mba mini project on ideal class a education center

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MINI PROJECT REPORT
ON
IDEAL COACHING CLASSES
Submitted in Partial
fulfillment for the award of Degree of
Master of Business Administration from
Dr. A PJ Abdul Kalam Technical University, Lucknow
Submitted by
PRATISHTHA GUPTA
MBA (Batch 2022-24) Ist
Semester
Under the Guidance of
MR . MOHD. SADAF AHMAD
Assistant Professor, ICCMRT
INSTITUTE OF CO-OPERATIVE & CORPORATE MANAGEMENT,
RESEARCH AND TRAINING
21/467, RING ROAD, INDIRA NAGAR, LUCKNOW-226016

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Phone: 2716431, 2716092
Fax: (0522) 2716092
E-mail: info@iccmrt.ac.in
Website: www.iccmrt.ac.in
INSTITUTE OF CO-OPRETIVE AND CORPORATE MANAGEMENT,
RESEARCH AND TRAINNING
467, Sector-21, Ring Road, Indira Nagar, Lucknow-226 016
CERTIFICATE
This is to certify that Pratishtha Gupta , a student of Master of business administration (MBA)
Programme (Batch 2022-2024). As this institute has conducted a mini project titled "IDEAL
COACHING CLASSES" under my guidance during 1st semester. The mini project has been
prepared towards partial fulfillment for the award of MBA degree from Dr. A.P.J. ABDUL
KALAM TECHNICAL UNIVERSITY. The mini project report is the original contribution of
the student
The mini project report is hereby recommended and forwarded for evolution.
Mr. Mohd. Sadaf Ahmad
(ASSISTANT PROFESSOR)

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Declaration
I Pratishtha Gupta , a student of master of business administration (MBA) Programme (Batch
2022-2024) at the Institute of Co-operative & corporate management research and training,
Lucknow hereby declare that all the information, fact and figures used in the mini project titled
"Ideal Coaching Classes"
All have been collected by me and I also declare that this mini project report has been prepared by
me and the same has never been submitted by the under signed either in part or in full to any other
university or institute or published earlier.
This information is true to the best of my knowledge and belief.
DATE:
PRATISHTHA GUPTA
SEMESTER 1st Year
(BATCH 2022 -2024)

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ACKNOWLEDGEMENT
I hereby take the opportunity to express my profound sense of great reverence, awe and gratitude
to all of them who have helped me in the success completion of this desertion project.
I wish to express my sincere gratitude to Mr. Mohd. Sadaf Ahmad, ICCMRT, Lucknow
for her guidance and support rendered to me in solving my problems and difficulties that I faced
in completing this task on such a varied and vast subject.
I will be failing in my duty, if I do not acknowledge my heartfelt thanks to other Faculty members
for their esteem guidance and support rendered to me.
Last but not the least I take this opportunity to express my heartfelt appreciation for my colleagues
for their support and encouragement.
PRATISHTHA GUPTA
(BATCH 2022-2024)

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1.0 Executive Summary
Ideal Coaching Classes is a coaching institute that offers coaching classes for a wide
variety of subjects. It will located at Lucknow, Uttar Pradesh. It facilitates the
students from class 9th
to 12th
in understanding the various subjects. This institute
provide the separate coaching classes for Hindi as well as English medium students.
The main aim behind the opening of this coaching is to provide good quality
education to the students at a very nominal fees.
Ideal Coaching Classes is designed to meet the needs of ever changing educational
pattern. At present the educational syllabus of the students are too lengthy and makes
pressure upon the student; to reduce the pressure upon the student. To make the
learning easier and help them in understanding tricky concept of various subjects
such as Mathematics, English, Science and Commerce; the Ideal Coaching Classes
coaching institute will be launch.
This plan is being used as an internal document to assist in the development of the
business. Ideal Coaching Classes operates with very low overhead, therefore this
coaching institute will not be seeking much capital for operations.

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TABLE OF CONTENT
Sr.
No.
Particulars Page No.
1. CERTIFICATE 2
2. Declaration 3
3. ACKNOWLEDGEMENT 4
4. Executive Summary 5
5. INTRODUCTION 7
6. Objectives: 8
7. Keys to success 9
8. Vision: 10
9. Mission 11
10. Company Summary 12
11 Company ownership: 13
12. START-UP REQUIREMENTS 16
13. Services 18
14. Market Analysis Summary 21
15. Strategy and Implementation Summary 27
16. SWOT Analysis 41
17 Management Summary 43
18 Financial Plan 50
19. Future Plans 59
20. References 60

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INTRODUCTION
Ideal Coaching Classes will provide teaching services in qualitative and quantitative
courses in Lucknow. Focused primarily on the students of various schools of
Lucknow from class 9th
to 12th
.Coaching is available in courses including:
Mathematics, English, Science and Commerce. Coaching sessions focus on helping
students grasp the concepts they will need to know to perform well in their class, as
well as developing study strategies to effectively prepare for exams in their class. A
long-term focus of empowering students is favored over a short-term problem-
solving strategy.

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1.1 Objectives:
Ideal Coaching Classes will focus to fulfill its main objectives; these objectives are
as following:
❖ Be one of the top coaching institute in the city of Lucknow primarily.
❖ Perform as the best coaching institute which gives the best results of the
students in every class. Mainly in the board exams of class 10th
and 12th
students.
❖ Turn in profits from the first month of operation.

