FCA Program Book


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The Fraternity Communications Association's Annual Conference brings together staff from fraternal organizations and associations to discuss best practices and learn from professionals outside the field.

As part of the volunteer conference committee, I was chosen to design the conference program book. I worked with one committee member to layout the publication and with other committee volunteers to obtain and organize information.

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FCA Program Book

  1. 1. St. LOUIS, MOMay 15-17, 2013Gateway to Communications
  2. 2. 2Welcome to St. Louis, the Gateway to the West, and for the next three days, your Gateway to Communications! Onbehalf of the Board of Directors and the Annual Conference Committee, I want to welcome you to the 2013 FCAAnnual Conference.When you think of St. Louis, three things quickly come to mind—the awesome Gateway Arch, Busch Stadium andthe St. Louis Cardinals, and Anheuser-Busch/Budweiser and the iconic Clydesdales. There is plenty more to see inSt. Louis, but you will experience these three things during the annual conference.Whether this is your first FCA meeting or your attendance at the annual conference borders on the “most attendedconferences” record, there is always something to learn, a new friend to make, an associate member to meet,or recognition to receive. The fun of learning and networking never gets old, and this conference will providenumerous opportunities for both.For the next three days, you will be immersed in communication topics from the Early Bird sessions on BestEditorial Practices and a Social Media Workshop to the closing business meeting on Friday afternoon. Thisannual conference has been planned with each of you in mind. There is something for everyone, including theopportunity to make FCA better by attending the business meetings and volunteering for a committee. Whatbetter way is there to meet people and influence the future of FCA than to get involved with a committee? Weare glad you are here to laugh and learn from our speakers and from each other. There are new awards to presentthis year, including a new Critics’ Choice award for photography. The conference culminates with the prestigiousRecognition Banquet to acknowledge and honor our accomplishments. You don’t want to miss a minute of thisconference, so ask questions, meet new people, and return home with new ideas, new contacts and, hopefully, newrecognition hardware.Sit back and enjoy the Cardinals vs. the Mets, marvel at the Anheuser Busch Brewery tour, and take in the views ofthe Arch just outside the hotel door. But, above all, learn and enjoy as you enter the Gateway to Communications.Interfraternally,Jennifer M. Siler2012-2013 FCA PresidentAlpha Delta Pi SororityWelcome
  3. 3. 3Table of Contents245618202126WelcomeHotel MapSchedule at a GlanceSpecial EventsAssociate MembersFCA Committees8101214Friday ScheduleMeet Our SpeakersWednesday ScheduleThursday ScheduleConference InternsConference CommitteeFCA LeadershipFollow @FraternityComm and tweet using#FCASTL to contribute to the conversationand track key takeaways from theconference.Like Fraternity Communications Associationon Facebook to stay updated on FCA newsand events.Scan to download theBizzabo app to see theconference schedule,receive realtime updates,and connect with otherattendees on LinkedIn.Search for “FCA AnnualConference 2013.”FCA sincerely thanks Groopt for its generous support of the Bizzabo app.
  4. 4. 4Hotel Map
  5. 5. 5Schedule at a GlanceWEDNESDAY, MAY 15details on pages 8-9THURSDAY, MAY 16details on pages 10-11FRIDAY, MAY 17details on pages 12-131:00pm2:30pm5:00pm6:00pm5:30pm7:15pm7:15pm1:303:003:006:00----Registration OpensEarly Bird General SessionEarly Bird Breakout SessionHow to Create an Engaging and Valued PublicationFraternal ThoughtsGeneral RegistrationWalk to Busch StadiumWelcome Receptionhosted by NPC—EnviationCardinals vs. Mets Baseball GameGeneral RegistrationNew Member BreakfastGeneral BreakfastThe Future of Marketing and Communicationshosted by Member PlanetMagazine CritiquesMeet Your Associate Members Breakhosted by Patriot Software Solutions, Inc.Breakout Session IAre You Reaping the Profitable Rewards of “Co-Mailing?”How the Right Brain Can Fuel Your OrganizationLunchThe Power of StorytellinghostedbytheNationalPanhellenicCommunicationsConferenceMagazine CritiquesMeet Your Associate Members BreakOpening Business MeetingEvent Promotion—Walking Backwards Toward the Finish Linehosted by GrooptLoad Buses for BreweryBrewery Tourhosted by Shelle Design9:00am9:00am8:30am10:30am12:00pm11:00am12:00pm1:15pm2:30pm5:30pm3:00pm4:00pm5:00pm5:30pm7:45pm7:308:009:009:3010:3011:0012:151:302:302:303:004:006:00-------------Associate Member BreakfastGeneral BreakfastThe Art of Cinematographyhosted by Rhyme & Reason DesignMeet Your Associate Members BreakBreakout Session IIFilming on a BudgetA Surprise RebrandingLunch & Committee Meetingshosted by NPC—EnviationClosing Business MeetingAssociate Member Social (ticket required)Cocktail Receptionhosted by GIN Systems90th FCA Recognition Banquet9:00am8:30am10:30am11:00am12:00pm1:15pm3:00pm4:00pm7:00pm10:00pm8:009:0010:3011:0012:151:303:006:007:00---------
