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Module Three Lecture Notes
Accounting is based on a set of principles referred to as
“generally accepted accounting
principles” (GAAP). It is important to understand the
conceptual framework to help you
understand that accounting has a logical structure.
The Conceptual Framework “structure” is illustrated on page
61, Exhibit 2.1.
The accounting principles have a hierarchy to the structure:
All accounting information should be useful to the users of
financial statements. Therefore, the
qualitative characteristics are to ensure that the information is
useful:
• Relevance – For information to be relevant, it must make a
difference in helping users
make decisions. In other words, if the information is not
material (too small to matter),
then the information is not relevant. The information can either
be “predictive” in that
it helps predict future events or it can be “confirmatory” in that
it helps confirm prior
expectations.
• Faithful Representation – for information to useful it must
faithfully represent real-
world economic events.
In addition to these fundamental characteristics, there are four
additional characteristics that
accounting information must possess to enhance its usefulness:
• Comparability – For information to be comparable a user must
be able to compare the
information from one period to the next. Also, this information
must be applied
consistently from one period to the next.
• Verifiability – Information is verifiable when the information
can be confirmed
independently. For example, when you purchase a new car, the
purchase price can be
verified independently by the bill of sale or contract that is
signed with the dealer.
• Timeliness – In other words, the information must be made
available before it loses its
information to influence users. The net income of a company
from six years ago is not
useful in making investment decisions today.
• Understandability – This implies that the readers of the
financial statements (given
reasonable knowledge of accounting) can comprehend the
meaning of the information
being presented.
A good exercise to review the practical application of the
Conceptual Framework is found on
page 63 and 64 of the textbook (Cornerstone 2.1). It is
important to understand how the
accounting framework is the foundation of all GAAP.
There are some assumptions that must be made and underlie all
accounting information:
• Economic Entity assumption: Each company is accounted for
as a separate economic
entity from its owner or owners. Tim Cook’s personal
transactions would never be
recorded as part of Apple’s transactions. A sole proprietor’s
accounting records would
be maintained separate from his/her personal accounting
records.
• Going-concern assumption: This assumption assumes that the
entity will continue in
the future at least long enough to meet all of its future
commitments. In other words, if
a corporation has raised capital by issuing 10-year bonds, the
assumption is that the
corporation will be around at least long enough to meet this
financial obligation. If we
didn’t assume going-concern, then our current accounting
procedure could not be
followed. It wouldn’t make sense to record a liability on the
books if we knew the
company was going to file bankruptcy before those obligations
were paid.
• Time period assumption: This allows the company’s
transactions and operations to be
divided into time periods (monthly, quarterly, annually, etc…)
so net income (loss) can
be measured.
• Monetary Unit assumption: This means that we assume that
the company is keeping
its accounting records based on monetary units. In other words,
we wouldn’t want to
be keeping track of accounting records based on chickens, or
cows, or buckskins, etc…
There are also four basic principles of accounting used in the
measurement and recording of
business transactions:
• Historical Cost Principle: This principle requires that
transactions are to be recorded at
cost – the price paid at the time of the activity. This principle
holds that the price paid is
reliable because it can be documented.
• Revenue Recognition Principle: This principle holds that
revenue should not be
recorded until it is earned and is realized (or realizable). In
other words, the earning
process should be complete and the company should have either
received cash
payment or a receivable from a customer that commits them to
pay for the services
rendered or product purchased.
• Matching Principle: This principle requires that the revenue
and expenses should be
“matched” in a period. In other words, expenses should be
recorded in the period that
they were incurred to help generate the revenue. For example,
advertising expenses
should be recorded in the period in which they “aired” or were
used to generate
revenue.
• Conservatism Principle: This principle is designed to protect
the users of the financial
statements from inflated revenue and net income. When
recording transactions,
accountants should take care to use those methods which will
least likely overstate a
company’s assets or income.
Conceptual frameworks of accounting: some
brief reflections on theory and practice
Richard Macve, LSE*
Two very different approaches to evaluating con-
ceptual frameworks (CFs) for accounting are set out
by Christensen (2010) and Boyle (2010).1
Christensen reviews a body of research, primarily
theoretical and based on ‘information economics’,
which has explored the potential role and ‘com-
parative advantage’ of standardised, audited finan-
cial statements in a setting where shareholders and
managers (formally characterised as ‘principals’ and
‘agents’) are making investment decisions and are
implementing performance-based compensation
contracts. To make the link to published reports as
the primary focus of standard-setters’ CFs and to
stock exchange investors, Christensen explores
these problems within a competitive market setting
(formally characterised as ‘efficient’) where mul-
tiple information sources are utilised by multiple
information intermediaries, such as analysts and
financial journalists, as well as by investors them-
selves. The major insights from his review are that
two distinct functions of accounting, namely, pro-
viding useful information for investment decisions
and providing control information for monitoring
and rewarding managers’ performance, are demon-
strated ideally to require different kinds of account-
ing measures (in particular with differing degrees of
relevance and reliability). ‘Moral hazard’ results
from managers having ‘proprietary information’
about the firm, i.e. knowing things that owners and
other outsiders do not know unless the managers tell
them, and therefore being able to hide the full story
if they choose to act opportunistically in their own
rather than owners’ best interests. Even if separate
accounting bases were employed for each of the
distinct functions, the moral hazard means that
inevitably the two kinds of reporting ‘infect’ each
other. The outcome is that setting just one satisfac-
tory body of accounting standards that has to cover
both will be extremely problematic, given man-
agers’ own incentives. Moreover, setting rules that
will be the same for all companies inevitably loses
the particular balance of characteristics of informa-
tion requirements that would be optimal for each
individual firm, and there has to be a political
decision as to who will benefit and who will lose.
