20+ Actionable design-thinking tools and exercises for your next workshop to help you go through uncertainty. Print-friendly, A0 canvases. Developed by DDB Prague Strategy Team.

1. COVID-19
STRATEGIC
TOOLBOX
S P R I N T L A B S
Actionable tools and methods to help you
get through uncertainty.
ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUE Made in Prague | Delivered to the World
hello@ddb.cz for training, workshops and sprint inquires
+20 tools
To help you navigate
through the crisis and
come up with ideas quickly
Print-ready A0 canvases
for your next workshop
or sprint
A0 canvases

2. HOWTO
USETHIS
TOOLBOX
S P R I N T L A B S
This is not a research document.
There are lots of smart papers out there with numbers and
many pages to read about the COVID-19 situation. This
document is about doing, trying, testing and coming up with
solutions quicker than your research or creative agency can.
This collection of tools and methods is based on design-
thinking/lean methodologies, designed to help you empathise
with consumers, validate assumptions, explore opportunities,
unlock insights and come up with better ideas faster, either by
yourself or together with your team or client.
The toolbox is brought to you by DDB Sprintlabs - a business
design unit of DDB Prague.
For inquires regarding design and innovation sprints, design-
thinking workshops or training please say hello at
hello@ddb.cz
+20 tools
To help you navigate
through the crisis and
come up with ideas quickly
Print-ready A0 canvases
for your next workshop
or sprint
A0 canvases
ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUE Made in Prague | Delivered to the World
PRINTA0CANVASESFORYOUR
NEXTWORKSHOPORSPRINT
RUNAZOOMIDEATION
SESSION
USEDIGITALVERSIONOFCANVASES
ONMURAL(SOON)
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3. Discover Define Develop Deliver
S P R I N T L A B S ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUEA0FORMAT
Go broad! Discover
consumer problems,
barriers, hopes and fears
by using canvases in this
stage.
Go narrow! Define
problem statement,
provocative challenges
and synthesise your
insights.
Go Wild! Develop ideas,
action plans and solutions.
Make it real! (or at least
make a plan)
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4. DevelopDefine Deliver
S P R I N T L A B S ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUEA0FORMAT
5
6
7
8
9
10
12
13
14
15
Hopes&Fears
ConsumerFreedoms
Start,Stop,Change,Continue
Expectationgap
ConsumerTension
FramingJobs-To-Be-Done
Anopenlettertotheconsumer
Abreak-uplettertotheBrand
Signals&RisksAssessment
StinkyFish
11
Discover
20
21
22
23
24
25
Pills,Vitamins,Placebo
Problem-SolutionFit
DriversofChange
InsightPrioritisation
Whatis,Whatif,Whatwows
HMWChallengeFraming 11
34
35
ActionMapping
RelevancyNavigator
25
26
27
28
29
30
IdeationMatrix
CategoryTransfer
Outside-InIdeation
IdeaSelectionCanvas
MashUpIdeation
ReverseIdeation
31NewNormalIdeation
32SituationalContentCanvas
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5. Discover
S P R I N T L A B S ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUEA0FORMAT
Go broad! Discover
consumer problems,
barriers, hopes and fears
by using canvases in this
stage.
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6. Hopes&Fears
Canvas
Empathise with your
consumers and explore
their post-pandemic hopes
& fears. What would be the
stress relievers that your
brand can offer?
1.0
PRE-CRISISHOPES
Come up with consumer hopes
SHOCKINGREALITY
What is the shocking reality consumers faced?
FEARS&WORRIES
What are the fears and anxiety about the future?
BRAINSTORMPOSTCRISISSTRESSRELIEVERS
Come up with solutions that will help consumers de-stress and overcome their fears
Discover Define Develop Deliver TIME
20-40 min
GROUP SIZE
2-10+
COMPLEXITY
Easy
MATERIALS
Post-its, paper, markers
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A0FORMAT
1
Brainstormhopes,reality& fears
Think of consumer hopes in the pre-COVID era, what
were the aspirations? Move on to the shocking reality
that consumers faced. What are the situations they
had to deal with? Finally, brainstorm fears & worries
consumers are experiencing.
Clusterfindings
Look into patterns and similarities. Group your
findings and give them a high-level name, e.g. “Job
Search”, “Travel restrictions”, etc.
Brainstormsolutions
What are the possible stress relievers - solutions
and ideas that can relieve the stress. Brainstorm
ideas based on the chosen cluster.
2
3
BRANDPROJECT NAME
FUN
Medium
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7. Consumer
FreedomsCanvas
Explore key consumer
freedoms of the post-
COVID world
1.1
FREEDOMFROMLONELINESS
Consumer aspirations
FREEDOMFROMFEAR/STRESS
Consumer aspirations
FREEDOMFROMCHAOS
Consumer aspirations
FREEDOMFROMUNCERTAINTY
Consumer aspirations
HOWCANWECREATEASENSEOF
BELONGING&CONNECTION
HOWCANWEHELPPEOPLETO
DISTRESSTHEIR LIVES?
HOWCANWEPROVIDEASENSE
OFCERTAIN,BRIGHTERFUTURE?
HOWCANWEBRINGMORESENSE
OFCONTROLOVERPEOPLE’SLIVES?
ENABLER
ENABLER
ENABLER
ENABLER
Discover Define Develop Deliver TIME
40-90 min
GROUP SIZE
2-10+
COMPLEXITY
Easy
MATERIALS
Post-its, paper, markers
Discover Define Develop Deliver TIME
40-90 min
GROUP SIZE
2-10+
COMPLEXITY
Medium
MATERIALS
Post-its, paper, markers
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A0FORMAT
1 Chooseyourfreedom
Choose your freedom aspirations that fall into 4 key
topics: freedom from loneliness, freedom from fear,
freedom from uncertainty, freedom from chaos. Choose
yours to tackle.
Defineconsumeraspirations
Think of aspirations in each sections. What are the
hopes and ambitions of the consumers for the post-
crisis times?
Exploreenablers
Brainstorm solutions how to enable the freedoms. Go for
quantity!
2
3
PROJECT NAME
FUN
Low
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BRAND