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1.2 Keys to success:
Our keys to success include the commitment to deliver good quality education to
every student who is part of our coaching. Each of our teacher will be responsible to
push themselves to a higher level of professionalism in three areas:
● Developing methods of approaching subjects that helps students get their
minds around challenging concepts.
● Creating excellent word of mouth promotion of services - clients sell services
to other students.
● Truly listening to clients' needs and diagnosing where their understanding of
concepts is breaking down.

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1.3 Vision:
Ideal Coaching Classes is committed to the vision to exemplify excellence and
leadership in quality education. We provide a platform where goals are achieved,
skills are nurtured and values are build.

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1.4 Mission
Creating a learning environment among students by imparting quality education
sharpening their skills to bring in excellence, and boosting their confidence
equipping them to crack their examination.
Ideal Coaching Classes will exist to help students. We take a unique and innovative
approach to teaching that helps students connect with the subject matter they need
to master. Through personalized and focused teaching processes, our students
develop the tools they need for ongoing success in their fields of study. Our success
depends on our attention to the needs of our student and truly helping them achieve
- we don't succeed unless our student succeed.

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2.0 Company Summary
Ideal Coaching Classes will provide teaching services in qualitative and quantitative
courses in Lucknow. Focused primarily on the students of various schools of
Lucknow from class 9th
to 12th
.Coaching is available in courses including:
Mathematics, English, Science and Commerce. Coaching sessions focus on helping
students grasp the concepts they will need to know to perform well in their class, as
well as developing study strategies to effectively prepare for exams in their class. A
long-term focus of empowering students is favored over a short-term problem-
solving strategy.

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2.1 Company ownership:
Ideal Coaching Classes will start out as a sole proprietorship form of coaching
institute. This will owned and operated by its founder Pradeep Kumar Rai. As the
coaching continues to grow, it is foreseen that it will be transitioned into a Limited
Liability Company (LLC), which suits the future business needs.

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2.2 Start-up summary:
Coaching founder, Pradeep Kumar Rai will handle the day to day operation of the
coaching to ensure that this coaching becomes successful business venture. I (as a
Managing Director of the coaching) will responsible for all the management related
work of the coaching such as registration of student, recruitment and selection of the
teachers, allotment of classes to the teachers, collection of fees from the students etc.
Here is a quick look of the start-up expenses of the Ideal Coaching Classes.
A. Start-up expenses will include:-
1. Fees paid for obtaining license to start coaching and legal expenses
amounting to Rs. 2,000.
2. Stationary and registration form printing expenses will cost to Rs. 500.
3. Advertisement expenses and marketing promotion expenses will incur a
preliminary expenditure of Rs. 6,000.
4. Renovation of building will amount to Rs. 25,000.
5. Other relevant expenses will amount to Rs. 2,000.
B. The require start-up assets worth Rs. will include:
1. Furniture and fixtures including chairs, table, whiteboard and noticeboard
amounting to Rs. 29,000.
2. Expenditure incur on installation of Fans and Invertor will amounting to
Rs. 30,000.
C. Funding for the coaching mainly comes from two major sources; owner’s
capital and bank loan Pradeep Kumar Rai will contribute Rs. 64,500. The
remaining Rs. 30,000 needed to cover the start-up expenses and assets will
came from the bank loan. This loans will secure through the State Bank of
India, Lucknow for 3 years duration.

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START-UP REQUIREMENTS
Start-up expenses:

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Particular Amount in Rs.
License and legal expenses 2,000
Stationary and reg. form printing exp. 500
Advt. and marketing promotion exp. 6,000
Renovation of building 25,000
Other relevant expenses 2,000
Total start-up expenses 35,500
Start-up assets:
Fixed assets:
● Furniture & fixtures 29,000
● Fans & invertor 30,000
Total start-up assets 59,000
Total requirements 94,500

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2.3 Company location and facilities:
Ideal Coaching Classes will be located in the city limits of Lucknow. It will start its
business in the Hazratganj market, which is one among the popular shopping areas
in the city that reflects a classy look with lots of high class shops and offices. The
coaching will maintain a high degree of professionalism. Ideal Coaching Classes
will provide Model Test Papers, Notes of various subjects etc. to its student. It will
serve students by providing the students better infrastructure i.e. clean & hygienic
class rooms, comfortable furniture, facility of RO water and airy atmosphere.
Ideal Coaching Classes will be focused in providing the best teaching facility. It will
maintain special attention towards each and every student so that their problem can
be solved by our teachers as early as possible.
3.0 Services

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Ideal Coaching Classes will offer its students the best education service in the city.
This will be achieved by using high-quality professional teaching methodology. We
will provide the education service for various subjects, these are as follows:
✔ Science,
✔ Mathematics,
✔ Commerce and
✔ English
Our resources include collections of prior exam questions from each of the subjects
stated above with extensive experience reviewing testing patterns. Students are
provided with study strategies to help them better focus their personal study time to
better prepare for upcoming exams.
Students are encouraged to review exam results to see where they still have room
for improvement. Experience has shown that many of the professors in the local
programs use exams more for teaching tools than evaluation tools. Review of exams
are therefore helpful in grasping concepts needed on future exams as well as gauging
progress in the course. In Ideal Coaching Classes private teaching sessions are also
available, as well as small group study sessions? Students are encouraged to come
prepared with questions and items to discuss. Students are also encouraged to ask
questions from our teacher throughout the week in between sessions. Questions are
submitted and answered via email. While this takes up time for Ideal Coaching
Classes and is not directly billed out, it is a value added service for all students.
Ideal Coaching Classes will employ the Systematic Analysis Framework Method
(SAFM), a problem solving method that students can apply to a wide range of
subjects and problems. SAFM provides the students with the necessary tools to solve
the problem at hand, but also empowers them with a systematic approach to solving
future issues. This unique approach does not just address the current question the
student has, but provides them a problem solving method for all conceivable

