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B U S I N E S S O B J E C T I V E
Incrementar el número de visitantes turísticos a El Salvador
"
B R A N D O B J E C T I V E
Posicionar a El Salvador como un destino con atractivos turísticos.
"
C H A L L E N G E
Transformar de Video Marca País a Video Marca Destino,
incluyendo los siguientes pilares de contenido:
"
"
L O V E M A R K D E S T I N O
Buscamos cambiar la mentalidad.
No aspiramos construir solamente una marca destino.
Buscamos construir, en el tiempo, un Lovemark Destino.
Para esto necesitamos evolucionar
"
"
N E C E S I D A D E S D E C O M U N I C A C I Ó N
"
✓ U N P E N S A M I E N T O Q U E S I M P L I F I Q U E Y U N I F I Q U E .
✓ M O S T R A R E L A L M A , N O L A T E S T O S T E R O N A .
✓ U N A O P O R T U N I D A D Í N T I M A PA R A C O N E C TA R . 

ATRACTIVOS TURÍSTICOS INFRAESTRUCTURA CONECTIVIDAD
★ Aventura"
★ Sol y Playa"
★ Cultura"
★ Historia"
★ Tradiciones
★ Hoteles"
★ Restaurantes"
★ Centros comerciales"
★ Centro de convenciones"
★ Hospitales y clínicas
★ Aeropuertos"
★ Aerolíneas"
★ Puertos"
★ Cruceros"
★ Calles y Carreteras
y que además brinda transversalmente:
Experiencias vivenciales"
Asistencia turística
D E M A R C A
D E I N F O R M A C I Ó N
D E A T E N C I Ó N
D E G E N É R I C O
D E D E M O G R A F I C O S
A L O V E M A R K
A I N S P I R A C I Ó N : D E S P E R TA R S U S D E S E O S , S U S S U E Ñ O S .
A I N T E R A C C I Ó N : F O M E N TA R L A PA R T I C I PA C I Ó N , Q U E P R E G U N T E N M Á S .
A P E R S O N A L : S I T U A C I O N E S P E R S O N A L E S Q U E V I V E N O S V I A J E R O S .
A M E N TA L I D A D : A P U N TA R M Á S A LT O : A U N A F O R M A D E P E N S A R , D E V I V I R .
por Delmy Alvarenga
E S T R A T E G I A D E C O M U N I C A C I Ó N
"
Objective (¿Qué debe lograr la comunicación?)	

"
Más que un video, crear un elemento de comunicación que inspire confianza sobre
El Salvador como un destino turístico por visitar.
"
"
Issue (¿Qué nos impide lograr el objetivo?)	

"
Tenemos mútiples historias por contar:
• Desde los múltiples destinos y productos,
• Los beneficios racionales como conectividad e infraestructura
• Hasta las experiencias impresionantes y asistencia al turista
Para una comunicación efectiva, no podemos explicarlo todo.
Una emoción memorable no se trata de cantidad sino que de calidad.
"
"
Insight (¿Qué verdad humana conocemos que resuelve el problema?)	

"
Las personas valoran genuinamente aquellos momentos de paz dentro del caos:
una nueva amistad, imaginación, una sonrisa… los verdaderos regalos
no vienen envueltos en papel, ni millas de avión o estrellas de hotel.
Son simples y sencillos detalles del día a día. Los verdaderos regalos
se encuentran en la esencia de vivir.
"
"
Challenge (¿Qué tiene que hacer, no decir, la comunicación?)	

"
I G N I T E T H E I R D E S I R E F O R L I F E
(Encender su deseo por vivir)
"
"
Idea Organizadora	

"
B E H E R E N OW 	

¿Dónde quisieras estar en este momento? ¿Tomando esa ola perfecta?
¿Escalando por las montañas de la vida? Secretamente la aventura nos llama.
“Be Here Now” es ese llamado a salir, a decidir de una vez por todas a vivir.

por Delmy Alvarenga
Ejecución!
"
H I S TO R I A S D E C O N E X I Ó N
"
¿Qué tienen en común un turista de placer, un viajero de negocios y un empresario de turismo?
"
• El deseo (descubrir lo inexplorado)
• La curiosidad (sentir cosas por primera vez)
• Su equipaje personal (traer sus cosas, irse con cosas nuestras)
"
Esta es la historia de Eric, Jackie y Roberto. 3 personajes. 3 historias. 1 video.
Desde el punto de vista de cada uno de los personajes, ampliaremos los pilares turísticos que
editaremos en 1 video trailer interactivo, donde marcaremos secciones para profundizar más
sobre productos y atractivos turísticos.	