8. Post-crisis
Start,Stop,Change,
ContinueCanvas
Define key shifts in
consumer behaviour
after the crisis ends
1.2 POSTCOVID-19CONTEXT
When pandemic ends…
IWILLSTOPDOING..
I will stop wasting money…
IWILLSTARTDOING..
I will start saving…
IWILLCONTINUE..
I will continue exercising…
IWILLCHANGE..
I will change my …
OPPORTUNITIES
What are the initial ideas?
1 Definecontext
What is the moment in time you are focusing on?
Be specific and not too broad.
Consumerswillprobablystart,stop,continue
Based on the given context, what are the things your
consumers will probably start, stops, change or
continue doing?
Clusterfindings&Brainstormopportunities
Cluster your findings into smaller groups and brainstorm
opportunities based on the behavioural changes.
1
2 3 4 5
6
2
3
Discover Define Develop Deliver TIME
20-40 min
GROUP SIZE
2-10+
COMPLEXITY
Easy
MATERIALS
Post-its, paper, markers
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A0FORMAT
PROJECT NAME
FUN
High
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BRAND

9. Post-crisis
ExpectationGap
Canvas
Unlock the expectation
gap of the consumers
by evaluating your
promise and actual
value you created
1.3
WHAT’SDELIVERED
What was actually delivered and experienced by consumers?
WHATTHEYTHINKYOU
SHOULDHAVEDONE
What more could be done to close the expectation gap?
WHAT’SEXPECTED
What is the minimum expected value consumers wanted
you to deliver?
WHAT’SPROMISED
During the crisis, what is the message/promise you have announced to your consumers?
1
2 3
EXPECTATIONGAP
4
Discover Define Develop Deliver TIME
40-60 min
GROUP SIZE
2-10+
COMPLEXITY
Medium
MATERIALS
Post-its, paper, markers
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A0FORMAT
1
Definethepromise
What was your promise to consumers during
COVID-19 times? Put it into one single-minded
proposition.
Assesswhat’sdeliveredandexpected
What was actually delivered? Think of activities,
experiences and services you provided. On the
other hand, think of consumer expectations and
demands during the crisis.
Definetheexpectationgap
What was missing? Come up with ideas, solutions
or insights that can help you close the expectation
gap and deliver on your promise.
2
3
PROJECT NAME
FUN
Medium
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BRAND

10. Post-crisis
ConsumerTension
Canvas
Define consumer tension
to better effect
behavioural change in
the post-crisis times
1.4 EXISTINGCONSUMERBEHAVIOUR(DURING/POST-COVID-19)
What are the existing behavioural patterns, aka old norms, that are prevalent in consumer minds
PEERPRESSUREDURINGCRISIS
Changes that are challenging old consumer norms
CRISISCONFORMINGBEHAVIOUR
Adopted behaviour during the crisis
CONSUMERTENSION
What is the consumer tension that effects behavioural change
HOWEVERISYOURKEYWORD
REFRAMETENSIONSINTOINSIGHTS
Frame your insights
Discover Define Develop Deliver TIME
40-60 min
GROUP SIZE
2-10+
COMPLEXITY
Hard
MATERIALS
Post-its, paper, markers
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A0FORMAT
1
Defineexistingbehaviour
Come up with behaviours that consumers are
used to, aka old norms that are challenged by
the current situation.
Definechallengesandconformingbehaviour
What are the changes coming from society that
challenge old consumer norms and behaviour.
What is consumer conforming response to those
changes?
Definethetensionandinsights
Based on the behavioural conflict, come up
with consumer tensions and frame them into
inspiring insights.
2
3
PROJECT NAME
FUN
Low
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BRAND

