1. Matt Deegan
Folder Media
twitter: @matt
web: foldermedia.co.uk
web: mattdeegan.com
Digital Radio in the UK

2. Folder Media
• Radio and Digital Development Business
• Privately owned
• Owner of 9 Digital Radio Multiplexes – ‘Muxco’
• Operator of London digital radio station – ‘Fun Kids’
• Technology provider for radio stations
• Built Radioplayer’s social listening app on Facebook
• Radio consultancy projects

3. 92% of the UK
Listen to Radio
All Radio Reach

4. 92% of the UK
Listen to Radio
47% of Listeners
Tune in digitally
All Radio Reach

5. All Radio Reach

7. Local
National:
BBC
National:
Private
RegionalDAB
Sky Digital
(Subs DTH)
Freeview
(FTA DTT)
Freesat
(FTA DTH)
Virgin
(Subs Cable)
Digital TV
AM FMAnalogue
Radioplayer Mobile AppsInternet Internet Radios

8. 1 billion hours of
listening per week
All Radio Hours

9. = 3.2%
= 4.8%
= 17.2%DAB Digital Radio
Internet Radio
Digital Television
All Radio Hours

10. 47% Digital
Reach
27% Digital
Hours

11. Route To Switchover Decision
• 50% of All Radio Listening needs to be ‘digital’
• National DAB comparable to FM – 98% of the population
• Local DAB to reach 90% of the population
• All major roads covered
Plus...
• Government need to know there won’t be a consumer
backlash!

12. The 5 C’s
• Coverage
• Consumers
• Certainty
• Cars
• Content

14. The Platforms
• DAB Digital Radio
• Digital Television
• Radioplayer
• Mobile Apps

16. Radioplayer
• Common Platform
• Presets
• Search
• Enhanced visuals
• Metadata

17. App Stats Example
258,000 people used Absolute Radio’s apps in
April, generating over 2million listening sessions.

18. Summary
• A strong broadcast backbone: DAB Digital Radio
• Partnership between the BBC and Private radio
• Relationships with Manufacturers, Retailers and
Government
• Integrate internet plan - Radioplayer
• Mobile Apps & IPTV

19. Matt Deegan
Folder Media
twitter: @matt
web: foldermedia.co.uk
web: mattdeegan.com
Digital Radio in the UK