The talk I gave at CycleSummit 2009 - http://cyclesummit.com - as always only complete with my voice track.

1. Understanding the
Social Web
..and making use of it.

2. Social web?
(Web 2.0?)

3. Tourism
has always
been “2.0“
Photo (c) iStockphoto.com

4. Social web
=
People having
conversations
online
Photo (c) iStockphoto.com

5. rec.travel.africa
From: Helge Fahrnberger
Date: 25 april 1998
anybody knows if there's a connection (boat/
plane)
between morocco and the canary islands??
prices?
thx in advance!
(
n
o word about this in the 4 main guidebooks...)‫‏‬
helge

6. Showcase: Cycletours

7. twitter.com

8. twitter.com

9. twitter.com

10. twitter.com

11. twitter.com

12. twitter.com

13. Showcase: Comcast

14. twitter.com

15. twitter.com

16. Showcase: Southwest

17. twitter.com

18. twitter.com

19. Showcase: Inselhüpfen

22. Online
TV & Website
Direct
Marketing
Print
 
Awareness
Basic

Awareness
Passive
Information

Active
Planning

Booking
Decision
   
Travel Reports

23. Online Social
TV & Website
Direct
Marketing Web
Print
 
Awareness
Basic

Awareness
Passive
Information

Active
Planning

Booking
Decision
   
Travel Reports

25. 10. Oktober '08 11. Oktober
'08
Daily

27. google.com

28. facebook.com

29. bloglines.com

30. helge.at

31. Listen.
(And react.)
1.

33. Respond.
At eye level.
2.

34. Get going.
But slowly.
3.

35. Photo (c) iStockphoto.com

36. Don‘t reinvent the wheel.
(And distrust your web agency.)‫‏‬
4.

37. Read the
Cluetrain Manifesto.
5.

38. The 95 Theses of the Cluetrain Mainfesto
74. We are immune to advertising.
Just forget it.
78. You want us to pay? We want you to
pay attention.
33. Learning to speak with a human
voice is not a parlor trick. It can't be
quot;picked upquot; at some tony conference.
34. To speak with a human voice,
companies must share the concerns of
their communities.

39. Online Social
TV & Website
Direct
Marketing Web
Print
 
Awareness
Basic

Awareness
Passive
Information

Active
Planning

Booking
Decision
   
Travel Reports