"
 

Personaje Perfil Producto Storytelling
Eric 
Smidth 
(UE)
Leisure Sol y Playa
Aventura
Over Raging Waters !
After a week surfing over Salvadoran waters, 
Eric not only appreciates the salty sea but 
rediscovers adventure and the taste of life.
Jackie 
Velasquez 
(USA)
Business MICE Whispers of Life !
During a week of business meetings, 
hard work and fun, Jackie reconnects
with herself in a impressive world
Roberto 
(Local)
Empresario
Turismo
Cultura
Historia
Tradiciones
Be Here Now!
Roberto, a Salvadoran tour guide
knows that being Here  Now is
where impressive things begins.
0:00 0:00
HIGHLIGHT
(link to video)
INICIO NUDO DESCENLACE
HIGHLIGHT
(link to video)
HIGHLIGHT
(link to video)
por Delmy Alvarenga
CLIENTE : MINISTERIO DE TURISMO Y CORSATUR
PRODUCTO : VIDEO MARCA DESTINO “ES IMPRESIONANTE”
DURACIÓN : 5” APROXIMADAMENTE
FECHA :  NOVIEMBRE 2015
VERSIÓN : 1.0

HISTORIAS Y PERSONAJES!

Story
WHISPERS !
OF LIFE
OVER RAGING
WATERS
WILD SOULS
WARMING
HEARTS
EVERLASTING
DREAMS
Historia
Reconexión 
con la vida
Redefinir el sabor
de la vida
Decubrir la gran-
deza del mundo
Sanando desde
adentro.
Redescubrir 
sueños eternos
Personaje JACKIE ERIC
SARAH (28)
JAMES (32)
MUJER
HOMBRE
SEÑORA
SEÑOR
Edad 30-40 años 35-45 años 25-40 años 50-60 años 60-70 años
Tipo de viaje Negocios Ocio y diversión Ocio y diversión Médico Ocio y diversión
País Hispano-USA Estadounidense Europeos Estadounidense Europeos
Duración 3-4 días 7-15 días 15-30 días 7-15 días 15-30 días
Tipo de
turismo
((MICE/Stop Over))
((Aventura/

Sol y Playa))
((Ecoturismo)) ((Turismo Médico))
((Religioso/
Cruceros))
ATRACTIVOS TURÍSTICOS
Aventura Kayak. Pesca
Biking. Canopy.
Rappel, Buggie
Soly y Playa Playas Surf
Cultura Vida Nocturna Artesanías
Historia Ritual Ancestral City Tour
Tradiciones Fiestas, Panchitas
Naturaleza Playas. Lago Volcán. Senderos
INFRAESTRUCTURA
Hoteles Decameron Hotel de Playa Hotel de Montaña Hotel Pueblo
Restaurantes Típicos Comida de mar Café Comida Típica
Otros Stop Over Clínica Médica Centro Histórico
CONECTIVIDAD
Aeropuertos x x
Aerolíneas x x
Puertos Acajutla
Cruceros x
Carreteras x x
por Delmy Alvarenga
CLIENTE : MINISTERIO DE TURISMO Y CORSATUR
PRODUCTO : VIDEO MARCA DESTINO “ES IMPRESIONANTE”
STORY  : OVER RAGING WATERS
DURACIÓN : 5” APROXIMADAMENTE
FECHA :  NOVIEMBRE 2015
VERSIÓN : 1.0


“Over Raging Waters” !
After a week surfing over Salvadoran waters, 
Eric not only appreciates the salty sea but 
rediscovers adventure and the taste of life.

BLACK SCREEN
The question appears 
as the Narrator speaks

        NARRATOR (V.O.) 
    Where do you want to be right now? 

(in crescendo, the ocean’s sound)

Sunrise over the beach.
Footprints over wet sand. Eric (36),
european, picks up a surf board. 
He runs into the water. 

        ERIC (V.O.) 
    I waited so long for this moment. 

por Delmy Alvarenga
Over the surf’s board, 
we see the horizon.  

        ERIC (V.O.) 
     And from all the places I know 
     Here is where I want to be. 

