your performance and achieving your
organization's business objectives as developing new skills allows a person to be more
productive at work or to handle a variety of responsibilities and challenges.
The growth plan of Employee Station is to make profit by the end of first year. In terms of legal
considerations structure of the business will determine the financial responsibility of the shop.
We needed Tk…. taka to start our business. As this is a partnership business, each of our 5
partners have invested Tk…. lakhs each and other Tk…lakhs needed from the investor.
According to our income statement we will be making a net Profit/Loss of Tk…. during the first
financial year 2022 and a net profit of TK……. during the second financial year 2023. Overall
Employee Station will therefore benefit the entire nation’s economy by improving its standard
of living, rate of employment and rate of economic growth.

6. Company Overview:
Industry: Human Resource Industry
Business Type: Employee hub is a startup business planning to launch in 2022, keeping in mind
the ongoing pandemics issue. Employee hub is website and application-based. As a company,
we want to reach as many people as we can through our application software. Our business is a
B2C business where service will directly be consumed by an individual person or company to
fulfill its purpose. Our main mission is to make experienced youth for a better future through our
services at a very top level in the following years. Our Vision is to see Bangladesh at zero
unemployment rate & becoming the leading organization for HR services in Bangladesh for local
and foreign companies. With Bangladesh becoming more and more digitalized this is the
opportunity for our firm to build our foundation as the leading HR service provider. We want to
become a household name for the companies & students when it comes to recruitment and
learning skills. Employee hub believes in trends and needs.
Our business is a partnership business where our partners will contribute initially for starting up
the business. We have chosen partnership business for the following reasons:
1. Knowledge, skills, experience- Each partner will bring their own knowledge, skills,
experience, and contacts to the business, potentially giving it a better chance of success than if
they were trading alone.
2. Flexibility - Forming, managing, and running a partnership is generally easier.
3. Shared responsibility - Partners can share the responsibility for the running of the business.
This will allow them to make the most of their abilities.
4. Decision Making – Partners share the decision-making and can help each other out when
they need to.
Employee hub Operations: Employee hub is an HR tech startup. We have both website &
application software.
Mission & Vision of Employee hub: The mission & Vision of Employee hub are:

7. Mission:
 Creating a HR tech platform to make easy for a company to hire and a person to get a job.
 Establishing best skill-based training center that will help youth to that will develop themselves.
 Making Bangladesh HR Industry easily accessible through technology.
Vision:
 Employee Station to become one of the leading HR firms operating in whole nation then
globally also.
 To be the market leader in the HR Industry of Bangladesh.
 Zero Unemployment.
SWOT Analysis: The product’s existence in the future is depending on its strengths, weakness,
opportunities, and threats analysis:
Strength:
 Innovative Service: There are lots of HR Firms/companies available in our country. But no one is
come out with HR Sass technology. It is the first product in Bangladesh; it has a much more
probability to achieve success.
 Pricing: We will not charge a high price considering our target market is Students & Young
Professionals.
 Trainers: Trainers for the skill & development program will be hired like experienced
industrialists.
 Recruitment & Selection process through Website & Application,
Weakness:
 Low Brand Awareness.
 Inexperience in B2B format.
 Customers may prefer other brands.
Opportunities:
 Growing Number of Customers. Seeing the population boom of Bangladesh this is therefore a
big opportunity to enhance its sincere position in the consumer’s mind through our good
services.
 People prefer more online things than physical ones. And due to covid-19, it has increased by
80%
 Huge employment opportunities.
Threat:
 Competition: New companies can come up with our idea and can increase the competition.
 Saturated Market.

8. Management Team
Departments of Execution:
 Administration
 Accounting/Finance
 Marketing
 Human Resource Department
 IT Department
Employee Station will have these following departments. As a start-up the owners will look
after the initial Departments, after the growth Employees will be hired.
LEGAL FORM OF OWNERSHIP:
The legal form of ownership of our company is partnership. we are five
entrepreneurs here who would own the company. Each of us are willing to
contribute our time, money, and bear the risks coming from the business.
Employee Hub must obtain the required business licenses and permits to operate
legally. The requirements vary depending on our company’s location. We will be
taking licenses and permits are needed which will be provided by the local
government of Bangladesh also known as Business Tax License. Some must
materials for business are to have:
 Trade License
 Bank Account
 Project File
 VAT License
 TIN Number (TIN Certificate)
We will check with the city, county, and state regulation and formalities. We are
running a business in Bangladesh; we will assure a trade license from local
authority.

