Erika Hall | Copy Is Interface @FOWA October 2007

•

44 likes•4,466 views

Erika Hall

Effective language is essential to a usable, appealing, platform-independent interface.

Technology Entertainment & Humor

Copy is Interface

Erika Hall, Mule Design Studio, San Francisco
Future of Web Apps, 4 October, 2007, London

Copy is Interface

Word Of The Day:

caveat

Copy is Interface

Whither the future of
interface?

Copy is Interface

Voguing with
information?

Copy is Interface

…but not for information-dense tasks.

Copy is Interface

Then there is
this thing.

Copy is Interface

People will want
to access your
application in
new ways.

Copy is Interface

What does this mean for
applications?

Copy is Interface

It’s good to know when
to cede control.

Copy is Interface

How do users beneﬁt?

photo by Marxpix

Copy is Interface

How will YOU beneﬁt?
photo by Wirehead

Copy is Interface

5 Ways to Get Words Right
Authentic
Engaging
Speciﬁc
Appropriate
Polite

Copy is Interface

“ The great enemy of clear language is
insincerity. When there is a gap between
one's real and one's declared aims, one
turns, as it were, instinctively to long
words and exhausted idioms, like a
cuttleﬁsh squirting out ink.”
—George Orwell

Copy is Interface

schoolofeverything.com

Copy is Interface

“Where’s My Stuff?”

amazon.com

Copy is Interface

Add a picture
of a screw-up
here.
—Erika

Copy is Interface

8 Kinds of Bad

Vague Oblivious
Passive Inconsistent
(Too) Clever Presumptuous
Rude Unnatural

Copy is Interface

Don’t be passive.

Photo by catheroo

Copy is Interface

Passive!

blinksale.com

Copy is Interface

“ Murder your darlings.”
— Sir Arthur Quiller-Couch, Cambridge Lecturer
(among other things)

Copy is Interface

Don’t be oblivious to
your surroundings.

Copy is Interface

Don’t be
inconsistent.

Copy is Interface

Inconsistent!

ebay.com

Copy is Interface

Don’t be presumptuous.

Don’t be presumptuous.

Copy is Interface

Presumptuous!

usatoday.com

Copy is Interface

Seriously?

americanexpress.com

Copy is Interface

You will still need
designers.

Copy is Interface

KTHXBAI!

erika@muledesign.com

What's hot

Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...

AccuraCast

How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)

Board of Innovation

10 Reasons Why Successful Leaders Are Keeping a Journal

Louis-Xavier Lavallée

Developing self confidence

Like Admin

How to embrace those inevitable

University of Southern Queensland

PowerPoint presentations have come a long way from bullet points and ClipArt. Presentations have evolved with not only the presenter and the audience, but also our preference to be moved and not sold to. One of the biggest presentation trends is having only one point per slide. Check out our presentation to see why having only one point per slide is important! For more presentation help, visit stinsondesign.com/blog Watch the video on Youtube: https://www.youtube.com/watch?v=VM7r-7WrheY&feature=youtu.be Watch the video on Vimeo: https://vimeo.com/188030855

One Point Per Slide – Why It’s Important and How to Do It

Stinson

The best part being with different colleagues is we learn a lot from them. Good or bad, sooner or later, better or best, we learn something unique from the different personalities working with and around us at our workplace. Read more interesting content, at www.thecareermuse.co.in - We intend to inform and inspire recruiters, job seekers and anyone with an interest in the workplace and HR technology. Hope you enjoyed reading the Infographic. Feel free to share your feedback with us at @CareerBuilderIn

Discover The Top 10 Types Of Colleagues Around You

Ankur Tandon

"Personal Branding" - The Marketing Of You

Justice Mitchell

How to build a mindset that gets a new product traction? 99% of all startups are forced to give up because they lack traction. As founders are thrilled and captivated to build a product that could change the world - the majority downright neglects to put equal efforts towards how to differentiate in taking the product to market. The difference between those who make it to get traction and the rest lies in the innovator’s mindset.

