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Lifting the Venture
     Capital Skirt
Looking under the hood and kicking the
                tires
-   Henk Kleynhans
-      founder

-      CEO CTO
-              3 parts

-             - my past
-    - my (short) VC experience

-   - Venture Capital Aptitude Test
-   my past
-     student
-   financial aid

-      UCT
-   internet junkie
-   internet junkie
-   YouTube, I
-          2003

-          wifi
-          adsl

-   becoming mainstream
-   ADSL cost R1200 per month

-      Capped at 3GB usage
-   SHARE

-    adsl
-    wifi

-     $
-   looked far and wide
-   SHARE
-   the problem was
-   time
-   big problem
-    movies

-   slow down
-   hit my cap
-           only what they eat

- NOT how much time they take to eat it
-   simply didn’t exist
-      So...
-   I decided to

-    build it!
-   scratch my own itch
-   solve a problem
-      laptop
- broadband
               -      cheap
-   share      - convenient
- neighbours   - no modems
               - no line rentals
-    $$$
               - no contracts
-   end-users
-   end-users == Skyrovers
-   start their own Skyrove hotspot
-               virally
-   spread affordable and convenient
             internet access
-   income
-   100s
-   1000s
-   small entrepreneurs
-   around the world
-   ?
-     who does NOT think

-   this was a brilliant idea?
-   just a BIG IDEA
-   competition

-    Big Ideas
-   National Innovation Competition
-     my buddy Al

-   marketing student
-   this thing called

-   a Business Plan!
-   Al was busy writing his thesis
-   “If you want something done...

-         ask a busy man!”
-   worked days and nights
-      this thing called:

-     Market Research!
-     & a thing called...

-   Financial Projections!
-   VERY CLEARLY
-   VERY CLEARLY
-       by Year 2

-   100 Million Dollars
-   Dr Evil Picture
-   i’m not joking!
-   business plan
-       brilliant

-    world-changing
-   earth-shattering

-   paradigm-shifting
-     business plan
-   fancy event
-   3rd place winners
-   2nd place winners
-   So...
-   clearing a path to the stage
-   ...
-   someone else won!
-     cried a little
-   hugged each other

-      moved on...
-   and on!
-    market research

-   financial projections
-   we were onto something big!
-    looking for funding

-      raised $20,000
-     overseas investor

-   hired first programmer
-      launched 2006

-   raised a million 2007
-   9500 20,000 customers

-     300 600 hotspots
-          8 employees

-   Honours or Masters Degrees
-   except for me...
-         community
-   largest Hotspot network

-         continent
-            2005
-    Top ICT Entrepreneur

-   Business Report / Enablis
-                 2006
-        TT100 Minister’s Award

-   Most Promising Emerging Enterprise
-            2008

-       Mail & Guardain
-   200 Young South Africans

-   You Must Take To Lunch
- Department of Science and Technology
-   trip to Germany
-   (thank you Minister)
-   overseas investors
-          proved

-   young South Africans
-   leaders in innovation

-        technology
-    commercialization
-   but

-
-    Rotterdam

-      Berlin
-    Vancouver

-   Silicon Valley
-   part 2

-
-   My meandering VC experience
-   have raised SOME money
-   failed to raise MUCH more
-   first investor: Silicon Valley

-             $20,000
-   3 year period
-   but get shares upfront
-   upside
-   family member

-      R100k
-   venture capital
-   mentor capital
-   zero money
-   flirted with big VC
-   term sheet
-   pulled out last minute

-    when principal left
-   *phew*
-   got lucky
-   (or smart)
-    found investor
-   zero bullshiitake

-       “gets it”
-   one bar
-   WILLs and WON’Ts
-   will NOT accept an offer
-   gives majority board control
-   to minority shareholder
-   I know my market and my product
                better
-   I will NOT accept an offer
-   for more money than I need
-   especially in tranches

-      = stock options
-   I will not accept VC before
-   2-minute noodle profitable
-   I will
-     phone the founders
-           BEFORE