11. Post-crisisJobs-to-
be-Doneframing
What is the job your
consumers “hire” you
for during or after the
crisis?
1.5 POSTCOVID-19CONTEXT
When…
EXPRESSEDNEED
I need a way to…
FUNCTIONALOUTCOME
So I can…
EMOTIONAL OUTCOME
So I can..
SOCIAL OUTCOME
So I can…
BLOCKERS
However…
ENABLERS
But, Brands can me help by…
1 2
3 4 5
6 7
Discover Define Develop Deliver TIME
20-40 min
GROUP SIZE
2-10+
COMPLEXITY
Medium
MATERIALS
Post-its, paper, markers
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A0FORMAT
1 Definecontextandneed
What is the situation your consumer faces?
What are the expressed needs?
Definedesiredoutcomes
Think of functional, emotional and social
outcomes.
Comeupwithblockersandenablers
What stops your consumers from fulfilling
the need? What are the enablers?
2
3
PROJECT NAME
FUN
Low
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BRAND

12. Respond to specific
needs of consumers in
isolation and frame
their main jobs-to-be-
done
1.6 NEEDFORCONNECTION
Discover Define Develop Deliver TIME
20-40 min
GROUP SIZE
2-10+
COMPLEXITY
Easy
MATERIALS
Post-its, paper, markers
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A0FORMAT
When… I need… So I can…
NEEDFORKNOWLEDGE
When… I need… So I can…
NEEDFORFAMILYQUALITYTIME
When… I need… So I can…
NEEDFOREXERCISING
When… I need… So I can…
NEEDTOVENTILATEEMOTIONS
When… I need… So I can…
NEEDTOORGANISELEISURETIME
When… I need… So I can…
NEEDFOREXPLORE/TRAVEL
When… I need… So I can…
NEEDFORENTERTAINMENT
When… I need… So I can…
Lockdownjobs-to-
be-doneframing
PROJECT NAME
FUN
Medium
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1 Definecontext
What is the situation your consumer faces?
Definethespecificneed
What is the specific unmet need of the consumers?
2
Definedesiredoutcomes
What is the outcome consumer wants to achieve?
3
BRAND

13. AnOpenLetter
totheConsumer
Write an open letter to the
consumer to unlock new
insights and evaluate your
actions
1.7
DEARCUSTOMER….
We know, it’s not easy to….
WEUNDERSTAND…
What you need most right now is…
EXISTING CONTEXT/SITUATION
UNMET NEEDS
WEHEARYOU….
That’s why we are focusing our effort on…
KEY ACTIVITIES & BRAND RESPONSE
SOYOUCAN…
Enjoy, continue, keep working, etc.
EMOTIONAL/RATIONAL BENEFITS
Discover Define Develop Deliver TIME
20-40 min
GROUP SIZE
2-10+
COMPLEXITY
Easy
MATERIALS
Post-its, paper, markers
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A0FORMAT
PROJECT NAME
FUN
High
Made in Prague | Delivered to the World
1
Behonest
Write an honest letter as if you were writing it to a
person you hate. Don’t hide anything and be open to
criticism.
Showempathy
Empathise with your consumers. What are they saying,
feeling, thinking in relation to your brand during the
pandemic?
2
3
Reflectandfocusonsolutions
Reflect on the hate letter and think of the solutions how
to improve your experiences/communication or services.
BRAND

14. ABreak-UpLetter
totheBrand
Write a break-up letter to
your brand to understand
the areas of improvements
during the crisis
1.8
DEARBRAND…
It’s time to take different paths after you….
IDONT’UNDERSTAND…
Why you haven’t done anything, I expected you to..
EXISTING CONTEXT/SITUATION
KEY EXPECTATIONS AND MISSED OPPORTUNITIES
BUTINSTEADYOUKEEP…
Saying and doing…
YOUR BRAND RESPONSE
IT’SNOTTHEWAYITWORKS…
I’m leaving you and I’m starting a new life with….because…
COMPETITION/ALTERNATIVE AND THE REASONS TO LEAVE
Discover Define Develop Deliver TIME
20-40 min
GROUP SIZE
2-10+
COMPLEXITY
Medium
MATERIALS
Post-its, paper, markers
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A0FORMAT
1
Behonest
Write an honest letter as if you were writing it to a
person you hate. Don’t hide anything and be open to
criticism.
Becritical
Just say what you really think, be as critical as you can.
Reflectandfocusonsolutions
Reflect on the hate letter and think of the solutions how
to improve your experiences/communication or services.
2
3
PROJECT NAME
FUN
High
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BRAND