OVER BLACK SCREEN:
     El Salvador Impressive presents: 
     “Over Raging Waters”
     by Eric Schmidt. 

Shots of waves and surfers. 
Eric surfs in different moments of the day.


Aerial shots of beaches 
Shots from surfers vantage point.

        ERIC (V.O.) 
    It’s easier than I imagined.

Eric, under a palm trees house. 

          ERIC 
        (to camera) 
     It’s just wonderful here! 
     The wind, the warm water…  

Shots of surfers 

          ERIC (V.O.) 
     After each wave, 
     the world is just different

Back to Eric.
OVER VIDEO:
Eric Williams. USA 
5th day as a surfer.

          ERIC  
        (to camera) 
     Everything tastes good.

Landing planes at the airport

        ERIC (V.O.) 
    It all starts with the idea 
    of feeling different.
por Delmy Alvarenga
Eric takes his luggage and surf board 
inside a car. The car drives away, 
leaving the airport ammenities behind. 
Alternating shots from the moving car 
and Eric’s close-ups. The car drives 
through the coastline. From inside, 
Eric looks at the horizon. 
We see the ocean. Ahead, street 
signs indicate “La Libertad” 
OVER VIDEO 
   A country 6 times beach. 
    321 km of adrenaline 
and adventure. 


        ERIC (V.O.) 
    With the wish to see the world 
    and enjoy life at its fullest. 

Coastline aerial shots. 
Shots from the car driving on the road. 
OVER VIDEO 
    1 hour drive to adventure

          ERIC (V.O.) 
     And the roads are there 
     waiting for you to discover
     impressive places. 

Clouds timelapse above mountains.
Eric and friends, biking on a mountain trail 

          ERIC (V.O.) 
     It transforms into 
     a quest for the senses,     
     full of emotion 
     and surprise.

Sigthseeing from the mountain tops

          ERIC (V.O.) 
     Discovery takes time 
     and it is your privilege 
     to take that time

Getting inside a caves
Navigating over the rapids
Walking through a bridge
por Delmy Alvarenga
ERIC (V.O.)  
     To get yourself into situations 
     where you not only feel human again, 

Wide shots of landscapes
Arriving at a cascade

ERIC (V.O.)
     but you discover 
     the greatness of the world. 

Aerial shots over water
Clouds timelapse.
Cut to boats navigating
Travelling through the coastlines
          ERIC (V.O.)  
     I keep on hearing 
     that travelling 
     changes you. 

Raging waves colliding risks
Cut to surfers ashore.

          ERIC (V.O.)  
     And it’s true.

Back to Eric, under the ramada
Cut to shots of Eric surfing waves

ERIC (V.O.)
     Here, in these places, 

Shots of the beach at different times 
of the day. Eric polishing his surf board. 
Eric playing beach soccer with the locals.
Eric riding bikes over mountain trails

ERIC (V.O.)
     surfing this ocean,
     hiking those mountains

Aerial shots over mountain tops

ERIC (V.O.)
     I have discovered so much more 
     about life, about myself.

Travelling over the coastline.
por Delmy Alvarenga
Waves breaking over beach risks.

          ERIC (V.O.) 
     Here is where
I want to be.

Over the surf’s board, 
we see the horizon.  

          ERIC (V.O.)  
Be Here Now
Impressive things 
    are about to start.

Closing: El Salvador Impressive 

por Delmy Alvarenga
CLIENTE : MINISTERIO DE TURISMO Y CORSATUR
PRODUCTO : VIDEO MARCA DESTINO “ES IMPRESIONANTE”
STORY  : WHISPERS OF LIFE
DURACIÓN : 5” APROXIMADAMENTE
FECHA :  NOVIEMBRE 2015
VERSIÓN : 1.0



“Whispers of Life” !
During a week of business meetings, 
hard work and fun, Jackie reconnects
with herself in a impressive world.

— 

BLACK SCREEN
The question appears 
as the Narrator speaks

        NARRATOR (V.O.)
    Where do you want to be right now? 

A car leaves the 
entrance of a city hotel

        JACKIE (V.O.)
It’s really grows 
from a road 
to a journey.
por Delmy Alvarenga
Inside the hotel room,
Jackie unpacks her luggage 

        JACKIE (V.O.) 
Each smile, 
each conversation,
Becomes a reward 
in itself.