-   serious talks with any VC
-   I will
-   GRILL the VC at first presentation
-   portfolio companies
-       successes

-       experience
-   I will not...
-   pay for Due Diligence costs
-   spending time with you...
-   is more expensive to me...
-   than it is to you!
-   I will not...
-   give shares to “Mentor Capitalists”
-    will work harder for you
-        give better advice

-   keep your interests at heart
-   if it puts its money

-   where its mouth is
-   part 3
-   the Venture Capital Aptitude Test
-   (credit to Guy Kawasaki)
-   “You know you’re in a bubble when
        young people get into VC”
-   “VC should be your last job, not your
                   first.”
- “When you’re young, you should work
   80 hours a week to create a product or
     service that changes the world. You
       should not sit in board meetings
  listening to an entrepreneur explaining
  why she missed her numbers while you
        read mail on a Blackberry and
    intermittently spew forth gems like:
-   ‘You should partner with MySpace! I
    can also introduce you to some of the
           losers in our portfolio’
-   entrepreneurs
-   aspirant VCs

-   existing VCs
-   3.1 Work Background
-   Engineering

-   plus 5 points
-       understand technology

-   does it defy the laws of physics?
-      Sales

-   plus 5 points
-   introduce a product and

-           sell it
-   “sales fixes everything”
-   Management Consulting

-       minus 5 points
-   Investment Consulting

-      minus 5 points
-    Accounting

-   minus 5 points
-        3 worst backgrounds

-   Consulting, Banking, Accounting
-   Management Consulting
-   “implementation is easy,

-      insights are hard”
-   opposite is true in startups
-       Investment Banking
-   “everything can be reduced to

-      cells on a spreadsheet”
-                  P/Es
- Build companies for JSE, not customers
-     do deals, don’t build companies
-           accounting
-   belief that history not only

-         repeats itself...
-   but it predicts the future
-     financial models are almost totally
    irrelevant because there’s no financial
      wizardry involved in making a good
     product and selling the heck out of it.
-       MBA

-   minus 5 points
-   upside
-   tools and knowledge may help
-   e.g. 25% of $1.6 billion

-      is $400 million
-   downside
-   hollow arrogance of someone

-     who’s never been tested
-     3.2 The Right Stuff

-   (First Hand Experience)
- you may have been in the right places
-   but have you been
-        KICKED

-   in the right places?
-         kicked in the groin by
- major, long-lasting economic downturn
-              plus 1 point
-   worked at a successful startup

-            plus 1 point
-   worked at a failed startup

-         plus 3 points
-       you’ll understand 3 things:

-   1. how hard it is to achieve success
-     2. world doesn’t owe you a thing

-   3. what it’s like to be fired or laid off
-     worked at a public company
-             plus 1 point

-   (know the end goal, warts & all)
-   held a CEO position

-      plus 2 points
- fantasy experience out of your system
- won’t try and run startup from a board
                 position
-   been an angel investor...
-   with your OWN money

-       plus 2 points
-   understand the responsibility of
    investing other people’s money
-   3.3 Necessary Knowledge
- Can you answer the following questions
            for entrepreneurs?
-               How do I...
-   introduce a product with no budget?

-              plus 2 points
-                How do I...

-   determine if there really is a market
         demand for my product?

-               plus 1 point
-             What do I do...
-   if customers hate our first product?

-              plus 1 point
-               How do I...
-   get Walt Mossberg to return my call?

-              plus 2 points
-             How do I...
-   get to the folks who run DEMO?

-            plus 1 point
-          How do I...
-   get a plug in TechCrunch?

-         plus 2 points
-               How do I...

- dominate a segment with 5 competitors
     doing essentially the same thing?

-              plus 2 points
-              How much...

-          time, energy & money
-   should I spend on patent protection?

-               plus 1 point
-            What do I do now...

-   if I bet on the wrong architecture for
                  our product?

-               plus 2 points
-             What kind of...

-          people should I hire?
-   Young, old, proven, unproven, cheap,
         expensive, local, remote?
-               plus 1 point
-           How do I...

