B.-pln (Repaired)

Submitted To
Prof. Md. Shajahan Khan
Principal
Dhaka City college, Dhaka
Submitted By
Group Name: Eleven Adroit
Department of Business Administration
Dhaka City College
Date of Submission:

2
Group Members
Sl. No Name ID
1 Sazrina Islam 168
2 PreenaWardena 169
3 Rowshan Laila Koly 171
4 Hazera Khatun Antara 175
5 Jannatul Ferdous Priya (Co-Leader) 176
6 Shamema Akter 177
7 Tasnia Esha 172
8 Saudia Amin Binti 182
9 Laila Anzuman 185
10 Sajeda Akhter Sweety 224
11 Zayed Nahiyan (Leader) 227

3
Letter of Transmittal
Date:
Prof. Md. Shahjahan Khan
Principal
Dhaka City College, Dhaka
Dear Mr.
Attached please find the Business plan entitled “Pigmento Paintish”. This Business plan
explains in detail the total steps and capital need of any business. This report is made by us as
Dhaka City College Department of Business Administration students in our course
entrepreneurship development during the month August 1 – 2.
We would much appreciate if you read our Business plan report carefully, give your valuable
opinion about our work and effort. We hope and expect that you will give us your valuable
opinion and support.
Sincerely yours
Muhammad Zayed Nahiyan
Id: 227
Section: C
Batch: 15
Department of Business Administration
Signeture: _________________

4
Acknowledgement
This business plan is a part of the subject “Entrepreneurship Development”. We are glad to
submit this report which includes the practical aspects of the industrial study. Our group is
happy to express our deepest gratitude to all persons who spend their valuable time and helped
us a lot in preparing of this project work. A successful challenge of this business plan report
was to take inspiration directly from market through visiting several organizations.
We are thankful to our honorable principal sir Mr. Md. Shahjahan Khan, Our Co Coordinator
Ms. Jafrin Sultana, Our Guide teacher Mr. Md Sohel Ahmed and our course instructor Mr. Md
Monsur Ali for their effort to organize such business plan competition that will help to us to
gain professional knowledge and increase our skills.
We would like to give thanks to our classmates and other group members, who showed their
voluntary support for making this project successful.
Date:
Group: Eleven Adorit

5
Executive Summary
Dhaka City College, Department of Business Administration Organizes business plan
competition. For this competition we have projected “Pigmento Paintish” removable car paint
service whose main purpose is to offer cheaper alternative whole car paint, which can be pealed
of after a certain period time. Thus we are the group “Eleven Adorit” very keen and interested
to present our proposed business plan. We will offer the unique paint called plasti dip, which
is a rubberized paint for cars, vehicles. Through our smart projection and hard work, we will
able to take our business to the next level. Our financial plan is given below:
Particulars Amount
Total capital requirements 13500000TK
Debt capital equity ratio 17:6
Equity capital 8500000 TK
Long term loan 3000000 TK
For collecting information about our project we used all secondary data for preparing
this report by market survey. We collected all data from different Sources, internet,
magazine, different books and annual report. At the time of making this project we
have faced various obstacles including short time, even political obstacles which cause
different kinds of problems. But with our best efforts we have completed our report
successfully.

6
Table of Contents
Chapter-1 Business Introduction....................................................................................................8
Introduction............................................................................................................................. 9
Chapter-2 Business Description and Management........................................................................ 12
2.1 General Description........................................................................................................... 13
2.2 Industry Background.......................................................................................................... 14
2.3 Business Profile................................................................................................................. 15
2.4 Related Organizations........................................................................................................ 15
2.5 Goals & Objectives ............................................................................................................ 16
2.6 Uniqueness of the Service.................................................................................................. 16
2.7 Management and Organization.......................................................................................... 17
Chapter-3 Technical Analysis....................................................................................................... 20
3.1 Location Analysis............................................................................................................... 21
3.2 Service needs.................................................................................................................... 22
3.3 Operation Plan.................................................................................................................. 23
3.4 Our Service Types.............................................................................................................. 24
3.4 Our Service Additions ........................................................................................................ 25
3.4 Sources of Raw Materials................................................................................................... 25
3.5 Painters and Artists ........................................................................................................... 26
3.6 Service Application Process................................................................................................ 27
3.7 Quality Control.................................................................................................................. 31
Chapter-4 Marketing Analysis...................................................................................................... 32
4.1 Current scenario in Bangladesh.......................................................................................... 33
4.2 Situation Analysis.............................................................................................................. 33
4.2.1 S.W.O. T Analysis............................................................................................................ 33
4.2.3 S.T. P Analysis................................................................................................................. 34
4.3 Marketing Mix Analysis...................................................................................................... 37
4.4 Social Responsibility .......................................................................................................... 38
Chapter-5 Financial Analysis........................................................................................................ 40
5.1 Cost of project................................................................................................................... 41