  6. 6. 6Special EventsAnheuser Busch Brewery TourThursday, May 16 | 5:30 - 7:45pmAnheuser Busch Breweryhosted by Shelle DesignJoin your fellow FCA attendees and Shelle Design for a tour ofthe oldest and largest Anheuser-Busch Brewery, which includesvisits to three national historic landmarks. The tour offersvisitors an in-depth look at how some of America’s favoritebeers are crafted using the finest, all-natural ingredients. Sinceits founding in 1852 in St. Louis, Anheuser-Busch has beenperfecting this process, taking pride in producing some of theworld’s finest beers, one batch at a time.We will have an opportunity to taste some of Anheuser-Busch’squality products in the Hospitality Room at the conclusion ofthe tour. Soft drinks and snacks are also available.Associate Member BreakfastFriday, May 17 | 8:00 - 9:00amGateway 1The Associate Members willl gather for breakfast to discussways to enhance the FCA experience and their involvement.FCA hosts this breakfast for our Associate Members as anotherway to say thank you for all they do to support the Association.Cocktail ReceptionFriday, May 17 | 6:00 - 7:00pmArch View Foyerhosted by GIN SystemsJoin your fellow attendees to celebrate our Annual Conferencein St. Louis. GIN Systems will be our host to kick-off thecelebration of the 90th FCA Recognition Banquet. A cash barwill be available along with appetizers.90th FCA Recognition BanquetFriday, May 17 | 7:00 - 10:00pmArch View BallrooomThe highlight of our time together during the annual conference,our annual recognition banquet, focuses on our members’achievements and celebrates our creative work throughout theyear. The Association will present nearly 100 honors betweenour annual awards competition and individual awards. Ourprogram includes glimpses of winning entries and allows usto give kudos to our peers.FCA AccoladesGateway GalleryFor purchase at the registration tableFCA’s on-site philanthropic program was launched at the 2012Annual Conference in Atlanta. The program was renamedFCA Accolades this year to allow FCA members to honor oneanother while supporting a nonprofit in the local communitywhere the Annual Conference is held.This year’s nonprofit is the St. Louis-based street publicationWhat’s Up Magazine, a successful social enterprise that hasprovided income opportunity to the poor and homeless throughpublication and street sales of an urban-issues magazine.Welcome ReceptionWednesday, May 15 | 6:00pm - 7:15pmBusch Stadiumhosted by NPC—EnviationThe Annual Conference officially begins with a welcomereception hosted by NPC—Enviation! Meet in the hotel lobbyat 5:30pm to walk to Busch Stadium for the welcome receptionfollowed by a St. Louis Cardinals game.Cardinals vs. Mets Baseball GameWednesday, May 15 | 7:15pmBusch StadiumFCA is taking you out to the ball game! Get your peanuts,Cracker Jack®, and more as you watch the New York Mets takeon the 2012 National League runner-up, the St. Louis Cardinals.New Member BreakfastThursday, May 16 | 8:00 - 9:00amGateway 1All new members are invited to a special breakfast to learnabout FCA’s mission and vision as a progressive, interfraternalorganization promoting high standards of communicationwithin the Greek community. The breakfast allows you to meetother FCA newcomers as well as seasoned members.
  7. 7. Creative energy that speaks.Creative energy that speaks.• Strengthen your membership communications.• Collaborate with an award-winning creative team.• Build brand awareness for your organization.• Strengthen your membership communications.• Collaborate with an award-winning creative team.• Build brand awareness for your organization.765.938.3111 •• www.shelledesign.com
  8. 8. 8Wednesday, May 151:00pm2:30pm5:00pm6:00pm5:30pm7:15pm7:15pm1:303:003:006:00----Registration OpensGateway GalleryWhat’s Up Magazine Tells Us a StoryGateway 3How to Create an Engaging and ValuedMembership Publication on a BudgetGateway 3Fraternal Thoughts: Using Social Media to Elevatethe Fraternity ExperienceGateway 4 General Registration Gateway GalleryMeetup to Walk to Reception Hotel LobbyWelcome Receptionhosted by NPC – EnivationBusch StadiumCardinals vs. Mets Baseball Game Busch StadiumEARLY BIRD GENERAL SESSIONWhat’s Up Magazine Tells Us a Story1:30pm - 2:30pm | Gateway 3Jay Swoboda, Editor of What’s Up Magazine, will discuss thegrowth of homelessness in America, the causes of homelessness,and the role of street publications like What’s Up Magazine.Swoboda will talk about hope and the need for action by theentire community that involves action and risk if we are tochange the course of our human family.Jay Swoboda, What’s Up MagazineEARLY BIRD SESSION IHow to Create an Engaging and Valued Membership Publication ona Budget3:00pm - 5:00pm | Gateway 3One of your most important communication tools is your printmagazine. During this session we will discuss:• How to continue to ensure the relevance of your printmagazine in today’s highly-visual and digital media world.• Who is your target audience? We will discuss its segmentsand how to generate engaging and relevant content.• What type of magazine content do we need to generate andhow do we present it in order to further our missions andgrow the affinity our members feel with our organizations?• How do we compete with the big-budgets, fancy-photo-shoots, and celebrity-filled newsstand publications? Wewill discuss several strategies.• We will finish with a creative exercise that will providepractical creative solutions to improving our publications.Bruce Tria, Tria DesignsWEDNESDAY SCHEDULE AT A GLANCE
  9. 9. 9EARLY BIRD SESSION IIFraternal Thoughts: Using Social Media to Elevate the FraternityExperience3:00pm - 5:00pm | Gateway 4Blogs and social media can be more than just vehicles forcommunication­­—they can be tools to inspire and changebehavior. Knowing and understanding the tools—such asFacebook, Twitter, and Blogger is the first step. However, themessage is still what matters the most. This session will explorethe current landscape of social media, case studies in success,and strategies for how to use these tools to tackle some of ourbiggest challenges in fraternity and sorority life. Some of themost successful blogs, twitter campaigns, and social networkingstrategies will be analyzed and discussed. Bring along yourgreatest thoughts, ideas, and questions.John Shertzer, Kiwanis InternationalWelcome Reception6:00pm - 7:15pm | Busch Stadiumhosted by NPC—EnviationThe Annual Conference officially begins with a welcomereception hosted by NPC—Enviation! Meet in the hotel lobbyat 5:30pm to walk to Busch Stadium for the welcome receptionfollowed by a St. Louis Cardinals game.Cardinals vs. Mets Baseball Game7:15pm | Busch StadiumFCA is taking you out to the ball game! Get your peanuts,Cracker Jack®, and more as you watch the New York Mets takeon the 2012 National League runner-up, the St. Louis Cardinals.