15. SignalsandRisk
Assessment
Understand the signals
and assess the risk of
probable events
1.9
SIGNALS
What are the signals coming from economy,
society, culture, business and technology?
HIGH IMPACTLOW IMPACT
UNLIKELYTOHAPPEN
LIKELYTOHAPPEN
Keep informed Big Bets
You’re f*ckedIgnore
Discover Define Develop Deliver TIME
40-90 min
GROUP SIZE
2-10+
COMPLEXITY
Hard
MATERIALS
Post-its, paper, markers
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A0FORMAT
1
Brainstormsignals
What are the signals coming from economy, society,
culture, business or technology that can influence your
future?
Prioritiseassumptions
Place your assumptions/signals against things that are
likely/unlikely to happen and things with high/low
impact
2
PROJECT NAME
FUN
Low
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BRAND

16. Post-CrisisStinky
FishCanvas
Reflect on your stinky
fish and ventilate your
fears, concerns and
anxiety
2.0 WHATCANHELPYOUTOMOVEON?
WHATAREYOURWORRIESANDCONCERNS?
WHYITMAKESYOUANXIOUS? WHAT’STHEWORSTTHATCOULDHAPPEN?
Discover Define Develop Deliver TIME
20-40 min
GROUP SIZE
1-4
COMPLEXITY
Easy
MATERIALS
Post-its, paper, markers
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A0FORMAT
1
Defineyourstinkyfish
What is that one thing that eats you out from inside?
Take out your stinky fish and put it in the middle of the
canvas
Reflect
Reflect on your stinky fish. Why does t make anxious?
What are specific worries and concerns that you have?
Comeupwithsolutions
Consider the ways that will help you move on.
2
3
PROJECT NAME
FUN
Medium
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BRAND

17. S P R I N T L A B S ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUEA0FORMAT
Define
Go narrow! Define problem
statement, provocative
challenges and synthesise
your insights.
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18. Pills,Vitamins,
Placebo
Define pills, vitamins and
placebos to understand
the real impact and side
effects of your activities
2.0
PILLS
Real pain killers
VITAMINS
Nice to have, but doesn't solve the issue. Positive
effect accumulates over time
PLACEBO
Fake, populism and waste of money
SYMPTOMS
Define the symptoms of the problem
CAUSES
What are the root cause? Why is it happening?
SIDEEFFECTS
What are the risks for brand health?
SIDEEFFECTS
What are the risks for brand health?
SIDEEFFECTS
What are the risks for brand health?
TIME
20-40 min
GROUP SIZE
2-6
COMPLEXITY
Medium
MATERIALS
Post-its, paper, markers
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A0FORMAT
1 Brainstormsymptomsandcauses
What are the symptoms of the problem you are trying
to solve? What is the root cause of it?
Prioritiseactivities
What are you doing that creates real impact? Define
your pills, vitamins and placebos.
Definetherisks
What are the side effects of your actions? What are the
hidden risks?
2
3
PROJECT NAME
FUN
High
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Discover Define Develop Deliver
BRAND

19. Problem-Solution
FitCanvas
Are you solving the right
problem? And are you
solving it right? Use the
problem-solution fit
canvas to make sure
you are not chasing the
wind
2.1
OUR…
Who are you solving this problem for?
FACETHEPROBLEMOF….
What is the problem your customers/users want to solve?
COMINGFROM…
What is the root cause of the problem? Why is it happening?
ITCANBESOLVEDBY…
What are the initial direction to focus on?
OURSOLUTIONIS…
High-level concept/solution
THATALLOWSTO….
What is the benefit/desired outcome?
AND…
What are the secondary gains/benefits of the solution?
UNLIKETHEALTERNATIVES…
What is your unfair advantage over competition and alternatives?
DURING/AFTER…
What is the situation, context?
TOSOLVETHEPROBLEMOF…
What is the problem you are solving?
PROBLEMSPACE SOLUTIONSPACE
TIME
20-40 min
GROUP SIZE
2-6
COMPLEXITY
Easy
MATERIALS
Post-its, paper, markers
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A0FORMAT
1 Lookintotheproblem
Solve the right problem Follow the sections in the
problem space to frame the problem worth solving.
Defineahigh-levelsolution
Solve the problem right! Follow the section to define
your solution statement and it’s value proposition.
Doesitfit?
Do you solve the problem with the right solution? Is your
problem worth solving in the end?
2
3
PROJECT NAME
FUN
Low
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BRAND