7
5.2 Building Position Cost........................................................................................................ 42
5.3 Preoperative Expenses....................................................................................................... 42
5.4 Loan repayment Schedule.................................................................................................. 44
5.5 Cost of Production............................................................................................................. 44
5.6 Material Cost.................................................................................................................... 45
5.7 Income Statement............................................................................................................. 47
5.8 Profitability Projection....................................................................................................... 47
Chapter-6 Conclusion.................................................................................................................. 50
Conclusion.............................................................................................................................. 51

8
Chapter-1 Business
Introduction

9
Introduction
Bangladesh is a developing country with huge natural resources. Unlike others the present
economic situation of our country is not so good enough as it can be. It is mainly for our
political and economic imbalance. In Bangladesh people are not interested to work with new
business ideas. Here people always follow the traditional line up of business which is very
common. Through Dhaka City College Intra Department Business Plan Competition we are
presenting a unique business plan which we think may be able to change our opinion about
business and develop our creativity. Plasti Dip is a flexible, rubberized and protective coating
that has recently been developed and manufactured. It has a wide variety uses in auto repairs
to serve as a coating for tools and parts. If you want to change the color of your car, you usually
need deep pockets. But here the cost to repaint your car or restore the paint is cheaper, easy to
apply, and more accessible for the DIY crowd. When you're done with the dip or want to change
colors, you peel it off. You can change the color of your car every season for less than the price
of a single paint job.
Methodology
Our course instructor has guided us to do a business plan study on removable Car Paint Service
known as palsti dip. The concepts and definitions have been taken using qualitative method of
data collection. We have used E-Books, articles, internet search result and journals for our
analysis. Before using data, we have investigated that if the data are suitable, adequate, &
reliable or not. We have used both primary and secondary data from following sources.
 Other official reports.
 Designing a questionnaire.
 Research published at online.
 Consulting with experienced people.
 Through Online journals.
 Through Statistical data.
To prepare this project and printing we have also used Ms Office word 2007, Ms Power point,
Open office, Adobe Photoshop as software.
Limitations
At the time of preparing the report we faced a lot of limitations. Some of those are given below:
 At first lack of experience.
 As it is a unique business plan, we faced problems to generate ideas.
 Communication problem among the group members.

10
 Political clashes, violence as obstacles.
 Internet cost.
 Lack of proper media.
Market Summery
A detailed review of important influencing factors and how they affect end user markets are
called market summery. In Bangladesh the demand for colorful painting for vehicles is
increasing day by day. Many organizations started to work with it and many of them have
become market leader. People’s choice is changing with time and now people want to paint
their vehicles using plasti-dip. But unfortunately many painting corporations use plasti-dip
spray, interior trim and materials which is being imported. But we believe that we can also
design & color with powder coating rear Valence with our nearby things which are available
and lower in price. The current situation of plasti-dip car painting sector in Bangladesh is really
very hopeful. But there is a huge competition among the competitors. As a business we can get
total support from banks and other monetary organizations. We can easily set up our business.
There is a huge demand of painting car in our country. But some obstacles are still making
issue such as: lack of governmental help, competition, budget of the clients and lack of
promotion are the main obstacles. But considering all the odd facts, it is the most innovative
and creative position of business.
So it can be sure that anyone can take the challenge of this competitive service sector. The
market can be measured with available materials supplier & leading competitors & time of
using.
i. Materials suppliers: Though we are using our own country materials the
availability of our suppliers seems good. And we are sure that we will get our
materials in a reasonable price. Probably not as good as the real thing, but its way
cheaper and easy to remove and/or replace.
ii. Leading competitors: To establish a business, every organization has to face
competition with leading competitors. Now in Bangladesh every car painting sector
is working with their unique ideas. So we will have to work with new concepts and
ideas. We have to know what actually clients need and also their budget. If we get
succeeded working with new ideas in a low price it can be sure that we will get total
access over the market.
iii. Time of using: Use it one time and you will be looking for "anything" to keep using
it. Great for doing all your wheels for winter driving. Come spring, just find a little
area and pull it off. Use it on the rear differential for that "different" look. Use it on
your car, outside stuff, etc. They only make so many colours and then you can order
a "kit" to mix and match your own colours. Fantastic stuff.
Today you will find PLASTI DIP available at nearly every automotive, hardware, home center,
discounter and online retailer. To prepare for the next phase of growth in 2016 and beyond
Plasti Dip has created 2 separate and distinctly different websites to better serve its diverse

11
customer base. Plastidip.com (and social media site dipheadsunite.com) is focused specifically
on home use consumer’s markets while PerfomixCoatings.com is focused specifically on
industrial markets and manufacturers. Along with new websites, several new products are
being launched including new colors, finishes and low VOC 50 state compliant PLASTI DIP
Spray 50 for automotive refinishing professionals and home users located in VOC restrictive
areas of the country. New and exciting things are happening at Plasti Dip.