OVER BLACK SCREEN:
     El Salvador Impressive presents: 
     “Whispers of Life”
     by Jackie Velzquez

(sounds of city life)

          JACKIE (V.O.) 
     It’s simply impressive. 
Aerial shots over San Salvador. 
Convention centers exteriors. 
Office buildings.

Jackie shares lunch with friends,
all in business attire. 

        JACKIE (V.O.) 
     Every meeting here 
     evolves into a desire
     to discover more. 

From the road over city streets.

        JACKIE (V.O.) 
     Every sound, every smell,  
     It’s an invitation 
     to try new things. 

Jackie biking on a mountain trail
Stops to appreciate the landscape

Outside in the mountains,
sightseeing towns. 

          JACKIE (V.O.) 
     To go out and discover 
     new horizons, 
     fresh people. 

por Delmy Alvarenga
Outside, on the mountain trail

          JACKIE (V.O.) 
        (to camera) 
     It’s a journey for the senses 

Shots of nature, plants and trees.
Jackie walking over hotel jardins.
Entering towns through local roads.

Outside, in coffee plantations
OVER VIDEO 
     Over 80% of El Salvador’s coffee 
    is produced with export quality.

          JACKIE (V.O.) 
     It is a journey of flavours 

so new that I learn new words
to describe them. 

Jackie inside a restaurant
with a cup of coffe

          JACKIE
        (to camera) 
     ¡Impresionante!

Aerial shots over the country

          JACKIE (V.O.) 
     I’ve been travelling 
     for several years now,

Landing planes at the airport
OVER VIDEO 
Internaitonal Airport
“Oscar Arnulfo Romero”
180 direct flights every day

Shots of roads
Shots of mountains

          JACKIE (V.O.) 
     and here, in this place, 
     I’ve learned so much

Adventure Trail shots
Ziplining and go carts

por Delmy Alvarenga
          JACKIE (V.O.) 
      I’ve learned about nature, 
adventure and fun

Jackie dying indigo clothes

          JACKIE (V.O.)
about traditions that 
continues to grow

Landscapes of San Salvador
Sunrise over the roads

          JACKIE (V.O.) 
     This is a place

Back on San Salvador
Jackie, now in casual attire
shops with friends on a mall

          JACKIE (V.O.) 
where work and fun 
is serious business,

At night, inside a club

          JACKIE (V.O.) 
     And sounds are so vivid
     that my soul dances 
     to the rhythm 
     of a culture. 

Night cityscape
Sunrise over the roads

          JACKIE (V.O.) 
     What people say it’s true,
     You have to go out
     to rediscover life.

Jackie watching the 
horizon over mountains

          JACKIE (V.O.)  
Be Here Now
Impressive things 
    are about to start.