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difficulties. SAFM is quite effective at lowering a student’s anxiety when faced with
new subjects because they then have a method of approach that they can use to assist
them.
3.1 Competitive comparison:
Since Ideal Coaching Classes is not a new coaching institute in education sector,
there is already previously existing coaching institute may be organized or

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unorganized, operating in the city. They will create tough competition for Ideal
Coaching Classes to enter in the market. It would be tough task for us to penetrate
them; but through our strategic planning we can make room for ourselves. The main
competitors for Ideal Coaching Classes in the city might be Srijan Classes, Bright
Coaching, Pioneer Coaching, Shishir Sir Classes, Dhananjay Chemistry Classes,
Drona Classes, Challenger’s Point etc.
4.0 Market Analysis Summary
Education sector in the city of Lucknow has shown the steady growth in the past few
years. In this respect, Ideal Coaching Classes will founded for providing coaching

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classes to the students from various schools of the city in the quantitative and non-
quantitative subjects. This remains the core segment, although other segments have
been developing and show potential to provide the bulk of future income. Students
can be divided into two groups: quantitative subjects/students and non-quantitative.
In this sense Ideal Coaching Classes can get a large number of student from class 9th
to 12th
as here are many student from class 9th
to 12th
learning in various schools of
the city. Ideal Coaching Classes will offer coaching classes to the student for the
selected subjects which they also learn in their schools.
The following sections describe the market segmentation, strategies, and industry
analysis.
4.1 Market segmentation:
Ideal Coaching Classes will founded for delivering better educational services
through coaching to the students in their quantitative and non-quantitative subjects.
It will our core segment, although other segments have been developing and show

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potential to provide the bulk of future income. As the students are divided into two
groups: quantitative subjects/students and non-quantitative. Here we can say that
along with categorization of students in quantitative and non-quantitative student,
we can include sub-category also as per their subject’s viz. Science, Mathematics,
English and Commerce.
❖ Quantitative subjects: Under this category we include those subjects or
students who are basically enroll in Ideal Coaching Classes for the coaching
of Mathematics, Commerce (Accounts) and Science (Physics & Chemistry)
etc.
❖ Non-quantitative subjects: Under this category we include those subjects or
students who are basically enroll in Ideal Coaching Classes for the coaching
of various non-quantitative subjects such as English, Commerce (Business
organization and Banking), and Science (Biology).
4.2 Target market segment strategy:
The target market of Ideal Coaching Classes will be the student from class 9th
to 12th
.
We had conducted a survey in the past few months ago, to know about the

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availability of the student in Lucknow city from class 9th
to 12th
for those subjects in
which Ideal Coaching Classes will deal with.
The main objective behind the survey is to know about the availability of the student
as well as existing coaching institute also. Where we found that there are a large
number of students exists in the city from class 9th
to 12th
. And depending upon the
number of student the coaching institutes are still very short.
This means if Ideal Coaching Classes starts; it will be a great opportunity for us that
we can get a good strength of students initially for our batches. Based on survey we
can assume that, in starting we can get a lump sum total of 200 students. This figure
will increase in year by year gradually. The demand for this coaching can only
increase considering the rise in competition, population, and income for education
purpose. The fast pace world, increasing competition day by day force student to
get quality education which enables them to make their dreams come true.
4.3 Service market analysis:
Ideal Coaching Classes will be in a unique position of its core competence. It would
be easy for us to penetrate those coaching institutes which are operating in organized
sector but it would be difficult for us in reducing competition from those who are

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working in unorganized sector such as home tutor etc. Besides this coaching will be
provide classes around as long as students. And as long as students get in over their
head, they will need coaching to help them catch up and keep up with their
classmates. Some materials just need to be explained in different ways for them to
make sense. However, while the need for coaching classes exists, the bulk of
teaching services taking place in the market is very limited and unorganized. What
sets this company apart is its experience and the attention paid to individual needs
of students.
4.4 Competition and Buying patterns:
Coaching institutes are tends to be a group of individuals with a little extra time and
specific expertise in a given subject/topic. However, few have the resources to
provide a comprehensive coaching program covering every possible aspect of a
course from understanding the material, to getting the best grade possible from a

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given teacher. The majority of competition comes from one-on-one teaching
conducted by friends of the student. There is no organized teaching service available
to the students that really covers their specific course from soup to nuts.
Now, while one-on-one teaching from a friend may be a cheaper way for a student
to go, there really is an advantage to paying for teaching. The teaching sessions
include examples that have been tried and tested previously with prior students. Over
that time, Ideal Coaching Classes will develop a repertoire of examples and
approaches to help students with nearly all of the challenges that prevent them from
getting the most out of the experience.
Ideal Coaching Classes’s approach is different. Students are better able to see
various topics when isolated temporarily in a very simplified manner before placing
them back into context. So, students are introduced to a very simplistic teaching
approach or technique.
This is just one technique that will be developed successfully over several years that
sets Ideal Coaching Classes’s coaching sessions apart from other options.
After each exam, students are encouraged to bring in their exams to be reviewed.
The collection of exams over the years provides the coaching services with a number
of examples for use in coaching session and to better prepare students for upcoming
tests.
Similarly, over the years, certain handouts will have been prepared to help and teach
students particular principles. These are accumulated and updated occasionally as
needed. Students who are enrolled in coaching sessions have full access to several
years’ worth of materials. The cost to the company to provide these materials is very
low because they will have been developed from time to time over the years when a
need arose. Although some investment of time will require to produce them, it is an
overhead cost and can be spread out over several years for as long as the handout
remains current or useful.