12
Chapter-2 Business Description
and Management

13
2.1 General Description
Pigmentopaintish refers to color for painting. It is a partnership business which will provide
vehicle painting service which is unique from others. Its main concern is to provide customers
satisfaction through giving custom paint job which is known as palsti dip. With the peelable
paint industry and products becoming more and more accessible these days, we thought why
not give the customer everything they need in one neat package. It is a paint which is 56%
cheaper and can be applied on the existing paint surface of any vehicle like Personal car,
Commercial vehicle, Bus, Bike. These types of paint can be easily removable like stickers and
repairable through spray. This type of paint job protects any car from rust, scratch, corrosion
and reflects anyone’s choice. People who wants to protect their cars with beautiful colors, put
their brand logo graphics into car, are our main target customers. It has created a DIY dip kit
which includes everything needed to complete a full vehicle color change in its amazing matte
finish.It’s not just another brand that’s been relabeled or are we providing any cheaper, less
professional products available in today’s market. We manufacture all our own products from
the ground up using only the best materials available. This is how it can guarantee you that
when using its removable coatings, you will find it impossible to find fault. If applied correctly
using the instructions and expertise provided, you can get a factory finish high gloss paint
finish. Your finish will be determined by the process you take.
The attributes of our paint service are:
 Protects coated items against moisture, acids, abrasion, corrosion, and
skidding/slipping, and provides a comfortable, controlled grip
 Remains flexible and stretchy over time
 Will not crack or become brittle in extreme weather conditions
 Proven in temperatures from -30°F to 200°F
 Peel able and removable off of most surface

14
2.2 Industry Background
After the Economic boom of 80s of our country, people started to use cars rapidly. For this
reason, many car repair shops and paint shops were opened to meet up the need of our country.
Big cities as Dhaka, Chittagong and Khulna The number of private cars are high in amount. So
the car owners should maintain their cars because Bangladeshi people can afford cars only at
once or twice. So they need to repair, repaint their car to extend its useful life. On the other
hand, commercial vehicle should need attractive paint work for their customer’s satisfaction.
Now very few repair shops Offer paint service, and the concept we are working on, removable
car paint job had never done before. Plasti-Dip is resistant to sun fading, winter ice, cold, and
salt. It is also a durable yet removable substance that will peel off when we decide to pay for a
real paint job. Car dip is a rubber based peelable paint designed specifically for the automotive
industry. All our products come pre-mixed and ready to spray straight from the tin. Simply
degrease the surface you require dipping and start spraying. It has a much lower risk of running
than conventional paints so even the novice sprayer can achieve an excellent finish.
It has now become the Number One product for Temporary Vehicle Color Changes. The Liquid
Wrap we supply or Dip as it’s known is quicker and cheaper to apply, it is also a much more
impressive and durable finish meaning you can have more profit whilst giving your customer
a higher standard job.

15
2.3 Business Profile
Vision:
Within the next five years, we will expand our Service station in other locations of cities. We
will deliver the premium quality of our paint job, which will include fast service and a selection
broad enough to meet the needs of individual customers.
Mission:
We are forwarding with a great mission. Our mission statements consist of three points.
Our mission is to deliver and serve the best quality with the satisfactory quantity which will
always present a positive public image and make our establishment one that will please the
customers.
Our mission is to set a perfect spot for those people who always prefer to eat in the cheap,
unhygienic restaurant for lunch or dinner.
Our mission is to set a perfect environment for every public school’s college and university
students, tourist and other peoples.
2.4 Related Organizations
Currently there are many organizations who offers paint service for car and vehicles. Most of
them offer full repaint service which is different from us, but they are our main competitors.
Their lists are as follows:
 Aftab auto service limited (Tejgaon, Dhaka)
 SAS Auto repair shop (Uttara, Dhaka)
 Lipu Awlia Auto Works (Mirpur 11, Dhaka)
 Solaris Cars (Chittagong)
 Easy solution (Agrabad, Chittagong)
Beyond these big service providers, there are many small car repair shops around our city
corners.

16
2.5 Goals & Objectives
The goals of Pigmento Paintish Are Given Below:
 To provide paint that is removable like sticker and changeable any time.
 To become market leader in Vehicle paint service.
 To Offer Cheaper alternative to paint.
 To overcome market barriers and compete with full car repaint service providers.
 To give customized service to all kinds of customers.
 To provide after service maintenance for maintaining long term relationship with
customers.
 To provide Chrome paint that is impossible for real paint service providers.
The Objectives are as follows: -
 Paint Protection: Plasti Dip offers a protective solution to keep the original
paintwork of your car in mint condition, serving as a protective film that resists UV
rays from the sun to preserve the color of the paint. It also offers protection from
stone chips, snow and salt.
 Custom Colours: It is possible to mix colours, add pearl tints and metallic flakes.
With Plasti Dip, you can be as creative as you like using bespoke finishes to achieve
an individual look.
 Clean finish: Unlike vinyl, with Plasti Dip there are no air bubbles, cut lines, cracks
or discolouration.
 Easy Removal: Removal of Plasti Dip is as easy as pealing it off with your fingers,no
residue or glue is left behind after remove, unlike vinyl.The only thing to be mindful of
is when amateurs use Plasti Dip, it can look cheap and of poor quality.
2.6 Uniqueness of the Service
As PigmentoPaintish, our uniqueness of service is that, we provide paint that is applicable on
the existing paint surface and it can be removed like sticker at any time. So the user can apply
this paint on their vehicle several times and can apply different color, graphics as they want.

