Ho w to make a parfect pitch to an investor

1. Anatomy of a good pitch
massimo sgrelli

2. who I am
'90 : internet without www
distance learning (alan key)
telecom, accenture, yond
entrepreneur
co-founder: wave group, frontiers, ...
angel investor
italy-silicon valley

3. why pitching (in concrete)
you have a good idea
the idea becomes a product
the product is pretty good, people use it
you need to grow faster
you need money and connections
sometimes advices

4. pitching is an art to master
ask for people money is tough
you need training (like this)
you need a map to follow
you need rhythm
you need to try and observe the reaction
you do that because you need to raise money

5. and about investors
I learned 2 things:
a) investors have a short attention span
b) capital is mobile, but capitalist are lazy

6. but remember that
the pitch is only a small detail
and not the most critical
a good startup is always
fundable

7. whenever you ask for people
money, remember you need to
give them back N times
so...

8. Ask yourself...
do I really want to raise
money if I don't have
traction?
...

9. Presentation slides
what is the optimal presentation
structure?
what presentation strategy?
different cultures, different mindsets

10. the american way, rules!
no vaporware
no time waste
doers are better than thinkers
simplicity is the key
&
capture my attention in the first 60 sec

11. Please, please, please...
do your homeworks and
save our time!
venturehacks.com
news.ycombinator.com
"communicating the american way" by e. ghisini
"lean startup" by eric ries
follow online courses like
"how to build a startup" by steve blank on udacity
(http://www.udacity.com/overview/Course/ep245/CourseRev/1)

12. {1}
we are...
how we'll make it real
(vision and mission?)
a dropbox for housewife
a pinterest of the food

13. {2}
what problem we solve
you need customers somewhere in the
future, someone who pays

14. {3}
market potential
local -> global
in italy... in europe...
in the united states

15. {4}
describe your solution
what we do, how it works, competition,
barriers, IP, roadmap, team (ceo)

16. {5}
product-market fit:
results and metrics
customers, users, downloads, page views,
growth rate (weekly.. monthly?)

17. {6}
investments
(as of today)
time is ok, but money or personeel costs
are better

18. {7}
financial
(figures)
bp, profit & loss, cash flow, pricing model,
assumptions, 18 months span min

19. {8}
funding
(looking for)
we need $... , to be invested in ... ,
to get this ... and this, pre-money valuation

20. A FINAL THOUGHT
consumer internet is cool,
but rememmber that ...

21. Nobody ever went out of
business making a profit
:)

22. twitter: massimosgrelli
massimo.sgrelli@gmail.com
www.smartup.biz
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