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Refresh sf demoday

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Refresh sf demoday

  1. 1. sf Page 1
  2. 2. Page 2
  3. 3. PERSPECTIVEYou areprivilegedyou probably had a place towash in the last 48 hours...many of us in thiscity do not havethat luxury Page 3
  4. 4. 6,455 Page 4
  5. 5. SARAH’S STORY“ I need to feel safeand a place torefresh.” daughter + sister If I donʼt find a shelter, I just donʼt. I just need private place to change, a wash cloth, a private place to shower and refresh. Page 5
  6. 6. Khadijah Roussi @kroussi Stephanie Houston Raul San Narciso @urbnmatters Fumiko Docker @raulsann @foomdock Katie Crepeau @kapow_katieVivien Park@gravitymax Aynne Valencia Dori Caminong @aynne @doricaminone sf Page 6
  7. 7. THE PROBLEMWe sharethe samespaceThis effects all of us. Weshare the same space... and aswe lose our cleanliness, welose our dignity. Page 7
  8. 8. sfPROBLEMSan Francisco has very limitedpublic places with clean water forthe public to even wash their hands. Page 8
  9. 9. sfRefreshSF is a program predicated on the needto promote public health, build awareness ofhomelessness and encourage giving throughan easy to donate system.We believe that this first step is in making the simple things such as access to a source of water tocleanse and refresh is the first start in regaining personal dignity and mutual recognition of ourhumanity. Page 9
  10. 10. sf PROPOSED SOLUTION Public water stations. Featuring three configurations: 1). Decorative wash station, 2). functional wash station and ultimately 3). Dignity station with showers and access to laundry facilities VALUE Promote health and hygiene for all the community Page 10
  11. 11. sf CHALLENGE It is difficult to get funding for public works projects. Homelessness and drug addiction are hot button issues and highly politicized. We know we need to address these problems but in order to achieve desired result we need to approach the topic creatively. Page 11
  12. 12. SPACEUSE PUBLIC SPACE sf Page 12
  13. 13. SPACEUSE UNUSED SPACE sf Page 13
  14. 14. SPACEUSE UNDERUTILIZED SPACE sf Page 14
  15. 15. Page 15
  16. 16. sf AWARENESS CAMPAIGN CYCLE OFAPPROACH ONGOING PHYSICAL GIVING BACKProgram funded through crowd FUNDING SPACEsourcingA feel-good public awarenesscampaignDesign-centric approach to ENGAGEMENT/FUNDINGimplement water stations CAMPAIGN Page 16
  17. 17. sf APPROACH General public can donate via SMS, web opt-in or through counting their purchases made with participating payment instruments, merchants or payment processors. Page 17
  18. 18. sf REVENUE STREAMS Start-up, ongoing costs/Maintenance 1). private major donation/ partnership to get system running 2). Ongoing and easy donation plan for public “kickstarter” funding for community buy-in Page 18
  19. 19. Activities to dateGlidePublic pilot in tenderloin with“Home depot” versionInterviewsVideo Page 19
  20. 20. PROGRAM SCHEDULEMARKETING CONCEPT VIDEO & PR /KICKSTART FUNDING PRINT CAMPAIGN AND ONGOING FUNDINGUNIT DESIGN PILOT/ DESIGN ITERATE DESIGN LAUNCH 2ND STATION AT GLIDE RESEARCH FUNDING IDENTIFY STRATEGIC PARTNERS DESIGN DONATION ENGINE LAUNCH Page 20
  21. 21. “Home Depot” Pilot Page 21
  22. 22. “Home Depot” Pilot Page 22
  23. 23. Page 23
  24. 24. “Home Depot” Pilot Page 24
