1. PRESTIGE INSTITUTE OF MANAGEMENT & RESEARCH, INDORE
ASSIGNMENT – I
SUBJECT: - INTERNET MARKETING
Submitted to: - Submitted by:-
Prof. Ravi Kumar vipul jain
Shivani
Vidhi jain
Sorin neema

2. INTRODUCTION
The case is about the Aradhana travels, which is serving customers since 1967 and
succesful company today.
The owner Mr. Kirane was in travel business since 1957, started Aradhana Travels in
1967, and adopted a blue ocean strategy and offeres tours to exotic destinations and
provide one stop solutions through website to its customer ranging from online search to
e-booking, availability check, etc, which helps to bring strong customer base beyond
India and even Asia.
The business model adopted by the company is B2C, because it is clearly focussed on
customer needs and though they are competing against themselves by continous
improvement in the websites and providing customised, quality focused service due to
which they have flourished
Mr. Kirane givins credit of the success to his staff, B2C model and their blue ocean
strategy.

3. QUESTION & ANSWER
QUE.1
Ans. The blue ocean strategy is nothing buyt creating the uncontested market that makes
the competition irrelevant due to which the marketer who adopts the strategy get the
benefit and enjoys the handsome market share.Also the company compete against no one
but themselves by improving or providing enhanced services.
In this case the Aradhana Tours & Travels has also adopted the same strategy and put
themselves as different from others.
They Arrange tours for the Exotic destinations which not generally offered by others
players, along with this they provide one stop sloutions to the customers, services like
hotel, taxi booking etc.
Also they have worked continously on improvement of its website to offer complete
information for the customers.
Que .2
Ans . B2B B2C
1. Size of market generally small in 1.Size of market is relative larger.
Comparison of B2C
2. Profit margin is Less. 2.Profit margin is higher.
3. Market created through personal 3.Market created through strong
relationship positioning and quality services.
4. Less Expensive. 4. Comparatively more expensive.

4. Que.3
Ans. Impact of E- business on Aradhana Travels
 Provided their customers a facility to search product catalouge, to place an order,
to check the availabilty, to book online and check the status etc.
 Attracted the customers and Proved as a competitive advantage and brings the
customer closer.
 Helped to expand business beyond the country.
 Proved as a vehicle to reach channel parters and other vendors.
Que.5
Ans.
If the product or business does not have the unique ar something different, Some time it is
harder to position differently among the existing competitors in neck to neck competition.
Took time to build image and customer base due to larger market size and requires huge
advertising expenses and if financial position of company is not sound can lead to failure.