TOPIC- Experiential Retail : the art of Customer Engagement (i) What is Experiential retail and how Experiential retail is providing stores a competitive edge? (ii) How experiential retail is modifying the customer experience? (iii) Emerging trends in Experiential retail. (iv) What is the significance of Experiential retail and why is it considered as the future of retail? (v) The rise and growth of experiential retail in India..