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Mp copenhagen 2012


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Mp copenhagen 2012

  1. 1. michel.puech@paris-sorbonne.fr4S/EASST Joint Conference 2012, October 17-20, 2012 Copenhagen Business School, Denmark Design and displacement Michel PUECH Philosophical bases for the acceptability of Universal Design Oct. 20, 2012 funding : ETOS (Éthique, Technologie, Organisations, Société) Telecom ParisTech, Paris, France
  2. 2. introduction “There is a danger that Design may be perceived as a top-down framing and shaping of devices and environments, conveying a tinge of technocracy and paternalism that does not fit in the picture we have of the new sets of common values. It is crucial to consider how UD will fit into the emergent values of the 21st century” 2
  3. 3. introductionmy point in the immaterial (digital) world access is a core value and is currently reshaping the entire system of values in the material world we are more reluctant to implement access as a universal value and right → a question in technoethics about the coevolution and merging of digital and “real-world” values → (?) the constant effort of “control and command” incumbents to delay change and maintain the top- down management of human affairs → conflicts with the bottom-up, collaborative and micro-action oriented emergent spirit of the digital age – and particularly the acceptability trigger 3
  4. 4. e-values immaterial affluence (e-affluence): access as a right! Jeremy RIFKIN, The age of access (2000) → The empathic civilization (2009) 4
  5. 5. e-values4 emergent e-values:facilitationtransparencycollaborative processesend-user design and generativity ZITTRAIN Jonathan, The future of the Internet - and how to stop it, Yale UP, 2009: "Generativity is a systems capacity to produce unanticipated change through unfiltered contributions from broad and varied audiences." (p. 70) 5
  6. 6. e-valuescompare the e-values with the 7 principles ofUD (next slide)apply these principles to the users experienceon the website Amazon possibly with MS Windows accessibility tools for the impairedcompare with the “brick and mortar” bookshopin the nearby city 6
  7. 7. e-values1. Equitable Use: The design is useful and marketable to peoplewith diverse abilities.2. Flexibility in Use: The design accommodates a wide range ofindividual preferences and abilities.3. Simple and Intuitive: Use of the design is easy to understand,regardless of the users experience, knowledge, language skills, orcurrent concentration level.4. Perceptible Information: The design communicates necessaryinformation effectively to the user, regardless of ambient conditions orthe users sensory abilities.5. Tolerance for Error: The design minimizes hazards and theadverse consequences of accidental or unintended actions.6. Low Physical Effort: The design can be used efficiently andcomfortably and with a minimum of fatigue.7. Size and Space for Approach and Use: Appropriate sizeand space is provided for approach, reach, manipulation, and useregardless of users body size, posture, or mobility. 7
  8. 8.  material world material affluence: access as a right? the societal influence of online values notion of user-experts in UD technology perceived as a transparent facilitative environment but: neglect of material access as a right the all too easy neglect of the real world, a common ethical flaw the lack of ethical care for the ordinary “environments that can be accessed, understood and used regardless of age, size and ability”: we made it real in the virtual, whats next? 8
  9. 9. acceptability the ethics of acceptability recent societal upheavals the Indignados, Anonymous, 99%, Occupy movements... there seems to be only one trigger to mobilize social energy: unacceptability the non-acceptability of non-access a good candidate for a transversal common value real-world/e-world a good trigger to mobilize social energy a legitimate case for public action, when confronted to the unacceptable from Californian to Scandinavian spirit, in the transition e-values / material implementation 9
  10. 10. inspirations implementing the acceptability of UD, free-style inspirations                                        ↔                           ↔ facilitation and transparency ramps/stairs // icons/console voice recognition commands on new generation smartphones - not adding a special access but managing a single inclusive access (non-suppressive) – the universal and the global are no special feature but rather transparent ordinary use 10
  11. 11. inspirationscollaborative processes how can every person feel involved in the co- conception of her material environment? → a wiki-environment contributive, from disseminated initiatives, using disseminated e-devices to collect and compile micro-assessments and suggestions 11
  12. 12. inspirationsend-user design and generativity my favorite idea in UD: every human is not a young (rich) anglophone male in perfectly good health → apply it not only to the user-end, but to the designer-end: the designer is not a young (rich) anglophone male in perfectly good health they could have trouble finding a job 12
  13. 13. inspirationsjust imagine...think again: he is (was) a young (rich)anglophone male in perfectly good health 13
  14. 14. inspirationsimagine a material environment mostlydesigned by old (poor) sick ladies from Asia orAfrica... it would terminate the automobile civilization, for one thingwhen joining a party of best-world-designers,use this test: “where is the old poor sickAsian/African lady?” → it gives a feeling of the tension between Universal and Design, doesnt it? 14
  15. 15. online access... this presentation more a forum 15