TORQUE brand presentation for Brand Management course. This brand does not exist, it is created for course project.

1. AMERICAN FOOTBALL EQUIPMENT
MUHTEŞEM FIRTINA ÖZÇINAR & SERGEN OSKAY

2. 1. Market Analysis:
a. Target Matrix
b. Consumer Insight
c. Positioning Map
d. Positioning Statement
2. Brand Tangibles:
a. Brand Name
b. Logo
c. Slogan
d. Jingle
e. URL
3. Brand Analysis:
a. Brand Image
b. Brand Personality
4. Brand Communication
Strategies:
a. Product Strategy
b. Pricing Strategy
c. Distribution Strategy
d. Promotion Strategy
P.S.: AF:Abbreviation for American Football.

4. University and Professional AF teams in
Turkey and Europe have to choose their
equipment among few US originated AF
equipment brands and their prices are not
fair for their mid-level budget.
 Not enough option in market
 High price level
 Accessibility problems

5. 1. RIDDELL
2. SCHUTT
3. UNDER ARMOUR
4. RAWLINGS
5. XENITH
6. CUTTERS

6. For AF teams which cannot easily afford to
buy expensive equipment, TORQUE produces
AF equipment that offers both good quality
and affordable price because TORQUE’s
products are manufactured in Turkey by
using domestic materials.

7. TORQUE: measure of how much a force
acting on an object causes that object to
rotate.
 Force
 Dynamism
 Masculinity
 Mechanical Concept
 Pronunciation

8.  Font: Cornered & Sharp
 Colours: Red, Black, White
 + Bigger Initial, arrow

9. Shield yourself.
• Simple
• Clear
• Self-explanatory

11. www.torqueshield.com

12. Trustable
Innovator
Dynamic
Honest

13. Competence (confident, reliable)
 Sincerity (honest, real)
 Ruggedness (tough, masculine)
 Friendly
 Fun

14. • Helmet
• Shoulder

16. • Shoe
• Jersey and Pant
• Pads
• Soulder Pad Accessorizes
• Gloves
• Fabric Gears
(socks,caps,shirt,girdle)
• Hardware
• Ball

17. • Domestic Production
• Cheaper Than U.S. Products
• Without Shipping Problems (long
process,custom problems and taxes)
• Easy Access
• Fast Delivery
• After-sales Service Facilities
• Currency Advantages

18. • +Cheaper Than Foreign Products
• Avarage Player Kit Cost 700$-
900$+Shipping+Taxes(individual)
• +Torque Avarage Player Kit 1800TL-
2000TL (700$-640€)
• +The Possibility of Hire Purchase
• -The Perception Of Poor Quality

19. • Free Shipping System
• Fast Delivery
• Return Opportunity
• Yurtiçi, MNG, PTT (national)
• FedEx, UPS, DHL (international, more
efficent in Europe)
• - Increasing in Costs

20. • Local, National and Foreign
Events
• Supported With
Sponsorship

21. • Sponsored Tournaments
• İzmir Bowl (2012)

22. • Give the brand name to national and college
league.
• Make an attempt to start live match broadcast
(Internet & TV)
• Create a Tv commercial for advetorial in Kardeşler
Takımı Tv Programme