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One challenge that the coaching institute faces is the cyclical nature of demand.
Students tend to seek coaching more when an exam is looming. Because of its
experience in the school and its understanding of when exams will be coming up,
topics of discussion for coaching classes can be planned and students can be
encouraged to keep their studies on a more even track. The focus is on prevention of
problems so that last-minute cramming is kept to a minimum.
Finally, the services offered by the Ideal Coaching Classes are differentiated from
competitors by the quality.
5.0 Strategy and Implementation Summary
Ideal Coaching Classes coaching institute will leverage its competitive edge to gain
market share. These advantages offer students significant value including:
individualized and group teaching, specialized handout material, teaching specific
to courses etc, the ability for the service to explain difficult concepts using easy-to-

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understand ideas and examples. The last advantage, the Systematic Analysis
Framework Method (SAFM) provides students with a problem solving approach that
is useful to the current question as well as being applicable to all of the student’s
other courses.
The marketing strategy will seek to work closely with the different teachers. This
will help Ideal Coaching Classes to get a steady stream of referrals from the teachers.
The marketing strategy will also rely on print advertising, taking the form of student
newspaper advertisements as well as targeted flyers submitted to students and posted
in student areas.
The sales strategy will be the process of converting potential students into existing
students. One facet of this strategy is the offering of periodic free sessions. The free
session are designed to be an introduction of Ideal Coaching Classes’s new students
who are unsure if they will benefit from coaching. Ideal Coaching Classes expects
to have a high conversion rate into students from these free sessions.

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5.1 Competitive edge:
There are no other coaching institutes providing the specialized and targeted services
to the target market. This gives Ideal Coaching Classes an edge that will help it to
survive for some time to come. The experience with and knowledge about each of
the professors and their courses gives the company an ability to provide specialized
services that no one else can compete with on anywhere near the same level.
Moreover, the service is further differentiated by the following items:
1. Separate batches facility, based on personalized evaluation of each student
and his or her specific needs and strengths. This takes into account the
recognition that students learn in various ways, some students learn visually,
others orally. Ideal Coaching Classes first evaluates each student and their
best way of learning and tailors the teaching to most effective serve each
student. Such as we might launch a club batch where most talented student
will be enroll from several other batches from our coaching, and they will get
special attention and preparation to crack exams. But this will add after we
ensure that we are able to perform well our competitive edge among our
competitors.
2. The option of one-on-one coaching or review sessions offered to small groups
(enough students so they can learn from each other, but not so many that it
becomes confusing and distracting in the session).
3. Specialized handouts will be prepare over several years of teaching.
4. Experience best explains difficult concepts and knowledge of what works best
with certain types of students. Sessions can be focused to better meet the needs
of individual students.
5. Systematic Analysis Framework Method (SAFM) will be applied to all
coaching. SAFM is a system where each student is taught to properly
approach any type of problem with a systematic method that provides them

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with the tools of handling problems with a formal problem solving technique,
empowering the student to be able to learn more on their own. This is in
contrast with most other coaching institutes which assist the student with
specific problems or questions. This is short sighted as it only addresses the
difficulty at hand, it does not assist the student with problem solving
techniques that provide students with tools to assist them in the future with
unforeseen problems.
5.2 Marketing strategy:

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The real key to this business is staying ahead of the changing student roster. It is
important to get out and get seen by all of the incoming students. The marketing
strategy will incorporate a networking focus where the Ideal Coaching Classes is in
close contact with the teachers. This allows the company to be quite familiar with
the material the various teachers are teaching. It also provides the teachers with an
opportunity to offer referrals to Ideal Coaching Classes for students that need
additional assistance that the school cannot provide.
5.3 Advertising strategy:

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The advertising strategy of Ideal Coaching Classes will consist of:
✔ Place advertisements in newspapers and also in 7x8 inches yellow or white
papers inside the newspapers. These advertisements will be effective due to
their low cost and targeted readership. Students are the almost exclusive
readers of the newspapers and when they found these advertisement inside the
newspapers they will also read these yellow papers along with the newspaper
and then Ideal Coaching Classes will get considerable visibility.
✔ Ideal Coaching Classes will use wall writing mode of advertising also as this
mode is very cost effective and has its long lasting effect.
✔ Ideal Coaching Classes will also enjoy the word of mouth referrals as the
student sells the advantages of the institute to their friends or potentials
students/clients.
✔ Lastly, upon permission from the various schools, Ideal Coaching Classes will
disperse flyers into student’s mailboxes, communicating to the students the
various services Ideal Coaching Classes offers and why it stands out in terms
of effectiveness relative to the competition. These flyers will also be posted
on various bulletin boards within the student areas.
5.4 Promotion strategy:

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Promotion refers to using methods of communication with two objectives: (i)
informing the potential students about the services, and (ii) to persuade students to
avail that service. It is an important element of marketing mix. In the absence of
communication, students may not be aware about the coaching and its potential to
satisfy their needs and desires.
▪ In our promotion strategy we will go to the various schools, meet the students
in person and communicate them about our classes, timings and pricing so
that they come to know about our offers and may be our customers/students.
This may be our inaugural strategy.
▪ Except meeting from students in their school; Ideal Coaching Classes will get
in touch with the students virtually also, whether the student has enrolled
yourself as our student or not. For connecting the students virtually we will
take the help of various social networking sites and mobile apps so that we
can make communication with the students on coaching’s behalf. These social
networking sites and mobile apps are Facebook, Twitter, What’s app, Hike
and others. Ideal Coaching Classes will be its own page on Facebook and
Twitter, the students may like us on Facebook and may follow us on Twitter.
And Ideal Coaching Classes will also available on Whats app and Hike also
as group, student can join the group and avail the services of Ideal Coaching
Classes on these apps and sites. On these sites an app we will provide all the
information about Ideal Coaching Classes and learning material of it (some
hand out, notes or model papers). Today, every person/student are using
mobile phones whether it is their self or their parent. So, this service can avail
by the students easily.

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▪ Along with the strategy stated above, Ideal Coaching Classes may organize
various seminar and webinar time to time. These activities also may be the
part of promotional strategy of the institute.

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5.5 Strategic advantages:
From a business perspective, Ideal Coaching Classes will have various strategic
advantages over others which will help it in achieving its vision and mission. Some
of them are as following:
First, on being our own premises for coaching it will be profitable for us as we will
have not to incur expenses on payment of rent. As it result in saving of huge amount
of money over coming years.
Second, Ideal Coaching Classes will offer coaching services for both Hindi &
English medium and students of all boards (U.P. Board, CBSE & ICSE) so that our
coaching can easily make its presence for every student.
Third, since this coaching will offer classes from class 9th
(generally from class 9th,
students enroll their self as the student of a coaching institute) and for a wide range
of subjects. So that it will beneficial and comfortable for a student to get classes of
various subjects under one roof and remain our student from class 9th
to 12th
.
Forth, Ideal Coaching Classes will receive the advantage of core competence in
offering organized coaching classes for Commerce subject, as there is no coaching
institute offering coaching classes for this subject in the Lucknow city. By doing so
the students of commerce side will get the ease of understanding the various concept
of Accountancy, Economics etc.

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5.6 Sales strategy:
The bulk of sales come from word of mouth. When new students come into the
school, the upperclassmen tell them about the resources/coaching available. So past
students provide most of the advertising for the company. Getting seen and getting
the word out to new students is always important. One important message to convey
is that the coaching services are not just for slow students who are having a hard
time keeping up, but for anyone who wants an edge and to get the most out of their
learning experience. Through our sales strategy we may allow some discount to the
student who have enrolled with us for more than 2 subjects.
Ideal Coaching Classes will develop and maintain revenues of past student/clients
for a sales pitch indicating just how helpful Ideal Coaching Classes has been to the
students. Ideal Coaching Classes will periodically offer a free session, typically in
the beginning of the school term. The goal of this session is to provide qualified
leads with an opportunity to experience Ideal Coaching Classes and view for
themselves how effective the service can be. This sales event will be able to convert
many possible students into paying students, people that possibly would not have
even considered a coaching service, not previously recognizing their own need for
such a service. After the free session many “doubters” will be converted into
students.

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5.7 Pricing Strategy:
Pricing strategy refers to the methods that companies use to price their product or
services. Almost all companies large or small, base the price of their products and
services on production, labor and advertising expenses and then add on a certain
percentage so they can make profit. There are several different pricing strategies;
such as Penetration Pricing, Price Skimming, Discount Pricing, PLC Pricing,
Premium Pricing and Competitive Pricing.
✔ Ideal Coaching Classes will follow Penetration Pricing for Mathematics,
Commerce English & Science subjects from class 9th
to 12th
because it will
have to make a room for itself among different competitors.
✔ The pricing strategy may change according to situation over the years.

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5.8 Sales Forecast:
The sales forecast has been developed to predict future sales in a conservative
manner. It is expected that sales will gradually increase as more students are served
and the company receives more revenues. We are assuming that our coaching
institute can achieve a growth rate of 10% per annum as well as revenue from various
classes and subjects will also increase; and in a time span of 3 to 4 years it may
become the most successful coaching institute of Lucknow. At some point, capacity
will be reached in terms of the number of hours worked per week. From this point
forward there will be an emphasis of serving groups which provide more revenue
per hour.
Assumptions: The following assumptions are made. By keeping this in our mind
the students strength and fees charged by other coaching institutes providing the
same services, the sales forecast of Ideal Coaching Classes will be evaluated:
o Ideal Coaching Classes will get 200 students in its first year from class 9th
to
12th
learning in various schools.
o The class wise distribution of student from class 9th
to 12th
are 23%, 24%, 26%
& 27% respectively.
o The growth in the number of student will be 10% p.a.
o The fees of every subjects in different class will be increase every year @15%
per annum.
o Inflation rate will not affect more the emoluments of staff. Although there is
10% increase in their remuneration.
o We are assuming a student enrolled for Science in Class 11th
& 12th
are
collectively assumed as enrolled for Physics and Chemistry.
o The student may get some deduction in his fees if he enroll him in Ideal
Coaching Classes as a student of two or more subjects.