  10. 10. 10Thursday, May 16General Registration7:30 - 9:00am | Gateway GalleryNew Member Breakfast8:00 - 9:00am | Gateway 1All new members are invited to breakfast to learn about FCA’smission and vision as a progressive, interfraternal organizationpromoting the highest standards of communication within theGreek community. The breakfast will allow you to meet otherFCA newcomers as well as seasoned members.General Breakfast8:30 - 9:00am | Gateway 2GENERAL SESSION IThe Future of Marketing and Communication9:00 - 10:30am | Gateway 3 & 4hosted by Member Planet“What’s next?” Social gurus are constantly wondering, “Is thisthe next Facebook? Twitter? Instagram?” The truth is we can’tpredict the tools. We can, however, be ready for them. There arenew skills and job functions required of “The Marketer of theFuture”—like market research, trend analysis, and basic designand coding skills—and new company structures that need tobe explored to allow for more collaboration and agile decision-making. Join us to learn more about these skills and how youcan improve your own!Danielle Hohmeier, AtomicdustJesse McGowan, AtomicdustMagazine Critiques9:30 - 12:00pm | Gateway 1 & 2Organizations assigned to meet with Jennifer Rowe will meet inGateway 1 & 2 during a designated time between 9:30am and12:00pm.Meet Your Associate Members Break10:30 - 11:00am | Gateway GalleryEnjoy a snack break while visiting with our Associate Members!9:00am9:00am10:30am12:00pm11:00am12:00pm1:15pm3:00pm5:30pm3:00pm4:00pm5:00pm5:30pm8:308:309:009:3010:3011:0012:151:302:302:303:004:00------------New Member BreakfastGateway 1General BreakfastGateway 2The Future of Marketing and Communicationshosted by Member PlanetGateway 3 & 4Magazine Critiques Gateway 1 & 2Meet Your Associate Member BreakGateway GalleryAreYouReapingtheProfitableRewardsof“Co-Mailing?”Gateway 3 & 4How the Right Brain Can Fuel Your OrganizationGrand Suites 2 & 3Lunchhosted by Freeport PressGateway 1&2The Power of Storytellinghosted by National Panhellenic Communications ConferenceGateway 3 & 4Magazine Critiques Grand Suites 2 & 3Meet Your Associate Members Break Gateway GalleryOpening Business Meeting Gateway 3 & 4Event Promotionhosted by GrooptGateway 3 & 4Anheuser-Busch Brewery Tourhosted by Shelle DesignMeet in Hotel LobbyTHURSDAY SCHEDULE AT A GLANCE
  11. 11. 11BREAKOUT SESSION I please select one session to attendAre You Reaping the Profitable Rewards of “Co-Mailing”? 11:00am - 12:00pm | Gateway 3 & 4Sure, you always want to produce a quality periodical magazine,but sometimes your organization has budget constraints. Whynot get some relief with your overall postage costs and sharethese savings within your organization? Co-Mailing Servicesmay be just what you are looking for. In this session, you willlearn exactly what Co-Mailing is and how it can benefit fraternalorganizations just like yours. You’ll preview video and visualsillustrating Postage Cost vs. Savings, and industry experts willshare a step-by-step summary of the overall process. If you areintrigued by the idea of a seamless supply chain solution, this isone session you won’t want to miss.Mike Baron, NPC Inc.Chris Agne, ALG Worldwide LogisticsHow the Right Brain Can Fuel your Organization11:00am - 12:00pm | Grand Suites 2 & 3Design, Story, Symphony, Empathy, Play and Meaning.Participants will be introduced to author Daniel Pink’sframework from A Whole New Mind and explore how right-minded thinking can elevate your communication efforts.This interactive program will provide a framework forrelevant communications. A paradigm shift in thinking candrive creativity and emphasize the importance of design andstorytelling within your organization. The Innovation Ageshould change your approach to reaching the college students.Aimee Ash, Willow MarketingLunch12:15 - 1:15pm | Gateway 1 & 2hosted by Freeport PressGENERAL SESSION IIThe Power of Storytelling1:30 - 2:30pm | Gateway 3 & 4hosted by the National Panhellenic Communications ConferenceWhether we call ourselves communicators,communications coordinators, writers, editors orbloggers, we are all storytellers. Learn the powerbehind the story and how it connects the tellerwith the reader and readers with one another.Jennifer Rowe, University of MissouriSchool of JournalismMagazine Critiques2:30 - 5:00pm | Grand Suites 2 & 3Organizations assigned to meet with Jeannette Cooperman willmeet in Grand Suites 2 & 3 during a designated time between2:30pm and 5:30pm.Meet Your Associate Members Break2:30 - 3:00pm | Gateway GalleryEnjoy a snack break while visiting with our Associate Members!Opening Business Meeting3:00 - 4:00pm | Gateway 3 & 4The meeting agenda will be available at each business session.GENERAL SESSION IIIEvent Promotion—Walking Backwards Toward the Finish Line4:00 - 5:00pm | Gateway 3 & 4hosted by GrooptLet’s face it. We are graphic designers, editors, photographers,journalists, and marketing people. By and large, we are notconference gurus, leadership developers or the party planners.What we do is get the message out and execute event themes ina graphical way. Most of us do not have enough time to thinkabout putting an elaborate graphic package together for a large-scale event, let alone an adequate budget to communicate whatour organizations want us to. In this session, we will take amoment to concentrate on event promotions in a way that isconducive to all deadlines and budgets and seek to engage anypopulation from 18 to 90 year-olds.Dani Hiar, Leadership SafariMeet for Anheuser-Busch Brewery Tour5:30pm | Hotel LobbyAnheuser-Busch Brewery Tour6:00 - 7:45pmhosted by Shelle DesignJoin your fellow FCA attendees and Shelle Design for a tour ofthe oldest and largest Anheuser-Busch Brewery, which includesvisits to three national historic landmarks. More details aboutthe tour can be found on page 6.