El Salvador Impressive
por Delmy Alvarenga

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Marca Destino El Salvador

  • 1. B U S I N E S S O B J E C T I V E Incrementar el número de visitantes turísticos a El Salvador " B R A N D O B J E C T I V E Posicionar a El Salvador como un destino con atractivos turísticos. " C H A L L E N G E Transformar de Video Marca País a Video Marca Destino, incluyendo los siguientes pilares de contenido: " " L O V E M A R K D E S T I N O Buscamos cambiar la mentalidad. No aspiramos construir solamente una marca destino. Buscamos construir, en el tiempo, un Lovemark Destino. Para esto necesitamos evolucionar " " N E C E S I D A D E S D E C O M U N I C A C I Ó N " ✓ U N P E N S A M I E N T O Q U E S I M P L I F I Q U E Y U N I F I Q U E . ✓ M O S T R A R E L A L M A , N O L A T E S T O S T E R O N A . ✓ U N A O P O R T U N I D A D Í N T I M A PA R A C O N E C TA R . 
 ATRACTIVOS TURÍSTICOS INFRAESTRUCTURA CONECTIVIDAD ★ Aventura" ★ Sol y Playa" ★ Cultura" ★ Historia" ★ Tradiciones ★ Hoteles" ★ Restaurantes" ★ Centros comerciales" ★ Centro de convenciones" ★ Hospitales y clínicas ★ Aeropuertos" ★ Aerolíneas" ★ Puertos" ★ Cruceros" ★ Calles y Carreteras y que además brinda transversalmente: Experiencias vivenciales" Asistencia turística D E M A R C A D E I N F O R M A C I Ó N D E A T E N C I Ó N D E G E N É R I C O D E D E M O G R A F I C O S A L O V E M A R K A I N S P I R A C I Ó N : D E S P E R TA R S U S D E S E O S , S U S S U E Ñ O S . A I N T E R A C C I Ó N : F O M E N TA R L A PA R T I C I PA C I Ó N , Q U E P R E G U N T E N M Á S . A P E R S O N A L : S I T U A C I O N E S P E R S O N A L E S Q U E V I V E N O S V I A J E R O S . A M E N TA L I D A D : A P U N TA R M Á S A LT O : A U N A F O R M A D E P E N S A R , D E V I V I R . por Delmy Alvarenga
  • 2. E S T R A T E G I A D E C O M U N I C A C I Ó N " Objective (¿Qué debe lograr la comunicación?) " Más que un video, crear un elemento de comunicación que inspire confianza sobre El Salvador como un destino turístico por visitar. " " Issue (¿Qué nos impide lograr el objetivo?) " Tenemos mútiples historias por contar: • Desde los múltiples destinos y productos, • Los beneficios racionales como conectividad e infraestructura • Hasta las experiencias impresionantes y asistencia al turista Para una comunicación efectiva, no podemos explicarlo todo. Una emoción memorable no se trata de cantidad sino que de calidad. " " Insight (¿Qué verdad humana conocemos que resuelve el problema?) " Las personas valoran genuinamente aquellos momentos de paz dentro del caos: una nueva amistad, imaginación, una sonrisa… los verdaderos regalos no vienen envueltos en papel, ni millas de avión o estrellas de hotel. Son simples y sencillos detalles del día a día. Los verdaderos regalos se encuentran en la esencia de vivir. " " Challenge (¿Qué tiene que hacer, no decir, la comunicación?) " I G N I T E T H E I R D E S I R E F O R L I F E (Encender su deseo por vivir) " " Idea Organizadora " B E H E R E N OW ¿Dónde quisieras estar en este momento? ¿Tomando esa ola perfecta? ¿Escalando por las montañas de la vida? Secretamente la aventura nos llama. “Be Here Now” es ese llamado a salir, a decidir de una vez por todas a vivir.
 por Delmy Alvarenga
  • 3. Ejecución! " H I S TO R I A S D E C O N E X I Ó N " ¿Qué tienen en común un turista de placer, un viajero de negocios y un empresario de turismo? " • El deseo (descubrir lo inexplorado) • La curiosidad (sentir cosas por primera vez) • Su equipaje personal (traer sus cosas, irse con cosas nuestras) " Esta es la historia de Eric, Jackie y Roberto. 3 personajes. 3 historias. 1 video. Desde el punto de vista de cada uno de los personajes, ampliaremos los pilares turísticos que editaremos en 1 video trailer interactivo, donde marcaremos secciones para profundizar más sobre productos y atractivos turísticos. " 
 Personaje Perfil Producto Storytelling Eric Smidth (UE) Leisure Sol y Playa Aventura Over Raging Waters ! After a week surfing over Salvadoran waters, Eric not only appreciates the salty sea but rediscovers adventure and the taste of life. Jackie Velasquez (USA) Business MICE Whispers of Life ! During a week of business meetings, hard work and fun, Jackie reconnects with herself in a impressive world Roberto (Local) Empresario Turismo Cultura Historia Tradiciones Be Here Now! Roberto, a Salvadoran tour guide knows that being Here Now is where impressive things begins. 0:00 0:00 HIGHLIGHT (link to video) INICIO NUDO DESCENLACE HIGHLIGHT (link to video) HIGHLIGHT (link to video) por Delmy Alvarenga