-   get them to leave their jobs
-    without throwing money

-          plus 2 points
-             How do I...

-    tell my friend that he cannot
-               be CFO

-   just because he’s a co-founder?
-            plus 2 points
-             How do I get...

-   the Buyer at Incredible Connection
-           to return my call?

-              plus 1 point
-                How do I...

-   handle a customer who wants to send
     back his purchase for a full refund?

-               plus 1 point
-
-   How do I ...
-   fire people?

-   plus 2 points
-    How do I ...
-   lay people off?

-   plus 2 points
-   tally up...
-   40 points or more
-   start your own fund!
-   35 to 39 points
-   call Sequoia, Kleiner, Perkins
-   let them know you’re available...
-   25 to 34 points
-   send your resume to

-       2,000 VCs
-   and pray
-   24 points or less
-   work until you score more

-     and in the meantime
-   fly kulula
-   fly kulula
-   bottom line...
-   only become a VC
- after having the shit kicked out of you
-      stand out from all the other
-          full-of-**it artists

- who entered VC when they were young
-   you’ll be really able to help

-   your portfolio companies
-   which is what VC is all about
-   .
-      Henk Kleynhans

-      www.skyrove.com
-     henk@skyrove.com

-        0861 ROVERS
-   Blog: www.geekrebel.com

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Lifting the Venture Capital Skirt: Insights into Funding Startups