Furthermore, by the time published, audited,
accounting reports appear, it is likely that there will
be little ‘news’ in them. That conclusion has been
supported by empirical evidence since Ball &
Brown’s famous 1968 paper. However, this does
not mean the accounting reports have no value.
Managers know that after the end of the year they
will have to release the audited accounts to their
shareholders and other investors. This will itself
constrain the information released during the year to
be as consistent as possible. Their actions are also
constrained by the information they know will
eventually be reported. Hence accounting informa-
tion plays a role in controlling agency costs.
Christensen therefore argues that the qualitative
characteristics (QCs) that are a feature of all the
frameworks to date (both national and international)
are too crude to help in calibrating the actual trade-
offs that need to be made. The same can be said of
the high level definitions of ‘elements of financial
statements’ and, one might add, the ‘recognition
criteria’. Moreover, from an information perspec-
tive, there is no inherent superiority in any one basis
of measurement: choices should be made of ‘horses
for courses’ in individual standards and therefore
there is little value in including measurement in the
CF. Christensen’s conclusion, arguing as he has
from ‘the bottom up’, is that this leaves only the
highest level of the CF as potentially fulfilling a
useful role, in setting out what he calls a
‘Constitution’.2 By this he means the broad object-
ives that the standard-setters will pursue, and
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15 ABR Macve Comment.3d Page 303 of 308
*The author is Academic Advisor to the ICAEW. The help of
Min Qi, Brian Singleton-Green, Mike Page, Michael Bromwich
and the editor is gratefully acknowledged.
E-mail: [email protected]
1 Editor’s note: Boyle’s commentary relates to the version of
Christensen’s paper presented at the ICAEW's Information for
Better Markets Conference in December 2009. Christensen
subsequently made amendments to his paper for publication in
response to an academic reviewer’s comments.
2 Editor’s note: This description should not be confused with
the formal Constitution that governs the IASC Foundation and
regulates the composition and conduct of the IASB.
Accounting and Business Research, Vol. 40. No. 3 2010
International Accounting Policy Forum, pp. 303–308 303
principles they will observe, in writing rules for
every major company around the world to follow.
Boyle, by contrast approaches the issue more
from the ‘top down’ perspective of a regulator and
finds it hard to relate the context of Christensen’s
‘bottom up’ world of ‘primitive’ firms to his arena.
Here the accounting rules of IASB and FASB are
primarily for large, listed companies, with boards of
directors and hierarchies of management reporting
publicly to widely dispersed shareholders.
Alongside the financial institutions there are pas-
sive, small investors for whose protection much of
the regulation has been designed. The insights from
‘agency’ models seem difficult to scale up to such a
multiperson world – but cf. ICAEW (2005). The
‘efficiency’ of unfettered markets in providing full
information flows to all parties is questionable (as
the global financial crisis of 2008 has reminded
everyone), and regulation is needed because even
non-speculative investors, who need to balance
their investment portfolios, want to know that
individual firms’ risks are fully and fairly reflected
in their market prices. If the public, through the
government, are to give standard-setters, such as
IASB, the power to set mandatory standards then
they need to be assured of their independence, their
balanced representativeness, and above all their
intellectual credibility and technical competence.
The constitutional relationships between the IASC
Foundation and the IASB (and, in the EU, the
requirement for endorsement prior to adoption of
new standards) are designed to cover the first two of
these concerns. It is in respect of the third that the
CF has its own important role.
Arguments for and against regulation per se and
over how costs and benefits of alternative account-
ing rules are to be assessed are covered in the papers
by Bushman & Landsman (2010) and by Schipper
(2010) presented in the conference to which
Christensen contributed. Leuz (2010) explores the
importance of the national and institutional contexts
in shaping accepted and acceptable forms of
accounting; and Moran (2010) reminds us that the
delegation of powers to non-government bodies is
itself a political decision, and the balance between
the two may emerge differently at different times
and in different political jurisdictions, so that
international regulation introduces a yet higher
level of complexity.
Here I will pursue Boyle’s argument that the CF
is needed to demonstrate the technical credentials of
the IASB (or FASB). New IASB Board members
have to sign up to the CF. Boyle appears to think
that it is the current type of CF that is needed.
Consequently, as he asserts, definitions of elements
such as ‘assets’ are a required part of the CF to
ensure as much consistency as possible across time
(not least as Board members change). These
arguments have had a long currency, ever since
FASB began its CF project in 1974 (Macve, 1981).
However, we should note that in Boyle’s ‘real
world’, what is recognised in accounting as an asset
(and correspondingly as a liability) and how it is
measured frequently changes as standards change.
Consider for example: the current proposals on
leases; recent US recognition of ‘in process research
and development’ at acquisition date as a continuing
asset in its standard on business combinations;
removal of ‘acquisition costs’ in business combin-
ations and (proposed) in life insurance accounting;
pension liabilities; and proposals to change IAS 37
in respect of what used to be called ‘contingent
liabilities’. Assets may be treated inconsistently
within current standards, e.g. ‘acquired’ and ‘intern-
ally developed’ intangibles such as brands and
goodwill; a new subsidiary’s assets at the date of
acquisition (including intangibles) identified and
measured at ‘fair value’ while the holding com-
pany’s equivalent assets remain unrecognised or
valued at (depreciated) historical cost. Other
changes in the reporting of income have not even
resulted from recognising net asset changes.
Consider for example the expensing of executive
stock options (Bromwich et al., 2010) or the latest
proposals on ‘revenue recognition’ (Macve, 2010).
It has long been argued that seeking such higher-
level definitions, and believing that the levels of the
CF must form a deductive logical sequence con-
cluding with clear, consistent ‘high quality’ stand-
ards, represents a serious failure to understand the
insights of the modern philosophy of language
(e.g. Kitchen, 1954; Macve, 1981; Sunder, 2007;
Dennis 2006, 2008).
