2. The name Blush Free Productions comes from the main idea of our company,
which is to provide reality television programming that won’t make viewers
blush. Too often, programming on television is full of situations and story lines
that bring a tinge of red to the cheeks due to inappropriate language/
situations, especially when the kids or Grandma are in the room.
Blush Free is a fun, lighthearted name that communicates a strong message of
sticking to our commitment of providing clean, family-friendly programming.
It falls under the descriptive category, describing the fact that it will not make
you blush because of it’s family-friendly content.
Sunday, January 23, 2011
3. Brand Name Pros and Cons:
Pros: Blush Free is a unique name that does not exist in the entertainment
industry, nor other industries. It distinctly and uniquely describes the intentions
of our programming. It’s fun and memorable.
Cons: It is possible that people may not know exactly what the name Blush
Free means. It could be interpreted as having to do with makeup, rather than
the natural reaction of cheeks flushing because of embarrassment.
Sunday, January 23, 2011
4. Brand Name: Protection
The name “Blush Free” is protectable by the USPTO,
and no other company is currently our name. It is a
fairly unique title so we are in hopes that there will not
be competition with the name.
Sunday, January 23, 2011
5. Using the color red with the first word practices the Law of Color. As the
law of color states, “red appears to move towards your eyes while looking
at it” (2002). Red also symbolizing the red blush coloring that enters the
cheeks when someone is embarrassed. That is what the word blush, in this
brand name, symbolizes.
Using the color white, for the last two words symbolizes purity. Blush Free
productions is about creating purity in programming while avoiding
producing the blushing effect of embarrassment from inappropriate/non-
family friendly content.
The Law of Shape also comes into play with the Blush Free logo. The logo
follows the horizontal shape, which is a benefit to the eye. The font is also
very legible and clean.
The logo is effective in that it uses bright colors that are symbolic of the
meaning of the company. It’s pleasing to the eye and memorable.
Sunday, January 23, 2011
6. BlushFree3.gifBlushFree3.gif
Brand Reflection:
The logo reflects the brand in that provides a
contrast. In the title there is contrast of color with
the use of red and white. The goal of the company is
to provide a contrast with the norms in the
industry. Blush Free will go against the flow of
industry norms.
Sunday, January 23, 2011
7. Logo: Competitor
Pie Town Productions logo is an emblem and word combination. The emblem is
a city skyline with pie that has a slice taken out, floating over the city. I am not
fully sure what this means. I looked up what Pie Town means, and the only
information I found is that it’s an unincorporated town in New Mexico known
for making pie. Perhaps one of the company founders is from this town and
wanted to carry the name on to the company. I can guess that pie floating over
the city skyline is suggesting that Pie Town is taking over Los Angeles. Clever.
It does follow the law of shape in that read horizontally, though it does take
two lines. The logo is medially effective in my opinion. It is unclear what the
emblem really does mean, and the colors are somewhat dull. It could use a
splash of color to bring a little more life and pizazz.
Sunday, January 23, 2011
8. Logo: Inspiration
Though the MTV brand is really the opposite of what we at Blush Free are
striving to create, I do appreciate the MTV logo. I love that over years the logo
has the same letters and overall concept, but they can get creative with it, much
like Google, and give it different themes. Even changing the theme of the logo
does not mess with the integrity of the overall brand. I love how simple it is, yet
edgy and iconic at the same time.
Sunday, January 23, 2011
9. Corporate Culture/Mission/Vision
Mission Statement
“Our mission at Blush Free Productions is to create family-friendly
programming that highlights major social issues, providing viewers with a call
to action, all the while entertaining through exceptional storytelling.”
Our staff team, who will only work on projects that accomplish the mission
statement, will carry out the mission statement. We will not stray from our
founding principles. We will act in manner of integrity by keeping to our word.
We will conduct ethical business, seeking to go above and beyond what we say
we will do. This includes our interactions with networks, sub-contractors, and
even the people who clean our office space.
Sunday, January 23, 2011
10. Corporate Culture
Blush
Free
will
conduct
quarterly
reviews
with
all
of
employees
in
order
to
communicate
expectations,
corrections
and
praises
in
an
ef:icient
and
consistent
matter.
As
the
CEO,
I
will
have
reviews
with
our
Board
of
Directors
who
I
will
meet
with
on
a
monthly
basis.
Blush Free will also conduct quarterly reviews with all of employees in order to
communicate expectations, corrections and praises in an efficient and consistent
matter. As the CEO, I will have reviews with our Board of Directors who I will
meet with on a monthly basis.
In order to create an atmosphere of fun, creativity, and community, our company
will hold a monthly celebration time in order celebrate birthdays, and our
accomplishments. It could be as simple as having cake for an hour at the end of
the week. It could be as in-depth as having a movie afternoon at the office,
including popcorn, candy and soda. We will strive to bring fun into the office
environment, even incorporating the joke of day first thing in the morning as a
staff. Cheesy? Sure, but it brings the staff together and builds community.
Sunday, January 23, 2011
11. Tag Lines
“Blush Free TV.”
“TV you can watch with Grandma in the
room.”
Sunday, January 23, 2011
12. Tag Lines
The tagline speaks directly to the customers by letting them they can trust our
company to provide them clean programming. They don’t need to be nervous
or skeptical that our programming won’t be family-friendly.
Our tag lines are descriptive in that they describe how you will react/not react
to our programming, and with whom you can watch. The tag lines reinforce a
clean brand image promising we will stick to our mission statement. Our tag
lines set us apart from our competitors. For example, we are the antithesis to
MTV television productions (i.e. Jersey Shore), which could produce a whole lot
of blushing when watching with Grandma in the room.
“Blush Free TV” is incredibly short and easy to remember, giving a quick power-
packed descriptive statement of the type of programming we offer. TV you can
watch with Grandma in the room, while not short, is unique, memorable and
positive. It’s likely when used together, the tag lines will doubly capture the
essence of our company.
Sunday, January 23, 2011
13. “Blush free TV.”
“TV you can watch with Grandma in the
room.”
Sunday, January 23, 2011
14. References:
Ries, A. and Ries, L. (2002) The 22 Immutable
Laws of Branding. New York: Harper Collins.
Sunday, January 23, 2011