9. Management Team
Departments of Execution:
 Administration
 Accounting/Finance
 Marketing
 Human Resource Department
 IT Department
Employee Hub will have these following departments. As a start-up the owners will look after
the initial Departments, after the growth Employees will be hired.
Human Resource Management
CEO
CFO HR Head Head of Marketing IT Department
HR Executive Promotion/Sales
officer
Backend
Developer,
IT Executive
Finance
Manager

10. Job Description:
CEO: MUSADDIQUL HOQ
– As a CEO, or chief executive officer, he is our company’s highest-ranking executive. His
primary duty is to keep an essential fit between the corporate assets and outside variables. He’s
leading the whole organization and responsible for the development, progress and
implementation strategy. Obligations incorporate running of the general everyday tasks,
mechanical and operational adequacy, and monetary solidness.
CFO: ARIN KHONDOKAR
- The Chief Financial Officer (CFO) of an organization has essential duty regarding the
arranging, execution, overseeing and running of all the account exercises of an organization,
including business arranging, planning, anticipating and dealings. She performs financial
analysis and directs investment plans and strategies. She is directly involved in making major
decisions of the company which affects development and long-term goals of the company.
HR Manager: JOHORA NUR TRISHNA
– She plays a central role of the company. She is the head of all kinds of human resource
activities and planning of the company. She is professional at organising, developing,
communication, expertise, and leadership. She has the vital control on co-ordinating recruitment,
on boarding newcomers, training and developing the employees, determining salaries and
providing all the required support to run the whole system.
Head of Marketing: ASIF FAYSAL
- Head of Marketing responsibilities include incorporate creating plans to help build up our
image, distributing assets to various ventures and setting present moment and long-haul division
objectives. He is responsible for website activities, internet advertising, stock combination,
marketing, advancements, and brand support. He will be working with office accomplices to
oversee the business-like Commercial center, methodology, the board, conjectures, and results.
IT Manager: MEHNAZ JAHAN
– He manages all kind of digital data management, operating, troubleshooting and cyber security
solution. He has management skills along with the technical skills. He is responsible for
developing and managing data, data recovery, protection, and software development. He plays an
important role to ensure the functionality and security of website and application.

11. EDUCATIONAL AND PROFESSIONAL BACKGROUND
CEO: (MUSADDIQUL HOQ)
-The CEO has finished his bachelor’s degree in Human Resources Management from IUB and
MBA on Human Resources Management & Marketing from University of Toronto. He has 3
years of experience with ALI BABA as Head of Human Resources Manager and 1 year of
experience with Daraz Bangladesh as Head of Human Resources Manager. He is overall
responsible to run the company efficiently and carry out all management factors decision
maker of all works of EMPLOYEE HUB.
CFO- (ARIN KHONDOKAR)
–The CFO has finished his undergraduate in BBA – Finance department from IUB, University
of Dhaka. He has working experience with Southeast Bank Limited as senior executive officer
for 2 years. His responsibility is to identify and eliminate risk factors, prepare budget and
doing all financial operations of Employee Hub.
HEAD OF MARKETING – (ASIF FAYSAL)
– He has finished his bachelor’s degree from Independent University, Bangladesh on
Marketing. He has worked with several renowned marketing agencies of Bangladesh.
HUMAN RESOURCE MANAGER – (JOHORA NUR TRISHNA)
She has finished his bachelor from the Human Resource Management department of
University of Dhaka. MBA on Human Resources Management & Marketing from University of
Toronto He has work experience of 3 years as Senior Executive, Of Munshi HR Solution.
IT MANAGER – (MEHNAZ JAHAN) He has completed his bachelor’s degree in Computer Science
& Engineering from Independent University, Bangladesh.