17
2.7 Management and Organization
The Pigmento paintish is one of the companies in the service oriented hub of the Business.
There are 40 peoples included. 20 people in Dhaka and 20 people in Chittagong. The business
has appointed to a Manager. Manager overlook the company affairs. Manager is an energetic
person who strongly believes that people should perform to their optimum potential, both to
achieve personal goals and meet organizational objectives.
Manager has appointed manager inspector who performed his duty carefully. Accountant has
appointed under of Manager Inspector. Accountant has performed his duty honestly. Marketing
manager and quality control manager has appointed under the Accountant officer. Marketing
Manager has performed his duty with strongly. Quality Control Manager has built up good
relationship with upper and lower level of employees and transfer necessary information to
employees. Quality Control Manager has appointed Designers to develop the design quality
and new innovative ability of employees.
Designer has appointed to Paint Man and Polish Man to perform their work. Paint and Polish
Man are the lower level of employees in this organization. They have performed their duty by
finishing their service.

18
2.7.1 Management team
2.7.2 Legal Structure
Our legal structure will be the getting the certificate from “Poribeshand Bon Montronaloy”, to
ensure that we are not harming the environment throughour paint works. For this we will have
to use environment friendly dipping process.
Manager
Manager Inspector
Accountant
Marketing
Manager
Quality Control
Manager
Designer
Paint Man
Designer
Paint Man
Manager Inspector
Accountant
Markaeting
Manager
Quality Control
Manager
Designer
Paint Man
Designer
Paint Man

19
2.7.3 Management Adversary Board
To get Information and recommendations for our custom design oriented paint works we will
hire Enthusiast Graphic artist and experienced Custom paint artists for our plasti dipping
process.

20
Chapter-3 Technical Analysis

21
3.1 Location Analysis
Location analysis is very important for stating a business. Because client’s choice is affected
by location and availability of service. The location for ‘Pigmento Paintish’ is selected inside
Dhaka and Chittagong city. We have researched a lot and finally we have found the perfect
location for our business. We have selected Uttara sector 3 for our first service station and
Agrabad, Chittagong for our second service station.
We have rented 10000 square feet of service space in Uttara in Dhaka and 15000 square feet
space in Agrabad, Chittagong.
The main reason for selecting these are here people own more vehicle and are willing to
decorate their car than any other place in our country. So selecting these locations will help us
to get proper customers attention towards our service. After 5 years we have a plan to expand
our service to different divisions of our country. By selecting these locations, we are expecting
to have at least 25 paint projects and up to 100 car wash in a month. Thus will help us to
grow our business and expand our facilities along with loan recovery.

22
3.2 Service needs
Plastidip paint is a complex process which has to be done maintaining proper techniques and
time. As we are giving the paint service only, we need variety of material such as painting
booth, paint machine, Polishing wheel etc. We will need following materials for providing our
paint process
S.
No
Particulars Quantity
1 Air Compressure 6
2 Paint Gun 20
3 Pigments, Colors As per need
4 Polishers 12
5 Polishing wheel 20
6 UV Light 200W 40
7 Flood Light 20
8 Drayer 2
9 Blower 4
10 Air Intake 10
11 Air Conditions 10
12 Air Cleaning Manifold 10
13 Fire Alarm and Control System 6
14 Paint Jacket, Paint Helmet 12
15 Mask 10
Air Compressor Paint Gun
Dryer Blower Generator

23
3.3 Operation Plan
Our total service process will be done by following 3 world class steps for ensuring superior
quality and long lasting plasti dip.
Pre Paint Works
•Taking project
vehicle
•Washing and
cleaning for
Dipping/paint
•Masking glass,
lights
•Covering tyres
Paint
•Base rubber coat
•Parimecoat for
stickyness
•Color coat
•Candy coat if
needed
•Decals, Custom
graphics
•Final coat
•Glossy coat
After Paint
Processes
•Remove maskings
•Inspetion
•Paint strech test
•Water test
•Polish
•Shinig

24
3.4 Our Service Types
Vice to our customers. That will not include in painting but also other facilities. They are
discussed below.
1. Normal color with masking
2. Rainbow color effect
3. High gloss
4. Mettalic gloss
5. Car wash
6. Paint recovery
Rainbow Color Effect Metallic Gloss
High Gloss Color Effect Car wash Service