Creative Traction Methodology - For Early Stage Startups

Tommaso Di Bartolo

News Literacy, Final Lecture Fall 2023

Steve Fox

Social Media Guidelines for Employees

Heather Schoegler Schoegler

Campaign strategy

Jennifer Raiffie

The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...

HighSpark | Visual Storytelling Agency

As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies. CREDITS Client: Samsung Project Director: Julian Gamboa Project Manager: Corey Lowe Project Team: Rosa Magana, Nero Chen, Sooji Kim, Stuart Jennings

Samsung - Social Media Strategies (Digital Marketing Today: S17)

Julian Gamboa

Personal branding

Andrea Chartier

Giving a presentation? It’s your job to keep people’s attention, but in our world of consistent sensory input, that’s becoming increasingly difficult to do. Winning over the hearts and minds of a distracted audience requires a killer presentation that makes both eyes and ears perk. Incorporate these elements in every PowerPoint presentation you create to make people forget about their email inbox and incoming texts for five minutes. Want to hire someone to do the work instead? Looking for work as a Presentation Specialist? Contact ArtisanTalent.com today.

Make Your Presentation Pop

Artisan Talent

Fake It Till You Make It!

TheFamily

If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.

28 Pitching Essentials

Michael Parker

Growth Hacking for Startups

Andy Young

impact of social media on youth

Su Kee

What's hot (20)

Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...

How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)

10 Reasons Why Successful Leaders Are Keeping a Journal

Developing self confidence

How to embrace those inevitable

One Point Per Slide – Why It’s Important and How to Do It

Discover The Top 10 Types Of Colleagues Around You

"Personal Branding" - The Marketing Of You

Creative Traction Methodology - For Early Stage Startups

News Literacy, Final Lecture Fall 2023

Social Media Guidelines for Employees

Campaign strategy

The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_...

Samsung - Social Media Strategies (Digital Marketing Today: S17)

Personal branding

Make Your Presentation Pop

Fake It Till You Make It!

28 Pitching Essentials

Growth Hacking for Startups

impact of social media on youth

Viewers also liked

What Are Words For?

Erika Hall

Collaborative Research

Erika Hall

Collaborative Research The Conference by Media Evolution Malmö

Erika Hall

UX London Collaborative Research Workshop

Erika Hall

Just Enough Research

Erika Hall

Copy As Interface | Erika Hall | Web 2.0 Expo

Erika Hall

Beyond Measure | UX London

Erika Hall

Improve the Silence: Creating Effective Interface Language

Erika Hall

Design with Words | Talkabot

Erika Hall

Viewers also liked (9)

What Are Words For?

Collaborative Research

Collaborative Research The Conference by Media Evolution Malmö

UX London Collaborative Research Workshop

Just Enough Research

Copy As Interface | Erika Hall | Web 2.0 Expo

Beyond Measure | UX London

Improve the Silence: Creating Effective Interface Language

Design with Words | Talkabot

Recently uploaded

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Rafal Los

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

This presentation explores the impact of HTML injection attacks on web applications, detailing how attackers exploit vulnerabilities to inject malicious code into web pages. Learn about the potential consequences of such attacks and discover effective mitigation strategies to protect your web applications from HTML injection vulnerabilities. for more information visit https://bostoninstituteofanalytics.org/category/cyber-security-ethical-hacking/

HTML Injection Attacks: Impact and Mitigation Strategies

Boston Institute of Analytics

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

Histor y of HAM Radio presentation slide

vu2urc

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Joaquim Jorge

Strategies for Landing an Oracle DBA Job as a Fresher

Remote DBA Services

Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

debabhi2

What is a good lead in your organisation? Which leads are priority? What happens to leads? When sales and marketing give different answers to these questions, or perhaps aren't sure of the answers at all, frustrations build and opportunities are left on the table. Join us for an illuminating session with Cian McLoughlin, HubSpot Principal Customer Success Manager, as we look at that crucial piece of the customer journey in which leads are transferred from marketing to sales.