12. Service Description:
Employee Dao has Two types of service.
1. Recruitment Selection of Employees for local & international companies of Bangladesh.
2. Training & Development for Young Professional & University Students.
Recruitment Services:
Headhunting: While human resource (HR) activities have become a part of the internal
organization, HR outsourcing is becoming a more common occurrence. Non-transactional
activities, such as recruitment, selection, and training, are now among the most outsourced HR
practices, owing to the increased rate of HR outsourcing. Employee Dao Recruitment &
Selection Services include:
Employee Dao Database · Head Hunting · Talent Acquisition · Background
Verification · Selection Process Facilitation · Application Screening & Sorting
How Employee Dao Operates Recruitment Process:
 The companies give us the Job Description of the post.
 We'll post and shortlist the best-fit candidates.
 We'll then send our client, the profiles of candidates on a Google drive link.
 If our client like any candidate/s, they may interview them.
 We only take a service charge once is hired.
Website & Application:
 Employee Dao is providing cloud-based HR SaaS (Software as a service) platform
for companies which automates all administrative tasks so they can focus on
growing their business.
 We will have data of different employees of Bangladesh which will be used by only
by our Partnership Companies for their company/industry recruitment.
 We are building out Application Tracking System (ATS), Onboarding, People
Management at the backend as a SaaS (Centralized place for all HR Tools).

13. Job Services:
Employee Station website and mobile application both will have Job Look Options for those who
are searching for Jobs.
How it Operates:
1. Job Holders can easily open an account by just giving their email and uploading
their CV.
2. The server always updates daily, and they can check for jobs accordingly.
Training & Development:
Employee Station will be giving Training & Skill Development services for university students
and young professionals. Training and development are critical to the growth and success of our
company because they ensure that our employees have the right skills, knowledge, and
capabilities to perform their assigned tasks. Our personal development and training services
include the following:
1. Leadership Training: We believe that our youth are the leaders of tomorrow, and our
leadership program is designed to help 18–28-year-old develop their decision-making,
self-management, and leadership skills through mentoring.
2. Young Professional Smartification Program: Employee Station flagship programs for
youth is YPS (Young Professional Smartification). It is a long 5-week signature program
designed especially for University Students.
What Students will Learn:
 Public speaking
 Active citizenship
 Teamwork
 Patience and compassion
 Problem-solving
 Project management
 Communication
 Critical thinking
 Social service
 Meaningful dialogues with students from diverse backgrounds.

14. Unique Features:
Technology: Employee Station is the first HR tech startup of the nation. It’s not a typical
recruitment firm that only hire people for companies. With the digitalization, we are building out
Application Tracking System (ATS), Onboarding, People Management at the backend as a
SaaS (Centralized place for all HR Tools). Our aim is to provide inexpensive digital solutions
to employers, giving them a competitive edge by attracting the right talent.
100% Authenticity: Employee Station is also providing various Training & Skill development
programs. The Trainer will be industrial experts and certified professional trainer who will give
the service directly to the enroll customers of our program. For example: Our Teacher are NLP
(Neuro-Linguistic Programming) certified.
Customer Service: Employee Station has its own group of peoples to give the best service
possible to the customers. Whether you take our services or not we will get the consultancy free
of cost.
Customer Service Helpline:
Establish a 10 to 5 Helpline:
Customer helplines can improve customer satisfaction. Though a responsive helpline catering to
customer needs will be much easier.
Facebook Messenger Bot:
Customers are quite familiar with FB messenger therefore messenger bots can used to provide
product information, purchase information and post-delivery customer service.
Design the Website to incorporate following features:
 Minimalistic website with essential information
 A website that is mobile friendly:
-Loads quickly in mobile devices
-Based on reach of thumb as displayed here.
 Animations
 Highlights the advantages of digital payment with digital payment pop-up.

15. Industry Analysis
Industry Overview:
The Human Resources Industry is made up of a diverse group of companies that
offer a variety of job placement and workforce solutions to businesses in a variety
of industries. Although company-specific factors influence these service providers'
operating results, macroeconomic and labor-market conditions are also important.
When considering an investment in the Human Resources Industry, it's critical to
keep an eye on the national and global economies. Bangladesh's government has
begun to prioritize the concept of human development in its planning and policies.
Human Resource industry is evolving in Bangladesh.
The Positive and Negative factors/trends that can be beneficial for the
business for all the following environments:
Political Factors: The political factors we are dealing with are government
policies, labor laws, And political stability. Because in our business, on the one
hand, we must deal with business organizations that are looking for employees, on
the other hand, we must deal with newly graduated students who have no
experience in corporate life. And they are looking for a job. So, we must work with
them by the contract of companies under level laws because they are recruiting
employees from our institution. If there is political instability, our business partners
cannot do their business well and make no profit so they might lay off our certified
employees.
Economic Factors: The current economy is experiencing inflation. Now
businesses don’t want to pay too much still the demand for employees' salaries is
much higher than what companies pay. Our company will try to do negotiations for
our certified students so they can get a good salary.