20. DriversofChange
Canvas
Explore drivers of
change, trends and
behavioural shifts of
your consumers to
define a strong POV on
the new normal
2.2 Emergingtrends
What are the trends becoming more visible during pandemic?
Driversofchange
What are the key drivers behind these trends?
Behaviouralshift
What are the key shifts in consumer behaviour?
Emergingneeds&values
What are the emerging needs/values?
NewNormalPOV
Single-minded POV on the current situation
Discover Define Develop Deliver TIME
40-90 min
GROUP SIZE
2-10
COMPLEXITY
Medium
MATERIALS
Post-its, paper, markers
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A0FORMAT
1 Definetrendsanddrivers
What are the emerging trends in culture/industry and
what drives them?
Definethebehaviouralshift
What are the key shifts in consumer behaviour?
UnlocktheNewNormalPOV
What’s your point of view on the new normal based on
the trends, drivers, emerging needs and behavioural
shift?
2
3
PROJECT NAME
FUN
Low
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BRAND

21. Insight
Prioritisation
Canvas
Define culturally
relevant and not
obvious insights to
come up with
innovative ideas
2.3
Relevant, but an observation Relevant & Unique insight
Trash it Use it after the crisis
OBSERVATIONS
Non-obvious human truths
INSIGHTS
Translate your observation into insight
BECAUSE
CUTLTURALLYRELEVANT
NOTOBVIOUS
PROJECT NAME CLIENT
1
2
OBVIOUS
CULTURALLYIRRELEVANT
TIME
60-90 min
GROUP SIZE
2-6
COMPLEXITY
Medium
MATERIALS
Post-its, paper, markers
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A0FORMAT
1 Brainstormobservation
What are the key observations/patterns that you notice
in consumer behaviour?
Turnobservationsintoinsights
Turn your observations into non-obvious insights. Put
them in the column below.
Prioritiseyourinsights
Out your insights on the canvas and aim for the top
right section - culturally relevant and not obvious. That’s
where great ideas can come from.
2
3
Discover Define Develop Deliver
PROJECT NAME
FUN
Medium
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BRAND

22. Whatis,Whatif,
Whatwows
Challenge the
conventional in a post-
covid world by flipping
long-held beliefs upside
down
CATEGORY
WHAT WOWS: REFRAME BELIEF
AND TURN IT UPSIDE DOWN
WHAT IF: FIND A NEW PERSPECTIVE
WHAT IS: CONVENTION OR LONG-HELD
BELIEF
CONSUMER
COMPANY
CULTURE
WHAT IFWHAT
WOWS
WHAT IS WHAT IF WHAT
WOWS
WHAT IS
WHAT IS
WHAT IF
WHAT
WOWS
TIME
60-90 min
GROUP SIZE
2-6
COMPLEXITY
Hard
MATERIALS
Post-its, paper, markers
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A0FORMAT
1 Whatis
What is the existing convention or a long-held
belief of the category/culture/company/consumer?
Whatif
Challenge the norms! Come up with ideas and new
perspectives.
Whatwows
Turn your convention or long-held belief upside
down and reframe it.
2
3
Discover Define Develop Deliver
2.4
PROJECT NAME
FUN
Low
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BRAND

23. ChallengeFraming
Canvas
Framing a powerful
challenge takes you half
way to the solution. Use
this canvas to turn your
problem statement into a
provocative challenge
2.5
INTENT
Help, encourage, etc.
WHO
Customers, FIFA fans, etc.
DESIREDOUTCOME
To get what?
YOURPROBLEMSTATEMENT
Describe the problem you are solving
1
HOWMIGHTWE….
HOWMIGHTWE….
Your challenge question here
2 3 4
5
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A0FORMAT
1
Definetheproblemstatement
Put down the existing problem statement
TurnitintoapowerfulHMWchallenge
How Might We…help monkey in the zoo to get more fresh bananas?
2
Discover Define Develop Deliver TIME
20-40 min
GROUP SIZE
2-10+
COMPLEXITY
Easy
MATERIALS
Post-its, paper, markers
PROJECT NAME
FUN
High
Made in Prague | Delivered to the World
BRAND

24. S P R I N T L A B S ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUEA0FORMAT
Develop
Go broad! Go Wild!
Develop ideas, action
plans and solutions.
Made in Prague | Delivered to the World
hello@ddb.cz for training, workshops and sprint inquires