  12. 12. 12Friday, May 15Associate Member Breakfast 8:00 - 9:00am | Gateway 1The Associate Members willl gather for breakfast to discussways to enhance the FCA experience and their involvement.FCA hosts this breakfast for our Associate Members as anotherway to say thank you for all they do to support the Association.General Breakfast 8:30 - 9:00am | Gateway 2GENERAL SESSION IVThe Art of Cinematography9:00 - 10:30am | Gateway 3 & 4hosted by Rhyme & Reason DesignJeanne Tyson will be discussing the art of cinematography. Thiswill include basic camera and lighting theories and techniques,as well as how young people can turn a passion for filmmakinginto a career. We will take a look at examples from her ownexperiences in the independent filmmaking market, as well asfrom her position with The Oscars in 2013.Jeanne Tyson, UCLA ExtensionMeet Your Associate Members Break10:30 - 11:00am | Gateway GalleryEnjoy a snack break while visiting with our Associate Members!9:00am9:00am10:30am11:00am12:00pm1:15pm3:00pm4:00pm5:00pm7:00pm10:00pm8:008:309:0010:3011:0012:151:303:003:006:007:00-----------Associate Member BreakfastGateway 1General BreakfastGateway 2The Art of CinematographyJeanne Tyson, UCLA Extensionhosted by Rhyme & Reason DesignGateway 3 & 4Meet Your Associate Members BreakGateway GalleryFilming on a BudgetGateway 3 & 4A Suprise RebrandingGrand Suites 2 & 3Lunch & Committee Meetingshosted by NPC—EnviationGateway 1&2Closing Business MeetingGateway 3 & 4Associate Members Social (ticket required) Yo My Goodness!Networking Time Gateway GalleryCocktail Receptionhosted by GIN SystemsArch View Foyer90th FCA Recognition BanquetArch View BallroomFRIDAY SCHEDULE AT A GLANCE
  13. 13. 13BREAKOUT SESSION II please select one session to attendA Surprise Rebranding 11:00am - 12:00pm | Grand Suites 2 & 3Research. Research. Research. Don’t underestimate the power ofresearch. In 2011, Pi Beta Phi’s marketing and communicationsteam began its work on a website redesign. What was goingto be a simple face-lift and navigation upgrade turned into afull integration of the Members-Only website into the mainsite, including a searchable library of resources and a volunteerjob board. Shortly after we launched, our research also ledus to completely revamp our Fraternity brochure, and withit, all our parent communication tools. When it was all saidand done—with exception of our logo—we had completelyrebranded. Through the power of research and key stakeholdermanagement, we were able to successfully launch our new lookexternally and to our membership.Eily Cummings, Pi Beta Phi HeadquartersJenny Schmidt, Pi Beta Phi HeadquartersFilming on a Budget 11:00am - 12:00pm | Gateway 3 & 4In this breakout session, Jeanne will discuss how to executesmall-scale film projects. We will focus on how to developideas into small, low-budget projects with high impact. Thoseinterested in creating web content, short films, and commercialswill find this session helpful.Jeanne Tyson, UCLA ExtensionLunch & Committee Meetings 12:00 - 1:15pm | Gateway 1 & 2 hosted by NPC – EnivationEnjoy your lunch while learning about an FCA committee andgetting to know your new committee members! Find moreinformation about each committee on page 20.Closing Business Meeting1:30 - 2:30pm | Gateway 3 & 4The meeting agenda will be distributed at the opening businesssession.Meet Your Associate Members Break 2:30 - 3:00pm | Yo My Goodness!Throughout the conference, we encourage each attendee tomeet and engage with every Associate Member representativeattending. When you do, you will be given, at the discretionof the Associate Member, a ticket for a FREE cup of fro yo.These can be redeemed during the last break of the conferencetogether with FCA members and Associate Members. “Chillout” one last time together before everyone puts on their finestfor the reception and final recognition banquet.Networking Time 3:00 - 5:00pm | Gateway Gallery Cocktail Reception 6:00 - 7:00pm | Arch View Foyerhosted by GIN SystemsJoin your fellow attendees to celebrate our Annual Conferencein St. Louis. GIN Systems will be our host to kick-off thecelebration of the 90th FCA Recognition Banquet. A cash barwill be available along with appetizers.90th FCA Recognition Banquet 7:00 - 10:00pm | Arch View BallroomThe highlight of our time together during the annual conference,our annual recognition banquet, focuses on our members’achievements and celebrates our creative work throughout theyear. The Association will present nearly 100 honors betweenour annual awards competition and individual awards. Ourprogram includes glimpses of winning entries and allows us togive kudos to our peers.
