2. Introduction
Graphic design is the process / medium /
craft where we create visual content to
communicate messages.
It includes typography, illustration,
photography etc.
Graphic Design should be conceptual,
meaningful, attractive and usable.
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4. Importance of Graphic Design in Digital Marketing
•Graphic design is a key element of digital marketing
•Graphic design is the art of communication that requires
creativity and a systematic plan to solve a problem or
achieve specific objectives.
•This is also an effective way to engage with customers
•It builds brand awareness and influences the customer
decision-making process
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5. Importance of Graphic Design in Digital Marketing
•Build Your Own Identity
•Design Speaks Louder Than Words - A picture is worth a
thousand words
•Boost Your Sales - Humans are visual creatures
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6. Tools for Graphic Design
•Canva.
•Poster my wall.
•Pic Monkey.
•Stencil.
•Fotor.
•Figma.
•DesignBold.
•Snappa.
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8. •Canva is a free graphic design platform, used to create
social media graphics, presentations, posters, documents
and other visual content.
•Canva makes branding images as simple as a drag and
drop.
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9. Thank
you
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