DO YOU HAVE WHATS IT TAKES TO MAKE YOUR BRAND GO DIGITAL ? For FREE Registration Click here: https://docs.google.com/forms/d/e/1FAIpQLSdmfbx1HusqG1Sk3h1M5EEyw4v7mLLRqJoK4sNVHm7crHhU4A/viewform Welcome to GLOBAL Webinar on #digitalminds@21 & A Global Video Competition on digital Integrated Marketing Campaign(d-IMC) Introduction: Growing internet users across the Globe, emergence and then dominance of social media networks in our daily life coupled with development of local content has unleashed the opportunity for businesses to market their products over Internet. However, it is largely felt that the essence of Digital Media is still unknown to many, particularly at the grass root level. We have seen over the time that conventional wisdom of old media was unable to cater the techniques and approaches of new media For this purpose, PDIMTR, Nagpur – one of the leading management institute in central INDIA, has taken this initiative to spread digital media awareness at Global level through a competition called ‘# Digital Minds @ 21’ It is felt that the competition will not only help to develop a digital mindset but will also provide the youth with a first hand experience of the dynamic digital marketing world. #digitalminds

1. Important Dates:
1.Free Registration for webinar: on or before: (Sunday) 21st February 2021
2.Registration & Submission of video for competition: (Sunday) 28th February 2021
3.Date of webinar: (Thursday)4th March 2021
4.Date of competition: (Friday) 5th March 2021
Welcome to GLOBAL
Webinar on #digital minds@21 &
A GLOBAL Video Competition
on digital Integrated Marketing
Campaign(d-IMC)
Organized by :
Shri Shivaji Education Society, Amravati’s
Dr. Panjabrao Deshmukh Institute of
Management Technology & Research,
Nagpur
NAAC Accredited by ‘A’ GRADE with a score of CGPA 3.25, BANGALORE
LIVE ON
(The Who, What, Why, Where & How of Digital Marketing)
Dr. Mukul Burghate, In charge Philip Kotler Fan Club, PDIMTR, Nagpur

2. DO YOU HAVE WHATS IT TAKES TO MAKE YOUR BRAND GO DIGITAL ?
PDIMTR Announces ‘#Digital Minds@ 21’ Competition for Students(HSC-2-Post PG)
SELL YOUR IDEAS TO
A PANEL OF DIGITAL
EXPERTS
Introduction:
Growing internet users across the Globe, emergence and then dominance of
social media networks in our daily life coupled with development of local
content has unleashed the opportunity for businesses to market their products
over Internet.
However, it is largely felt that the essence of Digital Media is still unknown to
many, particularly at the grass root level. We have seen over the time that
conventional wisdom of old media was unable to cater the techniques and
approaches of new media
For this purpose, PDIMTR, Nagpur – one of the leading management institute in
central INDIA, has taken this initiative to spread digital media awareness at
Global level through a competition called ‘# Digital Minds @ 21’
It is felt that the competition will not only help to develop a digital mindset but
will also provide the youth with a first hand experience of the dynamic digital
marketing world.

3. Criteria for Participation &
Assessment
01
02
03
04
Participating Team will have to Design a Digital marketing strategy for
brand(s) from the Industry Domain of their choice viz. Laptops, Mobiles,
Sports Shoes, Apparels, Automobiles, Food Industry etc.
Develop a Digital Integrated marketing campaign (d-IMC) with core
focus on various Digital & Social Media Platforms. The Participants can
decide on the over all campaign with a preset budget & expected ROI.
Prepare a video presentation of the Digital Marketing Strategy for
maximum 20 min duration and submit the same for review from the panel
of Digital expert. The selected video shall be eligible for final presentation
on 5th March 2021 at 11am onwards.
The final competition shall be held on 5th March 2021, Online on
Goggle meet in which the participants has to present their concept to the
panel of experts, who shall judge you on following four criteria's:
a) Online video presentation - 25marks
b) Integrated marketing camping (IMC) – 25marks
c) Understanding & knowledge of digital
marketing concepts & fundamentals – 25marks
d) Question and Answer (Q&A) session – 25marks
Assessment Criteria :
60 % Weightage to the Expert Panelist &
40 % Weightage to Online Audience Voting and Comments

4. Prizes & Incentives:
• All the participants shall get a certificate of ‘Successful
Participation for Completion of Digital Marketing Webinar’
&
• The Winners of the Digital IMC Competition will be rewarded
with a cash prizes and E-certificate of Merit.
Online Cash Prizes will be:
•First Prize: INR 11000
•Runners Up: INR 7000
•Conciliation Prizes(5): INR 1000(Each)
Moreover:
The Winners shall get a platform and marketing support from the
organizer, to show case their skills, expertise and knowledge to
prospective employer from the digital industry.
Participant might get a chance to work with top notch marketing
professionals from Digital Industries.