Christensen also analyses rigorously the role of
QCs and demonstrates why it has long been argued
that they are little more than common sense ‘rules of
thumb’ and do not deserve the repeated reshufflings
of their meanings and rankings that have occupied
much space in successive versions of the CF
(e.g. Chambers, 1964; Macve, 1981). CFs have
also thus far stumbled over the crucial measurement
stage. One honourable exception is the UK ASB’s
(1999) Statement of Principles which, while retain-
ing advocacy of a ‘mixed measurement model’,
argued that current values should be ‘deprival
values’ (see, e.g. Lennard, 2010; Macve, 2010 and
Whittington, 2010).
In comparing Christensen’s and Boyle’s
approaches we may note that Christensen’s litera-
ture citations largely reflect US sources. Here I
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304 ACCOUNTING AND BUSINESS RESEARCH
reflect briefly on how far UK literature has
supported his approach vis à vis Boyle’s. The
‘information economics’ approach to analysing
accounting problems and voluntary disclosure is
clearly set out in leading textbooks such as
Bromwich (1992), which also covers the economic
arguments in favour of regulating the mandatory
provision of accounting information (including
problems of ‘public goods’ and cost structures of
disclosure), and the conceptual difficulties in
deriving an unambiguous, practical notion of
‘income’.
A major feature of current CFs is their ultimate
focus on measuring income (and potentially com-
ponents of income such as ‘earnings’), even though
they argue this is to be achieved through the
‘balance sheet’ approach of focusing on the recog-
nition and measurement of assets and liabilities and
of changes in them. Christensen notes that it is well
known that the measurement of ‘income’ in the
economist’s sense of the change in wealth, or of the
‘permanent income’, is not achievable except in
conditions where the knowledge would be redun-
dant, so settling the definitions and measurement
bases cannot achieve that goal (for fuller recent
expositions of the reasons for this see,
e.g. Bromwich et al., 2010 and Whittington,
2010). As the FASB’s original CF project (and its
subsequent imitations by, e.g. ASB, IASC and now
IASB) can indeed be viewed as the culmination of a
‘search for accounting principles’ imposed on the
accounting profession in the US in the 1930s at the
instigation of the Securities and Exchange
Commission (SEC) (e.g. Macve, 1983; cf. Zeff,
1999), it has so far remained part and parcel of the
search for the ‘best’ definition of profit/income to
replace what is seen as the untidy and incoherent
tangle of assorted, historically evolved, ‘conven-
tions’ that appear to lack conceptual justification
(e.g. Chambers, 1964; FASB/IASB, 2005).
Even in the 1930s there was a ‘British’ voice in
the US. George O. May of Price Waterhouse argued
that better disclosure of information and of account-
ing choices was what was needed, rather than the
attempted specification of detailed uniform
accounting rules (e.g. Macve, 1983: 178–179).
Perhaps May’s position was undermined by the
almost complete lack of explanation of what
accounting policies were being used by UK com-
panies at that time. That situation lasted until the
advent of UK accounting standards in the 1970s
(Zeff, 2009) and in particular the UK standard
SSAP 2 Disclosure of Accounting Policies (ASC,
1972).
There remains an urgent need for a fundamental
rethink of what ‘kind of thing’ a CF for accounting
should be (Power, 1992). It should probably follow
Christensen’s advice and stay at the ‘top level’. It
might focus, for example, on setting out the key
factors and questions that the standard-setters
would address and their approach to the trade-offs
they would have to make (e.g. Macve, 1981). It
could set out the need for ‘practical reasoning’ based
on ‘bottom up’ investigation and understanding of
current practices, evaluation of their continuing
practical value (alongside their conceptual justifi-
cation), and deliberation and consultation on poten-
tial for improvement. That could be more beneficial
than attempting ‘top down’ logical deduction of
‘correct’ standards that the current kind of ‘official’
CF has conspicuously failed to deliver over the 35-
plus years of its very expensive development (e.g.
Dopuch and Sunder, 1980; Macve, 1997; Dennis,
2006, 2008). In a recent initiative, the members of
the Financial Accounting Standards Committee of
the American Accounting Association (Bloomfield
et al., 2009) critique the extant frameworks and the
IASB/FASB convergence of frameworks, offering
instead a framework that meets their own preferred
criteria. Their alternative adopts primarily an
income statement approach rather than the FASB/
IASB balance sheet approach.
We should not be surprised if such alternative
kinds of CF lead to piecemeal, evolutionary
improvements in accounting practice and disclo-
sures rather than wholesale replacement by a new,
much more logically consistent ‘accounting model’
(ICAEW, 2009). An interesting comparison is the
standard QWERTY keyboard.3 It is inefficient, but
universal (outside specialist typing competitions).
An efficient keyboard would, from the beginning,
have been centred according to the relative fre-
quency of the use of the individual letters in writing
the English language. However, it is widely
believed that because this would have caused the
original ‘hammer’ typewriters to jam, they had to be
‘slowed down’ by spacing out the most frequent
characters. To help the marketing of the new
mechanical writing machine, Remington, so the
widespread belief goes, designed the top row so that
it contains all the letters of ‘typewriter’ (plus Q, U
and O for camouflage), which is the word the sales
force would use in demonstrating the machine’s
superior speed. The trade-off between speed and
mechanical efficiency was historically contingent
on conditions at that time. Now the QWERTY
keyboard is so embedded that we are still using it for
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3 (http://home.earthlink.net/~dcrehr/myths.html [accessed
16 March 2010])
Vol. 40, No. 3. 2010 International Accounting Policy Forum
305
electronic machines, even though the most efficient
layout to achieve maximum speed is now known for
each language. QWERTY seems likely to remain
until keyboards themselves are obsolete.