  14. 14. 14JAY SWOBODA, What’s Up MagazineEARLY BIRD GENERAL SESSIONJay Swoboda, Executive Director, is thefounder and editor-in-chief of What’s UpMagazine. Swoboda started the magazineafter meeting the founder of a similarpublication in Boston, MA. Swoboda brought the idea of astreet publication to St. Louis in the fall of 2000 upon his returnfrom Americorps. Through his efforts and those of countlessvolunteers the organization has become the source of socialawareness news in St. Louis. Swoboda is a 2002 graduate ofWashington University in St. Louis and currently is buildingenergy-efficient, affordable homes in the St. Louis area.Meet Our SpeakersAIMEE ASH, Willow MarketingBREAKOUT SESSION IAimeeAshhasaoveradecadeofexperienceworking with fraternal organizations andmember-based associations. Aimee earneda bachelor’s degree in public and corporatecommunications and journalism from Butler University anda Master of Arts degree in student affairs administration inhigher education from Ball State University. She is a certifiedassociation executive through the American Society ofAssociation Executives. In her role at Willow Marketing, sheworks with non-profit, membership-based, and fraternalorganizations, focusing on managing multiple brand entitiesand providing consistent messages in order to enhance themission.Aimee is a member of the American Society of AssociationExecutives, the Indiana Society of Association Executives, andthe Association of Fraternity/Sorority Advisors. She is an activevolunteer for the Butler University Alumni Association andthe Circle of Sisterhood Foundation.JESSE McGOWAN, AtomicdustGENERAL SESSION IJesse is a Partner and the Account Directorat Atomicdust. In addition to leadingthe account team and overseeing clientrelationships, he is heavily involved indeveloping the strategies at the heart of the agency’s work. Jesse’spassion lies in solving B2B branding challenges in conservativeindustries and saturated markets.JOHN SHERTZER, Fraternal ThoughtsEARLY BIRD SESSION IIJohn Shertzer has managed the FraternalThoughts blog since 2008, and the blog ishome to over 100 unique posts.John is a former VP of Leadership Education for the NIC, hascoordinated UIFI and other programs, and is a former boardmember of the Center for the Study of the College Fraternity.John joined Theta Chi at Miami University and is aformer member of Theta Chi’s Leadership andEducation Committee.BRUCE TRIA, Tria DesignsEARLY BIRD SESSION IBruce worked at Sigma Chi Headquartersfor over 8 years and has worked directlywith several Greek-letter organizations formore than 15 years. His experience hasprovided him with an intimate understanding of your audience,your goals, and your challenges as staff members and as anorganization.EditorialdesignisBruce’spassionandimprovingthepublicationsof Greek-letter organizations continues to be the driving forcethat founded his design firm, Tria Designs, in 2009.DANIELLE HOHMEIER, AtomicdustGENERAL SESSION IDanielle Hohmeier is the OnlineMarketing Manager at St. Louis-based,brand marketing firm, Atomicdust.She is responsible for developing andimplementing social media and content strategies, paidsearch advertising campaigns, community engagement andsearch engine optimization—specifically for B2B brands inconservative industries. You can follow Danielle on Twitter at@daniellesmyname.
  15. 15. 15JENNIFER ROWE,University of Missouri School of JournalismGENERALSESSIONII&MAGAZINECRITIQUESJennifer Rowe chairs the magazinejournalism faculty and has taught variousmagazine classes since joining the Schoolof Journalism in 1998. She also serves as editorial director ofVox, an award-winning weekly city magazine.Rowe worked as communications coordinator and editor for anassociation in St. Louis from 1989 to 1996, during which shewas elected president of an association of editors. Rowe holdsboth her bachelor’s and master’s degrees from the MissouriSchool of Journalism.Having been a contributing editor for Italian Cooking andLiving magazine as well as the Magazine of Cucina Italiana formore than five years, Rowe has also written freelance articlesfor Runner’s World, Elle, Real Simple, Westways, and St. Louismagazines, among others. She is a speaker at a variety ofconferences and workshops across the country.Rowe has earned two of the University of Missouri’s moreprestigious teaching awards: the William T. Kemper Fellowshipfor Teaching Excellence in 2009 and the Provost’s OutstandingJunior Faculty Teaching Award in 2004.JEANNETTE COOPERMAN,St. Louis MagazineMAGAZINE CRITIQUESJeannette Cooperman is a staff writer forSt. Louis Magazine. She was editor-in-chief of St. Louis Magazine for two and ahalf years; during her tenure the magazine’s newsstand salesincreased over 50 percent and won two national awards fromthe City and Regional Magazine Association.She has also served as editor of Saint Louis University’s alumnimagazine, St. Louis College of Pharmacy’s alumni magazine,and Barnes Hospital magazine. She has done stylistic editing for15 books and written feature articles for many major magazines.She holds a doctorate in American studies and undergraduatedegrees in philosophy and communication from Saint LouisUniversity.Over the years, she has interviewed artists and murderers,chefs, polo players, symphony conductors, heroin addicts, aTrappist monk, a Bulgarian spy, and Martha Stewart beforeit all fell apart.CHRIS AGNE, ALG Worldwide LogisticsBREAKOUT SESSION IChris Agne is Vice President of Sales andMarketing for the Print Media Division.He has been in his current position for sixyears and has recently taken on more of abusiness development and strategic client alliance role due tosignificant growth in postage cost mitigation services swithinthe print media marketplace.Prior to ALG, Chris was President of Direct Technologies,an international manufacturing and distribution companysupplying electronic and electrical components and sub-assemblies supporting major contractors on a global basis. Chrishas over 25 years of experience in supply chain consultativesales and has been very successful implementing strategies forvalue-add sales success.MIKE BARON, NPC Inc.BREAKOUT SESSION IMike Baron has been with NPC for threeyears as its Digital Print and MailingManager. Mike manages NPC’s 24/7,high-security facility where they produce,process, and mail over 120 million mail pieces annually. Priorto joining NPC, Mike had a 27-year printing career as GeneralManager with Printegra Inc. where he was also instrumentalin developing customer print and mail solutions within manyPrintegra facilities throughout the United States and England.