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

HampshireHUG

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

Enterprise Knowledge’s Urmi Majumder, Principal Data Architecture Consultant, and Fernando Aguilar Islas, Senior Data Science Consultant, presented "Driving Behavioral Change for Information Management through Data-Driven Green Strategy" on March 27, 2024 at Enterprise Data World (EDW) in Orlando, Florida. In this presentation, Urmi and Fernando discussed a case study describing how the information management division in a large supply chain organization drove user behavior change through awareness of the carbon footprint of their duplicated and near-duplicated content, identified via advanced data analytics. Check out their presentation to gain valuable perspectives on utilizing data-driven strategies to influence positive behavioral shifts and support sustainability initiatives within your organization. In this session, participants gained answers to the following questions: - What is a Green Information Management (IM) Strategy, and why should you have one? - How can Artificial Intelligence (AI) and Machine Learning (ML) support your Green IM Strategy through content deduplication? - How can an organization use insights into their data to influence employee behavior for IM? - How can you reap additional benefits from content reduction that go beyond Green IM?

Driving Behavioral Change for Information Management through Data-Driven Gree...

Enterprise Knowledge

What are drone anti-jamming systems? The drone anti-jamming systems and anti-spoof technology protect against interference, jamming, and spoofing of the UAVs. To protect their security, countries are beginning to research drone anti-jamming systems, also known as drone strike weapons. The anti-jam and anti-spoof technology protects against interference, jamming and spoofing. A drone strike weapon is a drone attack weapon that can attack and destroy enemy drones. So what is so unique about this amazing system?

What Are The Drone Anti-jamming Systems Technology?

Antenna Manufacturer Coco

Advantages of Hiring UIUX Design Service Providers for Your Business

Pixlogix Infotech

Real Time Object Detection Using Open CV

Khem

GenAI Risks & Security Meetup 01052024.pdf

lior mazor

Effective data discovery is crucial for maintaining compliance and mitigating risks in today's rapidly evolving privacy landscape. However, traditional manual approaches often struggle to keep pace with the growing volume and complexity of data. Join us for an insightful webinar where industry leaders from TrustArc and Privya will share their expertise on leveraging AI-powered solutions to revolutionize data discovery. You'll learn how to: - Effortlessly maintain a comprehensive, up-to-date data inventory - Harness code scanning insights to gain complete visibility into data flows leveraging the advantages of code scanning over DB scanning - Simplify compliance by leveraging Privya's integration with TrustArc - Implement proven strategies to mitigate third-party risks Our panel of experts will discuss real-world case studies and share practical strategies for overcoming common data discovery challenges. They'll also explore the latest trends and innovations in AI-driven data management, and how these technologies can help organizations stay ahead of the curve in an ever-changing privacy landscape.

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

TrustArc

As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc

Automating Google Workspace (GWS) & more with Apps Script

wesley chun

Recently uploaded (20)

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

HTML Injection Attacks: Impact and Mitigation Strategies

How to Troubleshoot Apps for the Modern Connected Worker

Boost Fertility New Invention Ups Success Rates.pdf

Histor y of HAM Radio presentation slide

Powerful Google developer tools for immediate impact! (2023-24 C)

Artificial Intelligence: Facts and Myths

Strategies for Landing an Oracle DBA Job as a Fresher

Exploring the Future Potential of AI-Enabled Smartphone Processors

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Driving Behavioral Change for Information Management through Data-Driven Gree...

What Are The Drone Anti-jamming Systems Technology?