  • 1. Lifting the Venture Capital Skirt Looking under the hood and kicking the tires
  • 2. - Henk Kleynhans - founder - CEO CTO
  • 3.
  • 4.
  • 5. - 3 parts - - my past - - my (short) VC experience - - Venture Capital Aptitude Test
  • 6. - my past
  • 7. - student - financial aid - UCT
  • 8. - internet junkie
  • 9. - internet junkie
  • 10. - YouTube, I
  • 11. - 2003 - wifi - adsl - becoming mainstream
  • 12. - ADSL cost R1200 per month - Capped at 3GB usage
  • 13. - SHARE - adsl - wifi - $
  • 14. - looked far and wide
  • 15. - SHARE
  • 16. - the problem was
  • 17. - time
  • 18. - big problem
  • 19. - movies - slow down
  • 20. - hit my cap
  • 21. - only what they eat - NOT how much time they take to eat it
  • 22. - simply didn’t exist
  • 23. - So... - I decided to - build it!
  • 24. - scratch my own itch
  • 25. - solve a problem
  • 26. - laptop - broadband - cheap - share - convenient - neighbours - no modems - no line rentals - $$$ - no contracts
  • 27. - end-users
  • 28. - end-users == Skyrovers
  • 29. - start their own Skyrove hotspot
  • 30. - virally - spread affordable and convenient internet access
  • 31. - income
  • 32. - 100s
  • 33. - 1000s
  • 34. - small entrepreneurs
  • 35. - around the world
  • 36. - ?
  • 37. - who does NOT think - this was a brilliant idea?
  • 38. - just a BIG IDEA
  • 39. - competition - Big Ideas
  • 40. - National Innovation Competition
  • 41. - my buddy Al - marketing student
  • 42.
  • 43. - this thing called - a Business Plan!
  • 44. - Al was busy writing his thesis
  • 45.
  • 46. - “If you want something done... - ask a busy man!”
  • 47. - worked days and nights - this thing called: - Market Research!
  • 48. - & a thing called... - Financial Projections!
  • 49. - VERY CLEARLY
  • 50. - VERY CLEARLY
  • 51. - by Year 2 - 100 Million Dollars
  • 52. - Dr Evil Picture
  • 53. - i’m not joking!
  • 54. - business plan
  • 55. - brilliant - world-changing - earth-shattering - paradigm-shifting - business plan
  • 56. - fancy event
  • 57. - 3rd place winners
  • 58. - 2nd place winners
  • 59. - So...
  • 60. - clearing a path to the stage
  • 61. - ...
  • 62. - someone else won!
  • 63. - cried a little - hugged each other - moved on...
  • 64. - and on!
  • 65. - market research - financial projections
  • 66. - we were onto something big!
  • 67. - looking for funding - raised $20,000 - overseas investor - hired first programmer
  • 68. - launched 2006 - raised a million 2007
  • 69. - 9500 20,000 customers - 300 600 hotspots
  • 70. - 8 employees - Honours or Masters Degrees
  • 71. - except for me...
  • 72. - community - largest Hotspot network - continent
  • 73. - 2005 - Top ICT Entrepreneur - Business Report / Enablis
  • 74. - 2006 - TT100 Minister’s Award - Most Promising Emerging Enterprise
  • 75. - 2008 - Mail & Guardain - 200 Young South Africans - You Must Take To Lunch
  • 76. - Department of Science and Technology
  • 77. - trip to Germany
  • 78.
  • 79. - (thank you Minister)
  • 80. - overseas investors
  • 81. - proved - young South Africans - leaders in innovation - technology - commercialization
  • 82. - but -
  • 83. - Rotterdam - Berlin - Vancouver - Silicon Valley
  • 84. - part 2 -
  • 85. - My meandering VC experience
  • 86. - have raised SOME money
  • 87. - failed to raise MUCH more
  • 88. - first investor: Silicon Valley - $20,000
  • 89. - 3 year period
  • 90. - but get shares upfront
  • 91. - upside
  • 92. - family member - R100k
  • 93. - venture capital
  • 94. - mentor capital
  • 95. - zero money
  • 96. - flirted with big VC
  • 97. - term sheet
  • 98. - pulled out last minute - when principal left
  • 99. - *phew*
  • 100. - got lucky
  • 101. - (or smart)
  • 102. - found investor - zero bullshiitake - “gets it”
  • 103. - one bar
  • 104. - WILLs and WON’Ts
  • 105. - will NOT accept an offer
  • 106. - gives majority board control
  • 107. - to minority shareholder
  • 108. - I know my market and my product better
  • 109. - I will NOT accept an offer
  • 110. - for more money than I need
  • 111. - especially in tranches - = stock options
  • 112. - I will not accept VC before
  • 113. - 2-minute noodle profitable
  • 114. - I will
  • 115. - phone the founders - BEFORE - serious talks with any VC
  • 116. - I will
  • 117. - GRILL the VC at first presentation
  • 118. - portfolio companies - successes - experience
  • 119. - I will not...
  • 120. - pay for Due Diligence costs
  • 121. - spending time with you...
  • 122. - is more expensive to me...
  • 123. - than it is to you!
  • 124. - I will not...
  • 125. - give shares to “Mentor Capitalists”
  • 126. - will work harder for you - give better advice - keep your interests at heart
  • 127. - if it puts its money - where its mouth is
  • 128. - part 3
  • 129. - the Venture Capital Aptitude Test
  • 130. - (credit to Guy Kawasaki)
  • 131. - “You know you’re in a bubble when young people get into VC”
  • 132. - “VC should be your last job, not your first.”