5. Who can Participate?
The Competition is open
for all students from
varies discipline including
High School to Post PG
level (HS to Post PG)
across the Globe..
.
https://docs.google.com/forms/d/
e/1FAIpQLSdmfbx1HusqG1Sk3h1
M5EEyw4v7mLLRqJoK4sNVHm7
crHhU4A/viewform
For details and registration visit
https://t.me/researchmentors
And join the telegram group
given below for all further
communication and information.

6. Rules and
Regulations for
Global Video
Presentation
Competition on the
theme Digital
Integrated
Marketing
Campaign
The Participants shall be
contacted and notified only
via telegram group,
therefore make sure that
you join the telegram group
immediately .
 The submission of complied video presentation, which can be inform of PPT, Doodled or
animated, anchored etc. The above video should be uploaded on
what’s app no: 9823141467 & on digitalmindsindia21@gmail.com
for Maximum Duration of 20min.
 All content uploaded by the participant shall be made publicly available on YouTube
channel to be judged and evaluated by the audience through there comments and likes.
 Participants can interact with each other on
https://www.facebook.com/rmws.nagpur.5/
 or post their comments on the BlogSpot page of the event on
http://digitalmindsat21.blogspot.com/2021/02/welcome-to-global-webinar-on-digital.html
 Frequently check your emails and our YOUTUBE Channel on:
https://www.youtube.com/channel/UC7PWT9BejpAcDaXaCYt6IAQ as all our
notification and guidelines related to the event will be posted and shared here.
 This Competition is also open to Professional, Employed, Non- employed , Digital service
providers, and Students and Staff of Shri Shivaji Education Society. But they won’t be
entailed to prize money or winner’s claim, instead their achievement will be highlighted all
across the Globe through our Digital Platform .
 Winners will be picked on the basis of the assessment criteria given in earlier page. The
Organizing Committee reserves the right to qualify/disqualify participants.
 The organizing committee reserves the right to change the terms and conditions of this
activity at any time without prior notice.
 The organizing committee’s decision on any matter, related to this competition shall be final
and binding on participants.
 All the work submitted during the competition must be original and be submitted within
the allotted time frame. Plagiarism and late entries will strictly not be entertained.
 By participating in this competition, the participants agree to be bound by the above rules
and regulations.

7. Organizing Committee
Dr. S.R. JICHKAR- CHAIRMAN
Dr. R.M. TIMANE- PRINCIPAL CONVENER
Dr. M.A. BURGHATE- OARGANIZING SECRETARY
Mr. NIKHIL DHANDAR- DEGITAL BRAND AMBASSADOR
Mr. PURVAL JOGE- DIGITAL BRAND AMBASSADOR
STUDENT MEMBERS-
Ms. SHRUSHTI A. SHENDE
Ms. SIMRAN SIRSAT
Mr. DHANESH AMBULE
Mr. SAGAR SONI
Ms. SUPRIYA THOOL
Ms. PRAJAKTA GUJAR

8. E- Communication & Registration
Register for the competition by clicking
the following link
https://docs.google.com/forms/d/e/1FAIp
QLSdmfbx1HusqG1Sk3h1M5EEyw4v7mL
LRqJoK4sNVHm7crHhU4A/viewform
Subscribe to view your competition
video:
https://youtube.com/channel/UC7PWT9Bejp
AcDaXaCYt6IAQ
Join the for all further notification
about the competition:
https://t.me/researchmentors
Follow the global event on our BlogSpot:
http://digitalmindsat21.blogspot.com/2021/02/w
elcome-to-global-webinar-on-digital.html
Scan the QR code to pay the
fees for Global Competition
on Digital Integrated
Marketing Campaign
Upload your competition video on: the
following before 28th February 2021:
digitalmindsindia21@gmail.com
and
What’s app no- +91-9823141467
More Details Contact our
Digital Brand
Ambassadors
Nikhil (M) +91-
8329660342 ,
Purval +91- 8412062464 ,
Apurva +91-8600584897