2015158_NishantSiddhu_Dr. Gajavelli VS

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Megavenues.com
“Market Penetration through Brand Awareness and B 2 B sales
of online commission contract throughout Delhi/NCR”
SIP project report submitted in partial fulfillment of the requirements for the PGDM
programme
By: Nishant Siddhu
2015158
Supervisors: Kushaal Verma (Manager: Sales & Venue Partnership- Delhi)
Abhishek Panwala (Sales Head)
Dr. Gajavelli V S (Chairperson: Economics Area)
Institute of Management Technology, Nagpur
2015-17

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Acknowledgment
Firstly, I would like to express my gratitude towards ‘Megavenues.com’ for giving me the
opportunity to work with them. I would like to thank the entire staff of Megavenues.com for
their Co- operation during my summer internship which helped in a learning experience filled
with exposure and was very fruitful.
I shoulder the responsibility to acknowledge the following distinguished personalities who
graciously allowed me to carry out this project work successfully. I am highly indebted to my
CEO: Rahul Rane, Reporting Manager: Abhishek Panwala, Mentor: Kushaal Verma, HR
Head: Sanaya Ranade for providing the opportunity to execute the project under their
guidance. I wish and express my heart full gratitude to Abhishek Panwala & Kushaal Verma
for the guidance and suggestions throughout the Internship, without which I could not have
been able to complete this project report successfully.
I would also like to extend gratitude to my faculty guide: Dr. Gajavelli V S for his support in
Undertaking this project and encouraging me to have a wider understanding and expectation
of & from the project. His advice of keeping my internship’s experience in synchronization
with the consumed knowledge of 1st year of PGDM at IMT Nagpur helped me a lot.

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Successful Completion Certificate

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Table of contents
1. Introduction ………………………………………………………………….5
2. Objectives of the study………..……………………………………………..7
3. Concepts Introduced…………………………………………………………9
4. Company Analysis…………………………………………………………..10
5. Findings & Results…………………………………………………………..17
6. Conclusion……………………………………..……………………………22
7. Recommendations…………………………………………………………...23
8. Limitations of the Study……………………………………..……………...24
9. Scope for future improvements……………………..………………………25
10. Appendices……………..………………………………………………….26
11. Bibliography……………………………...………………………………..33

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1. Introduction
India being an emerging market for Tech based Startup enablers and aggregators gave birth to
“Megavenues.com” which is a venue aggregator web space. The website hosts a huge list
of multipurpose venues which may serve the occasions like weddings, private parties, get
together, conferences, meetings, trainings, shows, promotional events or any other event. The
website is hugely popular in southern India and is now working to capture parts of Northern
India. Megavenues.com is a B-2-B as well as B-2-C form of E-commerce Company.
Business To Business (B-2-B) type of ecommerce involves a service provider and enabler or
support organization to come in together and make the services available with more ease and
help grow the reach of distribution and execution of a particular service. In management
terminology this process is also known as Business Marketing, primarily focused on to
increase the reach and ease of availability for the ultimate consumers so that the customer
satisfaction level along with several other factors could be taken to higher levels. In context
of Megavenues.com, the marketing carried out between Megavenues.com and the various
venues which are listed online and the rest who wish to come online is B-2-B Marketing.
Further, it also serves as a form of B-2-C Marketing since it directly helped the end
customers to select and book a venue using their website of the mobile application. It directly
provided business to the customers through booking of venues.
The scope of this study was the upper & upper middle class consumers who visit online
portals in order to search and book venues for various purposes. The purpose of the
customers may be to find a venue for a personal meeting of 10 to 20 people or it may be an
office team lunch for 40 to 50 people, or it may also be a bigger party ranging 200-300
people, Megavenues.com serves the purpose. Along with the listing of the venues, it has to
keep pace with other competitors in the same space, along with the tap on change in
consumer patterns of online search, taste and preferences.

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The research and field work was done in the purview that Megavenues.com needed to expand
their venue base in Delhi/NCR in order to attract more customer base and hence broadening
the bottom line with upward shift in top line. This work helped Megavnues.com to identify
the potential pockets in Delhi/NCR and work on increasing the venue base on their web space
and applications along with some new business opportunities.
Few techniques that were worked upon are Online Marketing, E Mail Marketing, word of
mouth marketing etc.
1.1 Roles & Responsibilities
i. Megavenues.com expected me to build a strong client list in the Delhi/NCR region.
ii. Prospective clients should be made to understand the product, its features, application
and generate leads.
iii. Communication with the clients was to be made so that they could reap out the
benefits of this technology, and understand edge of being on Megavenues.com
platform.
iv. Managing of leads was to be done using the login credentials and further interacting
with direct customers.
v. Manage the client relationships included final pitching, negotiations on commission
percentages, payment collections and taking them to our elite club.