Does the same apply, e.g. to ‘relevance’ and
‘reliability’ of accounting numbers, given changing
relative costs in different places at different times?
The accounting model we have is the outcome of
many such past trade-offs (Basu and Waymire,
2008). It is now so embedded in many spheres that it
is not clear that, even if accounting theory could set
out a CF for a ‘best’ model, we would find it
worthwhile to adopt it, given the costs of transition.
‘Fixing what’s broke’ may continue to be sufficient
(e.g. ICAEW, 2009), especially if this is comple-
mented by empowering users (e.g. through internet
‘drilling down’ to finer information levels) to tailor
the accounting to their own needs so that they are
not constrained by the straight jacket of the
‘standard model’ and can again become more like
the freely-contracting actors in Christensen’s scen-
ario.
An alternative approach to retaining desirable
flexibility, this time perhaps more to suit preparers’
differing situations while providing a standard
‘benchmark’, is the option to ‘comply or explain’
familiar in the UK from the Combined Code of
Corporate Governance (FRC, 2008: Preamble). Or
again, relevant groups of preparers, e.g. large
multinationals (a ‘global players segment’) as
suggested by Leuz (2010), could be allowed to
use models of a kind more suited to their own
complexity (as they can, for example, in adopting
the Global Reporting Initiative or other voluntary
codes for sustainability management and reporting
(Chen & Macve, 2010). Alternatively specialist
industry groups might build their own supplemen-
tary models to supply more useful information than
their IFRS accounts, as European insurers have
done with ‘Embedded Value’ reporting for life
insurance accounting (Horton et al., 2007).The
advent in recent years of the opportunity for
shareholders to vote on the Directors’
Remuneration Report (e.g. in the UK and
Australia)4 also increases the interaction between
the users, preparers and auditors of published
accounts.
Some concluding reflections
Christensen’s analysis sets out some of the formal
demonstrations that researchers have worked on
that bear out older, more intuitive arguments that
there can be no ideal practical measure of income.
Income measurement always involves estimation of
the future (Edey, 1970). The demands of investor
decision-making and control (and other contractual
relationships) generally require different kinds of
accounting (Edey, 1978). Accordingly, standard-
setting is inevitably dealing with compromises and
trade-offs, albeit in a world where little is known
about the effects of these and their costs and benefits
(Schipper, 2010; cf. Gwilliam et al., 2005). Difficult
judgments must be made.
However, in viewing the existence of audit as
implying that accounting data are ‘hard to manipu-
late’, Christiansen’s characterisation seems over
simplified. Arguably, it is not in the routine
verification of ‘hard’ data, but rather in ‘guarantee-
ing’ that investors and others can trust the relatively
‘soft’ estimates and judgments underlying the
accounting (based on the auditors’ wide knowledge
and experience of many companies, coupled with
their close contact with the audit client’s manage-
ment), that auditors can be seen as ‘adding value’
(Grout et al., 1994); while Power (1996) argues that
much of what is ‘verifiable’ by audit is not ‘given’ as
hard data but is socially constructed to be
‘auditable’.
Accounting reporting and disclosure also have an
important role beyond that of providing information
for managers and individual investors in individual
firms, or even when comparing firms. Standardised,
audited accounts are part of a regime that defines the
economic environment in a country, or across
countries, and enables investors to have confidence
in the system as a whole as one to which to entrust
their money. This was the main justification given
by Edwards (1938) in his call for a revolutionary
reform of UK accounting practice. It seems as true
today. In the view of the US SEC it is the overall
regime of standards of corporate governance,
accounting, auditing and enforcement in a country
that lowers the cost of capital to firms in that
economy and thereby stimulates investment and
economic growth. This effect is probably greater
than what any individual firm can achieve by
improving its own accounting and disclosures (cf.
Botosan, 2006).
In other words, the firms etc., in Section 2 of
Christensen’s analysis are ‘given’ (exogenous to the
argument). But equally one can argue that firms are
‘endogenous’, i.e. partly created by the availability
of good accounting and an appropriate regulatory
regime. That is Boyle’s concern, and has been the
concern of UK Company Law, not only in the
Company Law Review from 1999 to 2005, but ever
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4 e.g. http://www.companydirectors.com.au/NR/rdonlyres/
8BC9DA27-DF5A-4955–9E95-EB6B4BC78E8A/0/
ISSUEPAPERREMUNERATIONREPORT170305.PDF
(accessed 17 March 2010).
306 ACCOUNTING AND BUSINESS RESEARCH
since the 19th century invention of ‘limited liability’
(Edey & Panitpakdi, 1978). It is interesting that
such endogeneity is not currently admitted by the
IASB, which takes the view that the stability of the
current financial system is not a matter on which the
standard-setter should be concerned.
There are mutually reinforcing insights to be
gained from both ‘bottom up’ and ‘top down’
approaches. There will always be a creative tension
between rigorous, abstract theoretical research and
the current imperatives of practical and policy
concerns. It is ironic that Boyle concludes by
disparaging the kind of work outlined by
Christensen when he begins his response by quoting
Keynes’s famous dictum, made when he was
defending his own ‘wild’ theories against the
objections of the ‘practical men’ of his day.
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Module Three Lecture Notes Accounting is based on a set o.docx

  • 1. Module Three Lecture Notes Accounting is based on a set of principles referred to as “generally accepted accounting principles” (GAAP). It is important to understand the conceptual framework to help you understand that accounting has a logical structure. The Conceptual Framework “structure” is illustrated on page 61, Exhibit 2.1. The accounting principles have a hierarchy to the structure: All accounting information should be useful to the users of financial statements. Therefore, the qualitative characteristics are to ensure that the information is useful: • Relevance – For information to be relevant, it must make a difference in helping users make decisions. In other words, if the information is not material (too small to matter), then the information is not relevant. The information can either be “predictive” in that it helps predict future events or it can be “confirmatory” in that it helps confirm prior expectations. • Faithful Representation – for information to useful it must faithfully represent real- world economic events.