25
3.4 Our Service Additions
We will offer some additional service for our customer. As plasti dip paint is removable. So
traditional car wash cannot wash these types of cars. So we will provide car wash service
additionally along with our paint service. This will help us to maintain long time connection
with our existing customers. Additionally, we will provide cosmetic modification to cars that
will change the look of the car. We will also repair badly damaged car body, due to accident.
3.4 Sources of Raw Materials
The list of our raw materials suppliers of are given below:
1. kolortek(Jiangsu)co.ltd: Country china- Main products pearl pigments, pearl scent
pigments, manpower’s epistemic, cosmetic pigments.
2. Dongguan heng chang car care accessories co. ltd (China): Main products-rubber
paint & spray paint, fueladditives, fireextinguisher, clearing products, car wax
3. Kolortek (huaian)co: Main products-pearl pigments,fluorescent pigments, glow in the
dark, chameleon pigments, cosmetic pakings.

26
4. Guangzhou jingxuan trade company: Main products-PVC vinyl film,car window
film,car sticker accessory
5. Guangzhou carlas car accessories co. Ltd: Main products-car sticker,car warp
vinyl,car rubber spray film
3.5 Painters and Artists
We will appoint about twenty painters and graphics artists for our business. For this reason, we
will need Real car painter and graphic artist who will firstly Trained to achieve perfection for
plasti dip paint process and later work on project cars.

27
3.6 Service Application Process
In this guide, you will learn a step-by-step process to add a different look to your car and car
accessories using plasti dip. Plasti dip is a substance utilized for wheels and cars to protect their
original surfaces during the winter season. Plasti dip is a high quality product that is resistant
to sun fading, winter ice, cold, and salt. It is also a durable yet removable substance that will
peel off after a long period of time. Most importantly, anyone can use this product to display a
clean and matte look for his or her car while completely remaining free of harm.
i. Preparing the paint booth area. Find an area that is large enough to house the car and
is extremely ventilated. A good suggested area would be an open garage, but if that is
not possible, outside under the shade is a good area. Avoid direct sunlight.

28
ii. Gather materials. Gathering the materials needed listed in the Things we’ll need
section.
iii. Properly Wash and Clean the surface: Before applying any type of plasti dip to the
car, it must be clean. The plasti dip is an overlay so it will form a separate layer on top
of any surface as well as dirt, raised surfaces, or bird poop found on the car. In other
words, you want a clean surface to work with.

29
iv. Surface MUST be dry. After cleaning the area, dry it with a cloth of your choice.
Personally I use Meguiar's Water Magnet Drying Towel, but you can use any terry
towel. Avoid using shirts with designs or logos and paper towels. These will create
scratches.
v. Prepare the area. Although plasti dip is already easy to remove, you would want to
prepare the area. Preparing the area you wish to apply the plasti dip reduces the hassle
of removing the over spray later. Using painters tape and newspapers, cover windows
and any designated area that you do not want to get plasti dip on.

30
vi. Shake the can. As with any spray-on material, it will need vigorous shaking. Shake
the can for 1 minute.
vii. Paint in sections: Painting in sections will allow for the fastest time (6-8hours) through
this process. For example, add a first layer to the hood, while the hood is drying add a
first layer to the roof, etc. You do not need to start on the hood. You may start wherever
you like. - important note! do not touch Plasti dip on car at any point in time during the
process as to avoid any mis-painted spots. Plasti dip is safe to touch after curing. It is
recommended to wear a mask and eye protection.

31
3.7 Quality Control
Plasti Dip Paint finishes on car bodies must fulfil a range of criteria. Not only should they
provide sufficient corrosion protection (therefore requiring at least a minimum thickness) while
simultaneously containing costs (minimum material waste), the color and texture must also be
even and homogeneous. To check all these criteria systematically, test measurements should
alwaysbe taken at the same spots, in the same way, regardless of who is currently executing
the inspection.

32
Chapter-4 Marketing
Analysis
Chapter-4 Marketing Analysis

33
4.1 Current scenario in Bangladesh
Bangladeshi people are very interested about custom car painting and graphics. But the current
market situation says that people cannot afford a whole car paint process because of higher cost
and time. Commercial vehicle owners, such as business class coaches, covered van, trucks are
very keen to put their brand name on their car. So they always look for cheaper alternative to
car paint. Thus plasti dip has a greater demand in our country.
4.2 Situation Analysis
A situational analysis often is called the foundation of a marketing plan. A situational analysis
includes a thorough examination of internal and external factors affecting a business. It creates
an overview of the organization that will lead to a better understanding of the factors that will
influence its future.
4.2.1 S.W.O. T Analysis
Conducting a SWOT analysis of any business is a lot more fun than it sounds. It won’t take
much time, and doing it forces you to think about your business in a whole new way. The point
of a SWOT analysis is to help you develop a strong business strategy by making sure you’ve
considered all of your business’s strengths and weaknesses, as well as the opportunities and
threats it faces in the marketplace.
As everyone might have guessed from that last sentence, S.W.O.T. is an acronym that stands
for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is an organized
list of your business’s greatest strengths, weaknesses, opportunities, and threats.
Sterenghts
•Lower cost
•Relaibility
•Changeble
•Attractive
design
•Custom
graphics
Weaknesses
•Not washable
traditionally
•Can be faded
after certain
years
•Rough
Driving can
make scratch
Opportunities
•New concept
•Smart
projection
•Easily
changable
•Repairable
•Huge market
demand
Threats
•Lack of
peoples
awareness
•Lack of
proper
support
•New field for
business