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2. Objective of the study
This study was done in the purview that Megavenues.com needs to expand further into the
Indian online venue bookings market and to boost their venue sales throughout Delhi/NCR.
The major challenge for Megavenues.com is to change the consumption pattern of this
service in amongst Indian population from usual pattern of selecting a venue where people
prefer to physically browse the venues to select one for their event. Changing this habit of an
Indian consumer is a challenge.
The study pointed out that “user friendly website” & “Availability of minute details about the
venues” are the two things that are driving the customers to change their selection pattern.
Megavenues.com had come up with the plethora of best venues so that customer has all the
options in place before making any decision.
2.1 Method of Action
 Identification of Clusters
The study included background check on working of online venue booking habits of
population in that area along with the identification of most popularly visited or
online booked venues and their geographical locations.
 Screening venues
The Study included of making a database of potential venues that are involved and
evolved with the concept on online venue booking system, and could turn out to be
the ideal clients for megavenues.com. Which included Restaurants in 4/5 star Hotels,
Restro Bars, Lounges, Pubs and Gastro Bars.
 Branding of Megavenues.com
One of the major reasons to meet venue owners is to properly brand the company and
not let any negative thing flow in the market. The first good impression about it will
stay in their minds and will be always helpful in maintaining relations with them.

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 Revenue generation model
Listing them for free on website & charging no subscription charges for their presence
online forever often put the venue owners in dilemma about out revenue generation.
So the model was always there to be explained: revenues mostly generating from
commission percentage on closed deals, advertising and promotional activities of
older clients and Internet trafficking for newer ones.
 Closing
Convincing them for free listing with no terms and conditions applied with the
essence of providing business opportunity to venues we closed the deal on a high note
with good rapport and putting forth the excellent brand image of Megavenues.com.
 Following Up
Getting them on board with the free listing for starters and proper branding only does
not solve the purpose. The good rapport created in first meeting was always helpful in
following up for further business dealings. The advertising and promotional offers
stood tall for those clients.

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3. Concept Introduced
Megavenues.com dealt initially in larger venues and served the purposes of people who
wished to have large gatherings. It had a huge database of large venues in almost all the
major cities of India. But observing the culture of cities like Delhi, Gurgaon, Noida it was
evident that the young generation or the youth of today was more interested in smaller and
cost effective venues which can provide them a cool place for a gathering of 5-10 people.
This was the basic idea that my study pointed hence we went ahead and worked upon-
Targeting the smaller venues and bringing them on board with Megavenues.com.
Doing the ground research, the study concluded that there were many people from the
generation Y who wanted to book venues for confined number of people. During various
sports events, people preferred to be in a lounge or in a sports bar and watch the matches on
larger screens along with food on their plates. The team lunches or dinners carried on by
various companies in Delhi/NCR region were also observed to be happening in places which
served to be a Restro-bar or a club. There was more demand of booking tables at these places
during peak seasons especially during the sports events, be it a T20 cricket match or a Cricket
World Cup or a Football match.
Hence, based on the research a database of about 600 potential venues was prepared which
consisted of comparatively smaller lounges and clubs which served our motive. Further,
different clusters were divided based on the geographical areas. Major venues accounted to
be Connaught Place Delhi, Hauz Khas Village Delhi, Sector 18 Noida and Sector 29
Gurgaon. The task was to penetrate through this market bring these clubs, pubs, lounges,
restro bars, sports bars online with Megavenues.com and create a brand image for
Megvenues.com.
Therefore, As a result a “Smaller Venue Segment” is created in Megavenues.com.

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4. Company analysis
Megvenues.com is a Meta market space which deals with venues and places. It allows the
owners or its clients to make their properties or venues visible online so that the customers
who are looking for such a venue may discover the same easily. It serves a platform for
venues such as banquets, party lawns, meeting and conference rooms, art galleries, reception
venues etc.

