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TOPIC- Experiential Retail : the art of Customer Engagement (i) What is Experiential retail and
how Experiential retail is providing stores a competitive edge? (ii) How experiential retail is
modifying the customer experience? (iii) Emerging trends in Experiential retail. (iv) What is the
significance of Experiential retail and why is it considered as the future of retail? (v) The rise and
growth of experiential retail in India.

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