In addition to producing experiential marketing activations for PayPal and ExactTarget, the PBJS SXSW team visited booths, buses, domes, lounges and parties. Here's what worked, what failed and where we saw opportunities for improvement. We're talking about brands such as Spotify, Mashable, Samsung, American Express, Oreo, Subway, Spredfast, 7Eleven, #GimmePizza, Nespresso, The Strain, 3M, Chevy, Nintendo, ExactTarget, PayPal, #FOMO and more.