  16. 16. 16www.TriaDesigns.com | (773) 988 - 6304 | info@triadesigns.comSpring 2011 | The Magazine of phi Kappa SigMa inTernaTional fraTerniTy | Vol. 150 no.1+Chapters ofexCellenCealumnusof the Yearbusiness andbrotherhoodImpactIng a‘JuvenIle punk’phI kappa sIgma andthe amerIcan cIvIl WarVolume CXVIII | Number 3 | Published Since 1879TurnEyesourto thatLightKappa Alpha brothersbattle tragedy andseek triumph.T H E S T R E E T E R V I L L E C H A M B E R O F C O M M E R C E P R E S E N T SSAILINGFORWARDFORWARDTUESDAYAUGUST 12, 20085:15 - 8:30pmSV_BoatCruise_FRONT_FINAL.indd 1 7/30/08 11:08:34 AM |  |  orchestrating type, image, and color.FCA_Annual_HalfPageAd.indd 1 3/25/13 4:40 PMYourShareHistory!www.enivation.comTransform your magazines andjournals into a fully searchableonline digital archiveJoin other FCA members who have takenadvantage of the Enivation solution:Kappa Alpha OrderPhi Sigma SigmaPhi Kappa TauPi Kappa AlphaEnivation is a proud memberand sponsor of the FraternityCommunications AssociationWatchOur Video!www.enivation.com
  17. 17. 17Meet Our SpeakersJENNY SCHMIDT, Pi Beta PhiBREAKOUT SESSION IIAs Assistant Director, Marketing andCommunications, for Pi Beta Phi, JennySchmidt coordinates marketing effortsfor the Fraternity’s in-house store, Pi PhiExpress, and all extension-related communications, includingapplications and materials for new Pi Phi chapters. Jennyhas served as Editor of The Arrow magazine, Special EventsCoordinator, and Manual Coordinator for Pi Beta Phi. Sheholds a bachelor’s degree in English from Drury University.JEANNE TYSON, UCLA ExtensionGENERALSESSIONIV&BREAKOUTSESSIONIIJeanne Tyson is a cinematographer andfilmmaker who was born and raised inMobile, Alabama.Jeanne graduated from Rhodes Collegewith a Bachelor of Arts in Art and Theatre. She completed theMFA program for production and cinematography at UCLA’sSchool for Theatre, Film, and Television and is now based inLos Angeles.Jeanne has shot several features, dozens of shorts, and manydocumentaries. Her work has been featured in film festivalsthroughout the U.S. and abroad. Her first feature film, Againstthe Grain, directed by Elias G. Mael, is currently nominated forBest Diaspora Feature at the Africa Movie Academy Awards.Mostrecently,Jeanneworkeddirectlywiththeexecutiveproducers of the Academy Awards as their behind-the-scenes videographer, and she is currently inproduction on the feature, Limo Ride. Jeannealso teaches three courses in cinematographyat the UCLA Extension program forEntertainment Studies.EILY CUMMINGS, Pi Beta PhiBREAKOUT SESSION IIAs the Marketing and CommunicationsDirector for Pi Beta Phi, Eily Cummingspromotes and protects the Pi Phi brand.She provides media assistance to all PiPhi volunteers, chapters, and alumnae, particularly in crisiscommunications. Eily has marketing experience in the financialand engineering industries. She holds a bachelor’s degree inadvertising from the University of Missouri and a master’sdegree in media communications from Webster University.DANI HIAR, Leadership SafariGENERAL SESSION IIIDani Hiar has spent the past 20 yearsexploring what she wants to be when shegrows up. Apparently, attaining four collegedegrees, which include two graphic design,two in educational leadership, and a fifth degree (a doctoratein education) in progress, has not helped to narrow this down.Throughout her time in college, Dani worked as an advertisingdesigner for a start-up fashion magazine and the art directorfor a university publications office while taking on freelanceprojects. Dani has been successful integrating her two passions:educational leadership and graphic design. For the past 18 years,she’s been a director, developer, supervisor, instructor, producer,and advisor, among many other roles.Dani’s graphic design skills are built upon a foundation of eventpromotion, university communications, private clients, andpure hysteria. Pending the completion of her doctorate, Dani’sgoal is to continue to mentor young graphic designers whilepushing for innovative ways to communicate and engage withher favorite populations: collegians and university communities.
  18. 18. 18Meet OurAssociate MembersChapterSpotchapterspot.com | @chapterspotJoe McMenemon, Business Operations504-599-5646 | Joe@chapterspot.comFreeport Pressfreeportpress.com | @freeportpressPhil Salvo, Regional Sales Manager740-658-4055 | psalvo@freeportpress.comGrooptwebgreek.com | @grooptBrandon Ancier, Happiness Expert425-281-2004 | brandon@groopt.comIacono Productionsiaconoproductions | @iaconoprodLeslie Blye, National Account Executive317-201-3230 | lblye@iaconoproductions.comMaury Boyd & Associates, Inc.mauryboyd.com | @MichaelMoxley33Michael Moxley, Communications Consultant317-849-6110 | moxleym@mauryboyd.comMember Planetmemberplanet.com | @memberplanetMatt Arnold, VP of Business Development310-802-4608 | marnold@memberplanet.comNPC Inc./Enivation enivation.comDoug Easly, Senior Account Executive800-847-5757 | doug.easly@npcweb.comPatriot Software Solutions, Inc.patriotsoftware.net | @patriotsoftwareChris Barrick, Director of Customer Relations317-573-5431 | chris@patriotsoftware.netPCIpublishingconcepts.com | @pcintbcColin Stewart, Senior Account Executive800-395-4724 | cstewart@publishingconcepts.comRhyme & Reason Design, LLCrhymeandreasondesign.com | @rhymeandreason3Karen McKenzie, Creative Director404-409-5501 | karen@rhymeandreasondesign.comShelle Design Inc.shelledesign.com | @shelledesignincMichele King, President765-938-3111 | michele@shelledesign.comSheridan Magazinessheridan.com | @sheridangroupKelly Bell, Account Executive757-963-7561 | kelly.bell@sheridan.comTria Designs, Inc.triadesigns.com | @triadesignsBruce Tria, Owner & Creative Director773-988-6304 | bruce@triadesigns.comThe Watkins Printing Companywatkinsprinting.com | @thewatkinsprintTamara Green, President & Co-Owner614-297-8270 | tgreen@watkinsprinting.comWillow Marketingwillowmarketing.com | @willowmktgAimee Ash, Director of Business Development317-333-8935 | aimee@willowmarketing.comOur Associate Members provide a variety of services to enhance fraternal marketing and communications. We are grateful for theirsupport, as every Associate Member is a sponsor of the 2013 Annual Conference.