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o The percentage distribution of students enrolling their selves for various
subject in different classes of Ideal Coaching Classes will be:
Subject % of student % of student % of student % of student
Mathematics 22 22 15 16
English 29 28 37 38
Science 31 30 23 21
Commerce 18 20 25 25
Class 9th Class 10th Class 11th Class 12th
The Sales Forecast will be as follows :-
Particular Year 1 Year 2 Year 3
Class 9th
1,51,800 1,93,545 2,44,400
Class 10th
1,87,200 2,37,705 2,99,150
Class 11th
2,34,000 2,94,975 3,74,930
Class 12th
2,75,400 3,46,035 4,38,410
Total 8,48,400 10,72,260 13,56,900
(Amt. in Rs.)

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5.9 Fees Structure:
The fees structure of different subjects offered by Ideal Coaching Classes from class
9th
to 12th
, undergraduate courses and various competitive exams are as following:
(Fees Per Student)
Class Subjects Fees/month (Amt. in Rs.)
9th
Science
English
Mathematics
Commerce
275
275
275
275
10th
Science
English
Mathematics
Commerce
325
325
325
325
11th
Science:
● Physics
● Chemistry
● Biology
English
Mathematics
Commerce
375
375
375
375
375
375
12th
Science:
● Physics
● Chemistry
● Biology
English
Mathematics
Commerce
425
425
425
425
425
425

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Based on the above assumptions and fees structure; the following conclusion have
been drawn in the form of graph and table:

41. 41
6.0 SWOT Analysis
To assess the organizations internal and external environment SWOT analysis is
conducted; in which:
S- Strength
W- Weakness
O- Opportunity &
T-Threat.
The SWOT analysis of Ideal Coaching Classes is as following:
Strength (S): The strength of Ideal Coaching Classes is as following:
⮚ Ideal Coaching Classes will have its coaching premises is in the Hazratganj;
considers as heart zone of the city and near about many schools.
⮚ Ideal Coaching Classes will operate classes by professionals in their specific
areas/subjects.
⮚ Ideal Coaching Classes will cater the educational need of the students by
offering free trial classes, extra classes, weekly test, providing model paper
etc.
⮚ Ideal Coaching Classes will serve students by providing the students better
infrastructure i.e. clean & hygienic class rooms, comfortable furniture, facility
of RO water and airy atmosphere.
Weakness (W): The weakness of Ideal Coaching Classes is as following:

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⮚ It might be a tough task for Ideal Coaching Classes operate coaching
successfully as it has no prior experience in this area.
⮚ Classes will be depend upon the teachers and the teachers are the outsider then
it may be the fear of default by the teachers.
Opportunity (O): There are many opportunities in the path of Ideal Coaching
Classes which is realized by it. The opportunities of Ideal Coaching Classes are as
following:
⮚ Ideal Coaching Classes will be in the advantage of getting the commerce side
students as there is no coaching institute is offering commerce coaching.
⮚ Ideal Coaching Classes will provide coaching classes for a wide range of
subjects for all boards and all medium students under one roof. The subjects
and services will be increasing year by year that will help us to retain its
students for a long period of time and make the students more loyal for Ideal
Coaching Classes.
⮚ The fast pace growing educational sector allows me to start coaching institute
as it will help in generating future cash flows along with profit and increasing
name & fame.
Threats (T): There are various threats also which may restrain Ideal Coaching
Classes. These threats are:
⮚ Previously existing coaching institute may create hinder in the starting phase
of Ideal Coaching Classes by cutting down their fees etc.

43. 43
7.0 Management Summary
Our management philosophy would be based on responsibility and mutual respect.
We recognize the need to be constantly changing so as to adapt to the prevailing
environment. We will have a flexible structure to be undertaken swiftly and
smoothly.
Assumptions: The following assumptions are made by keeping this in our mind the
patterns followed by other coaching institutes providing the same services:
o We will get the teachers/employee for our coaching easily without any
trouble.
o We are assuming that we will get the human resources from the Lucknow
itself and preference will be given to those candidates who are local residents
of the city.

44. 44
7.1 Human Resource Plan/ Personnel plan:
Human resource is the very important part of an organization whether it is a
manufacturing organization or a service organization. In the service organization
Human Resource (HR) becomes the more vital part of it; as the organization is fully
depend upon them. HR are the actual workforce which operate the organization and
without the HR no organization can run or work effectively and efficiently.
In the context of Ideal Coaching Classes HR will play a very important role as a
teacher in our coaching? They will be responsible to take class, conducting the
weekly test and framing the model test paper for the students. The importance of HR
in Ideal Coaching Classes will increase year by year. The growth of Ideal Coaching
Classes will depend upon the dedication and hard work of our teachers.
The following is the personnel plan which will be required to operate the Ideal
Coaching Classes:
● One Managing Director (MD) who will be responsible for the administration
related work in the Ideal Coaching Classes. I will bear all the responsibilities
as a Managing Director in Ideal Coaching Classes.
● 8 teachers will required for teaching all the four subjects stated earlier from
class 9th
to 12th
. These teachers are called our core teachers. The related
subjects of these teachers are as following:
❖ 1 teacher is required to teach English from class 9th
to 12th
.
❖ 1 teacher is required to teach Commerce from class 9th
to 12th
.
❖ 2 teachers are required to teach Mathematics; 1 teacher will teach
Mathematics in 9th
& 10th
and similarly 1 teacher will teach Mathematics in
11th
& 12th
class.

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❖ 4 teachers are required to teach Science. 1 teacher is responsible to teach
science in class 9th
& 10th
and remaining 3 are the specialized teachers for
teaching Physics, Chemistry and Biology subjects in the class of 11th
& 12th
respectively.
● There will a need of a person also as a Helper who will help us in operating
various task and duties.

