Anatomy of a good pitch       massimo sgrelli
who I am90 : internet without wwwdistance learning (alan key)telecom, accenture, yondentrepreneurco-founder: wave group, f...
why pitching (in concrete)you have a good ideathe idea becomes a productthe product is pretty good, people use ityou need ...
pitching is an art to masterask for people money is toughyou need training (like this)you need a map to followyou need rhy...
and about investorsI learned 2 things:a) investors have a short attention spanb) capital is mobile, but capitalist are lazy
but remember thatthe pitch is only a small detail   and not the most criticala good startup is always       fundable
whenever you ask for peoplemoney, remember you need to  give them back N times           so...
Ask yourself...do I really want to raise money if I dont have        traction?            ...
Presentation slideswhat is the optimal presentationstructure?what presentation strategy?different cultures, different mind...
the american way, rules!no vaporwareno time wastedoers are better than thinkerssimplicity is the key                   &ca...
Please, please, please...do your homeworks andsave our time!venturehacks.comnews.ycombinator.com"communicating the america...
{1}     we are...how well make it real    (vision and mission?)   a dropbox for housewife    a pinterest of the food
{2}what problem we solveyou need customers somewhere in the     future, someone who pays
{3}market potential local -> global in italy... in europe...  in the united states
{4} describe your solutionwhat we do, how it works, competition,  barriers, IP, roadmap, team (ceo)
{5}    product-market fit:    results and metricscustomers, users, downloads, page views,    growth rate (weekly.. monthly?)
{6}         investments         (as of today)time is ok, but money or personeel costs                are better
{7}              financial                 (figures)bp, profit & loss, cash flow, pricing model,    assumptions, 18 months...
{8}               funding              (looking for)     we need $... , to be invested in ... ,to get this ... and this, p...
A FINAL THOUGHTconsumer internet is cool, but rememmber that ...
Nobody ever went out ofbusiness making a profit          :)
twitter: massimosgrellimassimo.sgrelli@gmail.com     www.smartup.biz         Q&A
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Anatomy of a good pitch

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Ho w to make a parfect pitch to an investor

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Anatomy of a good pitch

  1. 1. Anatomy of a good pitch massimo sgrelli
  2. 2. who I am90 : internet without wwwdistance learning (alan key)telecom, accenture, yondentrepreneurco-founder: wave group, frontiers, ...angel investoritaly-silicon valley
  3. 3. why pitching (in concrete)you have a good ideathe idea becomes a productthe product is pretty good, people use ityou need to grow fasteryou need money and connectionssometimes advices
  4. 4. pitching is an art to masterask for people money is toughyou need training (like this)you need a map to followyou need rhythmyou need to try and observe the reactionyou do that because you need to raise money
  5. 5. and about investorsI learned 2 things:a) investors have a short attention spanb) capital is mobile, but capitalist are lazy
  6. 6. but remember thatthe pitch is only a small detail and not the most criticala good startup is always fundable
  7. 7. whenever you ask for peoplemoney, remember you need to give them back N times so...
  8. 8. Ask yourself...do I really want to raise money if I dont have traction? ...
  9. 9. Presentation slideswhat is the optimal presentationstructure?what presentation strategy?different cultures, different mindsets
  10. 10. the american way, rules!no vaporwareno time wastedoers are better than thinkerssimplicity is the key &capture my attention in the first 60 sec
  11. 11. Please, please, please...do your homeworks andsave our time!venturehacks.comnews.ycombinator.com"communicating the american way" by e. ghisini"lean startup" by eric riesfollow online courses like"how to build a startup" by steve blank on udacity(http://www.udacity.com/overview/Course/ep245/CourseRev/1)
  12. 12. {1} we are...how well make it real (vision and mission?) a dropbox for housewife a pinterest of the food
  13. 13. {2}what problem we solveyou need customers somewhere in the future, someone who pays
  14. 14. {3}market potential local -> global in italy... in europe... in the united states
  15. 15. {4} describe your solutionwhat we do, how it works, competition, barriers, IP, roadmap, team (ceo)
  16. 16. {5} product-market fit: results and metricscustomers, users, downloads, page views, growth rate (weekly.. monthly?)
  17. 17. {6} investments (as of today)time is ok, but money or personeel costs are better
  18. 18. {7} financial (figures)bp, profit & loss, cash flow, pricing model, assumptions, 18 months span min
  19. 19. {8} funding (looking for) we need $... , to be invested in ... ,to get this ... and this, pre-money valuation
  20. 20. A FINAL THOUGHTconsumer internet is cool, but rememmber that ...
  21. 21. Nobody ever went out ofbusiness making a profit :)
  22. 22. twitter: massimosgrellimassimo.sgrelli@gmail.com www.smartup.biz Q&A

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