  19. 19. 19NPC‑EnviationProgram Book PrintingWelcome ReceptionFriday LunchWillow MarketingFCA Intern ProgramMemberPlanetGeneral Session IPatriot Software SolutionsMeetOurAssociateMemberBreakRhyme & Reason DesignGeneral Session IVAssociate MemberHostsWe are grateful for the support of these Associate Members who have made many sessions and events possible through their generoussupport and commitment to advancing FCA and member education.Freeport PressThursday LunchConference LanyardsNational PanhellenicCommunications ConferenceGeneral Session IIGrooptGeneral Session IIIShelle DesignAnheuser-Busch Brewery TourThe GIN SystemCocktail ReceptionyeNPCC
  20. 20. 20FCA CommitteesMIDYEAR CONFERENCEPlans, organizes, and implements the Midyear Conference inNovember.MEMBERSHIPHelps members new to FCA gain a working knowledge of theresponsibilities and opportunities associated with Greek-lettercommunications.SPONSORS/ASSOCIATE MEMBERSRecruits new associate members and sponsors of FCAconferencesandhelpsthemgetthemostoutoftheirmembership.Also transitions loyal sponsors to Associate Member status andprovides additional benefits.VARNER AND FORD AWARDSOversees the nomination and selection process of the Varnerand Ford Awards presented during the FCA Annual Conference.The Evin C. Varner, Jr. Award (Alpha Sigma Phi) recognizesan outstanding fraternal communicator. This recipient shouldbe one who inspires others by communicating the meaningof fraternity or fraternal cooperation. The Marilyn SimpsonFord Award (Pi Beta Phi) recognizes members who distinguishthemselves through outstanding service to the organization.ANNUAL CONFERENCEPlans, promotes and conducts a successful Annual Conference,perhaps the most visible and direct benefit to most FCAmembers.AWARDSThe Annual Awards Competition fosters healthy competitionamong members and encourages the exchange of ideas toadvance the fraternal movement. The Association strives torecognize excellence in both publications and communications.BROWN BAG LUNCHESPlans, promotes, and conducts the monthly Brown Bag Lunchesin Indianapolis by securing locations, selecting topics andspeakers, and encouraging attendance through emails andsocial media.INVESTMENT/GRANTThe investment and grant committee is comprised of a diversecollection of FCA members to review, enhance and increase thevisibility/proper use of FCA’s portfolio.MARKETINGCoordinates communication to all member organizations,sponsors, and honorary members. Compiles, develops, anddistributesthemonthlye-news(internal),aswellasthequarterlyprinted newsletter “Briefings” (external). Maintains websiteand oversees social media presence, fostering conversation andnetworking. Coordinates press releases as needed.Every member is encouraged to serve on an FCA committee. If you are interested in a particular committee, feel free to contact thechairperson or any FCA Board member. Committees will meet at lunch on Friday to begin planning for the year’s activities. For additionalinformation, check the Handbook of Governance, Policies and Procedures at fraternitycommunications.com.
  21. 21. 21Meet Our InternsSTEVE BACKER is a first-yeargraduate student studying HigherEducation Administration atSoutheastMissouriStateUniversity.Asan undergraduate, he was active in theDelta-Phi Zeta of Lambda Chi Alphawhere he served in various positions.Steve also served as the InterfraternityCouncil President where he was instrumental in improvingthe fraternity/sorority image on the campus. He presentlyworks for the Southeast Missouri University Foundation andsupervises the university mentorship program. Steve is also anintern at Phi Kappa Tau Fraternity where he manages volunteerdevelopment. Additionally, he has interned and presented atthe AFLV Central Fraternal Leadership Conference. Steve looksforward to joining the Southeast Missouri State Greek Life officein the fall as the graduate assistant for fraternity/sorority life.RANDI AMALFITANO is a juniorat New York University studyingEnglish, Creative Writing andPsychology. She was always interestedin joining a sorority, but she neverfathomed how far it would take her.NYU Greek Life has given Randi anoutlet to grow and express herself,making her a better person, leader, and friend. She is an activemember of Pi Beta Phi and the NYU Panhellenic community,previously serving on both executive boards until she becamePanhellenic President in December 2012. Randi loves servingon the Panhellenic Council because she not only gets a chanceto help her own chapter, she has the opportunity to help sevenothers chapters as well.MADELINE OLHOEFT is a risingsenior at The Ohio State Universitymajoring in Strategic Communicationwith minors in Biology and GeneralBusiness, and she has specific interestsin marketing, advertising and publicrelations. Madeline is a member ofDelta Delta Delta and serves as NuChapter’s Vice President of Administration. Madeline hasserved as sponsor chair, spirit committee chair, and a memberof the philanthropy committee. As part of the philanthropycommittee, she has worked to raise over $75,000 for St. JudeChildren’s Research Hospital. She is also a member of the ZetaChi chapter of Order of Omega. Madeline is from Buffalo, NewYork, and enjoys sailing and spending time outdoors.McKENZIE MULLINS is a nativeof Bowling Green, Kentucky, and a2013 graduate of Western KentuckyUniversity. He earned his Bachelorof Arts in Communication Studiesand graduated as the CommunicationStudies Major of the Year. McKenzie isa member of Sigma Chi fraternity andhas served the Student Government Association as a studentsenator for three years and PR Committee Chair. He is also amember of PRSSA and Lambda Pi Eta. McKenzie served aseditor of his high school newspaper and was awarded First Placefor Newswriting at the 2009 Kentucky High School JournalismAssociation’s state competition. This summer, he will intern forUS Representative Brett Guthrie (KY) in Washington, D.C.FCA sincerely thanks Willow Marketing for its generous support of the FCA AnnualConference Intern Program.