34
4.2.3 S.T. P Analysis
Our approach to give plasti dip at paint job is based on collaboration relationships with
customers. We will listen, ask question, bring up ideas and then create an environment that
meets client’s vision and needs. Our company’s goal is to become the market leader in the field
of painting car & spread it worldwide within 5 years. We will make it possible through working
hard and satisfying our clients. Effective statements commonly clarify our organizations
purpose including in the following information:
 Spreading over the markets.
 Acquiring good images before the clients.
 Providing good services at lower cost.
 Open communication with clients. The explanation of the "pros and cons" of
different selections and design options are discussed in detail.
 Providing multi-purpose rubber coatings, plastic dip enhancers, liquid and spray
electrical insulation, dishwasher rack repair solutions, coated-foam repair and filler
solutions.
The word STP stands for Segmentation, Target Market & Positioning.
 Segmentation:
We can segment our services according to the following variables:
Vehicles: Car, Bus, Covered Van, Bike.
Color: Green, Denim Blue, Silver, Light silver.
Age: Different groups of people.
We can divide our clients into the following kinds based on research:
i. The youngsters
ii. The first timers
iii. The builders
iv. The moneyed middles
v. The trendsetters
i. The youngsters: The group consist of people within the age 22-30. They are usually
young professionals who are either studying or starting job. This is the group that is
usually buying a car for the first time and is keen on designing their car to a professional
and modern touch. This is a group that is willing to spend and is open to new ideas and
technology in outer looks of car.

35
ii. The first timers: This is the group that is usually buying a car or bike for the first time
and is keen to paint on some point of vehicles. The discretionary income of this group
is high and increases at the time of a bonus or a raise. This is a group that is willing to
spend and is open to new ideas and technology in different looks of car or bike.
iii. The builders: This group usually is between the ages of 40-50. This group consists of
people who already have one car and are planning to buy a second. Whether for use or
for hire. It has already been established that 58% of the target group owns a car and
even if a tenth of the group plans to buy a covered van or bus to create a business. This
type of business is less in numbers but makes up for it in terms of the volume of
business.
iv. The moneyed middles: The group falls in the age of 50-60 and this is a group that is
retired or is going to retire. This group is going through a phase in life in which it is
planning for its post retirement life and hence are willing to spend their money on their
car to transform it into a high professional design so that it can gives a proper making
for the rest of their lives.
v. The trendsetters: This group consists of females with memberships to exclusive clubs
and organizations and includes woman who are very active on the social scene. This
group consists of women between the ages 31-60 years. Most of these women are
married and are working or have spouse who are either professionals or in their own
business.
 Target Market:
The new variations will expand the Plasti-Dip into some new markets where it will have
virtually no competition, meeting a relatively new need for consumers.The target market for
our product will be essentially the same as that of original Plasti-Dip: owners of vehicles who
prefer to do their own maintenance at home. We can also utilize Plasti-Dip’s current
distribution channels, being sold in home improvement and automobile parts stores paint
colors. After developing our new variation of Plasti-Dip, there will once again be virtually no
competitors. We are continuing with the creation of an Original Equipment (OE) vehicle
colored Plasti-Dip. For this, we decided to employ undifferentiated segmentation; our target
market would be onlythose individuals who own road vehicles and do their own vehicle
maintenance. Since the product will be designed almost solely for use on vehicles this narrows
our market down, while still leaving it large enough for new possibilities and customers to
arise. We decided to segment the market like this rather than by age, gender or any of the other
common variables mainly because car owners run throughout every typical segment, except
for children 16 and under. For these reasons our target market is primarily derived from
behavioristic variables.

