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Real Estate Leading in a 2 Point Ohhhhhh World


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Presentation for Coldwell Banker at the 2014 GenBlue conference in Hollywood California. Brokers have a unique opportunity to engage the consumer on a level that has not been possible before, but this online engagement with it’s broad audience, presents unique exposer to liability as well. This course takes Brokers and agents through an overview of today’s tools and how to safely use them to engage and gain a personal connection with potential consumers. We’ll review policies and practices that will help Managers reduce their risk while remaining innovative

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Real Estate Leading in a 2 Point Ohhhhhh World

  1. 1. MATTHEW RATHBUN Executive Vice President Coldwell Banker Elite
  2. 2. Leading in a 2.0hhhh World
  3. 3. We’re Going To Organize Chaos
  4. 4. Who Are We? We Are Culture
  5. 5. Culture is Created Not Dictated
  6. 6. Build A Tribe Engage
  7. 7. It’s Not Enough To Tell Them… …Show Them!
  8. 8. Do Not Let Them Walk… …Alone!
  9. 9. Peer Groups and Staff Leaders …Choose Wisely!
  10. 10. Letting Go Is… …Hard To Do
  11. 11. Embracing the Cloud Go Untethered
  12. 12. Going Paperless The Rewards
  13. 13. Choosing The Right Options Choose Wisely
  14. 14. Coldwell Banker Digital Tools Recruitment
  15. 15.
  16. 16. Evaluate
  17. 17. New Agents
  18. 18. Evaluate
  19. 19. Before The Meeting Know ‘em
  20. 20. Know ‘em
  21. 21. Know ‘em
  22. 22. Aptitude is better than… …Attitude
  23. 23. Online Interviews Google Hangouts
  24. 24. When The Internet Gets Ugly Public Shame
  25. 25. Be In Control
  26. 26. Client Rating Sites Think “Now”
  27. 27. Hijacked Listings
  28. 28. Daily Monitors
  29. 29. Social Clients Busy Fingers
  30. 30. Home Surveillance Say Cheese…
  31. 31. Digital House LifeStyle Tech
  32. 32. Managing Tech- Fatigue ZZZ ZZZ ZZZ
  33. 33. Education Learning Culture
  34. 34. Organize
  35. 35. Archive Training
  36. 36. ~Focus on Culture ~Tell Your Story ~ Get your Unfair Share
  37. 37. THANK YOU © 2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations. Nothing in this document is intended to create an employment relationship with the Coldwell Banker office or Coldwell Banker Real Estate LLC. Any affiliation by you as an agent with Coldwell Banker is intended to be that of an independent contractor sales associate.