  • 2. In addition to these fundamental characteristics, there are four additional characteristics that accounting information must possess to enhance its usefulness: • Comparability – For information to be comparable a user must be able to compare the information from one period to the next. Also, this information must be applied consistently from one period to the next. • Verifiability – Information is verifiable when the information can be confirmed independently. For example, when you purchase a new car, the purchase price can be verified independently by the bill of sale or contract that is signed with the dealer. • Timeliness – In other words, the information must be made available before it loses its information to influence users. The net income of a company from six years ago is not useful in making investment decisions today. • Understandability – This implies that the readers of the financial statements (given reasonable knowledge of accounting) can comprehend the meaning of the information being presented. A good exercise to review the practical application of the Conceptual Framework is found on page 63 and 64 of the textbook (Cornerstone 2.1). It is important to understand how the accounting framework is the foundation of all GAAP.
  • 3. There are some assumptions that must be made and underlie all accounting information: • Economic Entity assumption: Each company is accounted for as a separate economic entity from its owner or owners. Tim Cook’s personal transactions would never be recorded as part of Apple’s transactions. A sole proprietor’s accounting records would be maintained separate from his/her personal accounting records. • Going-concern assumption: This assumption assumes that the entity will continue in the future at least long enough to meet all of its future commitments. In other words, if a corporation has raised capital by issuing 10-year bonds, the assumption is that the corporation will be around at least long enough to meet this financial obligation. If we didn’t assume going-concern, then our current accounting procedure could not be followed. It wouldn’t make sense to record a liability on the books if we knew the company was going to file bankruptcy before those obligations were paid. • Time period assumption: This allows the company’s transactions and operations to be divided into time periods (monthly, quarterly, annually, etc…) so net income (loss) can be measured.
  • 4. • Monetary Unit assumption: This means that we assume that the company is keeping its accounting records based on monetary units. In other words, we wouldn’t want to be keeping track of accounting records based on chickens, or cows, or buckskins, etc… There are also four basic principles of accounting used in the measurement and recording of business transactions: • Historical Cost Principle: This principle requires that transactions are to be recorded at cost – the price paid at the time of the activity. This principle holds that the price paid is reliable because it can be documented. • Revenue Recognition Principle: This principle holds that revenue should not be recorded until it is earned and is realized (or realizable). In other words, the earning process should be complete and the company should have either received cash payment or a receivable from a customer that commits them to pay for the services rendered or product purchased. • Matching Principle: This principle requires that the revenue and expenses should be “matched” in a period. In other words, expenses should be recorded in the period that they were incurred to help generate the revenue. For example, advertising expenses should be recorded in the period in which they “aired” or were
  • 5. used to generate revenue. • Conservatism Principle: This principle is designed to protect the users of the financial statements from inflated revenue and net income. When recording transactions, accountants should take care to use those methods which will least likely overstate a company’s assets or income. Conceptual frameworks of accounting: some brief reflections on theory and practice Richard Macve, LSE* Two very different approaches to evaluating con- ceptual frameworks (CFs) for accounting are set out by Christensen (2010) and Boyle (2010).1 Christensen reviews a body of research, primarily theoretical and based on ‘information economics’, which has explored the potential role and ‘com- parative advantage’ of standardised, audited finan- cial statements in a setting where shareholders and managers (formally characterised as ‘principals’ and ‘agents’) are making investment decisions and are implementing performance-based compensation contracts. To make the link to published reports as the primary focus of standard-setters’ CFs and to stock exchange investors, Christensen explores these problems within a competitive market setting (formally characterised as ‘efficient’) where mul- tiple information sources are utilised by multiple
  • 6. information intermediaries, such as analysts and financial journalists, as well as by investors them- selves. The major insights from his review are that two distinct functions of accounting, namely, pro- viding useful information for investment decisions and providing control information for monitoring and rewarding managers’ performance, are demon- strated ideally to require different kinds of account- ing measures (in particular with differing degrees of relevance and reliability). ‘Moral hazard’ results from managers having ‘proprietary information’ about the firm, i.e. knowing things that owners and other outsiders do not know unless the managers tell them, and therefore being able to hide the full story if they choose to act opportunistically in their own rather than owners’ best interests. Even if separate accounting bases were employed for each of the distinct functions, the moral hazard means that inevitably the two kinds of reporting ‘infect’ each other. The outcome is that setting just one satisfac- tory body of accounting standards that has to cover both will be extremely problematic, given man- agers’ own incentives. Moreover, setting rules that will be the same for all companies inevitably loses the particular balance of characteristics of informa- tion requirements that would be optimal for each individual firm, and there has to be a political decision as to who will benefit and who will lose. Furthermore, by the time published, audited, accounting reports appear, it is likely that there will be little ‘news’ in them. That conclusion has been supported by empirical evidence since Ball & Brown’s famous 1968 paper. However, this does not mean the accounting reports have no value.
