Understanding the
    Social Web




..and making use of it.
Social web?
 (Web 2.0?)
Tourism
has always
been “2.0“



             Photo (c) iStockphoto.com
Social web
      =
People having
conversations
   online




                Photo (c) iStockphoto.com
rec.travel.africa

From: Helge Fahrnberger
Date: 25 april 1998

anybody knows if there's a connection (boat/
plane)
betwee...
Showcase: Cycletours
twitter.com
twitter.com
twitter.com
twitter.com
twitter.com
twitter.com
Showcase: Comcast
twitter.com
twitter.com
Showcase: Southwest
twitter.com
twitter.com
Showcase: Inselhüpfen
Online
                           TV &              Website
                 Direct
                                   Mar...
Online             Social
                           TV &              Website
                 Direct
                   ...
10. Oktober '08   11. Oktober
                  '08




  Daily
google.com
facebook.com
bloglines.com
helge.at
Listen.
     (And react.)




1.
Respond.
     At eye level.




2.
Get going.
     But slowly.




3.
Photo (c) iStockphoto.com
Don‘t reinvent the wheel.
(And distrust your web agency.)‫‏‬




4.
Read the
 Cluetrain Manifesto.




5.
The 95 Theses of the Cluetrain Mainfesto


             74. We are immune to advertising.
             Just forget it.

  ...
Online             Social
                           TV &              Website
                 Direct
                   ...
Web2.0 Basics for Bicycle Tour Operators
Web2.0 Basics for Bicycle Tour Operators
Web2.0 Basics for Bicycle Tour Operators
Web2.0 Basics for Bicycle Tour Operators
Web2.0 Basics for Bicycle Tour Operators
Web2.0 Basics for Bicycle Tour Operators
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Web2.0 Basics for Bicycle Tour Operators

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The talk I gave at CycleSummit 2009 - http://cyclesummit.com - as always only complete with my voice track.

Published in: Travel, Business, Technology
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  • Nehmen Sie ihre presseaussendungen, ihre website, ihre werbemittel und lesen sie sie kritisch.

    Wann haben Sie das letzte Mal mit einer menschlichen Stimme gesprochen? Oder klingen Ihre Texte wie die eines unpersönlichen Etwas aus der Corporate World?


  • Web2.0 Basics for Bicycle Tour Operators

    1. 1. Understanding the Social Web ..and making use of it.
    2. 2. Social web? (Web 2.0?)
    3. 3. Tourism has always been “2.0“ Photo (c) iStockphoto.com
    4. 4. Social web = People having conversations online Photo (c) iStockphoto.com
    5. 5. rec.travel.africa From: Helge Fahrnberger Date: 25 april 1998 anybody knows if there's a connection (boat/ plane) between morocco and the canary islands?? prices? thx in advance! ( n o word about this in the 4 main guidebooks...)‫‏‬ helge
    6. 6. Showcase: Cycletours
    7. 7. twitter.com
    8. 8. twitter.com
    9. 9. twitter.com
    10. 10. twitter.com
    11. 11. twitter.com
    12. 12. twitter.com
    13. 13. Showcase: Comcast
    14. 14. twitter.com
    15. 15. twitter.com
    16. 16. Showcase: Southwest
    17. 17. twitter.com
    18. 18. twitter.com
    19. 19. Showcase: Inselhüpfen
    20. 20. Online TV & Website Direct Marketing Print   Awareness Basic  Awareness Passive Information  Active Planning  Booking Decision     Travel Reports
    21. 21. Online Social TV & Website Direct Marketing Web Print   Awareness Basic  Awareness Passive Information  Active Planning  Booking Decision     Travel Reports
    22. 22. 10. Oktober '08 11. Oktober '08 Daily
    23. 23. google.com
    24. 24. facebook.com
    25. 25. bloglines.com
    26. 26. helge.at
    27. 27. Listen. (And react.) 1.
    28. 28. Respond. At eye level. 2.
    29. 29. Get going. But slowly. 3.
    30. 30. Photo (c) iStockphoto.com
    31. 31. Don‘t reinvent the wheel. (And distrust your web agency.)‫‏‬ 4.
    32. 32. Read the Cluetrain Manifesto. 5.
    33. 33. The 95 Theses of the Cluetrain Mainfesto 74. We are immune to advertising. Just forget it. 78. You want us to pay? We want you to pay attention. 33. Learning to speak with a human voice is not a parlor trick. It can't be quot;picked upquot; at some tony conference. 34. To speak with a human voice, companies must share the concerns of their communities.
    34. 34. Online Social TV & Website Direct Marketing Web Print   Awareness Basic  Awareness Passive Information  Active Planning  Booking Decision     Travel Reports

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