Zayekedar Garam Masala: Ingredients, Production Costs, Marketing Strategy
•
20 likes•24,658 views
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Recently uploaded
Recently uploaded (20)
Zayekedar Garam Masala: Ingredients, Production Costs, Marketing Strategy
- 2. Presents
- 5. objective Raw material used is selective and of the finest quality to maintain the superiorty of the product.
- 6. Area of launching and expansion plans in future Zayekedar garam masala is launched in Maharashtra at present . In future we would be launching it in all states of India in a sequence acoording to the response of the coustmers and sale of product.
- 7. Advertisement and marketing We have relased a commercial video addvertisement, And a radio add on all commercial channels in maharashtra. Hoardings all over the state at appropriate places.
- 8. Uses Can be used in many dishes to make it spicy and tasty. Paneer dishes Chicken dishes Mutton dishes Pulav’s All vegetable’s Curry’s. Etc.
- 9. Rate of raw material Black pepper-350 Rs/kg Cardamon-950 Rs/kg Cumin seeds-200 Rs/kg Dry ginger-250 Rs/kg Coriander-100 Rs/kg Chilli-200 Rs/kg Clove-1050 Rs/kg Fennel seed-150 Rs/kg Other material-2500 Rs/kg (approx)
- 10. Total cost of production Raw material totals=12575Rs/100kgs Labour cost=525 Rs. Electricity=1900 Rs. Packaging,transport & others=2200 Rs. Total cost for company=17200RS/100kg
- 12. Packaging varaiants MDH has got garam masala in different weight variants ranging from 100gm to 1kg. Whereas everest has got weight format from 25gm to 1kg. Whereas for suruchi garam masala the weights are from 25gm to500gm.
- 13. The price range for everest garam masala is as follows- 25gm (sachet)-5 Rs. 50gm(box)-12 Rs. 100gm(box)-23 Rs. 200gm(box)-46 Rs. 500gm(bottel)-110 Rs. 1kg(bottel)-215 Rs. The price range is nearly about same for other companies.
- 14. Packaging sizes and MRP Zayekedar garam masla is launched in forms of 100 gm to 5kg. 100gm-22 Rs. 200gm-43 Rs. 500gm-105 Rs. 1kg-200 Rs. 2kg-395 Rs. 5kg-950 Rs.
- 15. MARKETING STRAREGY Contract with many hotels in Maharashtra. Supply of product to major chain shop’s. Like Big Bazzar, Aditya Birla Group’s More, and even some other chain’s. All districts of Maharashta will have a distributor appointed. More than 5000 shops would be selling our product in their shops.
- 16. DIFRENT RATES OF DISTRIBUTION Lower price would be provided to chain shops and even other shops who gives us a specific sale in a given period. A little higher price would be given to the retailers.
- 17. Rate of distribution Chain shops. Buying price=18000 Rs/100kg Selling price=20000 Rs/100kg wholesalers. Buying price=18000Rs/100kg Selling price=19000 Rs/100kg Retailers. Buying price=19000 Rs/100kg Selling price=20000 Rs/100kg
- 18. Profit The difference between selling price and cost price of product is around 800 Rs for 100 kg. Thus company earns 800 Rs for 100kg sell of product.