25. IdeationMatrix
Canvas
Use this rapid ideation
matrix if you want to
quickly come up with a
large number of ideas
around specific topics
and challenges
3.0
EMERGINGTREND/TECH/SERVICE
E.g. Delivery
EMERGINGTREND/TECH/SERVICE
E.g. Take-away everything trend
EMERGINGTREND/TECH/SERVICE
E.g. Zoom/Video chat tech
HOWMIGHTWE…
Frameyourchallenge:
HOWMIGHTWE…
Frameyourchallenge:
HOWMIGHTWE…
Frameyourchallenge:
Discover Define Develop Deliver TIME
40-60 min
GROUP SIZE
2-10+
COMPLEXITY
Easy
MATERIALS
Post-its, paper, markers
S P R I N T L A B S ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUE
hello@ddb.cz for training, workshops and sprint inquires
A0FORMAT
1
Comeupwithtrends/tech/services
Brainstorm the topics and put them into the top row of
the matrix. This can be anything from emerging trends,
tech or existing services.
Frameyourchallenges
Come with a few different How Might We provocations
and put them in the left column.
Brainstorm
Use one How Might We challenge and various
brainstorming topics to come up with ideas.
2
3
PROJECT NAME
FUN
High
Made in Prague | Delivered to the World
BRAND

26. Category
TransferCanvas
Crisis is a great time to
learn from each other
and go beyond category
thinking. Use this tool to
adapt, combine or re-
use ideas from other
categories
3.1 TOP3CATEGORIES/BRANDSTHATINSPIREYOU
THINGS THAT MAKE
YOU SAY WOW
CATEGORY/BRAND
THATDOESITWELL
ADAPT
YOURCATEGORY/
BRAND COMBINE RE-USE PARTNER UP
THINGS THAT MAKE
YOU SAY WOW
THINGS THAT MAKE
YOU SAY WOW
THINGS THAT MAKE
YOU SAY WOW
TOP5IDEASYOUWILLIMPLEMENT
TIME
40-60 min
GROUP SIZE
2-10+
COMPLEXITY
Easy
MATERIALS
Post-its, paper, markers
S P R I N T L A B S ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUE
hello@ddb.cz for training, workshops and sprint inquires
A0FORMAT
1
Definethebrand/category
Come up with ideas/solutions that this brand does
really well. Think of recent campaigns, products or
services.
Transferideas
Take your brand and think how would you adapt,
combine, reuse the ideas that work.
2
Discover Define Develop Deliver
PROJECT NAME
FUN
High
Made in Prague | Delivered to the World
BRAND

27. Outside-In
PerspectiveIdeation
Think outside of your
category to create more
value. Use this ideation
method to shift your thinking
and get an outside-in
perspective
3.2
CATEGORYTHINKING
Ideas that fit the category mindset
THINK OUTSIDE
OF CATEGORY
IFYOUWEREABANK IFYOUWEREHORECA IFYOUWERE AN
AUTOMOTIVEBRAND
IFYOUWERE
GOVERNMENT
IFYOUWERELUXURY
BRAND
IFYOUWEREASPORT
BRAND
IFYOUWEREIN
EDUCATION
IFYOUWEREADTCBRAND
IFYOUWEREABEER
BRAND
IFYOUWEREABEER
BRAND
IFYOUWEREINADULT
INDUSTRY
IFYOUWERE
ENTERTAINMENT
PROVIDER
IFYOUWEREAFASHION
BRAND
IFYOUWEREIN
HOSPITALITY
IFYOUWEREINMUSIC
BUSINESS
IFYOUWERETECH
COMPANY
IFYOUWEREAPHARMA
BRAND
IFYOUWEREA QSR
IFYOUWERENON=PROFIT
IFYOUWEREFACEBOOK
TIME
60-90 min
GROUP SIZE
2-6
COMPLEXITY
Medium
MATERIALS
Post-its, paper, markers
S P R I N T L A B S ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUE
hello@ddb.cz for training, workshops and sprint inquires
A0FORMAT
1
Frameyourchallenge
Define your How Might We challenge and put it
on the canvas
Category/Outsideofcategorythinking
Spend 10 minutes thinking on the category level. What
would be amazing to do within your existing category?
Take another 10 minutes to come up with ideas that go
beyond the category, think company and business in
general.
Whatifyouwere…
Take a final round to come up with ideas as if you were
someone else - a bank, a fashion brand and so on. What
would you do?
2
3
THINK OUTSIDE
OF CATEGORY
THINK OUTSIDE
OF CATEGORY
THINK OUTSIDE
OF CATEGORY
THINK OUTSIDE
OF CATEGORY
THINK OUTSIDE
OF CATEGORY
THINK OUTSIDE
OF CATEGORY
THINK OUTSIDE
OF CATEGORY
THINK OUTSIDE
OF CATEGORY
THINK OUTSIDE
OF CATEGORY
THINK OUTSIDE
OF CATEGORY
THINK OUTSIDE
OF CATEGORY
Discover Define Develop Deliver
PROJECT NAME
FUN
Medium
Made in Prague | Delivered to the World
BRAND