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The company was founded in 2013 by Rahul Rane and Srinivas Chaphalkar and has its
headquarters in Pune. The website has expanded across 10 major cities in India including
Ahmedabad, Pune, Mumbai, Jaipur, Hyderabad, Bangalore, Chennai, Goa, New Delhi and
Kolkata and is still targeting more cities along with Las Vegas, Los Angeles, Seattle in The
United States Of America, Dubai and Singapore amongst other foreign markets.
Megavenues.com helps you to book a venue based on your requirement, be it a high end
Wedding, a 20 member meeting, a Conference to bring out importance to a subject. All the
consumer needs to do is determine the number of invitees and the location from the listings
provided on the website which can be filtered by the type of occasion. The consumer have
the vast listed options of the venues based on the locations, size of the venues, number of
pads you have and type of function you want to arrange.
The company has grown by leaps and bounds to partner with several top rated venues of
repute in acclaimed best of the best 4 & 5 Star Hotels in the industry which is evident from
the overwhelming clientele list on the website.
Being the new attracted area of business there is a lot of competition in this space too , some
mentioned as below:
India :

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● justdial.com
● venues.meraevents.com
● venuepick.com
● venuebookingz.com
● bookmyfunction.com
● urbanrestro.com
● burrp.com
International :
● eventup.com
● Venuemob.com.au
● Yelp.com
● peerspace.com
● splacer.co
Irrespective of such a huge competition Megavenues.com has an edge over them due the
below mentioned facts:
● Unconventional spaces and curate experiences booking in Dubai, Singapore & US.
● 13 cities across India. Addition of Kochi, Chandigarh and Guwahati.
● 5 Cities in USA.
● Megavenues.com Loyalty card.
● 200k monthly users
● 175 Event Conversion through PPE
● 20000 venues
● 2500 vendors.

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● 2500 unconventional venues and experiences.
Megavenues.com is currently a team of 58 best minds available including development,
design, digital marketing, business development, sales, content creation and interns. The best
feature about Megavenues is that it is a self funded start up.
For venue owners, the website is currently generating event leads worth about Rs 12Cr/week
and apparently this number is growing every week. Another option that Megavenues.com
gives to venue owners to grow more with them is by Advertising & doing Promotional
activities with them. The venues are provided more online space and visibility than their
competitors and hence the chances of number of inquiries, leads and conversions increases
too.
4.1 How does Megavenues.com work
 For venue pickers/normal customers
MegaVenues.com is an online portal which provides an online interface to the
customers to look out for the various options available to have their function done
Megavenues.com helps you to book a venue based on your requirement, be it a high
end wedding, a 20 member meeting, a Conference to bring out importance to a

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subject. It serves a platform for venues such as banquets, party lawns, meeting and
conference rooms, art galleries and reception venues.
 For venue owners
Working on the theme to cover major chunk of Indian market and get them on board
has been an excellent. Giving them more and more online space has proved to
brilliant. They have more number of local customers‟ attentions and have been
successfully tapping them all.
4.2 Salient features of Megavenues.com
 Exclusivity: Megavenues.com is India’s one of the few best online space to market
venues for all kind of the events that are to be held in Indian society. It also holds onto
the detailed information of the provided venues in order to make ease for customer to
evaluate and choose without being present physically on the venue location.
 Free Listings: Megavenues.com offers to the venues to get listed with them and get
online space on the site for Free. They do not charge to get them listed and neither are
there any subscription charges henceforth. Megavenues.com see this is an option of
expanding their clients base &market reach whereas venue managers see this though
as a golden opportunity to be more visible online and have more inquiries dropping
in.
 Targeted Leads: Megavnues.com is used by the new generation as well as the
upcoming technology aware population of India in Tier 1 & Tier 2 cities. The web
space focuses mostly on venues that responds to the leads passed their way and
henceforth makes sure that these specific venue owners keep getting the genuine leads
and make them churn more business through megavnues.com
 Advertisement for listed venues: This is a salient feature added into working model
of Megavenues.com to give an edge to listed venues over their competitors. Every
single listed member online does not have equal amount of presence and visibility, to
make it more effective Megavenues.com provide promotion & advertisement offers to
best ranked or upcoming venues to help them increase their visibility and hence
business. Some of the advertisement and promotional analysis are as follows:
o Megavenues Venue Boost: “Reach a wider audience. Boost your venue
Business”, Venue Boosts helps them achieve enhanced branding for their