  • 4. CLIENTE : MINISTERIO DE TURISMO Y CORSATUR PRODUCTO : VIDEO MARCA DESTINO “ES IMPRESIONANTE” DURACIÓN : 5” APROXIMADAMENTE FECHA : NOVIEMBRE 2015 VERSIÓN : 1.0 HISTORIAS Y PERSONAJES! Story WHISPERS ! OF LIFE OVER RAGING WATERS WILD SOULS WARMING HEARTS EVERLASTING DREAMS Historia Reconexión con la vida Redefinir el sabor de la vida Decubrir la gran- deza del mundo Sanando desde adentro. Redescubrir sueños eternos Personaje JACKIE ERIC SARAH (28) JAMES (32) MUJER HOMBRE SEÑORA SEÑOR Edad 30-40 años 35-45 años 25-40 años 50-60 años 60-70 años Tipo de viaje Negocios Ocio y diversión Ocio y diversión Médico Ocio y diversión País Hispano-USA Estadounidense Europeos Estadounidense Europeos Duración 3-4 días 7-15 días 15-30 días 7-15 días 15-30 días Tipo de turismo ((MICE/Stop Over)) ((Aventura/
 Sol y Playa)) ((Ecoturismo)) ((Turismo Médico)) ((Religioso/ Cruceros)) ATRACTIVOS TURÍSTICOS Aventura Kayak. Pesca Biking. Canopy. Rappel, Buggie Soly y Playa Playas Surf Cultura Vida Nocturna Artesanías Historia Ritual Ancestral City Tour Tradiciones Fiestas, Panchitas Naturaleza Playas. Lago Volcán. Senderos INFRAESTRUCTURA Hoteles Decameron Hotel de Playa Hotel de Montaña Hotel Pueblo Restaurantes Típicos Comida de mar Café Comida Típica Otros Stop Over Clínica Médica Centro Histórico CONECTIVIDAD Aeropuertos x x Aerolíneas x x Puertos Acajutla Cruceros x Carreteras x x por Delmy Alvarenga
  • 5. CLIENTE : MINISTERIO DE TURISMO Y CORSATUR PRODUCTO : VIDEO MARCA DESTINO “ES IMPRESIONANTE” STORY : OVER RAGING WATERS DURACIÓN : 5” APROXIMADAMENTE FECHA : NOVIEMBRE 2015 VERSIÓN : 1.0 “Over Raging Waters” ! After a week surfing over Salvadoran waters, Eric not only appreciates the salty sea but rediscovers adventure and the taste of life. BLACK SCREEN The question appears as the Narrator speaks         NARRATOR (V.O.)     Where do you want to be right now? (in crescendo, the ocean’s sound) Sunrise over the beach. Footprints over wet sand. Eric (36), european, picks up a surf board. He runs into the water.         ERIC (V.O.)     I waited so long for this moment. por Delmy Alvarenga
  • 6. Over the surf’s board, we see the horizon.          ERIC (V.O.)      And from all the places I know      Here is where I want to be. OVER BLACK SCREEN:      El Salvador Impressive presents:      “Over Raging Waters”      by Eric Schmidt. Shots of waves and surfers. Eric surfs in different moments of the day. Aerial shots of beaches Shots from surfers vantage point.         ERIC (V.O.)     It’s easier than I imagined. Eric, under a palm trees house.           ERIC         (to camera)      It’s just wonderful here!      The wind, the warm water…  Shots of surfers           ERIC (V.O.)      After each wave,      the world is just different Back to Eric. OVER VIDEO: Eric Williams. USA 5th day as a surfer.           ERIC          (to camera)      Everything tastes good. Landing planes at the airport         ERIC (V.O.)     It all starts with the idea     of feeling different. por Delmy Alvarenga
  • 7. Eric takes his luggage and surf board inside a car. The car drives away, leaving the airport ammenities behind. Alternating shots from the moving car and Eric’s close-ups. The car drives through the coastline. From inside, Eric looks at the horizon. We see the ocean. Ahead, street signs indicate “La Libertad” OVER VIDEO    A country 6 times beach.     321 km of adrenaline and adventure.         ERIC (V.O.)     With the wish to see the world     and enjoy life at its fullest. Coastline aerial shots. Shots from the car driving on the road. OVER VIDEO     1 hour drive to adventure           ERIC (V.O.)      And the roads are there      waiting for you to discover      impressive places. Clouds timelapse above mountains. Eric and friends, biking on a mountain trail           ERIC (V.O.)      It transforms into      a quest for the senses,          full of emotion      and surprise. Sigthseeing from the mountain tops           ERIC (V.O.)      Discovery takes time      and it is your privilege      to take that time Getting inside a caves Navigating over the rapids Walking through a bridge por Delmy Alvarenga