28. IdeaSelection
Canvas
Filter out your ideas and
map them against
Impact/Effort to
understand which ones
have the most potential
3.3
NOW!
Simply amazing
HOW?
FORGETIT
Needs further exploration and feasibility check
Simple, yet not impactful
WOW
BRAINSTORMIDEAS
Put ideas here
IMPACT
EFFORT
hello@ddb.cz for training, workshops and sprint inquires
TIME
20-40 min
GROUP SIZE
2-10+
COMPLEXITY
Easy
MATERIALS
Post-its, paper, markers
S P R I N T L A B S ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUE
hello@ddb.cz for training, workshops and sprint inquires
A0FORMAT
Brainstormideas
Come up with ideas based on the challenge you
defined.
Makeselection
Place your ideas based on 2 criteria - impact and
feasibility. High impact and low feasibility is something
you should aim for.
PROJECT NAME
FUN
High
Discover Define Develop Deliver
1
2
Made in Prague | Delivered to the World
BRAND

29. Mash-upIdeation
Canvas
Crisis requires a closer
look at available tech
and services. Use mash
up ideation to come up
with unexpected ideas
and partnerships
3.4
HUMAN/CONSUMERNEEDS
Love, Food. Entertainment…
AVAILABLETECH
3D print, Drone, blockchain, etc.
AVAILABLEPARTNERS&SERVICES
Zoom, DDB, Uber Eats, etc.
MASHUPIDEAS
Pick 3 post it’s and brainstorm your ideas here
TIME
20-40 min
GROUP SIZE
2-10+
COMPLEXITY
Super Easy
MATERIALS
Post-its, paper, markers
S P R I N T L A B S ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUE
hello@ddb.cz for training, workshops and sprint inquires
A0FORMAT
1
Brainstormneeds,techandservices
Spend 5 minutes brainstorming human needs, available
tech and partners (services). Place post-its face down
on the canvas.
Pickrandomly
Randomly pick 3 post its from 3 columns and
brainstorm solutions based on the chosen needs, tech
and services.
2
Discover Define Develop Deliver
PROJECT NAME
FUN
High
Made in Prague | Delivered to the World
BRAND

30. ReverseIdeation
Canvas
Sometimes the best
ideas come from the
opposite thinking. Use
reverse ideation tool to
shift your thinking and
come up with radical
ideas
3.5
CHALLENGE
Put down your How Might We Challenge here: How Might We….
BRAINSTORMNEGATIVES
Come up with the worst possible solutions
to solve the problem. Be really bad.
TURNTHEMINTOPOSITIVES
Turn your negative ideas into positive ones
YOURTOP5IDEAS
Select most promising ideas
TIME
20-40 min
GROUP SIZE
2-10+
COMPLEXITY
Super Easy
MATERIALS
Post-its, paper, markers
S P R I N T L A B S ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUE
hello@ddb.cz for training, workshops and sprint inquires
A0FORMAT
1 Definethechallenge
Frame your provocative How Might We challenge
question
Brainstormnegativesolutions
Be bad, really bad. Come up with solutions that most
likely will destroy the brand or humanity.
Turnnegativeideasintopositiveones
Take a negative idea and think of the ways it could
create value. What would it be?
2
3
Discover Define Develop Deliver
PROJECT NAME
FUN
High
Made in Prague | Delivered to the World
BRAND

31. NewNormal
Ideation
Consumers adjusted
to the situation by
challenging old norms
and behaviours. What
would you do as a brand
to make the transition
to the new normal
smoother?
3.6
ITWASNORMALTO ITBECAMENORMALTO
WEMAKE
THISTRANSITION
EASYBY…
BEHAVIOURS
Old normal
SERVICES&EXPERIENCES
Services consumers were using before
BEHAVIOURSHIFT
New normal
NEWSERVICES&EXPERIENCES
What are the things that we switched to/demand
TIME
40-90 min
GROUP SIZE
2-10+
COMPLEXITY
Easy
MATERIALS
Post-its, paper, markers
TIME
20-40 min
GROUP SIZE
2-10+
COMPLEXITY
Easy
MATERIALS
Post-its, paper, markers
S P R I N T L A B S ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUE
hello@ddb.cz for training, workshops and sprint inquires
A0FORMAT
1
Definetheoldnormal
What were the things that were normal to use/
experience? Think of behaviours, services and
experiences.
Definethenewnormal
What has changed? What are the new behaviours that
consumers demonstrate during/after the crisis?
What’syourrole?
How do you make this transition easy for the
consumers? What are the new services/solutions that
you provide? How do you react to the shifting consumer
behaviour?
2
3
Discover Define Develop Deliver
BRANDPROJECT NAME
FUN
Medium
Made in Prague | Delivered to the World