16. Many economic factors act as external constraints on a business, hence firms
have little, if any, control over them. The following are the Microeconomic
factors-
 Demand- The demand for job is getting very high in Bangladesh.
 Taxes-The taxation rate for business in Bangladesh is currently 30% for
companies.
making a yearly net profit of Tk 3000000 or above. High taxes will directly have
an impact on the company’s net profit and as a result will hinder business growth.
 Inflation- The average inflation rate for any country is 2%. In
Bangladesh the inflation rate in 2018 was 7.74% and in 2019 7.87%. The inflation
rate has only increased by 0.13% meaning the country’s economy faces creeping.
However, the rate of inflation will bring about changes in the
purchasing power of the consumers.
 Consumer discretionary income- If consumer discretionary income is
high, they will be able to afford more of our services which will in turn
benefit our firm.
 Savings rates- Generally saving rates in Bangladesh is 7.5%. This clearly
indicates that
consumers receive fewer rewards from saving which is why they will spend more
on
consume services like ours instead. Hence this will affect our business in a positive
way.
 Unemployment rate- The current unemployment rate of Bangladesh is
around 4.7%. The economy is still very close to full capacity and the
purchasing power of consumers are still high. So, there will not be any major
impact on our business by unemployment rates.

17. Technological factors: Technology is revolutionizing the way we do business is a
not just from a consumer standpoint but from an internal cost-saving way. our
company providing a cloud-based SaaS platform for companies that automate all
administrative tasks. Also, we are providing full remote HR support by phone
email chat as an extension of our partner company. The technological environment
of Bangladesh is advancing everyday as the government itself is playing a vital
role in digitalizing Bangladesh. The recent growth of Internet Usage in
Bangladesh is making the business field swifter and more reliable. Our services are
of the present and more of the future.
Society and Culture Environment: Society and culture environment is important
for our country and business. In Bangladesh people discriminate and judge people
by their work and salary, especially in case of men. But the aspects are changing
gradually, now both men and women goes to work, and the work demand is more
than ever. So, it is beneficial for us as well as for the country’s economy if the
society evolves in modern way.
Legal and Political Environment
To start a company in this industry in Bangladesh, companies need to fulfill some
of the criteria allotted to them by the government like: Trade license, bank account,
TIN Certificate, Vat license and many more things.
For business to thrive, political stability is required. If the political environment is
unstable, people may feel insecure, which will have a negative impact on our
business because if people do not buy our product because of political uncertainty,
our income will suffer.
Natural or Geographical Environment:
If our company is located near our target customer, we can benefit from the
natural or geographic environment. However, issues such as traffic or urban
flooding (during the monsoon) cannot be a negative way for our business as
Employee hub can easily be operated if the customer has a good internet
connection as it is fully online service-based.

18. Market Analysis:
Market Segmentation
It is the Division of Total Market into groups whose members may have distinct
needs,
characteristic or behavior that might require special marketing strategies. A
marketer can rarely satisfy all of the company's stakeholders. As a result, marketers
begin by segmenting the market. They examine demographic, geographic, volume
segmentation, as well as technological and behavioral differences among buyers to
identify and profile distinct groups of buyers who may prefer or require different
product and service mixes. According to our business, the market can be classified
into the following –
Target Group: Young Professionals, Job Holders, Students.
Geographic Segmentation: Since Chakri Dao is a Startup Business specializing in
Online services, our service will mainly operate from and within Dhaka city
Chittagong, Sylhet, Gazipur, Narayanganj, Comilla just after the launch. Gradually
we will cover the whole nation, followed by expanding into the entire city and
other districts of Bangladesh. We are now focusing on both urban and rural areas.
Dhaka which is the Capital of Bangladesh and is the size of about 306.38 square
kilometers makes it the best location for us to open our main office and warehouse,
since there is a huge number of a customer available to use the service that is the
first of its kind here in this country.
 Demographic Segmentation: The variables under Demographic are
Gender,
Age, Education, Income, Household size, Occupation and most importantly Life
Stage. Our services are mainly aimed towards people who are looking for jobs,
students who are eager and interested in skill and development program. They can
buy any kinds of product from our website/app as we have thousands of products
starting from low range to higher. So, whatever the income of a family is, they still
can find their needs in our house.
 Age- 19-40