  • 8. ERIC (V.O.)       To get yourself into situations      where you not only feel human again, Wide shots of landscapes Arriving at a cascade ERIC (V.O.)      but you discover       the greatness of the world. Aerial shots over water Clouds timelapse. Cut to boats navigating Travelling through the coastlines           ERIC (V.O.)       I keep on hearing      that travelling      changes you. Raging waves colliding risks Cut to surfers ashore.           ERIC (V.O.)       And it’s true. Back to Eric, under the ramada Cut to shots of Eric surfing waves ERIC (V.O.)      Here, in these places, Shots of the beach at different times of the day. Eric polishing his surf board. Eric playing beach soccer with the locals. Eric riding bikes over mountain trails ERIC (V.O.)      surfing this ocean,      hiking those mountains Aerial shots over mountain tops ERIC (V.O.)      I have discovered so much more      about life, about myself. Travelling over the coastline. por Delmy Alvarenga
  • 9. Waves breaking over beach risks.           ERIC (V.O.)      Here is where I want to be. Over the surf’s board, we see the horizon.            ERIC (V.O.)  Be Here Now Impressive things     are about to start. Closing: El Salvador Impressive 
 por Delmy Alvarenga
  • 10. CLIENTE : MINISTERIO DE TURISMO Y CORSATUR PRODUCTO : VIDEO MARCA DESTINO “ES IMPRESIONANTE” STORY : WHISPERS OF LIFE DURACIÓN : 5” APROXIMADAMENTE FECHA : NOVIEMBRE 2015 VERSIÓN : 1.0 “Whispers of Life” ! During a week of business meetings, hard work and fun, Jackie reconnects with herself in a impressive world. — BLACK SCREEN The question appears as the Narrator speaks         NARRATOR (V.O.)     Where do you want to be right now? A car leaves the entrance of a city hotel         JACKIE (V.O.) It’s really grows  from a road to a journey. por Delmy Alvarenga
  • 11. Inside the hotel room, Jackie unpacks her luggage         JACKIE (V.O.) Each smile, each conversation, Becomes a reward in itself. OVER BLACK SCREEN:      El Salvador Impressive presents:      “Whispers of Life”      by Jackie Velzquez (sounds of city life)           JACKIE (V.O.)      It’s simply impressive. Aerial shots over San Salvador. Convention centers exteriors. Office buildings. Jackie shares lunch with friends, all in business attire.         JACKIE (V.O.)      Every meeting here      evolves into a desire      to discover more. From the road over city streets.         JACKIE (V.O.)      Every sound, every smell,       It’s an invitation      to try new things. Jackie biking on a mountain trail Stops to appreciate the landscape Outside in the mountains, sightseeing towns.           JACKIE (V.O.)      To go out and discover      new horizons,      fresh people. por Delmy Alvarenga
  • 12. Outside, on the mountain trail           JACKIE (V.O.)         (to camera)      It’s a journey for the senses Shots of nature, plants and trees. Jackie walking over hotel jardins. Entering towns through local roads. Outside, in coffee plantations OVER VIDEO      Over 80% of El Salvador’s coffee     is produced with export quality.           JACKIE (V.O.)      It is a journey of flavours 
 so new that I learn new words to describe them. Jackie inside a restaurant with a cup of coffe           JACKIE         (to camera)      ¡Impresionante! Aerial shots over the country           JACKIE (V.O.)      I’ve been travelling      for several years now, Landing planes at the airport OVER VIDEO Internaitonal Airport “Oscar Arnulfo Romero” 180 direct flights every day Shots of roads Shots of mountains           JACKIE (V.O.)      and here, in this place,      I’ve learned so much Adventure Trail shots Ziplining and go carts por Delmy Alvarenga
  • 13.           JACKIE (V.O.)       I’ve learned about nature, adventure and fun Jackie dying indigo clothes           JACKIE (V.O.) about traditions that continues to grow Landscapes of San Salvador Sunrise over the roads           JACKIE (V.O.)      This is a place Back on San Salvador Jackie, now in casual attire shops with friends on a mall           JACKIE (V.O.) where work and fun is serious business, At night, inside a club           JACKIE (V.O.)      And sounds are so vivid      that my soul dances      to the rhythm      of a culture. Night cityscape Sunrise over the roads           JACKIE (V.O.)      What people say it’s true,      You have to go out      to rediscover life. Jackie watching the horizon over mountains           JACKIE (V.O.)  Be Here Now Impressive things     are about to start. El Salvador Impressive por Delmy Alvarenga