36
Beside These-We have targeted our customers to serve this service are in the following:
i. The middle class customers.
ii. The upper middle class customers.
iii. The upper class customers.
iv. The commercial customers.
 Positioning:
Customers of auto care products typically buy something based off of whether or not they feel
that they have the ability and knowledge to do the project on their own. The problem with
conventional touch-up paint is that most people do not know how to paint cars, so they take it
somewhere to be done instead. Our product eliminates thisdilemma completely, by making it
essentially a point and shoot can that masks the rustier bare metal spot on your vehicle without
any preparation. When it comes to car people nothing will beat a professional touch up, but the
majority of vehicle owners will choose the most affordable option, and people who know the
Plasti-Dip brand know the quality, durability, and usefulness of their products.
49%
25%
16%
10%
Target Market
Upper Class Customers Uppermiddle Class Customers
Middle Class Customers Commercail Customers

37
4.3 Marketing Mix Analysis
The 4ps:"Marketing mix" is a general phrase used to describe the different kinds of choices
organizations have to make in the whole process of bringing a product or service to market.
The 4Ps is one way probably the best known way of defining the marketing mix, and was first
expressed in 1960 by E J McCarthy.
The 4Ps are:
I. Product: As we are not producing any product, our service will be considered as our
product. This is not only including our specific use of product but olso total service
work. We will provide services such as Plasti dip paint service, paint repair, car wash,
custom car dipping, car cosmetic modification and car wash.
II. Price: The amount a customer pays for the product. The price is very important as it
determines the company's profit and hence, survival. Adjusting the price has a profound
impact on the marketing strategy and, depending on the price elasticity of the product,
often it will affect the demand and sales as well. The marketer should set a price that
complements the other elements of the marketing mix. Our pricing list is given below:
S
No
Service name Service Value
TK
1 Normal
Dipping Paint
18975
2 Rainbow
Effect
35075
3 High Gloss 27050
4 Metallic Gloss 29900
Marketing
Mix

38
5 Car Wash 460
6 Paint
Recovery
3795
III. Place: We will place our service firstly in Dhaka and then Chittagong. After certain
years we will expand our business throughout the country.
IV. Promotion: Promotion refers to raising customer awareness of a product or brand,
generating sales, and creating brand loyalty. We will follow the discussed way for
promotion.
 Social Media: Social media websites such as Facebook and Google+ offer companies
a way to promote products and services in a more relaxed environment. This is direct
marketing at its best. Social networks connect with a world of potential customers that
can view your company from a different perspective.
 Service Giveaways: Service giveaways and allowing potential customers to sample a
product are methods used often by companies to introduce new food and household
products. Many of these companies sponsor in-store promotions, giving away product
samples to entice the buying public into trying new products.
 TV Advertisement
 News paper
 Bill Board
4.4 Social Responsibility
We are dedicated to addressing ethical, environmental and social needs towards our business
dealings, our employees and associates. We move to act as a good corporate citizen in all
business activities in all areas of our target market palce.
Other Designers and painters
Every business organization has some duties towards society when more than one organization
is working in the same field they always have to carry a good relationship among themselves.
Is really helps to abandon unnecessary competitions and develops a friendly relationship. We
will share our thoughts with our friend organizations and we will develop new ways, patterns
and technology for Car Dipping.
Business Partners Suppliers

39
We aim to develop relationships with business partners and suppliers based on mutual trust.
We believe one of our major strengths is our intention to build Strong alliances with suppliers.
Many of our contracts come through a strong relationship with suppliers and our partners’
contributions help us to deliver solutions required by our customers and the market.
Community Support
We will provide community support through our website. It is very helpful and effective
method to stay closer to people.
Our People
We will communicate our principles and strategies throughout the business as well as to our
customers. We recognize that as a Creative based business, we must communicate as well as
to our people both formally and informally and we know that by unleashing the potential of
our people and empowering them to engage will result in securing long-term profitability. We
will actively support the development of our people including formal development discussions
and structured programs of professional development. All support of our people is based on
the transfer, exchange and creation of knowledge towards our corporate objectives and thus be
the driving force behind our innovation and improvements.
We will do artwork in different occasions, to enlighten ourselves.

40
Chapter-5 Financial
Analysis

41
5.1 Cost of project
Our cost of project is considered of some major elements. These are discussed below:
Capital Requirement Amount (Tk.) Amount (Tk.)
Fixed Cost:
Building Position Cost 3500000
Vehicle 1000000
Machinery 2000000
Website Development 500000
Total fixed cost 7000000
Operating expense:
Preoperative expenses 1100000
Advertising cost 800000
Technical cost 600000
Total operating expenses 2500000
Working capital:
Material cost 1700000
Installation cost 800000
Labor cost 1000000
Utilities cost 500000
Total working capital 4000000
Total capital requirement 13500000

42
5.2 Building Position Cost
Particulars Amount (BDT)
Paint Booth
Furnishing cost
Air condition system
Air Cleaning Manifold
Power and Generator
Stationary
1000000.00
500000.00
1000000.00
200000.00
500000.00
300000.00
Total 3500000.00
5.3 Preoperative Expenses
Particulars Amount (BDT)
Legal expenses
Trade license fee and govt fees
Insurance
Miscellaneous expenses
200000.00
400000.00
300000.00
200000.00
Total
1100000.00
Means of financing:
Our source of capital has divided into two parts –
Our total investment in this business is Tk. 13500000. It is structured by 8500000 Tk. is
partner’s investment and 5000000 is loan amount.
Capital structure:
Owners’ equity + Debt = (8500000+5000000)