46. 46
7.2 Emoluments, facilities & nature of job:
Ideal Coaching Classes will never compromise with the remuneration and the
facilities provided to its staff. We will provide the sufficient salary, better facilities
and a better working environment to our staff; to retain them always as a part of our
coaching institute. The success of Ideal Coaching Classes will depend upon the hard
work of our teachers who is the main factor/part of our coaching. So the core focus
of Ideal Coaching Classes will be on this to provide them sufficient returns of their
work so they never leave Ideal Coaching Classes.
Since in its starting, Ideal Coaching Classes will be a sole proprietorship institution
so its Managing Director holds the position of getting all over the returns which
Ideal Coaching Classes will generate from the fees of students. Performing the
responsibility of MD; he will distribute the salaries to its teachers and other staff.
The break-up of the salary of the staff of Ideal Coaching Classes are as following:
● Salary, facilities & nature of job of teachers: The nature of job of teachers
is totally part time and on temporary basis but there is a possibility to retain
their job in future. It will the obligation of every teacher that he cannot leave
the organization without giving notice 3 months earlier. The basic pay offered
to a teacher is Rs. 62,800 p.a. Every teacher of Ideal Coaching Classes will
get Travelling allowance of Rs. 7,200 p.a. The teachers will get snacks during
rest.
● Salary, facilities & nature of job of helper: The nature of job of helper is
full time and on temporary basis but there is a possibility to retain his job in

47. 47
future. It will the obligation of him that he cannot leave the organization
without giving notice 3 months earlier. The basic pay offered to helper is Rs.
48,000 p.a. and he will get Travelling allowance of Rs. 6,000 p.a. He will get
snacks twice in a day.
7.3 Recruitment of Personnel’s:

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✔ Ideal Coaching Classes will follow the internal and external sources to recruit
human resources.
✔ Ideal Coaching Classes will publish advertisements in local newspapers or
though pamphlets to recruit staff in it.
✔ It may consider the personal reference to recruit staff also.
✔ Ideal Coaching Classes will select those person as a staff in our organization
who have the relevant qualification in their subject required by it.
✔ Preference will be given to those persons who have some prior experience in
their relevant field/area of expertise.
The weightage of various qualification and experience of the candidate’s eligibility
are as following which we take in our mind while selecting people as a staff in our
organization:

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▪ 50% weightage will be given to candidate’s educational qualification while
selecting him as a staff in Ideal Coaching Classes.
▪ 25% weightage will be given to candidate’s communication ability while
selecting him as a staff in Ideal Coaching Classes.
▪ 20% weightage will be given to candidate’s experience in relevant field while
selecting him as a staff in Ideal Coaching Classes. &
▪ 5% weightage will be given to candidate’s computer knowledge while
selecting him as a staff in Ideal Coaching Classes.

50. 50
8.0 Financial Plan
The following sections will outline important financial information. The financial
information includes:
⮚ Projected Profit & Loss A/c.
⮚ Projected Balance Sheet.
⮚ Ratio Analysis.
Important Assumptions:
● Fees will receive every month on cash basis.
● Tax rate = 30%.
● Interest rate of Long-term loan is 9% p.a.
● Insurance premium would be Rs. 12,000 p.a.
● Variable cost may increase @ 5% p.a.
● Every expenses relating to business will be paid in the same month in which
it arises.
● Rate of depreciation:
✔ 10% on furniture & fixtures (WDV method).
✔ 15% on electric & electronic equipment (WDV method).

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8.1 Projected Profit & Loss A/c:
The Profit & Loss A/c of Ideal Coaching Classes is as following:
(Amt. in Rs.)
Particular FY 2021-22 FY 2022-23 FY 2023-24
Revenue from fees
Less:
i. Salary to teachers
ii. Salary to helper
iii. Administrative exp.
iv. License & legal fees
v. Insurance premium
vi. Internet charges
vii. Stationary expenses
viii. Advt. & mktg. exp.
ix. Electricity exp.
x. Refreshment
xi. Miscellaneous exp.
Profit Before Depreciation,
Interest & Tax (PBDIT)
Less:
i. Depreciation
Profit Before Interest & Tax
(PBIT)
8,48,400
5,60,000
54,000
60,000
2,000
12,000
2,500
500
6,000
24,000
36,000
3,000
88,400
7,400
81,000
10,72,260
6,16,000
59,400
63,000
2,000
12,000
2,500
525
6,300
25,200
37,800
3,150
2,44,385
6,435
2,37,950
13,56,900
6,77,600
65,340
66,150
2,000
12,000
2,500
550
6,615
26,460
39,690
3,310
4,54,685
5,600
4,49,085

52. 52
Less:
1) Interest on loan
Profit Before Tax (PBT)
Less:
I. Tax paid @ 30% p.a.
II. Edu. cess @ 2% p.a.
III. High. Edu. cess @ 1% p.a.
Profit After Tax (PAT)
2,700
78,300
23,490
470
235
54,105
1,800
2,36,150
70,830
1,416
708
1,63,196
900
4,48,185
1,34,455
2,690
1,345
3,09,695