  • 7. Managers know that after the end of the year they will have to release the audited accounts to their shareholders and other investors. This will itself constrain the information released during the year to be as consistent as possible. Their actions are also constrained by the information they know will eventually be reported. Hence accounting informa- tion plays a role in controlling agency costs. Christensen therefore argues that the qualitative characteristics (QCs) that are a feature of all the frameworks to date (both national and international) are too crude to help in calibrating the actual trade- offs that need to be made. The same can be said of the high level definitions of ‘elements of financial statements’ and, one might add, the ‘recognition criteria’. Moreover, from an information perspec- tive, there is no inherent superiority in any one basis of measurement: choices should be made of ‘horses for courses’ in individual standards and therefore there is little value in including measurement in the CF. Christensen’s conclusion, arguing as he has from ‘the bottom up’, is that this leaves only the highest level of the CF as potentially fulfilling a useful role, in setting out what he calls a ‘Constitution’.2 By this he means the broad object- ives that the standard-setters will pursue, and CCH - ABR Data Standards Ltd, Frome, Somerset – 11/6/2010 15 ABR Macve Comment.3d Page 303 of 308 *The author is Academic Advisor to the ICAEW. The help of Min Qi, Brian Singleton-Green, Mike Page, Michael Bromwich and the editor is gratefully acknowledged. E-mail: [email protected]
  • 8. 1 Editor’s note: Boyle’s commentary relates to the version of Christensen’s paper presented at the ICAEW's Information for Better Markets Conference in December 2009. Christensen subsequently made amendments to his paper for publication in response to an academic reviewer’s comments. 2 Editor’s note: This description should not be confused with the formal Constitution that governs the IASC Foundation and regulates the composition and conduct of the IASB. Accounting and Business Research, Vol. 40. No. 3 2010 International Accounting Policy Forum, pp. 303–308 303 principles they will observe, in writing rules for every major company around the world to follow. Boyle, by contrast approaches the issue more from the ‘top down’ perspective of a regulator and finds it hard to relate the context of Christensen’s ‘bottom up’ world of ‘primitive’ firms to his arena. Here the accounting rules of IASB and FASB are primarily for large, listed companies, with boards of directors and hierarchies of management reporting publicly to widely dispersed shareholders. Alongside the financial institutions there are pas- sive, small investors for whose protection much of the regulation has been designed. The insights from ‘agency’ models seem difficult to scale up to such a multiperson world – but cf. ICAEW (2005). The ‘efficiency’ of unfettered markets in providing full information flows to all parties is questionable (as the global financial crisis of 2008 has reminded everyone), and regulation is needed because even non-speculative investors, who need to balance
  • 9. their investment portfolios, want to know that individual firms’ risks are fully and fairly reflected in their market prices. If the public, through the government, are to give standard-setters, such as IASB, the power to set mandatory standards then they need to be assured of their independence, their balanced representativeness, and above all their intellectual credibility and technical competence. The constitutional relationships between the IASC Foundation and the IASB (and, in the EU, the requirement for endorsement prior to adoption of new standards) are designed to cover the first two of these concerns. It is in respect of the third that the CF has its own important role. Arguments for and against regulation per se and over how costs and benefits of alternative account- ing rules are to be assessed are covered in the papers by Bushman & Landsman (2010) and by Schipper (2010) presented in the conference to which Christensen contributed. Leuz (2010) explores the importance of the national and institutional contexts in shaping accepted and acceptable forms of accounting; and Moran (2010) reminds us that the delegation of powers to non-government bodies is itself a political decision, and the balance between the two may emerge differently at different times and in different political jurisdictions, so that international regulation introduces a yet higher level of complexity. Here I will pursue Boyle’s argument that the CF is needed to demonstrate the technical credentials of the IASB (or FASB). New IASB Board members have to sign up to the CF. Boyle appears to think that it is the current type of CF that is needed.
  • 10. Consequently, as he asserts, definitions of elements such as ‘assets’ are a required part of the CF to ensure as much consistency as possible across time (not least as Board members change). These arguments have had a long currency, ever since FASB began its CF project in 1974 (Macve, 1981). However, we should note that in Boyle’s ‘real world’, what is recognised in accounting as an asset (and correspondingly as a liability) and how it is measured frequently changes as standards change. Consider for example: the current proposals on leases; recent US recognition of ‘in process research and development’ at acquisition date as a continuing asset in its standard on business combinations; removal of ‘acquisition costs’ in business combin- ations and (proposed) in life insurance accounting; pension liabilities; and proposals to change IAS 37 in respect of what used to be called ‘contingent liabilities’. Assets may be treated inconsistently within current standards, e.g. ‘acquired’ and ‘intern- ally developed’ intangibles such as brands and goodwill; a new subsidiary’s assets at the date of acquisition (including intangibles) identified and measured at ‘fair value’ while the holding com- pany’s equivalent assets remain unrecognised or valued at (depreciated) historical cost. Other changes in the reporting of income have not even resulted from recognising net asset changes. Consider for example the expensing of executive stock options (Bromwich et al., 2010) or the latest proposals on ‘revenue recognition’ (Macve, 2010). It has long been argued that seeking such higher- level definitions, and believing that the levels of the CF must form a deductive logical sequence con-