Advantages of Hiring UIUX Design Service Providers for Your Business

Real Time Object Detection Using Open CV

GenAI Risks & Security Meetup 01052024.pdf

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

Automating Google Workspace (GWS) & more with Apps Script

Erika Hall | Copy Is Interface @FOWA October 2007

1. Copy is Interface Erika Hall, Mule Design Studio, San Francisco Future of Web Apps, 4 October, 2007, London

2. Copy is Interface

3. Copy is Interface Word Of The Day: caveat

4. Copy is Interface Whither the future of interface?

5. Copy is Interface

6. Copy is Interface Voguing with information?

7. Copy is Interface We’re getting there

8. Copy is Interface …but not for information-dense tasks.

9. Copy is Interface Then there is this thing.

10. Copy is Interface People will want to access your application in new ways.

11. Copy is Interface What does this mean for applications?

12. Copy is Interface

13. Copy is Interface

14. Copy is Interface

15. Copy is Interface

16. Copy is Interface

17. Copy is Interface gestions.jpg

18. Copy is Interface

19. Copy is Interface

20. Copy is Interface

21. Copy is Interface

22. Copy is Interface It’s good to know when to cede control.

23. Copy is Interface

24. Copy is Interface How do users beneﬁt? photo by Marxpix

25. Copy is Interface How will YOU beneﬁt? photo by Wirehead

26. Copy is Interface 5 Ways to Get Words Right Authentic Engaging Speciﬁc Appropriate Polite

27. Copy is Interface Be Authentic

28. Copy is Interface

29. Copy is Interface consumating.com

30. Copy is Interface consumating.com

31. Copy is Interface eharmony.com

32. Copy is Interface eharmony.com

33. Copy is Interface eharmony.com

34. Copy is Interface twitter.com

35. Copy is Interface

36. Copy is Interface “ The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttleﬁsh squirting out ink.” —George Orwell

37. Copy is Interface Be Engaging

38. Copy is Interface schoolofeverything.com

39. Copy is Interface schoolofeverything.com

40. Copy is Interface virgin-atlantic.com

41. Copy is Interface virgin-atlantic.com

42. Copy is Interface citibank.com

43. Copy is Interface citibank.com

44. Copy is Interface pownce.com

45. Copy is Interface pownce.com

46. Copy is Interface Be Speciﬁc

47. Copy is Interface gettyimages.com

48. Copy is Interface gettyimages.com

49. Copy is Interface etsy.com

50. Copy is Interface etsy.com

51. Copy is Interface emusic.com

52. Copy is Interface Be Appropriate

53. Copy is Interface “Where’s My Stuff?” amazon.com

54. Copy is Interface ﬂickr.com

55. Copy is Interface Be Polite

56. Copy is Interface feedburner.com

57. Copy is Interface feedburner.com

58. Copy is Interface subtraction.com

59. Copy is Interface subtraction.com

60. Copy is Interface particletree.com

61. Copy is Interface Add a picture of a screw-up here. —Erika

62. Copy is Interface 8 Kinds of Bad Vague Oblivious Passive Inconsistent (Too) Clever Presumptuous Rude Unnatural

63. Copy is Interface Vague! Basecamp

64. Copy is Interface Vague! Basecamp

65. Copy is Interface Vague!

66. Copy is Interface Unnatural! bofa.com

67. Copy is Interface Unnatural! bofa.com

68. Copy is Interface Don’t be passive. Photo by catheroo

69. Copy is Interface Passive! blinksale.com

70. Copy is Interface Don’t be too clever.

71. Copy is Interface “ Murder your darlings.” — Sir Arthur Quiller-Couch, Cambridge Lecturer (among other things)

72. Copy is Interface Don’t be rude.

73. Copy is Interface Rude! myspace.com

74. Copy is Interface Rude! oreilly.com

75. Copy is Interface Don’t be oblivious to your surroundings.

76. Copy is Interface cnn.com

77. Copy is Interface cnn.com

78. Copy is Interface facebook.com

79. Copy is Interface facebook.com

80. Copy is Interface Don’t be inconsistent.

81. Copy is Interface Inconsistent! ebay.com

82. Copy is Interface Inconsistent! ebay.com

83. Copy is Interface Don’t be presumptuous. Don’t be presumptuous.

84. Copy is Interface Presumptuous! usatoday.com

85. Copy is Interface Seriously? americanexpress.com

86. Copy is Interface You will still need designers.

87. Copy is Interface

88. Copy is Interface KTHXBAI! erika@muledesign.com

Erika Hall | Copy Is Interface @FOWA October 2007

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (9)

Recently uploaded

Recently uploaded (20)

Erika Hall | Copy Is Interface @FOWA October 2007