19.  Social Class- Higher Class, Higher Middle Class, Middle Class, Lower
Middle Class
 Psychographic Segmentation: This segmentation is about the Personality
and
Values of the market such as the Social Class and Lifestyle. Our main motto is.
to provide the online recruitment service which is hassle free. The segmentation
area that Chakri Dao is based on are-
 Basic Technology knowledge
 Socially Aware
 Job Needed people
 Company that needs HR supports
 Behavioral Segmentation: This helps us judge whether the consumer of us.
service is impressed with what we provide, has a positive attitude towards it
and is loyal. Since this is an online service, word of mouth and leaving.
positive comments or opinions online about us will determine their loyalty to
our brand as well attract new consumers to use our services.
Total Target Market
It is the Marketing directed towards those groups or market segments an
organization or
business decides it can serve profitably.
The target age is basically 16-45, keeping in mind about teenagers, young ones,
and the adults.
Major Competitors Identification
In Bangladesh there are a lot of HR firms who are also giving solution to
companies by recruitment, job search for employees and giving training. There are
a lot of like: Bdjob, HR Solutions BD, Talent Centric, Munshi HR Solution
Limited, HR Outsources, Hoda Vasi Chowdhury & Co. but they are only B2B or
only B2C type business. We are different from them because we not only collect
CVs from those who are job hunting rather, we trained them and certified them
then we represent them to our partner companies who are recruiting

20. Employee Station Marketing Strategy:
Marketing Objectives:
Our main objective is to create a platform for the students, young professionals, and companies
of Bangladesh so that there remains zero unemployment. We want to create awareness among
people about the job field and be a helping hand to them. Basically, we are trying to introduce a
new and more comfortable way to the Human Resource Industry of Bangladesh where easily
with the use of your mobile phone you can get a job as well the organization can hire people.
Goal: Our main goal is to meet the customer’s satisfaction & to be the market leader in this
industry another goal is to have loyal customers within the first year of our business. We are
expecting that the number of customers will increase at least 30% by the end of 2021.
Pricing strategy:
We have analyzed the market and see at what price our target customers will be interested to
purchase and use our service. We know entering the market with a service will not be easy but
our service makes us different from other competitors. Our company is targeting to do business
for the long run and that is why we want to create a strong position from the initial stage with the
help of following strategies in a different timeline.
Long-run Pricing Strategy: After commercializing, Employee Dao services will be available to
everyone; Hence, if any new firms come to the market or other old competitors comes up
Employee Dao has different strategies to be the market leader. To maintain share, drive out, or
increase the barrier to entry we will change our strategy to price penetration. Decreasing price
level where new businesses will not have easy access rather dominate the market. Therefore,
adapting to different strategies according to time to sustain and hold the market position.
Pricing of Our Services:
1. Headhunting: For the recruitment of any position, we take 50% of the first month’s
salary from the organization.
2. Job Services: 1. Standard: Free
3. Premium: 300 Taka
4. Training & Development: 1. Leadership Training: Tk.500 per course
3. YPS: Tk2000 full course.

21. Distribution strategy:
There is no certain distribution, as a service-based businesspeople will use the Employee Station
services through the website and mobile application. We will also introduce a technological
system for transaction options for purchasing online.
Promotion Strategy:
ATL & BTL Campaign: Cart your shop will go for a vast marketing plan. Our advertising and
promotional strategy are heavily based on both online & offline promotion and word of mouth.
Above the Line Segments:
 Digital Billboard: More than 20 million people commute in the cities like Dhaka, and
Chittagong daily. Billboards will be placed in the major cities of the nation.
 TVC & RVC: Television commercials will be on during peak showtime on the most
popular channels. And promotion to be continued in Radio Channels.
 Newspaper: According to the sources, Daily Newspaper like Prothom Alo has a
readership of 12,3 million daily. So, Cart Your Shop advertise in newspapers will give a
good number of engagements.
 Spokesperson: There will be some spokesperson/ambassador of cart your shop who will
be among the celebrities.
Digital Payment and Discounts:
 Promotional Discounts on Various Products
 Special Discounts (5-10%) for using Digital Payment.
Special Offers and Discounts:
On different occasions or events such as Pohela Baishak, during Eid Day we will make our
services at a below from list price which will be 20% less so as the price will go down and
customers will be more influenced to buy our products initially.
Social Media Advertisement:
 There will be Ad campaigns on the social media page of Employee Station on Facebook,
Instagram & LinkedIn.
 Social Media influencers will be endorsed to review our services as they have a huge
number of followers.