  • 11. cluding with clear, consistent ‘high quality’ stand- ards, represents a serious failure to understand the insights of the modern philosophy of language (e.g. Kitchen, 1954; Macve, 1981; Sunder, 2007; Dennis 2006, 2008). Christensen also analyses rigorously the role of QCs and demonstrates why it has long been argued that they are little more than common sense ‘rules of thumb’ and do not deserve the repeated reshufflings of their meanings and rankings that have occupied much space in successive versions of the CF (e.g. Chambers, 1964; Macve, 1981). CFs have also thus far stumbled over the crucial measurement stage. One honourable exception is the UK ASB’s (1999) Statement of Principles which, while retain- ing advocacy of a ‘mixed measurement model’, argued that current values should be ‘deprival values’ (see, e.g. Lennard, 2010; Macve, 2010 and Whittington, 2010). In comparing Christensen’s and Boyle’s approaches we may note that Christensen’s litera- ture citations largely reflect US sources. Here I CCH - ABR Data Standards Ltd, Frome, Somerset – 11/6/2010 15 ABR Macve Comment.3d Page 304 of 308 304 ACCOUNTING AND BUSINESS RESEARCH reflect briefly on how far UK literature has supported his approach vis à vis Boyle’s. The ‘information economics’ approach to analysing accounting problems and voluntary disclosure is
  • 12. clearly set out in leading textbooks such as Bromwich (1992), which also covers the economic arguments in favour of regulating the mandatory provision of accounting information (including problems of ‘public goods’ and cost structures of disclosure), and the conceptual difficulties in deriving an unambiguous, practical notion of ‘income’. A major feature of current CFs is their ultimate focus on measuring income (and potentially com- ponents of income such as ‘earnings’), even though they argue this is to be achieved through the ‘balance sheet’ approach of focusing on the recog- nition and measurement of assets and liabilities and of changes in them. Christensen notes that it is well known that the measurement of ‘income’ in the economist’s sense of the change in wealth, or of the ‘permanent income’, is not achievable except in conditions where the knowledge would be redun- dant, so settling the definitions and measurement bases cannot achieve that goal (for fuller recent expositions of the reasons for this see, e.g. Bromwich et al., 2010 and Whittington, 2010). As the FASB’s original CF project (and its subsequent imitations by, e.g. ASB, IASC and now IASB) can indeed be viewed as the culmination of a ‘search for accounting principles’ imposed on the accounting profession in the US in the 1930s at the instigation of the Securities and Exchange Commission (SEC) (e.g. Macve, 1983; cf. Zeff, 1999), it has so far remained part and parcel of the search for the ‘best’ definition of profit/income to replace what is seen as the untidy and incoherent tangle of assorted, historically evolved, ‘conven- tions’ that appear to lack conceptual justification
  • 13. (e.g. Chambers, 1964; FASB/IASB, 2005). Even in the 1930s there was a ‘British’ voice in the US. George O. May of Price Waterhouse argued that better disclosure of information and of account- ing choices was what was needed, rather than the attempted specification of detailed uniform accounting rules (e.g. Macve, 1983: 178–179). Perhaps May’s position was undermined by the almost complete lack of explanation of what accounting policies were being used by UK com- panies at that time. That situation lasted until the advent of UK accounting standards in the 1970s (Zeff, 2009) and in particular the UK standard SSAP 2 Disclosure of Accounting Policies (ASC, 1972). There remains an urgent need for a fundamental rethink of what ‘kind of thing’ a CF for accounting should be (Power, 1992). It should probably follow Christensen’s advice and stay at the ‘top level’. It might focus, for example, on setting out the key factors and questions that the standard-setters would address and their approach to the trade-offs they would have to make (e.g. Macve, 1981). It could set out the need for ‘practical reasoning’ based on ‘bottom up’ investigation and understanding of current practices, evaluation of their continuing practical value (alongside their conceptual justifi- cation), and deliberation and consultation on poten- tial for improvement. That could be more beneficial than attempting ‘top down’ logical deduction of ‘correct’ standards that the current kind of ‘official’ CF has conspicuously failed to deliver over the 35- plus years of its very expensive development (e.g.
  • 14. Dopuch and Sunder, 1980; Macve, 1997; Dennis, 2006, 2008). In a recent initiative, the members of the Financial Accounting Standards Committee of the American Accounting Association (Bloomfield et al., 2009) critique the extant frameworks and the IASB/FASB convergence of frameworks, offering instead a framework that meets their own preferred criteria. Their alternative adopts primarily an income statement approach rather than the FASB/ IASB balance sheet approach. We should not be surprised if such alternative kinds of CF lead to piecemeal, evolutionary improvements in accounting practice and disclo- sures rather than wholesale replacement by a new, much more logically consistent ‘accounting model’ (ICAEW, 2009). An interesting comparison is the standard QWERTY keyboard.3 It is inefficient, but universal (outside specialist typing competitions). An efficient keyboard would, from the beginning, have been centred according to the relative fre- quency of the use of the individual letters in writing the English language. However, it is widely believed that because this would have caused the original ‘hammer’ typewriters to jam, they had to be ‘slowed down’ by spacing out the most frequent characters. To help the marketing of the new mechanical writing machine, Remington, so the widespread belief goes, designed the top row so that it contains all the letters of ‘typewriter’ (plus Q, U and O for camouflage), which is the word the sales force would use in demonstrating the machine’s superior speed. The trade-off between speed and mechanical efficiency was historically contingent on conditions at that time. Now the QWERTY keyboard is so embedded that we are still using it for
  • 15. CCH - ABR Data Standards Ltd, Frome, Somerset – 11/6/2010 15 ABR Macve Comment.3d Page 305 of 308 3 (http://home.earthlink.net/~dcrehr/myths.html [accessed 16 March 2010]) Vol. 40, No. 3. 2010 International Accounting Policy Forum 305 electronic machines, even though the most efficient layout to achieve maximum speed is now known for each language. QWERTY seems likely to remain until keyboards themselves are obsolete. Does the same apply, e.g. to ‘relevance’ and ‘reliability’ of accounting numbers, given changing relative costs in different places at different times? The accounting model we have is the outcome of many such past trade-offs (Basu and Waymire, 2008). It is now so embedded in many spheres that it is not clear that, even if accounting theory could set out a CF for a ‘best’ model, we would find it worthwhile to adopt it, given the costs of transition. ‘Fixing what’s broke’ may continue to be sufficient (e.g. ICAEW, 2009), especially if this is comple- mented by empowering users (e.g. through internet ‘drilling down’ to finer information levels) to tailor the accounting to their own needs so that they are not constrained by the straight jacket of the ‘standard model’ and can again become more like the freely-contracting actors in Christensen’s scen- ario.