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venues on the web space and increases in the number of leads that they
receive up to an extent of 5 folds.
o Megavenues Venue Boost + : With this particular promotional service they
get:
 Access to unlimited enquiries per month
 Advertisement slot on website’s home page
 Promoted ranking in terms of display results
 Sidebar advertisement display on web site (Not applicable on Android
or Apple OS platforms)
 Google Maps Integration: Local consumers are already searching for the products and
services we offer on web space as well as on Application platforms. Megavenues.com
came up with an idea that why not make it easy for them to find the venues on Google
Maps?
4.3 Brands Associated with Megavenues.com

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5. Tabulation & Findings/ Results
As discussed above the study was to be based out of Delhi/NCR region, and the findings of
the most potential geographical clusters in this region were as follows:
 Central Delhi: Connaught Place, Khan Market
 South Delhi: Hauz Khas Village, Hauz Khas, Greater Kailash 1, Greater Kailash 2
 North Delhi: North Campus
 East Delhi: Noida Sector 18
 Guru Gram: Sector 29, Cyber city
As part of the study and execution of the task and the steps that are mentioned in the section
2.1 “Methods of Action” it involved mailing online copy of contract (Appendix A), copy of
agreement (Appendix B) and listing form (Appendix C) to the potential vendor after
meeting with the concerned person. This was done to move forward with the listing process
and for further documentation regarding the contract.
In this duration my study required personal visits to 150+ venues across Delhi/NCR, out of
this huge number of visits to numerous venues resulted in delivery of 40 venue listings with
25 contracts which would participate about 30% of revenues generated by Megavenues.com
from this region.
No. of Venues listed from Delhi/NCR region before this
study 677
No. of Venues that were listed with signed contract for pay
per event model ~50
No of Venues added during this Study 40
No of contracted venues out of 40 listed venues 25
New in call request for booking 121
5.1 Some of the venues visited during the study are as follows:
BoomBox Cafe Lounge & Bar F BLock, 43 CP
The Vault Lounge & Bar F BLock, 60 CP
The Prime Street Cafe Lounge & Bar F Block CP
The Public Connection Lounge & Bar F Block CP
The Flluid, Hotel Mosiac
Lounge &
Restrobar Sector 18 Noida
Anchor Lounge & Bar Sector 18 Noida

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Route 04 Lounge & bar K Block,2 CP
GOLA Lounge & Bar K BLock,24 CP
ZIZO Lounge & Bar K BLock,18 CP
Odien Social
Lounge &
Restrobar D Block, 23 CP
Filmy Bar Lounge & Bar H Block CP
Cafe Tanino Lounge & Bar H Block CP
Rodeo Lounge & Bar A Block,12 CP
Cafe Immigrant
Lounge &
Restrobar B Block CP
Zen Restrobar B Block CP
Castle 9
Lounge &
Restrobar B Block CP
Barush & White Waters
Lounge &
Restrobar C Block CP
Tha Tap House Lounge & Bar K Block CP
Cafe Hawkers Lounge L Block CP
The Unplugged Courtyard
Lounge &
Restaurant L Block CP
Farzi Cafe Lounge & Bar D Block CP
Life Caffe
Lounge &
Restaurant B Block,49 CP
My Bar Lounge & Restraurant Lounge & Bar G Block,68 CP
Caffe 9
Lounge &
Restraurant P BLock, 15 CP
KINBUCK 2
Lounge &
Restraurant P Block, 10 CP
Lavanya Dreams Banquet Udhyog nagar West Delhi
The Knots Banquet Banquet Udhyog nagar West Delhi
The Maidens Crown Banquets Banquet Peeragarhi West Delhi
Monkey Bar Longe & Restraunt M Block CP
The Bunk House
Lounge &
Restraurant F Block CP
The Beer Cafe
Lounge &
Restraurant D Block CP
XIIAN
Lounge &
Restraurant Market Sector 18
Cheenos
Lounge &
Restraurant Market Sector 18
Americana
Lounge &
Restraurant
The Centre Stage
mall Sector 18
The Grand Royal
Lounge &
Restraurant
The Centre Stage
mall Sector 18
Maamouchee
Lounge &
Restraurant
The Centre Stage
mall Sector 18
Geoffrey's
Lounge &
Restraurant
The Centre Stage
mall Sector 18
Excuse Me Boss
Lounge &
Restraurant F BLock ,14 CP
F Bar
Lounge &
Restraurant N Block , 49 CP
My Bar Headquarters
Lounge &
Restraurant N Block , 49 CP