22. University Campaigns: We will set campaigns in different universities of Bangladesh by taking
sessions there informing our services and making Club partnerships as many enthusiastic
students are there who are willing to develop themselves.
Campus Ambassador Program: We will take Campus Ambassador whose work will be to
work as a bridge between Employee Station and their institution and inform the students about
our program. As a result, the students will be able to know about our services more and as they
are our main Target Group, we will be more beneficial.
50 Year Campaign: We will be doing a campaign on the Victory Day in the name of
“বাঙালিয়ানার ৫০ বছর”
Campaign Details:
 To celebrate the 50th Year of Victory we will be giving a special 1-day discount up to
50% on of our services. Consumer can watch out for new deals every hour.
 We Will be sending 50 gifts with an appreciation letter to the Mutki Joddhas.
 Our Objective is to show gratitude to those people from whom today we are celebrating
our 50th years Victory of Bangladesh.
 The Whole Campaign will be covered in social media with a caption where we will be
telling the heroism story of each freedom fighter
 Others: There will more campaign on various sectors like:
 Social media
 YouTube ads
 Search engine optimization
 Push marketing
 E mail marketing
 SMS marketing
Positive Word of Mouth (WOM):
The main key to our sales strategy will be our consumers' word of mouth (WOM). As it is a very
influential method to gain new customers, those who are satisfied with our services will be able
to inform other clients about our product along with their personal experience. Holding on to
those consumers and keeping them happy will promote our business and increase repeat
purchase. We will set campaigns in places like giving sponsorship to make maximum reach to
the country people.

23. Operations Plan of Employee Hub:
Things Required: Employee Dao can be operated easily thorough Website &
Mobile Application.
Factory: There is no need of any factory, as Employee Hub is an online service.
Office: Employee Hub office will be in Mudafa West, Amina Tower, Dhanmondi
27 Dhaka, Bangladesh. The office is in the 5th
floor of Amina Tower.
Production planning and process: We will the office materials in wholesale. Our
website will always update automatically as it is built in JavaScript & Web
Standard XML Http request to run the update. For training and development, we
will be using our offices as well as outer space according to the course curriculum
needs.
Management: No need of inventory management. If the company hire employee
from website/application of Employee Hub they can set up meeting with the
employee. If the company wants Headhunting physically, we will call the selected
employee to our office for the interview.
For Training & Development programs, our hired experts’ trainers’ team will be on
duty to manage the whole course.
Research & Development: Employee Hub will have a research and development
team so that they can see the whole function of the company and look after any
needs of the consumers if there is anything added to our service for the betterment
of the customer. This team will work also for the development of the company by
seeing the competitors and giving strategies to have the most market share among
the competitors.

24. Financial Plans:
Financing the business: Total Budget for the business:
Employee hub will need an initial capital of 46,07,000 BDT. The main objective
to set up the business is divided into three categories:
 Technological Development.
 Administrative Development.
 Training Development.
Looking at all these the total budget estimated for the launch of Employee hub we
will need an average of 46,07,000.
(N.B: The breakdown of the whole budget is attached in the section of Allocation
of Funds.)
Sources of Funds: Employee hub is a startup business and we intend to welcome
industries /Business groups of the nation to invest and hold a share of “Employee
hub”. The main source of capital of the business comes down in 3 major areas.
 Capital of personal savings of the owners.
 Potential Investors or source of concessional funding.
 Financial management.

25. Budget Breakdown
ITEM Quantity
Per unit
cost
(BDT)
Total
(BDT)
Note
Technological
Development
Computer 12 60,000 7,20,000
For administration and training
purpose.
Printer 4 12,000 48,000 For printing documents
Scanner 4 14,000 56,000 For scanning documents.
Website
Making
&
Optimization
1 1,00,000 1,00,000
For letting the customer avail
the services.
Mobile APP
&
optimization
1 85,000 85,000
For letting the customer access
the services from their mobile
phones.
Domain
Expense
1 6,000 6,000
For hosting the website as well
as the mobile app.
Apple app
store &
Google play
store charge
1 15,000 15,000
For letting both the apple user
and android user to access the
app through their mobile
phones.
Maintenance
Expense
N/A 25,000 25,000
For all the necessary
technological equipment.
Internet
Connection
1 6000 72,000
One year’s internet bill related
expense.
Sass Service
fee
1 25000 25000
For customer management
software Sass this is annual
subscription fees.
ATS fees 1 12000 12000
For tracking the performance of
the application this is the annual
subscription fee.
Technological
Development
ATL &
Guerilla
Marketing
1 8,00,000 8,00,000 Annual Budget for ATL & BTL
Social Media
Marketing
12 50,000 6,00,000
Budget for content creation,
buying media etc.