43
=TK. 13500000
As our business type is partnership, it’s financing will be made in two ways
Equity finance
We will be all together 11 partners in our business. Each of our partners will invest equally.
Each will bring 772728 Tk. as capital.
Name of Partners Percentage Amount
Sazrina Islam 9% 772728
Preena Wardena 9% 772728
Rowshan Laila Koly 9% 772728
Tasnia Esha 9% 772728
Hazera Khatun Antara 9% 772728
63%
37%
Capital Structure
Eqity
Debt

44
Jannatul Ferdous Priya 9% 772728
Shamema Akter 9% 772728
Saudia Amin Binti 9% 772728
Laila Arzuman 9% 772728
Sajeda Akhter Sweety 9% 772728
Zayed Nahiyan 9% 772728
Debt finance:
We will also take loan from bank for our financing. We will take 5000000 takas from IFIC
bank against of 12% interest.
5.4 Loan repayment Schedule
Year Beginning
Balance
Installment Interest Principal
Amount
Ending
Balance
1 5000000 1387000 600000 787000 4213000
2 4213000 1387000 560000 881000 3332000
3 3332000 1387000 400000 987000 2345000
4 2345000 1387000 281000 1106000 1239000
5 1239000 1387000 148000 1239000 0
5.5 Cost of Production
The total cost of production-
Particulars Cost
Material Cost 1000000

45
Utility Cost 400000
Labor Cost 800000
Factory Overhead Cost 300000
Total 2500000
5.6 Material Cost
Raw materials Cost
The costs are:
Raw Material
Name Cost
Paint 350000
Rubber mixer 100000
Color mixer 50000
Paint hub 200000
Pigment juice 100000
Shining compound 70000
Glossy compound 30000
Clear coat paint 100000
Total 1000000
Utilities Cost
The costs are:
Particulars Cost
Water 100000
Gas 120000
Electricity 80000
Internet 60000
TNT 40000

46
Total 400000
Labor Cost
All the labor costs are given below-
Particulars Cost
Production Worker
Labor 400000
Tech Team
Engineer 250000
Installation Workers 150000
Total 800000
Factory Overhead Cost
In our project, there will be some factory overhead costs,which are given below-
Particulars Cost
Maintenance 200000
Insurance 100000
Tax 50000
Others 50000
Total 300000

47
5.7 Income Statement
For the year ended December 31, 2016
5.8 Profitability Projection
Particulars
Amount
Taka Taka
Sales Revenue
Less: Cost of Production
Gross Profit-
Less: Operating Expenses
Administration Expenses
Selling Expenses
Pre-operative Expenses
EBIT (Earnings before Interest & Tax)
Less: Interest 12%
EBT (Earnings before tax)
Less: Tax @ 25%
500000
100000
1100000
7000000
2500000
4500000
1700000
2800000
336000
2464000
616000

48
Profitability Projection (5 years)
Pigmento Paintish
Projected Income Statement
EAT (Earnings after tax)
1848000
========
Capacity
Utilization
40% 50% 70% 80% 90%
Particulars 2016 2017 2018 2019 2020
Sales Revenue
Less: Cost of
Production
Gross Profit
Less: Operating
Expenses-
Admin Expenses
Pre-operative
Expenses
Selling Expenses
EBIT
Less: Interest
@12%
EBT
Less: Tax 25%
EAT
7000000
2500000
8700000
2750000
10500000
3300000
12500000
3630000
14000000
3993000
4500000
500000
1100000
100000
5950000
570000
1100000
150000
7200000
684000
1100000
180000
8870000
755000
1100000
187000
10007000
850500
1100000
190000
2800000
600000
4130000
560000
5236000
400000
6828000
281000
7866500
148000
2200000
616000
3570000
937500
4836000
1209000
6547000
1636750
7718500
1929625
1584000 2632500 3627000 4910250 5788875

51
Conclusion
“Pigmento Paintish” is an innovative project in Bangladesh. By making this project a huge
success we can help to provide the best Vehicle dipping. solutions Bangladesh. We will create
more job opportunities for people, and develop our countries economy. Sincere thanks to those
who helped us to make this project.
Appendix
 Some project report of different energy and nutritious drink.
 Some business report from previous BBA batches from Collage seminar
 Help from Google & Wikipedia
Bibliography
We would love to consider ourselves lucky as we got help from certain links & books as we
were doing our plan
 Principle of Marketing- Philip Kotler
 Principle of Management- Griffin
 Principle of Accounting – Kaiso
 www.google.com
 Wikipedia

B.-pln (Repaired)

More Related Content

What's hot

Viewers also liked

Similar to B.-pln (Repaired)

B.-pln (Repaired)