32. Plan and brainstorm
situational marketing
activities that will make
you stand out in the
category
SITUATION
What is the situation you want to react to?
REACTION
What would be your Brand response? How will you react and what
will you actually do…
MEONLY
Reactions that can only be done exclusively by you
WHEREITTAKESPLACE?
What is the platform/media/channel/touchpoint?
WHOISALREADYDOINGTHAT?
Who’s on it already? Are you an innovator, early adopter, early/late majority or laggard?
METOO
Reactions that copy others actions
MEWOW
Something completely new and unique
PROVOCATION
Frame a powerful provocation/challenge: How might we…?
Situational
ContentCreation
Canvas
TIME
40-90 min
GROUP SIZE
2-10+
COMPLEXITY
Easy
MATERIALS
Post-its, paper, markers
TIME
40-60 min
GROUP SIZE
2-6
COMPLEXITY
Medium
MATERIALS
Post-its, paper, markers
S P R I N T L A B S ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUE
hello@ddb.cz for training, workshops and sprint inquires
A0FORMAT
1
Definethesituation
What is the situation you want to react to?
Who is already reacting? Where does it all
take place?
Frameyourprovocation
Use How Might We question to frame a provocative
challenge based on the given context
Brainstormreactions
Come up with situation tactics and ideas.
2
3
Discover Define Develop Deliver
3.7
BRANDPROJECT NAME
FUN
Medium
Made in Prague | Delivered to the World

33. S P R I N T L A B S ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUE Made in Prague | Delivered for the WorldA0FORMAT
Deliver
Go broad! Go Wild! Make
it real (or at least make a
plan)
hello@ddb.cz for training, workshops and sprint inquires

34. Relevancy
NavigatorCanvas
Do the relevancy check
of your ideas. Use this
canvas to understand
what ideas can be
destroying, damaging or
disrupting for your brand
or category
4.0
RELEVANTIRRELEVANT
UNEXPECTED
EXPECTED
Brand
Category
Culture
Damaging
DisruptingDestroying
Must do
Discover Define Develop Deliver TIME
40-90 min
GROUP SIZE
2-10+
COMPLEXITY
Easy
MATERIALS
Post-its, paper, markers
Discover Define Develop Deliver TIME
60-90 min
GROUP SIZE
2-10+
COMPLEXITY
Hard
MATERIALS
Post-its, paper, markers
S P R I N T L A B S ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUE
hello@ddb.cz for training, workshops and sprint inquires
A0FORMAT
1 Revisityourideas
Out all your selected ideas from previous exercises and
put them into the left column.
Prioritise
Judge your ideas based on the following criteria:
unexpected/expected act from a brand vs relevant/
irrelevant act from a brand.
Makeselection
Avoid ideas that are falling into destroying/damaging
sectors and focus on ideas that fall under Disrupting
category
2
3
ALLIDEAS
Your ideas here
PROJECT NAME
FUN
Low
Made in Prague | Delivered to the World
BRAND

35. Anticrisis
ActionMapping
Tool
Put your ideas to work.
Define where to start
based on the phase of
the pandemic
4.1
RATIONALEMOTIONAL
FULLREVIVAL
SHOCK
Inspire
Stay practical - help people
get on their feet faster
Reassure with honest
and humble message
Give a helping hand and tools
Reassure
Provide ValueProvide Tools
Inspire through positive
message of hope
TIME
40-90 min
GROUP SIZE
2-10+
COMPLEXITY
Easy
MATERIALS
Post-its, paper, markers
Discover Define Develop Deliver TIME
40-60 min
GROUP SIZE
2-6
COMPLEXITY
Medium
MATERIALS
Post-its, paper, markers
S P R I N T L A B S ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUE
hello@ddb.cz for training, workshops and sprint inquires
A0FORMAT
1
Prioritise
Based on the stage of the crisis, prioritise your ideas on
the canvas.
2
PROJECT NAME
FUN
Low
Made in Prague | Delivered to the World
Revisityourideas
Out all your selected ideas from previous exercises and
put them into the left column.
BRAND

36. S P R I N T L A B S ANTI-CRISIS TOOLBOXV.1.0 DEVELOPED BYSTRATEGYTEAMATDDBPRAGUE Made in Prague | Delivered to the World
COVID-19
STRATEGIC
TOOLBOX
hello@ddb.cz
If you want to learn more about our processes and tools or you would like
to run a sprint in your organisation, please reach out at:
+20 tools
To help you navigate
through the crisis and
come up with ideas quickly
Print-ready A0 canvases
for your next workshop
or sprint
A0 canvases