  • 16. An alternative approach to retaining desirable flexibility, this time perhaps more to suit preparers’ differing situations while providing a standard ‘benchmark’, is the option to ‘comply or explain’ familiar in the UK from the Combined Code of Corporate Governance (FRC, 2008: Preamble). Or again, relevant groups of preparers, e.g. large multinationals (a ‘global players segment’) as suggested by Leuz (2010), could be allowed to use models of a kind more suited to their own complexity (as they can, for example, in adopting the Global Reporting Initiative or other voluntary codes for sustainability management and reporting (Chen & Macve, 2010). Alternatively specialist industry groups might build their own supplemen- tary models to supply more useful information than their IFRS accounts, as European insurers have done with ‘Embedded Value’ reporting for life insurance accounting (Horton et al., 2007).The advent in recent years of the opportunity for shareholders to vote on the Directors’ Remuneration Report (e.g. in the UK and Australia)4 also increases the interaction between the users, preparers and auditors of published accounts. Some concluding reflections Christensen’s analysis sets out some of the formal demonstrations that researchers have worked on that bear out older, more intuitive arguments that there can be no ideal practical measure of income. Income measurement always involves estimation of the future (Edey, 1970). The demands of investor decision-making and control (and other contractual relationships) generally require different kinds of
  • 17. accounting (Edey, 1978). Accordingly, standard- setting is inevitably dealing with compromises and trade-offs, albeit in a world where little is known about the effects of these and their costs and benefits (Schipper, 2010; cf. Gwilliam et al., 2005). Difficult judgments must be made. However, in viewing the existence of audit as implying that accounting data are ‘hard to manipu- late’, Christiansen’s characterisation seems over simplified. Arguably, it is not in the routine verification of ‘hard’ data, but rather in ‘guarantee- ing’ that investors and others can trust the relatively ‘soft’ estimates and judgments underlying the accounting (based on the auditors’ wide knowledge and experience of many companies, coupled with their close contact with the audit client’s manage- ment), that auditors can be seen as ‘adding value’ (Grout et al., 1994); while Power (1996) argues that much of what is ‘verifiable’ by audit is not ‘given’ as hard data but is socially constructed to be ‘auditable’. Accounting reporting and disclosure also have an important role beyond that of providing information for managers and individual investors in individual firms, or even when comparing firms. Standardised, audited accounts are part of a regime that defines the economic environment in a country, or across countries, and enables investors to have confidence in the system as a whole as one to which to entrust their money. This was the main justification given by Edwards (1938) in his call for a revolutionary reform of UK accounting practice. It seems as true today. In the view of the US SEC it is the overall regime of standards of corporate governance,
  • 18. accounting, auditing and enforcement in a country that lowers the cost of capital to firms in that economy and thereby stimulates investment and economic growth. This effect is probably greater than what any individual firm can achieve by improving its own accounting and disclosures (cf. Botosan, 2006). In other words, the firms etc., in Section 2 of Christensen’s analysis are ‘given’ (exogenous to the argument). But equally one can argue that firms are ‘endogenous’, i.e. partly created by the availability of good accounting and an appropriate regulatory regime. That is Boyle’s concern, and has been the concern of UK Company Law, not only in the Company Law Review from 1999 to 2005, but ever CCH - ABR Data Standards Ltd, Frome, Somerset – 11/6/2010 15 ABR Macve Comment.3d Page 306 of 308 4 e.g. http://www.companydirectors.com.au/NR/rdonlyres/ 8BC9DA27-DF5A-4955–9E95-EB6B4BC78E8A/0/ ISSUEPAPERREMUNERATIONREPORT170305.PDF (accessed 17 March 2010). 306 ACCOUNTING AND BUSINESS RESEARCH since the 19th century invention of ‘limited liability’ (Edey & Panitpakdi, 1978). It is interesting that such endogeneity is not currently admitted by the IASB, which takes the view that the stability of the current financial system is not a matter on which the standard-setter should be concerned.
  • 19. There are mutually reinforcing insights to be gained from both ‘bottom up’ and ‘top down’ approaches. There will always be a creative tension between rigorous, abstract theoretical research and the current imperatives of practical and policy concerns. It is ironic that Boyle concludes by disparaging the kind of work outlined by Christensen when he begins his response by quoting Keynes’s famous dictum, made when he was defending his own ‘wild’ theories against the objections of the ‘practical men’ of his day. References ASB (1999). Statement of Principles. UK: Accounting Standards Board. http://www.frc.org.uk/asb/technical/prin- ciples.cfm. ASC (1972). Statement of Standard Accounting Practice SSAP 2: Disclosure of Accounting Policies. UK: Accounting Standards Committee. Ball, R. and Brown, P. (1968). ‘An empirical evaluation of accounting income numbers’. Journal of Accounting Research (Autumn): 159–178. Basu, S. and Waymire, G.B. (2008). ‘Accounting is an evolved economic institution’. Foundations and Trends in Accounting, Vol. 2, No. 1–2: 1–174. http://papers.ssrn. com/sol3/papers.cfm?abstract_id=1155420. Baxter, W.T. and Davidson, S. (eds.) (1977). Studies in Accounting, 3rd edn. London: Institute of Chartered Accountants in England and Wales (ICAEW). Bloomfield, R. J., Christensen, T. E., Jamal, K., Moehrle, S. R., Ohlson, J. A., Penman, S. H., Previts, G. J., Stober, T. L., Sunder, S., Watts, R. L. and Colson, R. H. (2009). ‘A Framework for Financial Reporting Standards: Issues and a Suggested Model’. Available at SSRN: http://ssrn.com/ abstract=1441338 (accessed 16 March 2010). Botosan, C. (2006). ‘Disclosure and the cost of capital: what
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  • 24. 308 ACCOUNTING AND BUSINESS RESEARCH Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.