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Attitude Lounge & Bar N Block. CP
Ardor Soul Bar & Grill N Block, 55 CP
TC Bar Bar & Lounge L Block CP
Punjabi By Nature Quicke
Lounge &
Restraurant F BLock CP
Teddy Boy
Lounge &
Restraurant F BLock CP
Bootlegger Lounge & Pub Hauz Khas Village Hauz Khas
The Frat House Lounge & Pub Hauz Khas Village Hauz Khas
The Pub. Lounge & Pub Hauz Khas Village Hauz Khas
EAT LOVE FUN Cafe Lounge & Pub Hauz Khas Village Hauz Khas
Cafe High 5 Lounge & Pub Hauz Khas Village Hauz Khas
The Village Balcony Lounge & Pub Hauz Khas Village Hauz Khas
The Toddy Shop Lounge & Pub Hauz Khas Village Hauz Khas
Bulldogs Lounge & Pub Hauz Khas Village Hauz Khas
Beer Cafe Lounge & Pub Hauz Khas Village Hauz Khas
The Village Deck Lounge & Pub Hauz Khas Village Hauz Khas
Hauz Khas Social
Lounge &
Restraurant Hauz Khas Village Hauz Khas
Barcelos
Lounge &
Imperfecto
Lounge &
The Pink Room
Lounge &
Restraurant Hauz Khas Village HAuz Khas
Lights Camera Action
Lounge &
My Bar Grill
Lounge &
Mafioso
Lounge &
Out of the Box
Lounge &
The Zeil
Lounge &
Garage Cafe
Lounge &
Restraurant hauz Khas Village HAuz Khas
Masha
Lounge &
Amour
Lounge &
Liquarium
Lounge &
Levels hauz Khas
Lounge &
Raasta
Lounge &
MatchBox
Lounge &
Ali Baba Caves
Lounge &
Maquiana
Lounge &
Fork You Lounge & Hauz Khas Village HAuz Khas

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Restraurant
Mumbai Mattine Lounge & Restraunt Sector 18 Noida
Basel Tree Lounge & Restraunt Sector 18 Noida
Bamboo Shots Lounge & Restraunt Sector 18 Noida
Baby Dragon Lounge & Restraunt Sector 18 Noida
My Bar Cafe Lounge & Restraunt M Block GK 1
Londoners Lounge & Restraunt M Block GK 1
Elation Lounge & Restraunt M Block GK 1
Junglee Billee Lounge & Restraunt M Block GK 1
Zu Tisch Lounge & Restraunt M Block GK 1
Cinema Cafe & Lounge Lounge & Restraunt M Block GK 2
Djinggs Lounge & Restraunt Sector 29 Gurgaon
Molecule Lounge & Restraunt Sector 29 Gurgaon
BoomBox Cafe Lounge & Restraunt Sector 29 Gurgaon
Feel Karaoke Lounge Lounge & Restraunt Sector 29 Gurgaon
Hunter Valley Lounge & Restraunt Sector 29 Gurgaon
The German Brewery Lounge & Restraunt Sector 29 Gurgaon
DEEZ Cafe & Bar Lounge & Restraunt Kamla Nagar Delhi
This Study demanded the exposure to the event management market that included single
banquets, art galleries, 3/5 star hotels and convention centers. The market that covered all
kind of events happening ranging from weddings to 10 men conference. The exposure helped
me in learning the behavioral pattern of the venue owners in Delhi and their way of handling
the business. With all the efforts put in below mentioned are some of the venues that were
successfully listed on web space of megaavenues.com during this study.
5.2 venues that were successfully listed
The Prime Street Cafe Lounge & Bar F Block CP Delhi
The Public Connection Lounge & Bar F Block CP Delhi
Cafe Tanino Lounge & Bar H Block CP Delhi
Cafe Immigrant Lounge & Restrobar B Block CP Delhi
Tha Tap House Lounge & Bar K Block CP Delhi
My Bar Lounge &
Restraurant Lounge & Bar G Block,68 CP Delhi
Caffe 9
Lounge &
Restraurant P BLock, 15 CP Delhi
KINBUCK 2
Lounge &
Restraurant P Block, 10 CP Delhi
Lavanya Dreams Banquet Udhyog nagar
West
Delhi Delhi
The Knots Banquet Banquet Udhyog nagar
West
Delhi Delhi

