1. Evaluation of Questionnaire
After getting the results back of my questionnaire the
target audience preferred the product name
Exposure and Fantasea however 75% chose Exposure
so this is the product name I will be using. They also
chose the handwritten font instead of the bolder
options because it looks more sophisticated and
luxurious than the others. Out of the brand names
C.C and C&C was the most popular because they
were simple but thought they would look good on
the advert. The target audience chose handwritten
font again because they thought it would work with
the product name. Also gold and black were the two
most popular colours because they portray a
luxurious life and will make my advertisement stand
out. To summarise I think that after gathering the
results and evaluating them that when I’ve created
my advert it will a be success and popular with my
target audience.