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Make Italian Internet startups succeed for real

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My presentation to Milan Startup Weekend on Oct 16 2010

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Make Italian Internet startups succeed for real

  1. 1. Make Italian Internet Startups succeed... for real October 16, 2010 Massimo Sgrelli
  2. 2. Who am I • Developer & Entrepreneur • Investor • Working on the Internet since ʼ91 • Advisor of startups (“give back”) • 10 years ago I founded my one: Wave Group (+1,000 people in 2010)
  3. 3. Startup take off $ Idea F&F Design & Get the + vs Angel Build business Team $ $ Feedbacks Investors Mockup Seeds, VCs, Funds
  4. 4. How to succeed (for Italians) • (you must) Leverage on Italian excellence • Sell your product personally • Which are your customers • What problems do you solve with it but the most important thing is...
  5. 5. ... S P E E D !!! • You must be a fast learner • Do the right thing in the right place • The more feedback loops you close the better • Startups often fail because they run out of money before they had enough “iterations” Lessons learned: http://WhoDo.es business case (redemption > 4% , > 6,000 people no real-time metrics, out of cash
  6. 6. ... so ask yourself, what we do best in Italy $ Idea F&F Design & Get the + vs Angel Build business Team $ $ Feedbacks Investors Mockup Seeds, VCs, Funds
  7. 7. Where is your Wall Street? Look for and follow the center of your universe • If your startup is about soccer, Italy could be the right place to start your business (i.e. Fubles) • If you compete on the API marketplace your business is in SV (i.e. Mashape)
  8. 8. I believe... you must get the best of the two worlds BUSINESS R&D B&M & MKTG 3-6 months Italy Silicon Valley Business idea Business & marketing Product design Feedback from peers Software development Feedback from the market Road show Alliances $ Venture investments $ $ $
  9. 9. • A Facebook group to share ideas and needs http://www.facebook.com/home.php?sk=group_155966211109684&ap=1
  10. 10. massimo.sgrelli@wavegroup.it Twitter: @massimosgrelli http://www.wavegroup.it http://factory.wavegroup.it

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