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The Maidens Crown
Banquets Banquet Peeragarhi
West
Delhi Delhi
The Bunk House
Lounge &
Restraurant F Block CP Delhi
XIIAN
Lounge &
Restraurant Market Sector 18 Noida
Cheenos
Lounge &
Restraurant Market Sector 18 Noida
Maamouchee
Lounge &
Restraurant
The Centre Stage
mall Sector 18 Noida
The Frat House Lounge & Pub Hauz Khas Village
Hauz
Khas Delhi
Cafe High 5 Lounge & Pub Hauz Khas Village
Hauz
Khas Delhi
Barcelos
Lounge &
Restraurant Hauz Khas Village
Hauz
Khas Delhi
Lights Camera Action
Lounge &
HAuz
Khas Delhi
My Bar Grill
Lounge &
HAuz
Khas Delhi
Mafioso
Lounge &
HAuz
Khas Delhi
Garage Cafe
Lounge &
Restraurant hauz Khas Village
HAuz
Khas Delhi
Masha
Lounge &
HAuz
Khas Delhi
Liquarium
Lounge &
HAuz
Khas Delhi
Levels hauz Khas
Lounge &
HAuz
Khas Delhi
Fork You
Lounge &
HAuz
Khas Delhi
My Bar Cafe
Lounge &
Restraurant M Block GK 1 Delhi
Cinema Cafe & Lounge
Lounge &
Restraurant M Block GK 2 Delhi

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6. Conclusion
My Research and study enabled me to add an entirely new vertical in the Megavenues.com
website and the mobile app. I created a market for Megavenues.com in the field of clubs,
bars, lounges, restro bars and sports bars. This new vertical has helped them to grow to
expand their client and customer base.
There were some instances when problems were faced due to the similar existing models in
the market. Most of the venue owners were already registered with sites like Zomato,
tripadvisor etc. and were reluctant in the initial phase to sign up for a start up like
Megavenues.com. And it was actually a humongous task to make them realize the different
edge that Megavenues.com could provide them. One major reason was that registering on
Megavenues.com was free and required no initial registration cost. It was only after a
booking, a part of the bill was to be paid to Megavenues.com.
Further, the good things that came up were most of the venues were located in vicinities. It is
like a market of lounges and clubs that we have in Delhi/NCR region. Multiple options were
located in the same places which resulted in neck to neck competition and none of them
wanted to be behind of their competitors. When a venue gets to know that their competitor is
registered on this site, they too made sure to exist on the same platform to meet the
competition.
Moreover there were instances when a single owner had 3-4 venues in different regions of the
city and hence, convincing the owner only once gave us all the 3-4 venues listing in one go.
Therefore, the assignment was at times a difficult task to do and at times easy but the
knowledge about marketing that was taught to us in our First year helped me a lot to fulfill
this task and as an intern of Megavenues.com, it helped me to add a vertical of “Small venue
segments” to their database.

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7. Recommendations
Recommendations to megavenues.com for increasing their Market penetration and improving
brand image as a whole:
The recommendations given below are the outcomes of my study and market observation that
I made during this tenure at Megavenues.com:
 Mass Coverage: Megavenues.com in order to increase it’s market penetration should
not only focus on the best of the venues but should also take massy venues into
consideration, reason being those are the places who host most of the population and
this could turn out to be great advertisement place for Megavenues.
 Less Percentage: Currently Megavenues charge 10% commission on per event that
has been passed through our web space, they should lower it down for initial
transactions which would help them build a loyal client base.
 After few months subscription charges: This could be implemented with the venues
which are there as clients from initial days. Since these venues have taken substantial
amount of business from Megavenues.com, hence they won’t mine paying a minimal
subscription charges monthly basis as other competitors are doing to create a source
of revenue.
 Advertising on social media: One of the outcomes of my study is that
Megavenues.com should start advertising as it’s the right time to introduce itself to a
wider set of audience. Placing an advert on social media would address to the largest
segment which is Generation Y and also would give them the widest reach possible.
 Advertising inside the restaurant or venue (Table Talkers): The venues which are
listed with agreement should be used as advertising places by putting Table talkers
inside the venue. That would attract the consumer’s attention and hence would result
in word of mouth marketing.

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8. Limitations of Study
Working on this allotted task, I faced few flaws and limitations which were as follows:
 Time: As my study pointed out various clusters identified in Delhi/NCR the
stipulated time was not enough to carry out operation in all the clusters, due to lack of
time had to drop one or two clusters.
 Data insufficiency: As an intern the data provided by the company was limited. Not
all the data was made available.
 Data availability: Internet was the major research tool used, but have to precise with
the usage of the same as it not reliable source of information.
 Due to non disclosure of some of the data from the end of backend team a few clients
were reluctant in signing the contract.

