2.  The video will depict an image of a bedroom where blue m&m is sleeping and
dreaming that he is being fired to be replaced by purple m&m. He wakes up scared
and thinks he needs to make himself useful or they will let him go.
 He gathers red, orange, green, brown and yellow m&ms and starts giving directions to
all about the upcoming holidays. He sends orange to gather helpers to get ready for
Halloween, he sends red to get ready for Christmas, then he thinks for a little while and
referring to yellow, he says, “Yellow, go with green and brown and make pink and baby
blue mini m&m’s. Yellow responds “why me?” Green straightens up looking sexy and
brown has a perplexed look. Blue responds with “Because you are the only one with
peanuts”
 When yellow hears the answer to his question, he starts thinking of a scene wheregreen
and brown are looking at him with a sexy smile, the camera then switches to him, he
starts to remove his shell, the camera shows a close up of his face and a twinkle can be
seen on his right eye.
 On the last scene the new m&m minis are introduced in pastel colors , showing baby
blue, pink and creamy yellow.

3. SCENE 1
SCENE 2
SCENE 4
SCENE 3

4.  M&Ms are characterized for having humorous sexy
remarks, the effect will be of comic nature and will
denote that the new mini m&ms are new babies.
 This will entice the viewers to think that sweet m&ms
can deliver satisfaction to their taste buds.
 The customer will now be aware that there is a new
product available: mini m&ms in pastel colors while
at the same time the original m&m will be in their
minds.