1. CLASSIFIED PROMOTION
RESULTS

2. SINGLE AD INSERTION COST = $6,500

3. SINGLE AD INSERTION COST = $6,500
TO A PAID CIRCULATION OF 105,188

4. WE HAVE NO WAY OF KNOWING HOW MANY LEADS WERE GENERATED

5. 4 WEEKS TARGETED BUY (BOATS.COM, BOATTRADER.COM) = $6,402.09

6. 4 WEEKS TARGETED BUY (BOATS.COM, BOATTRADER.COM) = $6,402.09
RESULTING IN 801,859 IMPRESSIONS

7. 4 WEEKS TARGETED BUY (BOATS.COM, BOATTRADER.COM) = $6,402.09
MORE IMPORTANTLY, WE KNOW 1,291 PEOPLE RESPONDED

8. COST PER LEAD = $4.96

9. BOATTRADER SEARCH TRAFFIC
OF KEYWORD ‘TRIUMPH’:
MARCH: 4,853

10. BOATTRADER SEARCH TRAFFIC
OF KEYWORD ‘TRIUMPH’:
MARCH: 4,853
APRIL: 5,392

11. ADVANTAGES
ACTIVE SHOPPERS
DIRECT TARGETING
100% TRACKABLE
CAN FOLLOW CUSTOMER DECISION PROCESS OVER TIME
KNOW A CONSUMER’S ORIGIN
BETTER DEFINE COMPETITIVE SET
KNOW WHAT MESSAGING IS MOST IMPACTFUL

12. PRINT IS FAR LESS EFFICIENT

13. Circulation/ 105,188* 801,859
Impressions
Cost $6,500 $6,402.09
Cost / Impression $0.06 $0.01
Leads Generated ? 1,291
Cost / Lead ? $4.96
* Florida Sportsman ^estimates^ total readership at 300,00