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9. Scope for future Improvements
Megavenues.com now being live in 13 major cities throughout India, has attracted a lot of
customers and venues. Listing the venues for free and working no subscription charges and
on per event commission basis has got it the huge trust factor amongst the venue owners.
Customer friendly website and application interface has enhanced its popularity amongst the
customers as well.
The concept has been a huge success and promise to be a bigger success if branded properly.
Tapping the remaining uncovered markets and newer segments seems to be bright idea and
promise to be brilliant proposition in future as well.
Also Megavenues.com can consider acting in following spaces:
 CRM's evolvement
 Explaining the importance starting with bigger places
 Social Media Advertising
 Inside Advertisement table talkers
 Pop Ups
 General Query
 E Mailers to customers
 Discount Models for the start.

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10. Appendices
10.1 Appendix A
AGREEMENT
This agreement is agreed and entered into between MEGAVENUES Technologies LLP (MGV), with
its corporate office at S.No 692/693, 4th Floor Chaphalkar House, Market Yard Road, Pune 411037
(Hereinafter referred to as ‘MGV’) including its assignees thereof through its authorized partner
MR. SHRINIVAS CHAPHALKAR
AND
_____________________________________________________________________ located at
_________________________________________________________________________________
(‘the Venue Partner’) on February 19th
, 2016.
BACKGROUND
MGV & the Venue Partner have been dealing with each other for selling the Venue Partner’s
inventory through MGV’s online and offline channels. This non- exclusive agreement is now being
formally agreed & signed by the parties to bind themselves with their mutual obligations with respect
to the bookings. Both MGV & the Venue Partner are referred to as Party (ies) as the case may be.
The list of Venues considered for this agreement is as below & all of them are in the Venue Partners
property.
1. _____________________________________________ Capacity : ________________
2. _____________________________________________ Capacity : ________________
3. _____________________________________________ Capacity : ________________
4. _____________________________________________ Capacity : ________________
5. _____________________________________________ Capacity : ________________
6. _____________________________________________ Capacity : ________________
7. _____________________________________________ Capacity : ________________
8. _____________________________________________ Capacity : ________________
9. _____________________________________________ Capacity : ________________
10. _____________________________________________ Capacity : ________________

27
NOW THEREFORE THE PARTIES HERETO AGREE TO THIS AGREEMENT
TERMS AS FOLLOWS:
1. The Venue Partner will provide inventory to MGV on a direct connection (API linking) or Extranet or
on request or on allocation basis as the case may be. This will enable MGV to host the availability of
the Venue Partner’s inventory on MGV’s websites. Bookings of the Venue Partner venues will be
purely at the choice of the customers.
2. The inventory rates, the blocking and releasing time lines, the commission payable to MGV for
bookings done and other commercial details will be as mutually agreed by the parties in writing as
mentioned below.
3. The online booking amount will be decided & payment link will be issued by the venue partner to the
end user. The minimum percentage of the advance amount should not be less than 10% of the
“Minimum guarantee gross billing” for the event.
4. The venue partner will be responsible to collect the balance payments from the end user as per their
schedule till the final billing. All applicable taxes are to be collected by the venue partner from the end
user/ client.
5. Megavenues.com shall be entitled to give a discount on the package price –at its own costs and always
restricted to its own share in the form of Commission to the user group members of its choice.
6. The Extranet shows details of all reservations made at the Venue Partner site through the Platforms and
the corresponding Commission. On the 1st day of each month, an online reservation statement (the
"Online Reservation Statement") is available on the Extranet showing the reservations of all Guests
whose date of Booking venues fell in the previous month.
7. Cancellation charges and the rules will be as per the Venue Partner’s cancellation policy given to MGV
by email or in writing. The Venue Partner shall not be entitled for any retention in case of cancellations
due to force majeure events.
8. The Venue Partner will honor all MGV bookings without fail. In the extreme cases where
accommodating the customer in the Venue Partner location is not possible for any reason what so ever,
then the Venue Partner will provide the customer with an alternate similar provision in same category
Venue Partner in the same or nearest locality at no extra cost, including transfers.
9. The validity of the contract would hold perpetuity unless either party gives one month termination
notice to the other party in writing/ email. However the accrued obligations of the parties prior to the
cancellation will continue to be fulfilled post cancellation.
10. This Agreement is governed by the laws of INDIA and the jurisdiction is exclusively of Pune courts.
The parties agree that, before initiating any litigation, they will attempt to resolve their dispute through
arbitration. The provisions of Arbitration and Conciliation Act, 1996 shall apply.
11. The bookings of MGV will be as per the user agreement at
http://www.megavenues.com/welcome/terms_of_use and the parties agree to deliver their obligations
accordingly. The parties will settle the payment obligations including the commissions within 30 days