26. Pushed
Messages
1,00,000 0.68 68,000
Jobs & Training services related
push messages to the potential
customer.
Social Media
influencers
partnership
expenses
12 12,000 2,40,000
12 influencers from the social
medias will be selected for
promoting the company.
Posters
flyers and
handouts
1,00,000 2.40 2,40,000
Different types public places
posters will be attached and
handouts will be given among
the people.
Sponsored &
independent
reviews
15 7,000 1,05,000
Different blogs and support
review channel.
Misc.
Campaign
N/A N/A 50,000
For extra out of the box
campaign
Administrative
Development
Special
Discounts
N/A N/A 1,50,000
Annual budget for promotional
discounts
Office
Advance
Payment
1 5,00,000 5,00,000
Only one corporate office where
administrative and training
related tasks will be performed.
Office rent 1 5,40,000 5,40,000 Annual total rent of the office.
Customer
service
helpline
3 15,000 45,000
Three customer service
executives will assist the
customer.
Training
Development
Leadership
training
4 20,000 80,000
Four trainers will be assigned
for giving people the training on
leadership.
YPS training 5 25,000 1,25,000
Five trainers will be assigned
for the YPS program.
Total Expense 46,07,000
First year’s budget allocation table that indicates total expenses in the initial year will be 46,
07,000 BDT.

27. Funding Breakdown
Name BDT
Owner 1 500,000
Owner 2 500,000
Owner 3 500,000
Owner 4 500,000
Owner 5 500,000
Owner 500,000
Investor 1,607,000
Total 46,07,000
We are going to finance our business by collecting BDT 6,00,000 from individual’s fund. Also,
this makes the total amount of BDT 36, 00,000. However, for starting the business we will look
for an investor and will take BDT 16, 07,000 in loan against the interest rate of 9% annually.
Pro-forma Income Statement
Descriptions Year 1 Year 2 Year 3
Revenue:
Job Services 1,200,000 1,260,000 1,323,000
Leadership Training 1,550,000 1,627,500 1,708,875
YPS 3,000,000 3,150,000 3,307,500
Total Revenue 5,750,000 6,037,500 6,339,375
Gross Profit 5,750,000 6,037,500 6,339,375
Sales & Administrative
Expenses
Technological
Development
1,064,000 1,117,200 1,173,060
Marketing Development 2,103,000 2,208,150 2,252,313
Administrative
Development
1,235,000 1,296,750 1,361,588
Training Development 205,000 215,250 226,013
EBIT 4,607,000 4,837,350 5,012,973
Interest Expense 144,630 144,630 144,630
EBT 998,370 1,055,520 1,181,772
Tax expense 109,821 116,107 129,995
Net Profit 888,549 939,413 1,051,777

28. For the calculation of pro-forma, the constant growth rate of 5% has been used. From the table it
can be seen that net profit is increasing gradually with the number of years and some of the
expenses like marketing will reduce significantly in the third year. Besides, for the depreciation
calculation 10% depreciation rate has been used.
Profit Sharing
Name year 1 (BDT) Year 2 (BDT) Year 3 (BDT)
Owner 1 148,091.5 156,568.8 175,296.1
Owner 2 148,091.5 156,568.8 175,296.1
Owner 3 148,091.5 156,568.8 175,296.1
Owner 4 148,091.5 156,568.8 175,296.1
Owner 5 148,091.5 156,568.8 175,296.1
Owner 6 148,091.5 156,568.8 175,296.1
Total 888,549 939,413 1,051,777
The profits of each year have been distributed based on equal amounts of net profits. The
amount for each owner is increasing with the passing years. At the very first year, profit is
significantly low compared to the 3rd
.
Customer Expectation Table
Services Year 1 Year 2 Year 3
Job Services 4000 4200 4410
Leadership Training 3100 3255 3418
YPS 1500 1575 1654
Total 8600 9030 9482
The number of expected customers will increase with the number of passing years. The time
being people will gradually start to know about the company more through marketing. As a
result, numbers of people will increase which will lead the profits to grow more.