  25. 25. Usage findings/ideas AGE DEPENDENTS CURRENT SITUATION 35-55 (2) Street (21)45-55 (4) Children (3) None (4) over 55 (3) Shelter (4) Car (1) Significant Other (1) SRO (3) Hotel (3) Page 25
  26. 26. Usage findings/ideas Department stores Library Ferry building Public restrooms Share in SRO Multi-service center Hilton hotel Glide bathroom Page 26
  27. 27. Usage findings/ideasPERSONAL STORAGE In hotel In room Locker Commercial storage On person Page 27
  28. 28. Usage findings/ideas Hands + Face + Mouth Drink + Fill up bottle Bathes + Wash clothes at the same time Mirror for Shaving Feet cleaning Cup for medicine Timed Faucet Curtains Page 28
  29. 29. PROGRAM SCHEDULE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBERMARKETING CONCEPT VIDEO & PR /KICKSTART FUNDING PRINT CAMPAIGN AND ONGOING FUNDINGUNIT DESIGN PILOT/ DESIGN ITERATE DESIGN LAUNCH 2ND STATION AT GLIDE RESEARCHFUNDINGIDENTIFY STRATEGIC PARTNERS DESIGN DONATION ENGINE LAUNCH Page 29
  30. 30. Team Stephanie Houston Aynne Valencia Katie Crepeau Vivien Park + Fumiko Docker Raul San Narisco Dori Caminong Khadijah Roussi Tansy Drake Scott Marinoff Giovanni Moraja Page 30
  31. 31. thank youContact: Aynne Valenciaaynnevalencia@gmail.com Page 31
  32. 32. PROGRAM TIMELINE duration start date end date JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBERRUN DIGITAL CAMPAIGNPRODUCE CONCEPT VIDEOCREATE PROMO MATERIALSRUN VIRAL CAMPAIGNENGAGE PUBLIC RELATIONSCITY OUTREACHBUS SHELTER ADVERTISINGPRINT/DISPLAY ADVERTISINGPARTNERSHIP IDENTIFICATIONALT. PAYMENT HANDLINGDEVELOP FUNDING ENGINEWASH STATION DESIGNWASH STATION IMPLEMENTATION SOCIAL MARKETING CAMPAIGN LAUNCH STATION 1 DEPLOYED PARTNERSHIP IDENTIFIED Page 32
  33. 33. PROGRAM TIMELINE duration start date end date JAN FEB MARCH APRIL MAY JUNE JULYRUN DIGITAL CAMPAIGNPRODUCE CONCEPT VIDEOCREATE PROMO MATERIALSRUN VIRAL CAMPAIGNENGAGE PUBLIC RELATIONSCITY OUTREACHBUS SHELTER ADVERTISINGPRINT/DISPLAY ADVERTISINGPARTNERSHIP IDENTIFICATIONALT. PAYMENT HANDLINGDEVELOP FUNDING ENGINEWASH STATION DESIGNWASH STATION IMPLEMENTATION SPACE SECURED STATION 2 DEPLOYED: PUBLIC PROGRAM LAUNCH Page 33
  34. 34. PROGRAM TIMELINE duration start date end date JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBERRUN DIGITAL CAMPAIGNPRODUCE CONCEPT VIDEOCREATE PROMO MATERIALSRUN VIRAL CAMPAIGNENGAGE PUBLIC RELATIONSCITY OUTREACHBUS SHELTER ADVERTISINGPRINT/DISPLAY ADVERTISINGCLIPPER CARD PARTNERSHIPALT. PAYMENT HANDLINGDEVELOP FUNDING ENGINEWASH STATION DESIGN Page 34
  35. 35. BUDGETMODULE DISCIPLINE LEAD /MATERIALS COSTRUN DIGITAL CAMPAIGN REFRESH SF REP (AYNNE VALENCIA) 1500.00PRODUCE CONCEPT VIDEO REFRESH SF REP, VIDEOGRAPHER, POST PRODUCTION 3500.00CREATE PROMO MATERIALS REFRESH SF REP, PRINTERS 5000.00RUN VIRAL CAMPAIGN REFRESH SF REP, PR AGENT 500.00ENGAGE PUBLIC RELATIONS REFRESH SF REP, PR AGENT TBDCITY OUTREACH REFRESH SF REP, TBD, LEGAL TBDBUS SHELTER ADVERTISING REFRESH SF REP, PRINTERS, MUNI AD PLACEMENT TBDPRINT/DISPLAY ADVERTISING REFRESH SF REP, PRINTERS, MUNI AD PLACEMENT TBDPARTNERSHIP IDENTIFICATION REFRESH SF REP, TBD TBDALT. PAYMENT HANDLING TBD TBDDEVELOP FUNDING ENGINE TBD TBD (DEPENDENCY ON PARTNER)WASH STATION A DESIGNERS (URBAN MATTERS), ENGINEER 12,000.00WASH STATION B DESIGNERS (URBAN MATTERS), ENGINEER 20,000ESTIMATED COST (VIRAL CAMPAIGN, WASH STATION INITIAL COST) 42,500.00 * Page 35
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