28
of booking.
12. The information about the facilities available at the Venue Partner location, the vicinity details, star
rating, food packages ,extra adults/ child policy, additional services and accommodation rates if any etc
shall be as mentioned on the Venue Partner website or as informed by email to MGV from time to
time.
13. The Venue Partner unequivocally agrees to fully indemnify MGV in respect of all the third party
claims arising out of the online advertisements displayed by the MGV on its e-portal or relating to the
F&B quality, destruction, property damages, theft, services provided by the Venue Partner to the end
user / client, and any Force Majeure events.
14. The Venue Partner must provide MGV with proof of ownership of, or legal responsibility for, the
mentioned Property in the form of receipts, photographs, videos, documents or other customary forms
of proof (including, but not limited to, appraisal or valuation forms or notices addressed to the venue
partner) certified by venue partner as true and correct and reasonably acceptable to MGV.
15. The Venue Partner is not allowed to cancel any online reservation.
16. For the standalone Venue Partner bookings this Agreement constitutes the complete and exclusive
statement of the agreement between the parties, and supersedes all other communications. The parties
agreed to keep the terms of the agreement and the related communications confidentially.
The parties hereof sign as follows as on the date mentioned at the beginning of the agreement:
AUTHORISED SIGNATORY
For MEGAVENUES Technologies LLP For _____________________________
Name: Shrinivas Chaphalkar Name:
Designation: Co-Founder and COO Designation:
Contact Number: +91 20 6500 2288 Contact Number:

29
10.2 Appendix B
Commission Sheet
Agreement between Megavenues Technologies LLP (MGV) &
______________________________________________________________________________
Today’s Date and Place: February 19th
2016, Pune
The following is the agreement between Megavenues Technologies LLP (MGV), headquartered at
S.No 692/693, 4th Floor Chaphalkar House, Market Yard Road, Pune - 411037 (Mah)
AND
_______________________________________________________, (Venue Partner), located at
__________________________________________________________________effective.
_____________________________agrees to offer MGV, meeting rooms and inventory of venues at
the following terms.
Contract Valid from ___________________________
MVG will follow the availability of venues as shared by the Venue partner.
Rates Valid from _________________________ till _________________________

30
Venue:
_____________
Min & Max Capacity
________________
Package price
per person
(MRP)
(Excl Taxes)
Rs.
MGV
Discounted
Price per
person
(Excl Taxes)
Rs.
For
Commercial
Exhibitions
& Events
Rs.
MGV
Discounted
Price for
Commercial
events
(Excl Taxes)
Rs.
Ta
x
Room Rate + Tax
(For
accommodation
required with the
event. Special Price
Extra
Bed
Adult
+ Tax
Package A
Package B
Package C
_ _ _ _ _ _ _
Package (Flat rental)
The Commission payable to MGV will be 10% of the Total Nett billing of every booking.
The Nett billing referred here is to be calculated on the basis of the quantity & rate confirmed at the
time of booking & final payment by the client online.
** The commission will be applicable on Food, beverages (soft & alcoholic), hall rent and rooms.
** The commission would not be paid on external services undertaken by the hotel, including and not limited
to audio-visual, car hire, event management services.

31
The above packages to be filled in for all the Venues to be listed for online bookings.
AUTHORISED SIGNATORY
The parties hereof sign as follows as on the date mentioned at the beginning of the agreement:
For MEGAVENUES Technologies LLP For _____________________________
Name: Shrinivas Chaphalkar Name:
Designation: Co-Founder and COO Designation:
Contact Number: +91 20 6500 2288 Contact Number:
Date: 20th
February 2016 Date:

33
11. Bibliography
Following links and references were used in making this report:
 Megavenues.com-www.megavenues.com
 Content from page-www.facebook.com/Megavenues
 Form of venues : https://basecamp.com/209678/ThePark

2015158_NishantSiddhu_Dr. Gajavelli VS

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