  22. 22. Our People. Our Technology. Making Great Impressions.Proud to Serve FCA Member Publications with the Best Service, Quality and Value.Visit us online @ www.freeportpress.comPhil Salvopsalvo@freeportpress.comcell/text @ 330-212-5278ChapterSpot simplifies group management allowing organizations to focus onmaximizing their mission“DeltsConnect (ChapterSpot) has increased our ability to communicate with our members and promote oureducational programs. Our application numbers have grown tremendously since implementing DeltsConnect.”–Delta Tau Delta ExecutiveLet us impress you, contact us today!504.708.4141hello@chapterspot.com@ChapterSpotChapterSpot.com
  23. 23. Let’s coLLaborate on ideas,and we wiLL make them a reaLity.It starts with one big idea — your idea. Tell us what you want to say and who youwant to listen. We’ll help get the word out.Let’s collaborate! We’ll build a strategy wrapped in dynamic visuals. We can writethe script, plan the scenes and shoot the video. We can build the stage and makethe moment memorable. With design to print, lighting to fabrication — all underone roof — we can work quickly and effectively.Next time you have an “Aha!” moment, give us a call. We’ll make it a reality.Proud to sponsor the Fraternity Communications AssociationBound by Success.Since 1949,hard bound and soft bound books have been a specialty at Maury Boyd and Associates. With a completerange of a la carte services from design through distribution and fulfillment,MBA is well equipped to meet your needsfor e-books,print on demand,or traditional bound books.For more information,please contact Michael A.Moxley, Communications ConsultantMaury Boyd and Associates, Inc., 6330 E.75th St. • Suite 212 • Indianapolis,IN 46250Voice: 317-849-6110 • Fax: 317-576-5859 • E-Mail: moxleym@mauryboyd.comMBA ad 2-13_MBA 2013 ad 4/8/13 12:53 AM Page 1
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  26. 26. The Patriot V2 database management suite was built to solve the businessneeds of Greek fraternal and foundation organizations. With Patriot V2,staff, officers and members can access the information they need, when theyneed it. From online donations to membership induction, Patriot V2streamlines all your business processes and manages your data effectively.SOFTWARE, EXCLUSIVELYBUILT TO MEET THEBUSINESS GOALS OFGREEKORGANIZATIONSThe Patriot V2 database management suite was built to solve the businessneeds of Greek fraternal and foundation organizations. With Patriot V2,staff, officers and members can access the information they need, whenthey need it. From online donations to membership induction, Patriot V2streamlines all your business processes and manages your data effectively.patriotsoftware.net317-573-5431Conference CommitteeCommittee ChairTracy Lyons, Omicron Delta KappaFCA AccoladesTeri Forsythe Sloan, Chi PsiIntern ProgramAmanda Milford, Delta Delta DeltaEmily Spicklemire, Delta Delta DeltaLogisticsRebecca Goode, Phi MuJackie Isaacson, Phi MuMagazine CritiquesConstance Dillon, Pi Beta PhiProgram BookMonica Ceja, Synergos, AMCJoanie Oben, Alpha Delta PiRecognition BanquetRachel Boison, Alpha Omicron PiWhitney Frazier, Alpha Omicron PiRegistrationNathaniel Clarkson, Sigma NuWhitney Frazier, Alpha Omicron PiWelcome Reception & Baseball GameTeri Forsythe Sloan, Chi PsiJules Schenk, National Panhellenic ConferenceMany thanks to our Annual Conference Committee members for their hard work to make our Annual Conference a success.
  27. 27. 27BOARD OF DIRECTORSPresidentJennifer M. Siler, Alpha Delta PiVice President of OperationsTom McAninch, Tau Kappa Epsilon (May 2011—August 2012)Will Haskett, Phi Kappa Psi (August 2012—Present)Vice President of ProgrammingJill Harter, Alpha Gamma DeltaDirector of FinanceWill Haskett, Phi Kappa Psi(May 2011—August 2012)Nathaniel Clarkson, Sigma Nu (August 2012—Present)Director of InformationBradley Carter, Alpha Tau OmegaDirector of MarketingAshley Martin, Zeta Tau AlphaDirector of EducationWhitney Frazier, Alpha Omicron PiDirector of NetworkingJesse Lyons, Kappa Alpha OrderDirector of RecognitionRobert T. Umstadter, Beta Theta PiPast PresidentSteve Latour, Alpha Sigma PhiCOMMITTEE CHAIRSAnnual ConferenceTracy Lyons, Omicron Delta KappaAssociate MembersWhitneyReuschling,AlphaChiOmega(May2011—August2012)Zach Thomas (August 2012—Present)AwardsBrandon Weghorst, Sigma Alpha EpsilonBrown Bag LunchesSteve Latour, Alpha Sigma PhiInvestments and GrantsKailee Bennett, Alpha Gamma DeltaMarketingLaura Stelsel, Kappa Alpha ThetaMembershipLisa Thibault, Kappa Alpha ThetaMidyear ConferenceLauren Felts, Alpha Xi DeltaNominationsSteve Latour, Alpha Sigma PhiVarner/Ford AwardChristine Barnicki, Chi OmegaFCA Leadership
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