  • 133. - “When you’re young, you should work 80 hours a week to create a product or service that changes the world. You should not sit in board meetings listening to an entrepreneur explaining why she missed her numbers while you read mail on a Blackberry and intermittently spew forth gems like:
  • 134. - ‘You should partner with MySpace! I can also introduce you to some of the losers in our portfolio’
  • 135. - entrepreneurs - aspirant VCs - existing VCs
  • 136. - 3.1 Work Background
  • 137. - Engineering - plus 5 points
  • 138. - understand technology - does it defy the laws of physics?
  • 139. - Sales - plus 5 points
  • 140. - introduce a product and - sell it
  • 141. - “sales fixes everything”
  • 142. - Management Consulting - minus 5 points
  • 143. - Investment Consulting - minus 5 points
  • 144. - Accounting - minus 5 points
  • 145. - 3 worst backgrounds - Consulting, Banking, Accounting
  • 146. - Management Consulting - “implementation is easy, - insights are hard”
  • 147. - opposite is true in startups
  • 148. - Investment Banking - “everything can be reduced to - cells on a spreadsheet”
  • 149. - P/Es - Build companies for JSE, not customers - do deals, don’t build companies
  • 150. - accounting - belief that history not only - repeats itself...
  • 151. - but it predicts the future
  • 152. - financial models are almost totally irrelevant because there’s no financial wizardry involved in making a good product and selling the heck out of it.
  • 153. - MBA - minus 5 points
  • 154. - upside
  • 155. - tools and knowledge may help
  • 156. - e.g. 25% of $1.6 billion - is $400 million
  • 157. - downside
  • 158. - hollow arrogance of someone - who’s never been tested
  • 159. - 3.2 The Right Stuff - (First Hand Experience)
  • 160. - you may have been in the right places
  • 161. - but have you been - KICKED - in the right places?
  • 162. - kicked in the groin by - major, long-lasting economic downturn - plus 1 point
  • 163. - worked at a successful startup - plus 1 point
  • 164. - worked at a failed startup - plus 3 points
  • 165. - you’ll understand 3 things: - 1. how hard it is to achieve success - 2. world doesn’t owe you a thing - 3. what it’s like to be fired or laid off
  • 166. - worked at a public company - plus 1 point - (know the end goal, warts & all)
  • 167. - held a CEO position - plus 2 points
  • 168. - fantasy experience out of your system - won’t try and run startup from a board position
  • 169. - been an angel investor...
  • 170. - with your OWN money - plus 2 points
  • 171. - understand the responsibility of investing other people’s money
  • 172. - 3.3 Necessary Knowledge
  • 173. - Can you answer the following questions for entrepreneurs?
  • 174. - How do I... - introduce a product with no budget? - plus 2 points
  • 175. - How do I... - determine if there really is a market demand for my product? - plus 1 point
  • 176. - What do I do... - if customers hate our first product? - plus 1 point
  • 177. - How do I... - get Walt Mossberg to return my call? - plus 2 points
  • 178. - How do I... - get to the folks who run DEMO? - plus 1 point
  • 179. - How do I... - get a plug in TechCrunch? - plus 2 points
  • 180. - How do I... - dominate a segment with 5 competitors doing essentially the same thing? - plus 2 points
  • 181. - How much... - time, energy & money - should I spend on patent protection? - plus 1 point
  • 182. - What do I do now... - if I bet on the wrong architecture for our product? - plus 2 points
  • 183. - What kind of... - people should I hire? - Young, old, proven, unproven, cheap, expensive, local, remote? - plus 1 point
  • 184. - How do I... - get them to leave their jobs - without throwing money - plus 2 points
  • 185. - How do I... - tell my friend that he cannot - be CFO - just because he’s a co-founder? - plus 2 points
  • 186. - How do I get... - the Buyer at Incredible Connection - to return my call? - plus 1 point
  • 187. - How do I... - handle a customer who wants to send back his purchase for a full refund? - plus 1 point -
  • 188. - How do I ... - fire people? - plus 2 points
  • 189. - How do I ... - lay people off? - plus 2 points
  • 190. - tally up...
  • 191. - 40 points or more
  • 192. - start your own fund!
  • 193. - 35 to 39 points
  • 194. - call Sequoia, Kleiner, Perkins
  • 195. - let them know you’re available...
  • 196. - 25 to 34 points
  • 197. - send your resume to - 2,000 VCs
  • 198. - and pray
  • 199. - 24 points or less
  • 200. - work until you score more - and in the meantime
  • 201. - fly kulula
  • 202. - fly kulula
  • 203. - bottom line...
  • 204. - only become a VC
  • 205. - after having the shit kicked out of you
  • 206. - stand out from all the other - full-of-**it artists - who entered VC when they were young
  • 207. - you’ll be really able to help - your portfolio companies
  • 208. - which is what VC is all about
  • 209. - .
  • 210. - Henk Kleynhans - www.skyrove.com - henk@skyrove.com - 0861 ROVERS - Blog: www.geekrebel.com