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8.2 Projected Balance Sheet:
The Projected Balance Sheet of Ideal Coaching Classes is showing below:
(Amt. in Rs.)
Liabilities As on
31/03/2021
As on
31/03/2022
As on
31/03/2023
Sources of funds:
A. Owner’s fund:
Owner’s Capital 64,500 64,500 64,500
Add:- Reserve & Surplus 54,105 1,63,196 3,09,695
Total owner’s fund 1,18,605 2,27,696 3,74,195
B. Borrowed fund:
Loan from State Bank of India 30,000 20,000 10,000
Total borrowed fund 30,000 20,000 10,000
Total funds available/ capital
employed
1,48,605 2,47,646 3,84,195
Assets As on
31/03/2021
As on
31/03/2022
As on
31/03/2023
Application of funds:
I. Net fixed assets:
Furniture & Fixtures 29,000 26,100 23,490
Depreciation (2,900) (2,610) (2,350)
Total 26,100 23,490 21,140

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Electric & electronic equipment 30,000 25,500 21,675
Depreciation (4,500) (3,825) (3,250)
Total 25,500 21,675 18,425
Total fixed assets 51,600 45,165 39,565
II. Net current Assets:
Cash in Hand 7,005 10,531 14,630
Cash at Bank 90,000 1,92,000 3,30,000
Total current assets 97,005 2,02,481 3,44,630
Total Assets/ funds employed 1,48,605 2,47,696 3,84,195

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8.3 Ratio Analysis:
The financial viability of Ideal Coaching Classes can be judge on the basis of various
ratios, underlined below:
● Profitability Ratios:
The profitability ratios measure the profitability or the operational efficiency of the
firm. There are two groups of persons who may be specifically interested in the
analysis of the profitability of the firm. These are (i) the management which is
interested in overall profitability and operational efficiency of the firm and (ii) the
equity shareholders who are interested in the ultimate returns available to them.
Since, Ideal Coaching Classes is a sole proprietorship firm so there is not any outside
equity share holder involved who take its interest in the returns of Ideal Coaching
Classes. Only management has its interest in overall profitability of the firm.
The Profitability Ratios are as following:
⮚ Net Profit Ratio = PAT/ Net fees received*100
Year 1 = 6.37%
Year 2 = 15.21%
Year 3 = 22.82%
On the basis of net profit ratio we can say that the coaching has its significant stake
as net profit in the total fees received by it in the entire.
This percent is increasing in the subsequent years gradually.

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⮚ Admin. Exp. Ratio = Admin. Exp./ Net fees received*100
Year 1 = 7.07%
Year 2 = 5.87%
Year 3 = 4.87%
The percentage of administrative expenses in the fees collected by it is very low.
And it is decreasing down in the coming years, So we can say that it will profitable
for the coaching as the percentage increase in the Admin. Exp. is quite lower than
the percentage increase in the Net fees received.
⮚ Profit Before Tax Ratio = PBT/ Net fees received*100
Year 1 = 9.22%
Year 2 = 22.02%
Year 3 = 33.03%
The PBT Ratio is also better as the part of profit (before tax) in total fees received is
high and it is growing every year.

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● Leverage Ratios:
The debt position of a firm indicated the amount of loans and borrowing used in
generating profits. If the resources raised from debts earn more than the cost of these
funds, then the surplus ultimately belongs to the equity shareholders. The more the
debt a firm uses, the higher is the profitability that the firm may be unable to fulfill
its commitments towards the debt lenders.
Since, Ideal Coaching Classes is a sole proprietorship firm so whichever the surplus
generated by it will belongs to its management after paying the cost of surplus.
The Leverage Ratios are as following:
⮚ Debt-equity ratio = Long term debt/ Owner’s equity*100
Year 1 = 46.51%
Year 2 = 31.00%
Year 3 = 15.51%
The debt-equity ratio is average in the first year which indicates that the firm is not
losing its profitability and since this ratio is going down in the coming years, shows
that it the firm has to pay less as the cost of it surplus and more profit will belong to
it.
⮚ Total-debt Ratio = Total debt/ Total assets*100
Year 1 = 20.18%
Year 2 = 8.07%
Year 3 = 2.61%

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The above ratios shows that in the first year the firm has very low part of debt
involved in its assets and this ratio is going down in the coming years.

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9.0 Future Plans
The future plans of Ideal Coaching Classes will depend upon the growth and profit
making position of it. But we have decided future plans which will execute further
by adding more services in coming years.
The future plan of it consist of:
▪ Launch coaching classes for undergraduate courses and preparation of various
entrance exams.
▪ Offer online coaching classes facility.
Ideal Coaching Classes may launch coaching classes for undergraduate courses such
as B.Sc., B.Com. And classes for preparation of CPT, CAT, Medical, and
Engineering entrance exams. It will also employ Smart Class Facility for its student;
so that our teacher can easily teach students and make them clear about their topics.
By doing this, students can enjoy technology based learning and easily understand
various concepts.
It may offer coaching classes at online platform also. So that the students can enjoy
coaching classes form their home without coming into the coaching premises. For
this purpose Ideal Coaching Classes either make available its teachers on an
educational website or start its own website where students can learn by our teachers
virtually by paying a nominal fees. This service will help to those students who are
physically challenged or who does not want to come into the coaching.

60. 60
10.0 References
⮚ Financial Management by R. P. Rustagi.
⮚ Marketing Management by Philip Kotler.
⮚ http://www.morebusiness.com
⮚ http://www.businessplanarchive.org
⮚ http://www.bizwiz.ca/leverage_ratio_calculation_formulas/debt_equity_rati
o.html
⮚ http://www.bizwiz.ca/leverage_ratio_calculation_formulas/profitability_rati
o.html